[2023] How to Set Up Ecommerce in GA4

Looking to setup your Ecommerce with GA4?
This is the "2023" edition that shows you how to set up ecommerce using both the Google Tag method and the Google Tag Manager method to improve your Google Analytics 4 ecommerce setup.
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[@mariolj9495]

I rarely write comments, but this time I want to thank you. I've been watching tutorials on DataLayer for more than two days and everyone shows it differently so I don't understand. This video was the missing piece of the puzzle I needed. Thank you!

[@hugh_w]

Great video, thanks.

[@rastogivaibhav1]

I am facing issue with the GTM trigger. When I debug and put any url, it shows me the data but when I go from one page to another like you did in the video, it says tag not installed and my tech team isn’t able to fix it.

[@LaTEESTORE]

Thank you for the video, I have actually been using the OG method you uploaded 3 years ago where we needed to create variables and add the parameters manually. Now with the new method, leaving the parameters alone and using ecom data under more settings, is everything automatically captured or I still need to add the specific things I want eg. currency?

[@digiecovers543]

Thanks Mercer for this wonderful tutorial. In the end after setting up the All Event custom Tag in Tag manager and testing it using the preview button in Tag manager and the debug mode in GA 4, aren't you suppose to click submit, at the Top right of Tag manager, to Analytics so it can get the updated information?

[@qausainmanzoor]

at 9.34 you added config & page view tag. But how did you setup this tag & with what parameters?

[@KiranPaul-cj8yg]

You missed out what has to be done in the WordPress site.

[@utube2008utube]

I have this set up and every e-commerce event fires correctly in debugger except the "purchase" event. It fires but the Items don't appear as parameters like they for all the other ecommerce events. Any ideas why this might be happening?

[@hugh_w]

If it's a Shopify store they might restrict 'purchase' event. May need Shopify+ to get it to fire.

[@agugi]

Thank you for the video but it isn't that simple. It's too fast tutorial. I really need someone who explains in detail. This is not explaining. This is just showing how it works. But we all know that. We need a real how to do video.

[@user-dn8yn9ki1v]

Thanks a lot

[@publikanguro.tecno.marketing]

Great video thank you!