2025 BEAUTY PREDICTIONS🔮

[@veronicaguadalupe9684]

I can see the clear mascara thing manifesting as “lash fixers”. K beauty brand etude house has a product called a lash fixer that’s basically a waterproof mascara without color to help lashes keep curl. I’ve had my eye on it for a while now as someone w super straight lashes lol

[@mias9517]

I have this product! It does a really good job at keeping my lashes curled all day, especially in the hot and humid summer, but I found it harder to remove than most waterproof mascaras and it was making me lose too many eyelashes 😭 now I just warm up my eyelash curler by keeping it under my arm while I do the rest of my makeup and that works pretty well

[@IruTheday]

Thank you. I will try it

[@roadman373]

for anyone reading this i HIGHLY recommend this product, i have the most stubborn lashes in the world and this is an amazing “no mascara mascara” product or a lash primer for mascaras to actually hold the curl of stubborn straight lashes that stick down

[@VIPforevas]

Its an awesome product! I use the clear Etude one, but they also have it in black I think.

[@lvvl1005]

Etude curl fix in brown is the most perfect mascara for strawberry blond/red hair. It’s so natural looking that even when I do a no makeup look I can still use it to hold my curl.

[@Aquakat125]

I hope we get more variety in bronzer shades with new launches (more cooler and neutral toned friendly bronzers). I’m excited as well for more color correcting powders :) you have so many intuitive ideas about new product launches in the new year, I hope brands are paying attention 😉

[@TracyD2]

I’m (selfishly) hoping for straight up olive bronzers ones with green mixed in. I also like what _Whats up Beauty_ is doing with their bronzers , with that lavender swirls mixed in.

[@Aquakat125]

@ me too (as a fellow 🫒)! Ooh thanks for sharing the recc - shade 10 looks perfect.

[@zuzz1_a]

i feel like the popularity of blush shades like toasted teddy really points towards the bronzer resurgence

[@yantheclown69]

adding to the flaws section, years ago people were doing lip filers so their lip wrinkles don’t show and this year before halloween the ‘beatlejuice’ lips became a trend and most people couldn’t do it because their lips don’t have the wrinkles, the ‘flaw’ meanwhile others were celebrating it

[@lynettefinnigan9540]

The only reason I use make-up is to get rid of darkness under my eyes..nevermung painting it on!!!😂😂😂

[@lynettefinnigan9540]

I only use make-up to get rid of dark marks under my eyes, nevermind painting them on!!😂😂😂😂😂😂

[@quinniehalee]

Prediction: ELF dupes the luxury, multi colored loose power. Like a resurgence of their old four color pressed powder!

[@TracyD2]

Okay 👍🏼

[@ceciliasanchez5901]

Can’t wait for the $200.00 Patrick Ta powder with crushed mother of pearl 🤭

[@TracyD2]

No you didn’t Ha ha ha! I’m coming back to this comment when it happens.

[@quackitytheasker9977]

PLS 😭😭😭

[@meganduffield5249]

I think reds and burgundy blush will be big next x

[@monicapatton1405]

I feel like red blush surged this year.

[@NB-lx6gz]

I read an article that said berry tones will be in

[@effullgent]

while i hate trends and how fast they come and go i can't lie that they've made me find my personal makeup style easier, what i like is more clear to me now.

[@erinkoster8654]

Does anyone else remember the Becca “zero” foundation? It was basically a blurring primer meant to be worn alone. I think that along with clear mascara would do so well today. Edit: also I appreciate you looking into trademarks. That part is so interesting to me!

[@blendofdays]

Yes!

[@mirandameyer237]

I feel like Danessa Myricks was ahead of this game with the blurring balm, in which the translucent shade is "shade zero."

[@lio9632]

Omg I remember this

[@skincaremakeup40]

Becca🙏

[@lvvl1005]

Erborian has a similar skin perfecter that’s really nice.

[@Muh-Rang]

Re: amplified flaws - you know which influencer does it do well? Robert Welsh. I *love* when he colors in his eyebrow scar

[@morteamoureuse]

He does and I love that! Can’t imagine him any other way.

