2024 Ford Edge SEL Review - Why It's Going Away

[@petrolectric]

Hope you enjoyed the video! Many more reviews on my channel, please subscribe if you’d like to see more.

[@flex_007]

I still enjoy driving my wife's 2020 titanium edge. Solid suv no issues 👍

[@petrolectric]

Glad to hear!

[@larrygrasso6032]

Also love the edge..

[@Stevespecs]

Wife has a 14 sel awd since new, very comfortable drive and has no issues . Still our vehicle for long drives.

[@petrolectric]

Good to hear!

[@maryhandleygunter7623]

My 2013!is still very comfortable

[@sueboyer1656]

My 2020 sel had power lift gate I now have 2024 Titanium and love it! Sorry to see this vehicle disappear.

[@petrolectric]

@@sueboyer1656 the new Lincoln Nautilus is based on the new Edge we don’t get - maybe you’ll be able to upgrade to that next :)

[@kathymac21]

I recently got a 2024 titanium because I wanted one before it went away. Traded my 2010 Ford Edge Limited.

[@sounduser]

We have a 2018 edge. Its considered a big car here in England. And theyre rare here. We love it.

[@petrolectric]

@@sounduser oh yeah for sure that would be quite large for England! Glad you like it :)

[@gralen]

I have the 2019 titanium edge. I am still finding things on that car that I did not know it had.I love it. It almost drives itself in cruise control. It does until the car tells you to put your hands on the wheel.

[@petrolectric]

@@gralen many people seem to love their edge! Too bad we don’t get the new generation /:

[@kathymac21]

Yep! My husband tested that on mine this week. I heard him laughing and he to,d me what he was doing. I wasn’t paying attention that he had his hands off the steering wheel!

[@kamalporter706]

The Edge is definitely a forgotten vehicle, I think even Ford forgot it existed sadly

[@petrolectric]

Yeah and it’s one of their better ones too, that’s what makes it more sad

[@jimmywalters3071]

I rented an Edge in Florida a few years ago and loved it. I usually have bought imports all my life.. but was surprised how well it drove, comfortable, quiet and nice power with good gas mileage. I think Ford is making a big mistake of not upgrading the Edge and keeping it around...going all EV now is a big mistake... Heck the Mustang EV is not selling at all... This old Edge sells 5 times the Mustang EV SUV.

[@petrolectric]

I think if Ford had their way, they would’ve preferred to bring the new generation to North America but they have nowhere to build it. They’ve really pinned themselves into a corner with their original EV plan

[@johnwilliamson2707]

On two different trips in 2022 my wife and I rented Explorers. The first one has a broken A/C. Inexcusable on a nearly new car. The second won had a jerking transmission. However, last December we rented a Ford Edge ST Line with that same 2.0 turbo 4. Absolutely a blast to drive, quiet and well put together. So what does Ford do? Kill the refined Edge and keep the buggy Explorer. I get that it's getting long in the tooth. But why can't they squeeze a couple more years out of this solid performer?

[@petrolectric]

If you watched the video, I explained it the unions forcing fords hand. The plant it’s assembled would only agree to a EV contract. Ford brought a new Edge to China, could’ve easily brought that here if they had somewhere to build it

[@petrolectric]

And I agree the new explorer is buggy! I liked the 2019 version much better.

[@tonyzito4628]

Sorry buddy the St has a 2.7 turbo

[@rick7661]

Had an edge. Loved it at the time I had it

[@petrolectric]

@@rick7661 glad to hear!

[@truth959]

I don't get why Ford is killing this off when SUVs outsell sedans by a large margin.

[@petrolectric]

Exactly… and they’ve killed the ecosport and the escape is gone after next year. What’s left? Explorer, bronco/sport or Expedition is about your only option. They should just bring back a solid sedan option

[@scottlawson3365]

Instead of keeping the model and modernizing the vehicle they discontinue the vehicle. Edge has name recognition that people know, much like Taurus which is another model Ford completely fumbled. So instead of modernizing brands people know they create new models no one’s ever heard of and then are completely baffled why said new models don’t sell. Toyota and Honda have had the same models for decades and unlike Ford they actually update the vehicles when needed.

[@petrolectric]

Yeah seems all ford really cares about is keeping that F-Series money rolling in.

[@sergten]

I have a 2013 Edge, solid vehicle, no issues whatsoever. Maybe not as flashy as others but always there for you.

