Google Analytics on WooCommerce - The Complete (and Updated) 2023 Tutorial

[@p-cykcul7107]

Thank you for the wonderful video! I have 2 questions: 1st is my site is using an age gate so I couldn't complete the debugging feature, it should be okay to just publish right? 2nd question is should I delete the GA4 tracking code Ive added on the of my website after following all these? thank you!

[@TheGuitarLesson]

I have a deep and unrelenting hatred towards (the complexity of) GA4 and GTM, but your videos and detailed walk-throughs are so helpful. Thank you!

[@dmddesign51]

Finally, I understand what GTM is and how to use it and now monetisation data is being recorded, superb set of videos.

[@itch53]

This was really great, thank you!

[@jonathandonley597]

I first tried doing this without adding the plugin to my store. I already had a GTM tracking code installed. This did not work for me. Once I installed the plugin, everything worked perfectly! Thank you so much for saving me hours and hours of headscratching (already losing my hair lol).

[@user-hy7py7nk1i]

ThankS for the insights, I do the same thing without plugin, and tried so many times but didn't work, now will execute it with GTM4WP. 👍

[@ivanmaucuit3640]

Incredibles and clear explanations!! I'm so thankful. Everything run smoothly now between my CMS and GA.

[@longstaffemedia]

Hi and great video, easy to follow. Everything worked and matches yours in GTM and real time info including debugging transfers to GA4 except for anything purchaces, any ideas? appreciated.

[@DonavanAds]

Great video, Thank you.

[@comebeadwithme6551]

This was great! I thought I was going to spend hours figuring how to set this up, but following along with you, I was done in 30 minutes.

[@EstebanAsciendeMKT]

Estuve 4 horas viendo otros youtubers cómo solucionar el problema de eventos y etiquetas de mi ecommerce y logré solucionarlo con tu ayuda, gracias y sigue asi.

[@AttilaCsabaSzabo]

Brother, I have watched at least 10 other similar topic videos, none of them helped me like this one ! You're the best, saved me a ton of time, keep up the good work !

[@LovesData]

Awesome, thank you!

[@bh94n4k4]

Amazing. Also amazing how burried and confusing Google has made this process. So thankful for this video.

[@cocojoetravel6318]

Hi, I have done everything you said in the video, but still, I don't get the purchase event fired. What could it be? I am sure something on the website is not working properly but the question is what? We did make custom thank you page after the purchase where the URL is more clean but all of the info about purchase confirmation is still on the page,... If you happen to know what it could be, it would really help me. Thank you! BTW I love your videos and the way you explain things!

[@sachinshajan8066]

I am also facing the same issue. Did you solved it ?

[@lixiaotao]

@@sachinshajan8066 anyone solve tis? event can't fire

[@Bjorn-hp3uv]

Hi Ben! Thank you very much for great information and content! I need your guidance, please. I have done the setup, I can see all events in GA4 except the purchase event. I have made several test purchases, dataLayer is correct and I can see the actions in Tag Assistant and I can see the purchase event in GA4 DeBug View with all parameters including currency and value. However, I cannot see the purchases in the reports. There has been many purchases made since implementing and there has been more than 48 hours so probably not the delay. Nor Google Signals and threshold causing this. I added purchase as an event as well. Any idea what might break my setup and how to find a solution? Thank you very much!

[@Bjorn-hp3uv]

Leaving this here if someone else has the same issue. It works now for me =) I do not really know what caused the issue but I removed everything (including the plugin GTM4W) and did everything from scratch again for the 2nd time and then it started working. Do not give up and keep on trying if you have the same issue, good luck and thanks again for amazing content!

[@davidutassy9081]

@@Bjorn-hp3uv hey, I have exactly the same issue. Did you find out later what really helped you since then? :)

[@Bjorn-hp3uv]

@@davidutassy9081 Hey David! It can be demotivating but you will get there! No, sorry. I did not find out what exactly was the root of the issue but the solution for me was to do everything from scratch again. I mean everything, even removing and adding the tag manager script on the website itself. And then the next day it worked. Let me know how you go and if you want we can jump on a call and troubleshoot together if it is to any help

[@Ashipaco]

same here. But dont see all events.