[@katfayegarrett3872]

Yes!❤❤

[@Arianna-2009]

I do the same thing! I actually really love my scar and I’m kind of disappointed that it’s losing its original color, so I’ll lightly color it in

[@CassieBFagen]

I’m already on the bronzer train. I love using two different bronzer finishes (one more matte and one radiant) and it looks so beautiful. Same bronzer as eyeshadow, too.

[@monicapatton1405]

I’ve been almost exclusively using my bronzer as my transition color on eye shadow looks so much more cohesive.

[@lynettefinnigan9540]

I think the butter bronzer trend were blush/bronzer blends with their colour range!

[@joannievh2071]

So am I but I feel it's because I never left! 😂 I love bronzer!

[@PikachuSandw1ch]

I absolutely agree at 11:25! Urban Decay is missing out on a brand revival by not launching a “Space Cowboy” line.

[@anandeztvseries8498]

I don't usually follow the trend unless it's on my taste. Pink blush is always classic and I'm still wearing it. Also, I've really fallen in love with the 60s arched eye look this year, and I gained back my passion on classic red lips which I loved for years especially before the pandemic.

[@Lifegoeson232-f3t]

I’m in the same boat except it was 80s bold makeup that brought back my passion.

[@debbiekoonce1806]

I personally think blush should be placed where we blush for real.its the whole point and we don't blush on the high sides of our face.

[@monicapatton1405]

Same with bronzer, I apply it horizontally because that’s where the sun hits my face & I’ve been liking this look so much better, more top of the cheeks and a bit across the nose.

[@debbiekoonce1806]

@monicapatton1405 yes

[@TracyD2]

Circa 1700s

[@jackiesparrow6974]

So excited to watch. So many of your predictions have been spot on! I know these will too. On to the video. Love your content!

[@tudosiesara]

Aaaah!! I’m so excited to see you include a photo from Rom&nd!! (center 27:15) I have almost a bit of everything they offer (eyebrow gel, eyeshadow, matte lip mousse, lip tints, nail polish, blush and more!) and they’re spectacularrrrrr ☺️ I’m glad to see them featured on your channel!

[@Melgworl]

I've been waiting for this video! I first discovered you this time last year from your predictions upload. As for 2025 trends, I personally believe this upcoming year will be a soft launch for matte looks. I don't think we'll fully see this until 2026, but like you said in your video, I think it's in the "innovation" phase of the curve. With the Pantone color being soft brown (which kind of looked like a transition shade to me), "blur", and the uprise of powder products in general, it seems like matte is the direction that we're going into.

[@morteamoureuse]

That’s a good point! I may be 38 but I’m excited about a more matte look. I’ve never liked too much glow, I think it makes people look sweaty! 😅 I just got a lip pudding from Fwee and it just dawned on me I’ve seen this blurry look quite a bit lately.

[@CourageousDreamerAllon4journey]

I hope not

[@julesbee6249]

This was a fun video. As a 51 year old the 90s bob will always be a fav of mine. I love how it can translate to youthful or mature and classic. I hope we get into more individualism with makeup…I appreciate when people don’t morph themselves into celebrities like the Kardashians.

[@sarahcurry6902]

Thank you for mentioning the sponge eye shadow applicator! I never understood why no one liked using them

[@AutumnBaxter]

Amen! They are miracle workers for hooded eyes. You can place that high crease exactly where you need it without overblending like a brush would. The velour style sponge tip is the best…so smooth

[@cattastroficka196]

I just order some pointed ones because I’ve started wearing nails and can’t get my finger far enough in the inner corner of my eyes! 50 should last me the rest of my life. 🤞🤣

[@anandeztvseries8498]

I worried about that Chaos packaging can be misleading to kids who are learning from exploring, and sometimes it may cause accidental ingestion.

[@lisalis5877]

Agree or people who use them for clickbait/ragebait and use them for something else or eat them…

[@TracyD2]

I love nude desaturated blushes. I want Lorac to come back. I love their eyeshadow formula in the black packaging. It’s not exciting bright shiny indie but it’s a solid eyeshadow formula. I always look good when I use them. I’m also hoping indie brands will make smaller pans sizes with low prices so I can partake in its beauty.