[@petrolectric]

Good to hear it’s been reliable!

[@Ghost-jy9hk]

A 2013?! Wow. How many miles?

[@richardbutton1179]

Wife had a 2011 FWD with the 3.5 it was 1 of the best cars ever owned hope to get an ST soon. Son has a 22 with the turbo 4 and he drives it in Sport mode all the time says its more fun that way

[@petrolectric]

Was surprised how quick it was for the base engine. I drove the ST engine in the explorer and that really moves! Glad to hear you’ve had good luck with the 2011 - Ford is really hit or miss on their cars. Some are great and some are total junk

[@MrJestyler]

I rented one the Christmas before last and was very surprised and delighted with it. Engine was very responsive with zero turbo lag, Incredibly quiet with practically no wind or road noise. Steering was very responsive, braking was short and assured. Road bumps were not felt. Front seating was supportive and provided good cushioning especially for long trips. Driving fatigue was reduced to practically zero. This is most definitely a road trip car. Ford shot their nose off despite their face.

[@petrolectric]

@@MrJestyler I agree! Incredibly quiet drive - would be a great road trip car. I wonder how the new generation is overseas… maybe Ford can renegotiate those labor contracts to build ICE or at the very least hybrid with EV sentiments down as of late.

[@MrJestyler]

@@petrolectric I would say go back to building the non hybrid edge as was. It was probably Fords most reliable automobile. They could have tweaked it some but overall if it it’s not broken don’t fix it or in this case stop making it.

[@petrolectric]

@@MrJestyler I listened to an interview with Ford CEO Jim Farley, he made a good point as to why they axed a lot of their lineup. He said people ask us all the time to make a good car, but they’ve never asked us to make a good F-Series because it’s never been a question the truck is great. Trucks are fords bread and butter and will always get priority.

[@FranBushardt]

The Digital Key Pad would be on the Drivers side NOT THE PASSENGER SIDE as he was suggesting! I now own a 24 Escape and Ford Really Cleaned up the Styling and I feel it’s the Best Ever Escape!!

[@petrolectric]

Ford discontinued the securicode keypad on the Edge after the 2022 model year. I was just filming on that side of the car already so it was more convenient to bring it up there

[@petrolectric]

Hope they fixed the ride on the Escape too - I had a 2021 that was hot garbage

[@johnmantis5959]

I love my 2018 Titanium, I have 72000 miles and no problems. The style bits many of today’s cars, very comfortable with plenty of room for the rear seats passengers and plenty of room in the trunk. Sorry to see it going, I think Ford changes the name and put a similar car in the market with higher price.😢😢😢

[@petrolectric]

@@johnmantis5959 yeah the new Lincoln Nautilus is technically the new Edge’s upmarket companion. We’ll see if ford decides to import the new Edge as well as it’s made in China now /:

[@mlauri30]

I had a first gen Edge and I liked it a lot. The current generation looks bland and kind of ugly now. It’s too bad because I like a midsize SUV that doesn’t pretend to be minivan.

[@petrolectric]

Totally agree! I think a new ‘edgier’ edge would’ve done well

[@junelamie9622]

I agree. They made the Edge look like all the other SUVs on the road. Ugly.

[@martinfarrell5778]

If they replace it with an EV, I think they will regret it.

[@petrolectric]

@@martinfarrell5778 I think Ford jumped head first into EVs to try and be first in America, and are backing off that significantly now.

[@estefine]

keypad is on the driver side and it lights up when you touch it. power lift gate & fog lamps were on SEL trim for older. They have reduced options since its going away.

[@petrolectric]

I mean it’s pretty basic features you should expect on a $40k+ car

[@estefine]

@@petrolectric I agree but I see this a lot on cars that are on their way out

[@matttay9937]

Cant believe he was looking for keypad on passenger side 🤣

[@PhuN_1]

Noticed the battery is tucked away which would be a pain to change.

[@petrolectric]

@@PhuN_1 it’s not too horrible, if you pull the top of the air box out at the hose connection, you can access it. A hose clamp and a couple clips and electrical connector.

[@emarte]

My 2019 SEL has the front grille and exhaust that match the 2024 Titanium trim. Mine also has blinker lights in the side rearview mirrors. Ford is cheaping out on the last models of the Edge.

[@petrolectric]

It’s wild that they got rid of most options or majorly upcharge for them. Maybe because they didn’t wanna produce more parts? But should’ve came with a price drop in that case.