[@juansebastianGuzman]

May it have something to do if there is a redirection after purchase?

[@sntorebiz]

Hello Benjamin, this is a resourceful tutorial and it's working on my woocommerce store. I want to ask if the PRE-CONFIGURED GTM CONTAINER will work for my custom website which is built on React.js?

[@jeffsutton1674]

Dude this video is the best. Can i shout you a coffee or a beer? Kia ora bro:)

[@blessyousklep]

Thank you, great content! We'd love to see the ecommerce reports video as well! :)

[@MdSabir-wg4ny]

5:40 track enhanced e-commerce option does not exist anymore. So do we select track e-commerce only?

[@norbertnagy2211]

thank you so much for the video! :) I have imported the file to GTM and connected everything with GA4. However the events (conversions), such as add_to_cart and begint_checkout do not show up in GA4. Will they automatically be there as events after a couple of days, or do I need to manually add them as events in GA4 and than mark them as conversions? Thank you! :)

[@digivuk]

same problem here

[@maryamsajjad7291]

love this video. i was trying this through google analytics for woo commerce and it wouldn't work for me. your video helped a lot!!

[@venomBound]

Just what I was looking for! Simple to understand and get up and running. Thanks!

[@alexandraazevedo6433]

Thank yoou so much! Made it so easy to learn and apply !

[@YiannisChristodoulou]

Excellent tutorial. Thank you so much!

[@Davidelex15]

Best ever explanation. Thank you very much

[@ScAnimalsNet]

thanks great video as always. I'm seeing duplicate GTM events at google anylitics and in the GTM preview. I suspect because woocommerce had some basic Datalayer events already, any idea how to disable the default ones? I saw in your video that there were also 2 x add_to_cart. I note on mine, one is for the product id (gla_1541) and the other for my SKU ID as I requested in the settings for GTM4WP (33)

[@SpeedyPotato_]

Great tutorial, ran into one snag where Google Tag Manager for Wordpress set the two radio buttons to Off & Footer after saving for the first time which caused issues when testing in debug mode. Make sure it saves as On and Off. A bit odd but hope this helps someone else out.

[@thefbione]

Thank you ! Great video, work perfect. All is clear. Great job !

[@lukekamp]

Super helpful - thanks for sharing. Got my eCommerce working; was missing some key items.

[@juansebastianGuzman]

Excelllent content. Only event trigger not working is "purchase". Could it be something I change in WooCommerce Settings? Or could it be related to redirection after purchase? Regards!

[@juansebastianGuzman]

I did a test and it actually is the redirection. If I remove the php code for redirection, the puchase event works. Any recommendation how to send the purchase event with the redirection. Or even creating a trigger with the "thank-you" page that sends the purchase event?

[@antoniocaporrini4160]

Thanks for this video! Straight to the point and accurately. Could you do also a GA4 + GTM video for Joomla? :)

[@DianeLo-xs9ye]

Thanks! Was able to do it. Clear instructions

[@jakeg9711]

Thanks for taking the time to put this together, I got it working :)

[@svrnclv]

this was just the video I was looking for. clear instructions.

[@kjvbaptist4807]

Mate, this tutorial worked perfectly! Thanks. Liked and subbed.

[@MdSabir-wg4ny]

5:34 will the container code compatibility be turned off ?

[@creativespaceacademyplc]

Thank you I so needed this refresher this was a saver thank you

[@EladShochat]

Should one remove Google Site Kit after this implementation?

[@juniorvalle3307]

Thanks man, I follow the tutorial and I have metrics on GA, but it does not reflect when the customers make purchases, I only have metrics about "add to cart" "view item" etc. But I dont have the "purchase" metric, can you help me? I follow the tutorial step by step.

[@JBlongz]

When using this method, should I avoid installing Site Kit?

