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Ford has long been a trailblazer in the truck industry, and its latest efforts have significantly revitalized the Ranger model, making it a standout in the American truck market. The company's introduction of the all-new Ranger, along with the Ranger Raptor, marks a pivotal expansion in Ford's comprehensive truck lineup.
The Ranger models are part of a broader refresh that Ford has undertaken since last spring. This refresh includes updates to the F-150 and Super Duty trucks as well, with these three models together accounting for 90% of Ford’s truck sales. The first quarter of the year saw Ford assembling a notable 144,000 of these new trucks.
According to Andrew Frick, president of Ford Blue, the company has reached a new peak in its truck offerings. "We have never before introduced so many new truck models at the same time. Ford now provides a range that includes gas, hybrid, diesel, and electric full-size pickups, plus models ranging from the compact Maverick to the robust Super Duty, and even off-road variants for each."
The resurgence in the DIY trend, along with an increasing interest in compact and versatile vehicles, has fueled a growth in demand for trucks like the Ranger. Truck sales in the U.S. rose by 4.5% last year, a trend that is likely to continue with the introduction of Ford's latest models.
The Ranger, in particular, has been reimagined to cater to both city dwellers and adventurers. It combines Ford’s traditional toughness with advanced technology and design, making it a suitable choice for urban use and off-road excursions alike.
Ford's commitment to American manufacturing remains strong. The company leads the U.S. automotive industry in production and employs the most UAW-represented hourly workers, with a significant portion contributing to the Ranger production. A new Ford truck rolls off the American assembly line every 33 seconds, emphasizing the scale and efficiency of Ford's operations.
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