1990 Chrysler Imperial sales training video

[@MyerShift7]

Born a Reliant, died an Imperial. THAT'S the American Dream!

[@HEYBERT1984]

The American dream you have to be a sleep to believe it. George Carlin.

[@BIGLOVE4TRUTH]

@@HEYBERT1984you must be a gen exer.

[@michaelcharach]

Oh that interior is sooo bad.

[@MrGoldenwaffler]

love that retro early 90s feeling this video has. like the type of films in school everybody looked forward too...because it meant no bookwork lol

[@RADIUMGLASS]

Hell yeah!!!

[@adamtrombino106]

I remember working on a lot of these C and Y body cars. The 3.3 was a pretty good mill. The 4 speed auto was plagued with all kinds of electronic problems at 1st, but by 93 they got it right. That A604 was used well into the mid '00s in various cars and minivans and proved to be pretty good. The air suspension was terrible, and I recall changing many of them out to regular struts, shocks and springs after the warranty expired. The ABS units were also problematic. But that interior was top notch. Fit and finish were excellent and the seats were so comfortable, even in cloth trim. Chrysler also had the fastest updating most reliable digital dashes on the market. These Imps were extremely $$, costing well over $20k in 1990 money. That turned a lot of buyers off. It's a rare treat to see 1 on the road today!

[@oldguy2082]

I owned a 1990 dodge Dynasty with the early version of the A 604, as it was known as the "Ultradrive". At the the time Chrysler claimed it was the most advanced automatic trans ever. In three years and less than 40k miles, three complete automatic trans assemblies, 3 software updates, one PCM replacement. I sold it after the last replacement trans assembly, which also included the PCM. I'm glad that they finally got it right. I just wish the 46re trans was as reliable as the A727 used for years. I rented an Imperial in 96, (4 class upgrade from economy) and was reasonably pleased by it, but thought the ride was a bit soft.

[@peachyclean93]

I still have a 1990 Chrysler Imperial Gloria Vanderbilt edition I absolutely love her!

[@johneddy908]

What differentiates the Gloria Vanderbilt edition from the standard Imperial?

[@peachyclean93]

@@johneddy908 upgraded sound system and far as I know the leather has been upgraded it's not the basic

[@paulht3251]

My parents had one , they bought a new one in 1992 my Dad was a Chrysler man . Velvet covered seats and all the bells and whistles . The ride was very quite and comfortable. Back seat leg room like a limo .

[@goldenage3492]

This has to be one of the most beautiful cars ever made.The view from the front with all that glass like finish and the sharp edges of the back a masterpiece.

[@ryanrome8446]

And a beautiful rider. not just like grandma car. with a 3.8 v6 put thiz beast to 60 in 8.9 sec flat. my aunt has a 1992 with the 3.8 liter in it.

[@KartKing4ever]

Man, I think these things and anything else like them from this era are absolutely hideous. The GM G-Body is as far as I'd go. Anything more, like this, is not appealing to me in any way lol

[@tommydronesmaaddaaah9911]

I sold Chryslers in 1988, They really worked hard as a manufacturer to make a quality product that edged out the other US auto makers with many convenience features and Extra steps to provide reliability. I would love to have one of these today ....This would be a car I could see Lee Iacooca drive himself.

[@TheDanMan01]

People who immediately dismiss that this car is junk has never really drive or own one. I had a 1992 Chrysler New Yorker 5th Avenue that I bought on Ebay with 149,000 miles on the odometer. It had plush velvet pillow seats and it was one of the most comfortable and reliable car that I ever owned (had it for 7 years). If I had the money and space I would not hesitate to buy another of that vintage. I now own a 1997 Lincoln Town Car Signature and it's just as reliable. I gave the Chrysler to my nephew so we could "keep it in the family", but unfortunately, he wrecked it a few months later.

[@james5460]

Cars from the '90s are my favorites - I own two, both good drivers - and they never disappoint me. Two reasons: 1) they got over the styling issues of the '80s, and 2) you can work on them yourself. You don't have to take it down to the mechanic every time it starts to stutter or won't start like a more recent car. Great all-around cars, good mileage and comfortable rides.

[@4gauge10]

Everybody that I knew that has ever owned one of these Chrysler Imperial or New Yorker cars built in the 1990's,they went to junkyard HELL before a hundred thousand miles,they had the cheesiest electronics and wimpiest engines & transmissions in the auto industry.