[@jaredsmith1054]

I went through the set up steps. I am getting events on the GTM tag but there are no events/hits sent on the G-/Google Analytics tag and nothing is populating in Google Analytics debug View. Here are two differences on my end from what I see in your tutorial. 1. On the Google Analytics tag, on sources it says: Tag in container and On-page gtag('config'). 2. I also get an AW/Google Ads or Adsense tag that pops up. Any tips on how to get events to appear in the Google Analytics tag? Thanks.

[@arturasjakubauskas998]

Should we add some data layers in analytics for add to cart and purchase?

[@PriitKallas]

Why did you have 2x purchase in the tag assistant view?

[@user-xb5zm6vy6n]

Hey you should do the Google site kit tutorial for wordpress

[@MattTraynor-zg8bk]

Saved me a lot of time here mate - thank you very much

[@scorpionmonarch]

Hi @lovesdata your my favorite GTM vlogger. I have a question please. My e-commerce tags are not firing. Is there something else that I should do? All other tags are firing but e-commerce tags. Are the event names in the trigger dependent on the tags use in the site? TIA

[@LovesData]

Great to hear! You can find my ecommerce troubleshooting tips here: www.lovesdata.com/blog/troubleshooting-google-analytics-ecommerce

[@hmriomagicstore]

Thank you so much sir I fallow your steps one by one until I reach to connecting the website and it tells not found then I add WPCode then I finish all the process is that okay? ❤❤

[@BrianMcHugh-jj3sv]

This worked perfectly! The only issue ran into was that view_item_list fires 5 times. Not a big deal, but wasn't sure why. Thanks for the video, this was a FANTASTIC HELP!

[@fbryce1ify]

love it … not to many words but enough to clearly understand. awesome

[@GreenvilleWebDesign]

Thank you this was just what I need when I need it!!!

[@stoykadimitrov]

Thank you so much! You are the best!

[@DmitriChirchikov]

How reliable is the google tag manager for woocommerce plugin? does it tend to clash with any other known plugins or updates?

[@fusechronicles]

This was very helpful. Thank you.

[@silvinatrionfetti882]

Thanks so much for the information. It is amazing! I have a question, I have dowloaded your container. The problem is all the events fire 4 or 5 time when it should fire 1. What could be happening?

[@SayantanDas]

Thank you so much for this tutorial and the monitoring data. I have an observation to make. During checkout stage, begin_checkout and checkout_complete both are triggered even before the customer goes through with payment. On the Thank you page checkout_complete is triggered again. How can I modify these two events? 1. remove checkout_complete from the checkout_page and rename checkout_complete to Purchase?

[@belgen]

Thank you for the tutorial. Will we also use these tags in Google AdWords (while setting tagging in Adwords), or are they unrelated to AdWords?

[@lbclassic]

Thanks for this! Super easy to follow along.

[@OdderBeing]

Thank you, very comprehensive!

[@FortressSystems]

In reference to 12:18, my add_to_cart event is not showing on the debug view in Analytics or TagManager. This is after I installed the @LovesData preconfigured ecommerce container. Anyone help?

[@AllenStoner]

Another very useful video. Thanks

[@chostel9171]

Hi Sir, thanks for the video tutorial provide. However, I cannot the Google Tag in this container {{GA4 Measurement ID}}. I am stuck at 9:39 min of this video. Can you help to me on that ? Thank you

[@carolinacarnio5381]

Great and informative video, thank you so much! One question: if I already have installed site kit, do I also need to install GTM4WP? I'm so confused...

[@vaikol1369]

thats what bothers me also, any reply from someone?

[@SapphireUnique]

Yeah guys, gout need GTM4WP installed since sitekit does not support "enhanced ecommerce". GTM4WP has the option to not activate the main gtm container, i think he goes over it in the settings. If you already have GTM active through sitekit, then select - do not insert container (in GTM4WP). You will still need to go into GTM4WP and insert your gtm id so it can send ecom data to your GTM account

[@BitcoinBonafide]

One of the nicest human beings :)

[@gabrieladebat551]

Hi Benjamin, I followed all the steps and still can't view the 'Monetisation overview' > Revenue, purchases...I only can view items clicked and added to the cart and that's it. Any clues? Thank you so much, Gabriela PS. for many people in the comments purchases don't trigger either

[@marketingadn3309]

Hello! I followed all of the steps, my google tag manager is working well as in the video, but the debug view on google analytics g4 is not working, as well as the report of sales that appear without value. However it measures the visits. What could be making this?

