The Magic of Closing (Chrysler Sales Training Video - 1980)

Apparently rescued from a barn, we've (at last) unearthed (de-fertilized?) the deep, dark secret of selling a mediocre, mid-priced, early 1980's car.
ALL COPYRIGHTS ACKNOWLEDGED

[@youfrancis]

Behold: the fine art of bullshit.

[@Slickpete83]

*typical day at the Chrysler dealership, guy walks in Hi Sir what are you looking for, a car that will last a long time, Ok you might want to try the Toyota Dealership down the street* 😅🤣😂

[@RCALivingStereo]

That into music I thought I was on the dating game at first

[@MyFunnyGuy11]

I think the intro music accompanied with the intro graphics is a fantastic combination

[@troyg708]

This is gold

[@Slickpete83]

*the magic of building crappy cars thats break down after the warranty is over*

[@googleusergp]

They got that right, "The Magic of Closing", but in this reference was almost closing up the whole company. Chrysler was on the skids by 1980 and needed a government loan to keep them afloat.

[@rwdplz1]

Before he got his big break, Bruce Campbell did 'industrials' (internal marketing type films like this) for one of the big 3 automakers, I always look out for him when I watch these old clips...

[@donnierussellii4659]

I initially read the title as the Miracle of closing.

[@operator91210]

Closing a deal on a peak malaise era chrysler product is definitely a miracle

[@ZeeboLaywicker]

that salesman's voice is a twin of johnny carson!!

[@chryslerelectronicleanburn1676]

That plad sports jacket that customer is wearing is quite nice😂😂

[@MrLive2win]

Let me go ask my manager...... Went to take a leak.

[@apl175]

The hardest part is to know when the prospect is already giving you, the salesperson signals that they want to close. At that point stop selling, and start closing.

[@MrGoneTroppo]

Second prize is a set of steak knives. Third prize is you're fired.

[@pwrfl2357]

Groovy

[@Dannypuck]

That magician looks like a heftier Ted DiBiase

[@LRGDuran]

Coffee is for closers!!!!

[@chryslerelectronicleanburn1676]

Bruce Campbell did the 1982 Lincoln dealership training video.

[@FactoryFarmedCorpPolicyRobots]

inspirational! i just sold a billion jabs using these techniques! thanks chrysler!

[@Paramount531]

"How come this car says Dodge on the front and Plymouth on the back?"

[@MK-fc2hn]

That car was assembled on either a Monday or a Friday.

[@zucebrush5372]

Awesome

[@DMBall]

Never let the mark talk to the "manager," if there is such a person. He remains the wizard behind the curtain.

[@adams8132]

Chrysler…great looking, garbage. Especially in that era.