[@rolandrochon343]

I love the dial shifter. lt one of the reason I own a 2022 Bronco Sport.

[@petrolectric]

@@rolandrochon343 to each their own 🤷‍♂️ just not a fan of it myself

[@mairose7582]

I have a 2024 and mine has a powerlift gate

[@petrolectric]

I just thought it was insane the SEL starts at $40k and not even a power lift gate!? Ford is stingy. The power gate is optional as part of the $1250 convenience package on the SEL Trim. This one did not have that package

[@larrygrasso6032]

I have a 2020 and mine also has a power liftgate.

[@johnnyedify]

I have a 15 SEL leather heated seats, power liftgate , and keypad on DRIVERs door

[@petrolectric]

All that stuff is optional now gotta spend $2-3k on a convenience package - Ford being stingy! For a car over $40k already, that’s ridiculous

[@petrolectric]

And keypad was dropped after 2022 model year from entire lineup… was just filming from passenger side so that’s why I mentioned it

[@Blazr974]

The keypad code lock is on the driver side - how could you be more oblivious

[@petrolectric]

Ah yes I must’ve missed the non-existent keypad on the driver’s door 🙄 was just shooting it from that side for video purposes. Doesn’t change the fact there’s no secure code pad on any Ford Edge after 2022, they dropped it from the entire lineup.

[@_dallas_]

@@petrolectric my 2022 SEL doesn’t have the keypad either

[@petrolectric]

@@_dallas_ thank you for acknowledging I’m not insane 😂😂 Ford cost cut the h3ll out of this without lowering the price 🙄

[@_dallas_]

@@petrolectric my edge didnt come with a keyfob remote start either. I can only remote start my car from the ford app. Also my keyfob allows me to roll the windows down. But not back up.. lmfao

[@petrolectric]

@@_dallas_ of course lol

[@ThomasMercury91]

I’m really surprised it doesn’t have a power lift gate. Even my little 2016 C-Max has a power lift gate. I still like the Edge though. Great review!

[@petrolectric]

Thanks for watching! And yes completely ridiculous for a $40k car not to have it.

[@petrolectric]

And I also drove a 2015 C-Max for 5 years and had quite the experience with it! Haha you can check that video out here: Everything that Broke on My Ford C-Max in 150,000 Miles kzbin.info/www/bejne/aIG3fJl9d7aNnJI

[@mairose7582]

My 2024 has a powerlift gate he is wrong or maybe it depends on what model or trim a person has

[@petrolectric]

@@mairose7582 I’m lying about a power lift gate? 😂😂 yeah sure ok lol. Why would I do that?

[@_dallas_]

@@mairose7582 my 2022 SEL doesn’t have it, also doesn’t have car starter on the key fob, have to rely on the ford app to start my car. My key fob does have the feature to roll down my 2 front windows though ?? lol ??.. but not roll up … lmfao

[@OneMoreBolt]

Solid review, good job. That said, the Edge is the ultimate average blah vehicle without even a single standout feature wrapped in boring bland body styling. Like I said though, good video and detailed information.

[@petrolectric]

Yeah totally agree - almost all my reviews are because that’s all the rental companies have haha. Having a hard time getting anyone to let me borrow cool cars to film (beyond spending a $hitload on Turo)

[@OneMoreBolt]

@@petrolectric that makes sense. Well, if you ever find yourself out in Oklahoma hit me up if you want to review any of my junk.

[@bendanilo12]

I was wondering if the 2022 edge fog light will fit perfectly with the 2024 edge?

[@petrolectric]

Looks exactly the same to me… I think the refresh happened starting in 2022

[@CJDiecast]

It's probably a good thing the Edge is getting discontinued. Ford has more than enough SUVs in their lineup and trimming one or two won't devastate the brand in any way. Plus, it's showing its age big time. And they're not selling well anymore at all because our local dealership has two full rows of them. Definitely a sign of decline.

[@petrolectric]

That’s true, but I think it’s a good alternative to an Explorer as it doesn’t have the 3rd row and more car like for some people. As ugly as the new one in China is on the outside, the inside looks pretty great if you look it up - but they made it a 3rd row version so I guess defeats my point 😂

[@trenton737]

Still sold over 100k+ units every year. One of the better selling 2 row midsize

[@kathymac21]

Our Ford dealership has tons of Broncos. Way too many!