[@catherinelynnfraser2001]

I totally agree with you on the amplified flaws. It’s inevitable. It also compliments the blurred trend. I suspect Asian sensibilities will be more popular in Western Makeup. I also suspect unscented body products will be in resurgence. This allows fragrance choices to be more impactful. Alternately there will be vanilla, woods, and floral, innocuous scented bases that will complement multiple fragrances.

[@MsWOCReader]

Honestly sponge tip applicators are great for packing on shadows. I like to keep a few for specific looks.

[@eviejameson4706]

Great predictions for the most part (though more's the pity for me since I can't wear bronzer or peach shades 😭), but I HARDcore disagree about the sponge tip applicators-- they're unsanitary, give very little control, don't blend well, and everyone on earth has dropped one at least four times. Let's not put that in brands' heads because they're cheap-as to produce lol. One thing I hope we'll see beauty do differently than the rest of the luxury space this year is charging for brand recognition while we see quality and quantity drop lower and lower. I'm counting on the Asian markets and the rising skin health awareness trend in the West to not tolerate that nonsense (an example would be paying 2-300$ for a cute carrying case with a luxe brand logo that contains tiny pans of abysmal eye shadow).

[@anandeztvseries8498]

Patrick Ta is completely on my block-list since a lot of his products are overpriced and not worth the hype, and he even makes videos on TikTok that makes me feel so cringe.

[@jillymac0613]

Overly scented dusting powders, eh? I wonder if that means I can pull out the Cody Airspun in the back of my drawer? 😂

[@indigoscar]

That's what I was thinking too!

[@starminoui]

With bronzer going back in style I can’t help but wonder when fake tans will go out of style. It has been around forever. Especially with Korean beauty becoming more popular I thought it would eventually become trendy to embrace your natural skin tone. As a fair skin girl I would like to see more pearly highlighters instead of the usual champagne or gold. Maybe some products to cover imperfections on lighter skin, think like the Sally Hansen Airbrush Legs.

[@zeevelazquez7190]

You totally named my technique for glimmers/glittery shades with the sponge eyeshadow applicators! I love having longer nails AND applying those shades with my finger and it is always a struggle. I think more folks are going to realize how useful they actually are!

[@Gorditavont33se]

I look forward to this video every year. You have your finger on the pulse of upcoming trends/the general zietgiest in a way that few creators do.

[@Dr_Nutrition]

I have been loving a reddish bronzer as a blush lately. I think it looks so pretty and natural.

[@mouse2390]

''Blur'' is not a prediction---it's already everywhere.

[@jessabeauty917]

Cheers for chapters!!! ❤ This is one of my favorite videos to watch. 25:13 my most loved hairstyle! Perfect with the rounded eye looks.

[@wheelingalong24]

I love these videos so much. I remember 2010s bronzers & I could never wear them back then (they didn’t really make bronzers for super pale people) but bronzers have bigger shade ranges now…I think I’m going to stick with blush though

[@20thcenturyrelic]

Me too. I'm very pale and have never worn bronzer. I mostly wear pale pink blush which apparently will be reasonably on trend. Not that I care.

[@juliehanson1175]

Wow, very impressive video! The fact that you took the time to look at trademarks for your predictions is really great. These were all very interesting, but "amplified flaws" was actually a new for me. I was a little stunned because people aren't trying to conceal or cover flaws they have, but are emphasizing flaws they have (or may not have). Very unique and counterintuitive. Thank you for the insights.

[@DumiNihi]

I always love how insightful you are in these videos. You pick up on and link things together that I completely forgot about.

[@addieevans08]

as a girl with super straight hair, i seriously hope pin straight hair becomes a trend , I do heatless curls so much

[@lenasouthall6067]

Why does it need to become a trend for you to feel comfortable doing it?

