1994 Dodge Ram Video Library Vol 2 Introducing Ram Pickup 4K 60fps

[@dsonnek7781]

Bought a 1996 Indyram after getting my first job out of college, still have it, been a great truck. Just picked up a 2001 quadcab off road addition with no rust and only 63,400 miles. Plan to keep them both forever.

[@weegeemike]

Great video, im a huge Dodge truck fan and have seen pictures online of the "louisville slugger" and "phoenix" concepts/prototypes and it was clear that they were resting on old styling and basing them on what was on the road in the late 80s instead of looking ahead. The "slugger" was NEVER going to fly because they were trying to go with a modular, one size fits all approach by making the chassis and most of the body panels ahead of the bed to be interchangable between full size truck and full size van, which left the truck version looking more like a van with a stubby front end (looks very similar to the then-updated late 90s Ram Van) and as a result couldnt fit the V10 or Cummins under the hood. They then moved the design responsibility to the AMC team shortly after Chrysler aquired them (between this move and the control they got on the LH project you could tell the Chrysler guys had no confidence in themselves and felt the AMC guys to be more creative even though Chrysler bought THEM not the other way around). What came out of that, the "phoenix" was basically an upscaled 1st gen Dakota that was a really good looking truck in ny opinion, square with rounded edges, but looked almost identical to what would become the '92-'96 F series (some of the best looking ford trucks ever in ny opinion) but got ho-hum responses from consumer focus groups and when asked, most of the participants thought the truck was a Ford or maybe a Chevy. This reaction is what they needed to go ahead with the radical design that would become the '94 Ram. If they would have gone ahead with the "phoenix" i feel like they would have had a nice looking, but sonewhat conventional and boring, durable dependable pickup, but that decision probably would have led to Dodge leaving the truck market altogether, with them feeling like they could never conpete against Ford of GM in the full size truck segment.

[@elcheapo5302]

They hoped to sell 150,000 trucks in 1994. They ended up selling almost a quarter million. This truck was such a hit. I bought one new in 1998. It's still my daily driver 26 years later.

[@nicestoriesnottherealstori3006]

6:14 the thing actually sold 80,000 more units than expected.

[@nicestoriesnottherealstori3006]

Well in 1994, not 1993.

[@weegeemike]

Also notice the prototype trucks with the large script "D O D G E" across the width of the tailgate, i like the look but it was considered conventional at the time, they made the right decision with the smaller, offset "DODGE" script on the upper corner of the tailgate.

[@nicholasmagcamit8233]

Nice truck with big rig style and new generation since 1972 .

[@emilianocruz11]

Thanks my friend

[@EvansProdz13]

my grandpa drove a 1998 dodge second gen before he died and now when i get old enough to drive i am going to get it

[@stevemellin5806]

1994 Dodge ram 1500. I'll drive it forever.

[@triplez6691]

Dodge RAM.👍👍👍