[@LakeHowellDigitalVideo]

@@4gauge10 Honestly, the Ultradrive transmission was junk. Personally, I would have opted for the similar Dodge Dynasty with the old school Torqueflite 3 speed instead for longevity. But I do like these cars a lot.

[@4gauge10]

@@LakeHowellDigitalVideo They are the same and this is what ALWAYS put Cry-slur Corp.dead last in nearly every category.Quality isn't part of cry-slurs goals.

[@LakeHowellDigitalVideo]

@@4gauge10 Not true. The 3.3 Liter V6 was bulletproof and so was the Torqueflite. Chrysler was the most reliable domestic manufacturer in 1990 according to Consumer Reports at the time.... Their reputation began to sink because of the Ultradrive which was rushed through development -- it really was the beginning of the end. They had a great reputation in the 1980's -- and had the longest powertrain warranty at the time at 7 years / 70,000 miles. Eaton ran them into the ground with all his cost cutting which is why quality collapsed. They may have been stodgy and ugly, but the cars were well built when Iaccoca was in charge.

[@ramonparquer2063]

1990 Chrysler Imperial is the most amazing car, I have ever seen since I was 18 years old. it is wonderful, stylish, a work of art, I would like to see this model car again on the streets. 2000 cars, no matter the brand , they seem to be bored,cold,riduculous, they don´t have an elegant style, they are not even comfortable. Enjoy watching and driving 1990 Chrysler Imperial.

[@michaellovely6601]

Personally; I love the Chrysler vehicles made from 1990 to 2004. My personal favorites are the 1999 Chrysler LHS, 2000 Chrysler 300M, 2001 Chrysler Concorde, 2003 Chrysler 300M Special, and the 2004 Chrysler Sebring (sedan, coupe, and convertible.)

[@halpayne612]

I just bought one for 500.00.The fuel rail has a leak but this is a clean little car for the age.Can't wait to get it home to do the repair and general maintenance.

[@97GeoPrizm]

Good luck! We need people to keep some of the unloved cars on the road.

[@wiibaron]

I can vouch for that 'Pentasteel' exhaust. My 30 year old LeBaron Coupe has all the original exhaust system. No rust yet!!

[@gabevillarreal96]

How reliable has it been over the last 3 decades? And is it a daily driver?

[@tommydronesmaaddaaah9911]

Stainless Steel Baby !!!!

[@nonplayerzealot4]

This shows how there was a gradual death of 80s styling in a general sense. 1990 was really like 1989+1. Clothing, styling, sharp corners on cars, etc.

[@latashafreeman563]

Very good comment.

[@kamrankhan-lj1ng]

80s cars were so edgy, literally!

[@thebestisyettocome4114]

It was used as a rental for many. I used one in Tampa FL in '92. Not a bad car as I recall.

[@OldFordTaurus]

It’s crazy how the LH sedans were right around the corner and they offered such radically different styling than the k cars

[@marcusnievakempe809]

Imperial 1990 un señor automóvil, ya no los hacen como antes 👏👏💟💟💯😁👍

[@RockwoodJoe]

The ultimate K-car !

[@TheHelado36]

+Rockwood Joe Well I don't think it share too many body parts ! I mean the dimensions and style is different. I know that the platform is the same but for me it is a great looking car !

[@AuzzAustin]

My brother has one still running and driving great

[@ztburch]

A sharp car I want one I used to have a 1988 caddy that had a lot of these features - felt like you were driving on the most comfortable balanced car... didn’t feel any bumps the car was the smoothest ride I’ve ever had

[@james5460]

Has the same feel and styling of, say, a '74 Cadillac Brougham. Styling in the luxury-car segment barely budged from 1970-1990, but then it quickly changed to the more rounded look we know today right after this. This was like a Triceratops left over into the Iron Age.

[@BigWheel.]

I honestly perfer this styling language to the hyper modern shapes of today. I don't think luxury when I see a cadillac, bmw or mercades, I see sportiness, which is fine I guess, but they seem geared towards performance over comfort too, which is unfortunate.

[@Pisti846]

Best interior ever!