[@alternativeinvestment146]

thanks for this valuable content. but THE PRE-CONFIGURED GTM CONTAINER doesn't work for me, Tags Not Fired

[@LovesData]

Troubleshooting tips are here: www.lovesdata.com/blog/troubleshooting-google-analytics-ecommerce

[@davalyou]

Hi Ben, Thank you for your tutorial ! I'm using an external payment extension "Viva" so when people go for payment they go OUT of my website, how to apply E-commerce event to an external payment page ? Idk if this is clear !

[@vinhdatgn9858]

I'm having a not connected while debugging, don't know why, I try to disable bot fraud at cloudflare or any rule applied, also distable cache plugin but still can not be able to make it works, it's connected at first but when i moved to product page it shows not connected

[@kamilzala8295]

You are king. Love you

[@cesarbarrios2921]

The most comprehensive GA4 and Tag Manager video for Woocommerce on internet. Thanks a lot!

[@LovesData]

Glad you like it!

[@pycho124]

is that container configuration file universal on any website that uses woocommerce pluginns? @@LovesData

[@paulomelos]

Awesome! Very helpful!

[@robbo8383]

Does this work when using Yith for quote requests?

[@pycho124]

is that container configuration file universal on any website that uses woocommerce?

[@johannesvaneck9916]

Hi, Thanks for your thorough, clear step-by-step Tutorial. I am however getting the following: Google Tag: GTM-XXXXXXXX not found. What can cause my tag not to be found by Tag Assistant?

[@LovesData]

You’ll need to check that the container is installed on the website.

[@davidalexander9895]

Add to Cart isn't showing in my test. Does this perhaps not work if your product page is rebuilt by a plugin? In my case, I'm using the Beaver Builder page builder which adds a custom template for the store page, perhaps there's something different about the add to cart button in this case?

[@davidalexander9895]

So add to cart is working for a simple product, but not for a variable product. I'm investigating to see what's different about these two. Purchases are tracked correctly, which is the main thing, but it would be good to know why variable add to cart isn't being tracked. I have contacted the plugin author.

[@byronchandler2033]

Loved the tutorial. Am I able to have MonsterInsights active on the WordPress site with the GTM or will that trigger duplicates?

[@LovesData]

If Google Analytics is implemented using two methods, then yes, you could be collecting duplicate events.

[@sonusaha9052]

How to download pre-configure container. Please send me the link

[@LovesData]

You can get the container at www.lovesdata.com/blog/woocommerce-google-analytics

[@aVengefulGod]

Just brilliant, many thanks

[@Michael-ir5rh]

thank you, always on point!

[@mounirboudeken9760]

everything worked really well until the data displaying in analytics part, i can see events firing in the tag manager but its silence on the analytics debug page!!

[@herberthochwimmer-mo2ii]

Super erklärt. Thanks from Germany.

[@user-up2cd8iz9k]

hello! thanks for this video , I have a trouble when I go to the google analytics debug view I just 3 type of event , user_engagement, scroll, form-start but in the GTM preview I see all the event correctly . What can I do to resolve this ?

[@RT-jd9dw]

hey, This was very helpful. But unfortunately I have google site kit previously installed on my website whose setting has a reference to google tag id. In google tag manager I can now see 2 tag ID. Also the debug view of google analytics shows - No Devices Available. Can you please tell if I need to remove google site kit.

[@antonio83tube]

I don't see the purchase hit and the Data display in debug view, why?

[@dejandjurdjevic651]

Can it send add to wishlist event, remove from cart also?