[@margaretbehre6461]

I think it’s not bronzers specifically but nude toned blush worn fairly heavily that is partially bronzing. Subtle bronzed blush look. Maybe very light bronzer or a light underpainted contour. Emphasis on natural beauty, natural shapes on the face, natural structure. :)

[@smthsweet]

The thing about trends is that they die and/or always come back in style. It's best not to follow trends and do what I like and love. Bold blush is my thing. I have a round face and keep my blush low - I did not know this was a trend to have a youthful appearance. I blush that way because that is how my face looks. The dark lip liner is so 90s, and I love it! Y2K is my aesthetic. The '90s and early 2000s always come back in style. ✨🩷

[@julesbee6249]

Those tiny sponge brushes are useful in applying a shadow to the bottom lash.

[@lynettefinnigan9540]

Patrick Ta needs to work on his foundation formula first, I haven't bought it, as every influencer I follow has complained that it makes them look and feel greasy, his mould issue in the shadows put me off, and the twin sparkley eyeshadows, only the pink and darker brown looked worth having, all the rest were only toppers (which some people like, but I didnt think the price was too OTT for highend, 2 colours, better than $28 for one!)....and his latest powder/cream blush duo's haven't been 100% successful.... if he doesn't improve formulas NOW, he'll be a dead end next year (my prediction)😊😊

[@gigi2k326]

Been looking forward to this.

[@izabelgonzalez7250]

I love the still liquid shadows. I’m pretty sure they have a sheer more ethereal version called the glimmer shadows, but I’d love to see shade extensions. I need some greens from them! Ugh an olive or spring green would be so pretty!

[@Cestsibon2]

18:02 the audible gasp I let out when I saw fresh couture, be still my heart! That packaging was ahead of its time, and the scent was perfectly fruity 😩 I loved that perfume so much

[@mackenziekita9920]

I really leaned into the amplified imperfection or “kintsugi”. I always had this small bump right next to my nose (idk if it was an old scar or just simply a very small wound I got as a kid where a lot of skin regenerated there) that people thought were a pimple. I started to color it in w/ brow pomade and put powder on top of it to play it off as a beauty mole instead that is (very similar to Blake Lively’s) to where I’m seriously considering getting it tattooed in now bc it just works so well.

[@rachelernest8811]

I have already started seeing chunky headbands but not printed ones, the jeweled ones - almost as an extension of maximalist jewelry.

[@Micolovescoffee]

I intently wait every year for this video!! You never disappoint on your psychic abilities on makeup 💄!!!

[@IruTheday]

I have been wanting clear mascara for a while. The ones that are out don’t have much hold. I was thinking the same thing with a bronzer form of jelly bronzer. Also that elf will dupe the blushes. Blushes that are reddy toasty too like merit fox

[@princessmiaxo]

Regardless of if they're coming back, I'm here for chunky headbands, the same way I never stopped belting and now belting is back in😉

[@RiseandSHINEdailyinspiration]

Thank Gawd pink blush will be out! Not a fan obviously. I'm about a natural, sun kiss look. The undone/messy hair has been a trend in Paris for a while. The US is catching up.

[@TracyD2]

I’m down with it.

[@jbellerhiannon]

I absolutely think we are about to get way more blonzers and browns/ burnt blushes next year. Also, everyone at my work wears thick headbands so I definitly see that

[@LJMcCarty]

This vid always gets me hyped for the next year. Even if I don’t want any of this it’s fun to see what the brands are doing! I’d love a Milk Jelly Bronzer tho. I love tints/stains. I don’t usually wear base products. Just spot conceal wherever but! My body does get tanner than my face regardless of how ontop of my skin I am and I don’t want to wear foundation just to match my body but I don’t want a glowing white face against my tanned body so a stain if done well would work! And it wouldn’t feel like makeup on me.

[@anandeztvseries8498]

I will wear beauty mark stickers if I had a chance to a masquerade ball at Chateau de Versailles.