[@dwderp]

Wait.... shouldn't I get a certificate or something for completing this?? I have been obsessed by American luxury cars from the '20s on up since I was a kid. One of my favorites was Imperial. When I was 23, this car came out and I was bowled over by how beautiful it was. If you've never seen the dramatic photos in the original prestige catalog, they are not to be missed. It really was something special.

[@slashmaster2]

American Luxury cars are generally great but NOT THIS ONE. The bigger earlier ones are what it's all about. This one has so many electronics it just ages like a computer.

[@mauricioaguilar6840]

Está hermoso ese Automóvil!!!!

[@MyerShift7]

I can guarantee virtually all the people slamming these cars (or any K honestly) are probably so young they've never experienced, let alone seen one.

[@ChristopherLarson-c4n]

The Dodge Dynasty was a reliable K.

[@mattt198654321]

Bring back front seat couches and column shifters!

[@kevinkenny9355]

Can you please post more of these?

[@redlinesteez9630]

we have one it rides like a boat and radio cuts out but it's grate. has way! more room than any new car and gets 30mpg.

[@georgewilson1184]

Back in the day Chrysler had better features and Ritcher & plusher interiors than compared to Lincoln & Buick & Cadillac & Oldsmobile that’s my personal perspective

[@OMENASOSE1749]

NICE

[@darkko1969]

There was the Lincoln Versailles (Granada), the Cadillac Cimarron (Cavalier), and the 1990 Chrysler Imperial (Reliant/Aries K-Car).

[@kailynbrown2228]

yea a few years ago my ex and I seen one @ a used dealer but had a lot of electrical issues

[@ramoncarter6585]

These cars are very rare now look how much room it had in the back, kind of like this car. I wish still saw some on the roads guess they were ate by the crusherseven the styling wasn't bad see some Dynasty and New Yorker style.

[@michaellovely6601]

I would be shocked to see someone with both a 1990 Chrysler Imperial and a 1990 Chrysler New Yorker Fifth Avenue sitting in their driveway.

[@McRocket]

Very interesting.

[@redditman3701]

I have one these are sick

[@fairfaxcat1312]

Chrysler has been without a “flagship” for quite some time.

[@operator91210]

Despite the success of its branch divisions Chrysler as a brand has had its foot in the grave for awhile now. Never to recover since the 'merger of equals' massacre

[@matthewcoyle7866]

I consider myself a Chrysler imperial historian although many of the comments below are true may I point out that the 1990 imperial was the only year in history that imperial overlapped the competition in resale value ( continental ) and beat the continental town car and brougham 307 in acceleration

[@orange70383]

How can you say you're a historian and call it a Chrysler Imperial, they were Imperials not Chrysler Imperials.

[@McVaio]

​@@orange70383Imperial wasn't its own brand in 1989.

[@maineiacman]

That 4 speed automatic it has lasted in the dodge journey up until the end of the journeys run in 2022.

[@jimjardine4705]

I like this model. But is it front wheel drive??

[@97GeoPrizm]

Jim Jardine Yes, almost all Chrysler products were by this point.

[@cbi1991]

has the style of a shoe box

[@seed_drill7135]

A REALLY LOOOOOONG shoebox.

[@MichaelLovely-e6d]

​@@seed_drill7135And the box probably contains a pair of thigh-high boots like the ones Anne Hathaway wore in "The Devil Wears Prada." Those boots were high heeled boots that made Anne look taller than she really is.

[@NazbolCaliphDonaldaddeenTrump]

Crazy how this car was from 1990 yet looked like something out of 1983

[@ZnenTitan]

It did seem to have dated styling, did it not?

[@97GeoPrizm]

You can probably blame it on Iacocca. He had the taste of a 70s mob boss. However, I still think it has some charm to it.

[@iluvcamaros1912]

GM made the A-body Buick Century and Cutlass Ciera till 1996

[@MyerShift7]

Like GM didn't have similar still?

[@NazbolCaliphDonaldaddeenTrump]

@@MyerShift7 of course GM and Ford too had similar things. I dont think its a bad thing that the cool 80s styling stayed into the 90s, compared to the blob stuff American designers would be pumping out for the rest of that decade

[@bilalahmed2123]

Never saw this model before !

[@BillofRights1951]

Of that era I can vouch for the 3.0 Mitsubishi V6, 3 Speed torqueflight and exhaust system .....our 88 Dodge Caravan in 200K miles never an issue with those, nor PS or PB. The AC compressor and system was crap however and power windows failed a lot. Not the motors but the rails and guides.