[@billfincher8519]

40K for a small crossover is high, other manufacturers have much more to offer for even less $

[@petrolectric]

Totally agree, Ford Jsut didn’t do enough to keep it competitive. They really keep their F-series trucks fresh as they’re the money maker and let everything else kind of get put on the back burner

[@rodgerpetrick6502]

The shift dial turned me off. People with a bad right hand can't use the shift knob

[@petrolectric]

@@rodgerpetrick6502 I mean wouldn’t that be the case with any shifter then if you have a bad hand?

[@NamjoonKim-bf4dj]

It's insane that they are still using a 10+ year old cluster. Even their handles on their cars, buttons, alot of stuff is from 10 years ago

[@jaronsmalls3343]

It don't have leather seats and power trunk because you have a SEL. Review a Ford edge titanium and you will get those features.

[@petrolectric]

For $40k plus I don’t think those features are too much to ask… you can get them in many $30k cars now. I actually kind of like Ford’s synthetic material as I said it’s very durable but the liftgate should’ve been power.

[@jaronsmalls3343]

I guess I can agree with you on that. Forty thousand is a lot for not even a power trunk button. Ford always been cheap on they low models.

[@petrolectric]

@@jaronsmalls3343 don’t get me started on the Ford Maverick having a physical key 😂

[@jaronsmalls3343]

@petrolectric oh my God I remember going to get my 2022 ford edge and I tried the maverick and I was looking for the start stop button and realized it didn't have one. Did you see one with the white plastic stuff on the side.

[@petrolectric]

@@jaronsmalls3343 I just canceled my order and that was a factor for sure when I found out it had a key… I’m in and out of my car 20+ times a day and fumbling for a key sounds awful.

[@jag2039]

Can tell you one thing it's a real safe car wife wrecked her 14 SLE she T Boned a truck @60 mph n no injuries got a 15 2ed gen have 60 thousand miles now no troubles n I drive it on hwy @85 90 mph for hrs. On Vac Handles curves great n will stop on a dime don't ask how I know lol never has over headed 2.0 engine Just a good old car (SAFETY IS THE KEY after her wreck I was shocked that she wasn't killed n I know cars n she'll drive her 2015 for a long time to come the Explorer is a very safe one to I hear over Hong end cars

[@petrolectric]

Great to hear! Based on the comments, seems most everyone has had good luck with their Edge

[@user-oz5rd3pt3i]

No power liftgate. that's what you get when you pay for "SE" or "SEL" models. Power liftgate is standard only on Titanium trim. All other trims it's additional & extra cost.

[@petrolectric]

For $40k I don’t think a power liftgate is too much to ask for on the SEL. Plenty of $30k cars with them

[@Margalus]

I have the SEL and it has a power lift gate

[@baronvonjo1929]

I could never trust something with a American brand. Some of their cars look kinda nice. Most are lacking. Nearly all are pretty infamous for low quality and reliability.

[@petrolectric]

Part of the reason I canceled my Ford Maverick order - I don’t trust Ford beyond 75k miles

[@baronvonjo1929]

@petrolectric Family friend had a 2014 Escape whos transmission blew at 70k. Friend had a 2014 Mustang transmission blow in the mid 40s. And interior falling apart. Like the door cars just fall off. Uncle had a new F-150 but it kept having electrical issues and he got rid of it. Lastly other friend had a Fiesta that also just was falling apart on the inside like bits and pieces popping off and foor cars eroding from touching the air. It's just hard to see any reason to buy one. I think the Maverick, Bronco, Bronco Sport, Lincoln, and their body on frame trucks and SUVs are neat on a very shallow surface level look. But there is no reason to buy one.

[@petrolectric]

@@baronvonjo1929 have a video on my channel a Cmax I had trans went out at 99k. Thankfully ford replaced for free because they knew what a POS it was

[@petermarrone4138]

That’s not true I’ve owned a2008 edge never had an issue with it and I also have a 15 F150 no issues at all it all depends on how you maintain your vehicles.

[@baronvonjo1929]

@petermarrone4138 Idk man. Ford had more recalls than any other company last year. Plus you can look at the stats. Decades of shrinking market share in the US and retreating from segments. Fleeing markets across the face of the earth. You can't try to tell me poor quality control isn't part of the issue.