[@pepper8163]

As always I really ❤ your channel Kelly, very informative and interesting to watch. I'm not an expert but I bet my prediction that Natasha Denona will come for this 2025 with ' I need a cool palette ' if this is going to be real, then I'm into it!!❤️

[@gigi2k326]

The earrings ✨️ the hoops!! Yes ma'am!!❤

[@zoecoyle9099]

This is my favorite video you do!! The 2024 was feels like yesterday and you did such a great job. I love knowing what’s gonna happen before it even happens 😂❤

[@kelydayane4102]

It's not a prediction, but more like a wish. CLINIQUE please, give us some bronzers in the same formula/ package and size as the cheek pop blushes. I'm begging you...🙏🏻 🤣🤣🤣

[@jocuhhhlyn]

The Kosas shiny objects definitely made me think of an eyeshadow/glitter stick

[@anandeztvseries8498]

I don't use sth like dusting powder or body highlight or body bronzer, since I'm not the person who takes shower everyday especially in winter.

[@katebruckner3731]

The best Video of the year 🎉 i want transparent mascara 🥰

[@AmandaBliven]

YES TO STILA. I miss the old school stila makeup. The shadows And the fruit lip glazes!

[@TracyD2]

That foundation with the swirls inside was everything to me and apparently other people because they were up in arms.

[@20thcenturyrelic]

I really miss their matte shadow singles. Dune was the perfect lid color for me!!!

[@MS-rd5pr]

Eyeshadow Applications are Great for glittery oder shimmery eyeshadow because they work just like fingertips. Never stopped using them :)

[@aleigha9141]

I always look forward to this video 😊 many of your predictions are spot on! Very interesting watch. Have a great weekend. Hugs 💖

[@CourtneyOFitz]

Oooooo this is one of my absolute favorite annual series!

[@joannievh2071]

On the "flaw trend" I'm just relieved to see more imperfection around me. Lowers the pressure...

[@Anindeterminateamountofbees]

My overly specific makeup prediction is that I think we’re gonna see more lip products in pots as opposed to stick forms

[@tudosiesara]

I’m so excited for your video! The accuracy, the increase in editing, the up-beat tone in your voice in the beginning 🤭

[@Ubelongamongthewildflowers]

Another great video, Kelly! Loved it ❤ Merry Christmas 🎄

[@ed.vilse-]

Love this video too! 🔥🔥

[@Emma-ws5wq]

2010s looks will definitely be popular considering the twilight and Gilmore girls resurgence. That style seems cozy and chill compared to chaotic Y2K or super fitted club wear that has been more in lately. I think a lot of that era goth looks will be bacj

[@trishhykes5574]

lol I was just thinking about trying to do some sort of twist back hair style the other day!! Have also been thinking about finding a chunky plaid headband…

[@sandrinedescheneaux]

Burgundy and cranberry blushes are big now ❤

[@rmh0116]

I love headbands and wear them regularly! I hope Haus labs restocks/brings back their bronzer! I want to try it!!!

[@emilyestella7756]

Always love these videos! I look forward to them so I know what to look for 😊 Thank you kelly!

[@adelaidewendel1021]

Favorite video of the year! You’re always spot on

[@bhidalgo6908]

I love this type of content! Regarding Fenty's new brand "88", I know it is her birthyear, but in Europe, that number is used in a way that she wouldn't want to be associated with... I think 1988 would be a better option.

[@murrrrr12]

Wdym

[@TracyD2]

I understand what you’re saying but these negative people are systematically taking everything away from us and inverting and corrupting it. When will it end.

[@musicjunkyyy]

@@murrrrr12 H is the 8th number in the alphabeth. If you double the letter, it reads as a short form of a horrible nazi saying. Soooo… i wouldn‘t recommend the name for a brand in europe.

[@mitziac5300]

Dusting powders-good call! They’re grossly underrated products. I hope you’re right. 🍀

[@dia6474]

I think along with the clear mascara, glitter mascaras are gonna become very popular. The only glitter mascaras in the market I currently know of are the Maybelline and the Focallure ones.