[@darkchild00]

Those are cool cars.

[@yvonchampagne8151]

The best car of Chrysler!

[@victorcalzadagomezcalzada583]

bonitos carros de esa epoca

[@lamontswepson5376]

Too many so called drivers, bitch about NY ERs are nothing but K cars, let me tell you, they are bullet proof, true luxury cars of that era..I had 6 NewYorkers, all got up to190 thou mi. So, GM sweethearts, cool it..

[@tommywatterson5276]

If the electronics went out on this car, you're screwed, blued, and tatooed.

[@nickbodemer220]

Do you have the New Yorker section?

[@martinburke362]

OK so this was no s class or 5 series but chrysler worked miracles with the K body turning into this there's no comparison between the two

[@kirbywaite1586]

I wonder what this Imperial cost out the door in 1990.

[@masterofbikes2747]

good job

[@califdad4]

I remember a lady I worked with had a Cadillac and her husband wanted to turn it in, as the warranty was up, and he wanted to get one of these, but I saw her later and she had a new 1990 Cadillac, she did not want one of these Imperials

[@Cheezwizzz]

califdad4 Fascinating story...

[@killerontheloose80]

It's time for Imperial

[@marko7843]

I never heard about that air suspension option! Did it make it to production??

[@eltonjohn3236]

Yes, it was the same one that was on the New Yorker Landau.

[@alanstrong3295]

Must have been a fine ride.

[@Nokia-yi4sg]

Que paso manuel

[@paulomahony7828]

I think the person who designed the front end wasn't talking to the person who designed the rear end.

[@scottyrobot]

was this on a dvd? in the 80s?

[@eltonjohn3236]

Video disk.

[@97GeoPrizm]

That's a laserdisc.

[@eltonjohn3236]

***** Sorry, yes, you`re right. I forget my 90s trivia from time to time. :)

[@ZnenTitan]

The copyright at the start said 1989.

[@andrewplantagenet5811]

I don’t like how all the K cars sag at the rear.

[@guguigugu]

147 hp from 3.3 liters

[@FoDaddy]

Looks like the air suspension on the car in the video was already on the way out. Notice how much higher the front end is compared to the rear.

[@Nokia-yi4sg]

Bamós😍con la claudia

[@wiibaron]

How can the trunk only be 16 cu ft? A new 200 has that same amount.

[@itsmegp46]

+wiibaron This car was based on the old K-car platform, aka Dodge Aries and Plymouth Reliant.

[@LakeHowellDigitalVideo]

"Ultra drive transmission offers improved fuel economy and consistent shift patterns." Consistent if you like shifting into neutral for 100% of the time 😎😁

[@rodferguson3515]

Introducing The Lawrence welk of k cars...lol...

[@NVDuster]

This right here to me signified the end of big american boat for luxry cars not that imports helped at all Now its all sports sedans thats a fusion between the two, why not focus on one thing and quit trying to be so "Sporty" ? If you want a sports car buy a sports car Whatever it may be I still love my imperial, shes quite reliable to the contrary, I hope to one day gut it and drop a Tesla battery in it once the engine dies.

[@Drewbygus]

My mother had a Dodge Aries that went 0-60 in about 30 seconds.

[@eltonjohn3236]

There's little here that wasn't available on the New Yorker Landau

[@johneddy908]

Actually the Fifth Avenue was the top-of-the-line New Yorker.

[@BigOldCarChannel]

Damn that Ultradrive transmission. They were terribly unreliable. And the ABS caused a lot of headaches, too. And you can't get parts for the air ride suspension anymore. And yet, having said all of that... I want one of these cars!

[@vincentblue8247]

And to this day i had a 93 and it cause fire for unknown reasons when my li godsister drove it and hit a steep drain hole

[@FrontDesk-bk4rg]

Nothing like a 32k Chrysler K car all this was and is a stretched C platform Dynasty/New yorker.

[@user-tq1tf6hh9w]

This is nothing more than rebranded New Yorker. This is the reverse of what Chrysler did in 1976 when they took the Imperial name off and stuck the New Yorker name on. In 1990, they did the reverse.