[@_dallas_]

Just click the fan speed icon and just slide it all the way down. That’s how u can turn it off

[@petrolectric]

Hmm when I tried that it just went low to high but never to “off”

[@_dallas_]

@@petrolectric yeah if u slide the “fan speed” all the way down it will turn off

[@jakemanchester5139]

WAY overpriced.

[@petrolectric]

Agree, at $30k this would be a great choice… at $40k not so much

[@paulg6582]

Ecosport 30.2 mpg, the most unrated model in fords lineup.

[@petrolectric]

30mpg in a small entry level SUV is the bottom of the barrel compared to other automakers

[@ppal19812]

FYI @Petrolectric The EcoSport has been dead since 2022.

[@petrolectric]

Thank god 😂

[@ppal19812]

@@petrolectric I agree, that thing was FUGLY

[@ofcbob6391]

That huge tablet ugghhh!

[@petrolectric]

Haha yeah talk about zero thought put into the design - just slap a screen on the old interior - that’ll do

[@AJJax-kd4kr]

Definitely an over price suv.

[@larrygrasso6032]

Purchased the 2020,, 20,000 miles...$25k love it.

[@mojorisin7371]

Sure I get it, $40+k for a dated looking American SUV is scandalously insain considering the competition from the Japanese and Korean auto manufacturers but a good taken cared of used one is definitely a bargain and a great reliable safe vehicle and most owners agree. The problem has always been the price for what you get for those obtuse buyers who buy these vehicles new. Ford made a idiotic decision making the center screen vertical and its no wonder why it is disappearing from their newer vehicles that once had one, namely the 2025 Ford Explorer. My advice is if you like Ford products or this Edge then you'll like the luxury variant the Lincoln Nautilus. Get a low mileage used one and you'll have a better built Ford Edge that looks better offers more and doesn't carry that found on road dead stigma. Never buy a vehicle new, depreciation is not kind on your wallet.

[@petrolectric]

Nice commentary and yes a two year old edge is probably a great bargain right about now… as far as the Nautilus, I guess that’s the closest thing we will have to the Edge going forward for now… the new 2024 has been getting rave reviews, so I have to assume the Ford version would’ve been pretty good too had it made it here

[@poppyneese1811]

Great review, wow what a dumb decision to build EV’s that nobody wants anymore. I’ve always liked the Edge just a lil more than the old body Explorer, but when the new body rolled out it was no longer a contest. I’ve had excellent luck out of Eccoboost engines on my second 2.7 F150 and they’ve been flawless, great torque and if your not into the turbos pretty good fuel economy, not saying you can’t get roughly the same MPG’s out of the 5.0, but the way they sound I couldn’t drive it easily with that V8 sound. I really feel Ford needs a Sedan and a small car. I remember back when station wagons were the rage and over night they died, the same thing could happen to SUV’s. Again good job on the review.

[@petrolectric]

Thanks! I feel like Ford should really bring back a four door sedan… just one solid competitor to the Camry/Accord would be worth it I think. But if they do, it’ll prob be EV. I don’t understand why these manufacturers aren’t doing hybrid - best of both worlds! Toyota has been smart about that and not jumping in full EV, they make great hybrids

[@kaohsiung99]

Enterprise gave me one of these things for a rental. I hated it. Went back & got a Buick Encore. I loved that little ride!

[@petrolectric]

I took a Buick Encore (Opel Version) on the Autobahn in Germany a few years back 😂. It was a surprisingly fun car.

[@RellyOhBoy]

I need something that compliments my 15 Fusion Titanium, with rear storage space and better mpg than my old Expedition. I have it narrowed down to the Flex and Edge. I'm pretty sure the new infotainment system interface is quicker than Microsoft's slow ass Sync 2 but that giant tablet is frikkin hideous.

[@petrolectric]

@@RellyOhBoy I didn’t totally hate it… but yeah I think climate control on the tablet is dumb…. Otherwise worked good. Personally find the Flex to be absolutely hideous but try the edge out! Deals to be had on them right now

[@RellyOhBoy]

@petrolectric I like the styling of the Flex. It has a distinctive old school vibe plus it's actually classed as a Wagon and not a Crossover. No mistaking it when you see it.

[@jasonme3557]

Only reason I am looking at this is because of the transmission. I really hate DCT's

[@petrolectric]

It really does drive nice and if you’re looking at new… they’re sitting on Ford lots for a long time might be able to snag a deal and get a nice chunk off msrp!