[@promithiumsage3897]

things i want to happen: a new tower 28 highlighter a drugstore light/medium coverage foundation that's not trying to be anything else but a foundation new lip products in true purple-berry tones because I love them

[@TracyD2]

I want true purple blushes that don’t magically turn bright pink on the skin. This so called purple blush trend this year was beat imo

[@achaley4186]

OMB ( oh my Bob ) I just twisted and clipped my bangs this morning AND when in Sephora last week I took home 3 sponge tip applicators! Go Kelly! Merry Christmas 🙂❤🙏🏼⭐

[@JoeyRoo]

Good morning Kelly! I hope you have a fabulous day today!

[@wirradaisy]

I never take notice of trends, but I LOVED the anti-botox trend this year! It was so fresh and the looks were so cool! I wish it had lasted a little bit longer

[@lisapolanski9379]

Dusting powder would fill a void. I have shopped for it because it's necessary on hot summer days. I have only found retro novelty brands of dusting powder from the Vermont Country Store (LemonUp) and a brand they carry from England. Before air conditioning I think dusting powder was a staple in every woman's boudoir. I would love to see it make a grand comeback. Victoria's Secret used to sell it in duos with body lotion in the early 1990s and I still have some from VS called Tranquil Breezes that smells like cucumbers.

[@rivkashapiro8119]

Omg thank you for the term "eyebrow cowlick" 😂😂😂

[@lucyh.9781]

I also think that pop ups at college campuses will grow! I go to an SEC school and we had a few events like that (i know there was a Kendra Scott pop up, some luxury clothing rental, Monday haircare (I think), and maybelline) and I think that will keep up this year especially at big universities

[@tracyfrederick5606]

I think the color of the year is gorgeous. I've been into earth tones everywhere in my life. Basically goblincore goodness!

[@louisemc130]

Love the prediction video…have a great 2025

[@meganbeauty15]

This is the video I wait all year for!!

[@madzzz223]

at least for me, low blush placement is here to stay. i got big glasses earlier this year and a lower blush placement works so much better around my frames.

[@baileydubs]

I haven’t stopped wearing a side part and side bangs since the mid 2000s, 20 years strong 😂 Edit: I also haven’t stopped doing twisted back hair either 😂 mainly because I don’t know any other hairstyles to do 😅

[@julesbee6249]

Mine since the 90s. As someone born in the 70s…a middle part makes me feel like I’m in 5th grade…lol.

[@baileydubs]

@ yes it makes me look like a child and also makes my hair look super flat

[@rachelsmith9144]

Same! Im 37 and think bangs and or twisted front pieces are cute and never stopped doing either

[@Adulthoomanfemale]

Same. My rectangular face will never look right with a middle part.

[@20thcenturyrelic]

Hi Kelly, thanks for the video! The only prediction I feel safe in making is that we'll continue to see indignation over products perceived to be grossly overpriced. For example, the Patrick Ta eye shadow duos.

[@katemercy]

So glad this video is heeeere! Watch it every year!! ❤

[@Tagehano]

I love your predictions video you always get most of them right ❤ if your first prediction right this time we will not have many foundations and concealers launches this coming year

[@MsAlyssaJM]

One of my favorites to watch from you, too!

[@5phany5]

I already use sponge tip applicators cuz i hate washing brushes.

[@chiaravc6228]

I was looking forward to your predictions! Edit: just this month I was craving the twisted front pieces again, so you're definitely right! (I'm not on social media besides make up YT so wasn't influenced by any of the people mentioned)

[@lolwhat2628]

Yess excited to hear your takes

[@deliaholm2653]

In relation to fragrance matching everything. Not sure if you guys have Rituals over in the States. They are amazing and have been expanding their different scents that you now get in almost everything from room scent to body product to hair product to laundry and dish washing product and car freshener. you can have everything nicely cohesive, once you find your favourite line from them 😊

[@noodlemaiden7619]

I've been putting my hair in half up for years, but ive started doing it in with two bands, a bit like Kendall, and it's much better for my face

[@AribellaAC]

Thin brows are going to come back. Mark my words. The side bang too, since we’re talking about y2k.

[@sofija5645]

I just hope that rihanna will release diamond bomb mini or similar eyeshadow