[@alphonso136]

the engine and transmission were designed and developed by Mitsubishi chrysler having a relationship with Mitsubishi since the early 70'sthey were a great combination.they later replaced the 3.3 with a spirited 3.8 but its competition Cadillac,had them beat with the 4.5 v8.a redesigned version of the not so good 4.1 that was introduced in the 1981 coupe deville marketed as the 4100 digital fuel injected v8.an engine that sounded good and looked great with its chrome valve covers but a real dog plagued with problems

[@johneddy908]

Actually the EGA engines were built in Trenton, Michigan. The plant is still in operation today, building the 3.6-liter DOHC 24-valve Pentastar V6.

[@dashriprock3468]

The driver in this video is saying to himself, "sniff...sniff...sniff...I smell Dodge Diplomat".

[@matadorman78]

I know, isn't that right. just like the Cadillac Seville smelling like a Nova, and the Cadillac Cimmeron smelling like a Cavalier and the Lincoln Versailles smelling like a Granada. you need a bigger nose my friend

[@kippaseo8027]

The car was supposed to come out 2 years earlier whiskey dynasty And new yorker but they had stretched the k car platform too far and the car literally would buy would buckle during testing. The former president of GM once laugand wrote in his book that once in a real world test the 2 rear doors flew opened after after passing over train tracks

[@seed_drill7135]

A mechanic friend of mine got one of these in running condition, with decent interior, but in need of a partial repaint. But the owner had died and it wasn't worth doing the paperwork for a title via a mechanic's lien, so to the crusher it went.

[@patrickphippspa584]

Weren't those V6 engines sourced by Mitsubishi? They were reliable and long lasting.

[@MyerShift7]

NO. The 3.0L was the Mitsubishi (and the four was the 2.6). I swear. Everyone online seems to state every engine used by Chrysler was a Mitsubishi. I'd love to know where this erroneous assumption originates because I see it everywhere on any Chrysler video/forum thread.

[@TVHouseHistorian]

“Technological superiority.” Yeah, a computer-controlled transmission that would give you so many headaches that you’re scrambling to trade it in on a Cadillac.

[@operator91210]

To be frank if you bought one of these over a Cadillac you deserved everything that was coming at you.

[@Nokia-yi4sg]

Horita yego en el carro

[@Nokia-yi4sg]

Es mi carro lo bás a mirar cuando tengas él dineró

[@Nokia-yi4sg]

Toma te lo traje de muchas partes

[@Nokia-yi4sg]

Amos ha comer por la calle Lázaro cárdenas

[@Krzrrazrrokr]

147 horsepower for a car this large is nowhere near enough!! This car needed chrysler's 3.5 v6 that was developed for the LH platform, it had 215 horsepower which would have really helped this car!

[@johneddy908]

For 1991, the larger, more powerful 3.8-liter V6 replaced the 3.3-liter.

[@MyerShift7]

It's fine for this car and its mission.

[@alphonso136]

Chrysler should have let the imperial name rest.this training video claims superior advancements, i watched this video to the end and i didn't see or hear any thing that supported there advancement claim.most of what they claim as superior has been available before this car was introduced.its a stretched version of the new Yorker/dynasty platform little effort went into distinguishing it from its sister cars.the only possible advancement claim to superior might be the transmission.

[@JK-dp3lp]

Doesnt matter how many times they say "technology advanced" it is incredibly old fashioned

[@z978ady]

Would think that is rare today,. Sounds like trim package was only difference from the New Yorker. Air ride sounds good, but Lincoln was a better choice.

[@Nokia-yi4sg]

Vamos mucho ala verga

[@smithraymond09029]

Try looking for one of these still on the road, in good condition. On the other hand, I see 1990 Benz and Lexus all day long still rolling down the road. Which are the real luxury vehicles? Which are rebadged garbage with "wood trim" and fake chrome?

[@megaswenson]

smithraymond09029 Actually, they were amazing cars - considering they were crafted out of the basic K-car. But few were made. That's why you don't see them: that, and the fact that they lack the status value of Rolls or SEL Mercedes. The interiors were very plush. And the limousine version was very nice. Emissions standards and mileage requirements were adversely affecting ALL cars: even Rolls Royce. The Chrysler had a little engine (a huge plus, if you ask me), and was a practical and BEAUTIFUL little luxury car, with a PLUSH interior. Luckily, we never had to be in one during an accident. Rolls definitely was better in that regard. But aside from safety and cachet, that little Imperial was a lot of car for the money. My Great-Grandmother's final car was the little K-car Imperial Limousine, and it was a pleasure to drive her around in it.