[@user-dq6cj6qx4n]

Thanks! I was wondering how can we manage the ecommerce events based on consent mode v2? Currently they are firing before the consent mode?

[@LovesData]

If you’re using the GA4 event tag, then it automatically adjusts based on the consent status. It’s actually expected that it will still fire. If you’re using another tag, you will need to adjust the trigger based on the instructions for your Consent Management Platform.

[@user-zg5vx2pu8f]

Thank for tuhe tutorial. When i'm on debug mode, i can see the events on the site but in Hits sent, there is nothing to display. The debview on Analytics doesn't show anything either. What went wrong ?!

[@jojuljen]

For me it was the "Google Analytics Opt-out Add-on (by Google)" browser extension that was causing that.

[@SC36DC]

When I connected to my site, it shows Connected, but when I went back to Tag Assistant , as shown in your video at 10:56, I had an error, but on the left under Summary, it did show the page I visited and item I added to cart, but they were both crossed out. Question, would this work if my site is currently in Maintenance Mode? Thanks for the video, very easy follow along and had no issue until this part.

[@dtps_champion6016]

I'd love a video on how to get embedded wpform stripe payments to show up in my datalayer.

[@gadelichka]

Hi Ben, I followed the tutorial to the tea and now see events in GA4 such as add to cart, but I see no purchases even though there were purchases in the past month. What could be wrong here?

[@LovesData]

You can find my troubleshooting tips at www.lovesdata.com/blog/troubleshooting-google-analytics-ecommerce

[@TopDogFood]

Thank you so much Benjamin!

[@LovesData]

My pleasure! Glad you like it!

[@sirenabernal]

I've followed the instructions in this after watching your GTM tutorial series. I imported the container from your website and it's not firing when I go to Tag Assistant. Can you help me troubleshoot this?

[@LovesData]

You can find my troubleshooting tips here: www.lovesdata.com/blog/troubleshooting-google-analytics-ecommerce

[@sirenabernal]

@@LovesData Thank you! I ended up deleting my previous work from the Tutorial playlist, and started from scratch using just this video, and it is firing on all cylinders now.

[@anamaricic644]

Everything worked perfectly except purchase event... Still not showing. Any idea why?

[@michawilkosz2916]

smooth as butter

[@SapphireUnique]

is there a universal way to this on a custom built site or an ecom site without woocommerce?

[@laurpixel]

thank you!!

[@samerfarraj5062]

Awsome!!!

[@IvanMuljevski]

Why did you delete variable on 09:50 min? Btw, video is awesome! 💪

[@LovesData]

Glad you like it! And I delete the variable because it’s a placeholder from the imported container.

[@robertobarorebolledo8578]

Hi there, I've followed up all the settings that you suggested, but when I click on add to cart or a view an item, my gtm recive a form start event or just click events, not the ecommerce events... any idea? please help!

[@LovesData]

Sounds like the data layer events aren’t being pushed. Here are some troubleshooting tips: www.lovesdata.com/blog/troubleshooting-google-analytics-ecommerce

[@donny5530]

Excellent

[@user-gh6jn3yi3n]

Hi, thank you so much for the video I implemented everything however at the part preview/testing no hits were sent to Google Analytics...is it possible to get a help please :( ? Thanks a lot in advance.

[@LovesData]

My pleasure! You can find troubleshooting tips here: www.lovesdata.com/blog/troubleshooting-google-analytics-ecommerce

[@user-gh6jn3yi3n]

@@LovesData I get no real time trafic in GA do you know where can be the issue please ? Seems that there is an issue with the Google analytics tag. I used to use Monsterinsights for GA and when I reactivate the plugin the issue is fixed. So the issue is in the GA tag but cant find where...

[@georgea.1491]

@@LovesData I configured my site according to your video 4 months ago and it have worked greta until now. Suddenly I'm not getting any data from customers but I do see my own transaction when doing preview from google tag manager and makes a purchase. I have followed your link for debugging but still can not find anything wrong. Any more ideas? Start to suspect the GTM4WP-plugin that was recently updated. Any clues?