[@jasonme3557]

@@petrolectric yea just found a new 2023 hoping to get it below 31 Ill let you know. TKS

[@petrolectric]

@@jasonme3557 crazy a 2023 is still sitting new! Good luck and be firm with them, bet they’re desperate to dump it!

[@1FXC]

It's going away because that Ford's mo. If they make a good and reliable product they have to get rid of them. Just like they did with the Taurus.

[@petrolectric]

Sadly true, I think a new Hybrid Edge would’ve done well. Something to make it stand out from a regular SUV/crossover. Hopefully Ford will figure something out - even a new sedan would be welcomed.

[@nathanpolkoski5277]

Hate to tell you, Florida is on the east coast lol

[@jasonme3557]

great video. I think this EV crap will be reversed soon.

[@anotheruniqueusername]

everything about this car just looks dated and low quality for its price. there's a ton of much, MUCH better entries for the same price or cheaper, no wonder they're discontinuing it. looks over a decade old but it's a 2024? weird

[@petrolectric]

Yeah I think if this was $30k it’d be a steal, but at $40k so many better options!

[@stephentaylor9366]

Who the HELL cares whether my neighbors car looks like mine?? It serves a “Function” adequately in my life. This guy probably bitches because his neighbor has a better lookin lawnmower. EGO will define your intelligence quickly. Ford stops making the EDGE because the younger generation likes the Bronco better. Car models have a limited lifespan, so many disappear after time. NOW:The Edge has the most advanced electronics and media internet software out here at that size vehicle. BTW-you can get an auto-lift tailgate too!! It’s so good and advanced that Toyota has signed on with the company who develops it to catch up! The only possible problem with the Edge is the engine. Ford has lost all it good motor designers and engine builders to someone else. They used to build a great motor, but because of the Feds insisting we get 1000 miles per gallon, small engines across the entire industry have suffered!! Mazda made a great engine for awhile. So did Mercedes, GM, Nissan, Kia, etc. Not anymore!!! The only ones that last however are the Toyotas, and Hondas. But, with them you can’t get the electronics/wi-fi friendly quality, or you have to step down into a car that is so hard to get into with horribly uncomfortable narrow cheap seating that is typical in most cars. Most people don’t know this: FORD spent millions designing a seat that is ergonomically comfortable for almost every human being. I don’t care what a car looks like as long as I can drive long distances without my back hurting, utilize all my Bluetooth gadgets, have the BEST A/C for cars, and better handling properties. I’ll miss the Edge!! It, like the Fusion were winners for Ford, but the electric truck debacle has cost them billions. They can only make so many models. The feds control that too, whether you realize it or not!

[@anotheruniqueusername]

@@stephentaylor9366 i ain't reading all that but congratulations or i'm sorry that happened to you

[@bobdylan9117]

They will just replace it with another midsize SUV. Got to have something between the explorer and the escape.

[@petrolectric]

They’re axing the Escape too, and recently dropped the Ecosport as well. Not sure what Ford is planning to offer outside of pickup trucks, explorers, broncos and mustangs the next few years.

[@rodgerpetrick6502]

Asian brands are better built

[@petrolectric]

Well the new Edge is made in China so maybe it’s better now 😂

[@PSTXFL]

Toyota, VW, Hyundai/Kia all sell more vehicles than GM and Ford. Sorry, sad, lame vehicles like the Edge are the reason.

[@petrolectric]

Agree, minus pickup trucks it is very reminiscent of the 1970s when the American makers got lazy and Japan came in and took advantage. This time Korea is hopping in on it too

[@hussanmander2669]

Such a💩 car👎👎👎

[@petrolectric]

There are much worse cars out there than this

[@wolfshanze5980]

The Ford Edge only has one problem... OTHER CAR MANUFACTURERS EXIST. I suppose in a vacuum with no comparisons, you could like this car... but what you get for the price pales in comparison to damn near any other car company (not counting GM of course)... simply put, the offerings from Toyota, Mazda, Honda, Hyundai, KIA, Subaru... just about any other manufacturer can make you a MUCH nicer car for same or far less than an Edge... this is why its being killed off... it's just not competitive with the competition... it only appeals to people who don't actually shop and compare... "My Dad always bought a Ford, so I keep the family tradition"... thats about the only kind of customer who would buy this car... someone oblivious to other manufacturers existing.

[@petrolectric]

Great point, thankfully less and less people are staying brand loyal as they’re waking up to better options now.