[@califdad4]

+smithraymond09029 I also see 1990 Cads and Lincolns too

[@kennethsouthard6042]

+smithraymond09029 I business, there is that old adage that sunk costs are not relevant in decision making. However, when one spends north of 50K on a high end German auto, they tend to put toss this rule aside and keep making investments in them to keep them running. So while you may see several old Benz's and Bimmers of the same vintage, I would imagine that in many cases, the same amount value that was originally paid for the car has been reinvested into again to keep it running. Where in theory one could have paid far less to keep the Chrysler running, but opted to junk it around the time it's first major repair came up.

[@Tampa0123456789]

Amen i am so sick of people saying stuff like " my honda has 200 thousand miles" but what they don't tell you is that the only thing original is the name plate. They usually have repaired everything.

[@davidmeyers3549]

People treat their cars like shit and then complain when it gives trouble.

[@Nokia-yi4sg]

Ay nos bemós Manuel bamónos Marisol dédpidete de ella

[@nlpnt]

IMO if it had been progressively styled rather than yet another rehash of the 1975 Cadillac Seville it would've sold better. Not that Lincoln or Cadillac weren't selling cars like that, but they already existed and had largely amortized the tooling costs of their brougham-era offerings.

[@Nokia-yi4sg]

Bamós aracelí para con el manuel

[@danielthecowboy9145]

my right ear is lonely

[@davidcorbin6489]

Looks like a dodge dynasty

[@MyerShift7]

And an Impala a Cadillac. An Audi a VW.

[@drc911]

This car was presented the same year as the Lexus LS. Not a chance

[@drc911]

That's exactly my point. Lexus was 15 years ahead

[@ZnenTitan]

But this year's LS looks like a big mouth bass on a hook...Ugh!

[@MyerShift7]

The markets wouldn't overlap that much. These were for very traditional buyers. Not for wealthy yuppies on the import wagon.

[@jvarela965]

The 1955 - 1973 Imperials were the finest post WWII fine cars made. This glorified K-Car was a joke. A sad end to one of America's finest fine cars.

[@TheItsmegp46]

You are so right. It was a pitiful car.

[@terrymeadows1827]

Actually, it was a "glorified" Dodge Dynasty (which came from the mid/late '70s Dodge Diplomat/Chrysler LeBaron). I had an '84 New Yorker that was "a glorified K-car", from the extended K-car, called the E-class begun in '83. That '84 was a sweet ride with the best leather seats I ever had in any automobile. The '88-'93 New Yorker was based on the Diplomat/Dynasty, as was the Imperial above in this video. The last New Yorker ('94-'97) was based on the cab-forward LH cars.

[@rollingtones1]

The 1961-1963 Imperial had a 130 inch wheelbase! In 1964 the Imperial was downsized (shorter length, shorter wheelbase and 1.8 inches less width), and on the same body as the Chrysler car. 1963 was the last year you could buy a truly distinctive Imperial by Chrysler. It was also the last year for the headlamps in chromed steel housings separate from the bodywork.

[@user-tq1tf6hh9w]

I would extend that to include the 1974 and 75 Imperials as well. I had a 1974 and it was a phenomenal vehicle.

[@RADIUMGLASS]

Yes, very true. 1974 and after it wasn't the same.

[@Nokia-yi4sg]

Huele ha gasolina ameriçana con bapor

[@charles_xcx]

It was comfortable, technology-forward, and interesting, though it could never beat the prestige of Cadillac or Lincoln, the sportiness of Mercedes or the technology of Lexus.

[@slashmaster2]

This kind of car doesn't age well with all those electronics does it?

[@CEOkiller]

Advice to Salesmen: Sell this shit to very old, senile people otherwise you ain't gonna sell this shit!

[@itsmegp46]

+CEOkiller You're 25 years too late.

[@Crazyerics]

I imagine the writers really sweating it out over how to describe this K-car as "superior" over the newly introduced Lexus LS in the same segment.

[@ursirius4878]

The only good thing I can say about the 90' imperial is that it was one of the shiniest turds in the bowl for that year. Still it was just lipstick on a pig.