Reflecting On The Korean Sunscreen Scandal. What Actually Happened & Whats Changed?

[@JamesWelsh]

Checkout Odile’s video here for a much more informed deep dive! kzbin.info/www/bejne/fXSbo2aJZc5jiNEsi=7d6jNolM0SSU0fih

[@summerrose1545]

I can't add a standalone comment for some reason (guessing my app is throwing some tantrum atm lo -- happens now & thenl) so I'm replying here to ask, during your Purito exclusive use back then, how did you somehow manage to not burn when others were burning from it?

[@kailaniivo]

Love her. Found her channel about two years ago I think. I know she's a very busy woman, but I wish she made videos more often.

[@hollo0o583]

And I’d even argue that sunscreens post scandal are even more elegant than they were before they were reformulated. Plus they are the most transparent with third party testing! K sunscreens all the way!

[@JamesWelsh]

Agreed!

[@lukastemberger]

I tried about a dozen K Beauty sunscreens and none of them are elegant to me :( They're all extremely shiny.

[@Espritlumiere]

​@@lukastemberger I really love and recommend Japanese sunscreens if you don't want a dewy finish. J sunscreens are the way to go for matte finishes!

[@lukastemberger]

@Espritlumiere Thanks, I've been told that. But Japanese ones are normally not cruelty free :(

[@emagnusson6479]

​@@lukastembergerskin1004 one is perfection

[@grannieannie1371]

The US doesn't have the best testing in the world at all. In fact their UVA tests have not been updated for over twenty years. The EU has the best UVA tests. They do however have the best water resistant testing. When Australia rejigged our SPF testing because we have a huge hole in the ozone layer directly above us, we used the EU standards for UVA and the US standards for water resistance. Which is good because we have the highest rates of skin cancer in the world.

[@yovanna812]

It's this reason I use Korean sunscreens for day to day but if I got to the beach or pool I use US sunscreens

[@Espritlumiere]

We're still behind with the latest gen filters though, unfortunately!

[@msk-qp6fn]

I am glad you mentioned USA sunscreens' water resistancy is pretty darn good

[@amandaemi4822]

@@yovanna812 you need UVA protection at the beach too.

[@amandaemi4822]

@@msk-qp6fn water resistancy is useless if the UVA-protection sucks. Sorry, USA.

[@astrogranoff]

I’m Korean, and I remember being shocked when the scandal broke, especially since it seemed that barely any domestic news sources seemed to be paying attention to the issue. …And then I went to look up the list of brands affected, and I couldn’t even recognize a single name. 🙄 Unfortunately a big part of problem seems to be the fact that many of the so-called “k-beauty” brands popular in the west aren’t actually established companies with a proven track record who own actual labs and make their own formulas, but more newer brands founded by people with no experience in cosmetic chemistry just hoping to cash in on the buzz.

[@aesinam]

What brands do you recommend that are established and have own labs etc?

[@alfiefernandez7271]

Do Koreans use Skin 1004? I’ve always wondered.

[@Cashious]

Please share some well established brands that you would recommend

[@Miyawakiss]

Same here! I was shocked by the scandal but as someone who lives in Asia and uses mostly Korean skincare based on Hwahae and Olive Young reviews, I didn't recognize any of the affected brands. Then I realised these were probably Korean brands that aimed for the Western audience.

[@bittersweet_twinkles]

what products do korean use the most? i've been using a lot of skin 1004 and beauty of joseon. i feel like these are some of the best korean brands, or i am wrong?

[@chilley8307]

I have lived in Korea since 2018, and I have never heard about brand purito 😅 I think a lot of things that are popular as korean brands in the West are marketed JUST for the West. Take Beauty of Joseon for example. No one used it or even was able to buy it here until it got so overwhelmingly popular, and only then could you actually get it online in Korea. Now it's available in stores - but Koreans have 'their' brands, and rarely go for this one. So there is also that there are two markets, the 'k-beauty' and actual cosmetic used by Koreans.

[@KryaDiere]

Yes! I was gonna say I have never heard of purito....... LOL

[@aretipapanikou9985]

Could you list here some of the brands that Koreans prefer? Thanks!

[@gabby222themoon]

@@aretipapanikou9985 right I wanna know😂

[@pepperyiyi]

I also haven’t heard of purito hahahhaa

[@JayH-wc7wi]

@@aretipapanikou9985 Some popular sunscreen brands that cross my mind are: Make Prem, Aestura, goodal, Dr.G … If you want to find out more sunscreens. I highly recommend kzbin.info/www/bejne/iqC4ZYpne69nY9ksi=P8g3S2XHLKGvx4ZK (Director Pi’s video )

[@Squiddlezz]

I feel like people in the west generally don't understand the depth of beauty culture in Korea. Both men and women are pretty heavily scrutinized if they dont look within a certain margin of "attractive" to the point that being chubby or tan might be the literal barrier between you and your dream job(companies often REQUIRE a photo with your resume). Many Korean women wear SPF arm covers and hats in long car rides/in the sun, on top of having their spf on them and reapplying often. Koreans are also super ready to let bad actors of many forms crumble and fall. If purito hadn't been that transparent about the process they would have lost all trust in the korean general public.

[@lindatisue733]

Oh yes! Korea is the land of mirrors, at my uni, there were mirrors in every elevator and at the top of every set of stairs.

[@oliviaglynn5697]

I’m sure ur correct abt this but I also think folks tend to underestimate how much this also applies in the US/north America. The diff is that we don’t admit the bias. As a server my tips are how I pay my rent/bills and my hourly wage is basically nothing (although my state is one of those whose hourly is higher). TLDR: I wear makeup and nice clothes my tips (aka the majority of my pay) is literally higher by a big amt.

[@lindatisue733]

@@oliviaglynn5697 Guess you are in the US. Tipping culture is completly F'd up.

[@Squiddlezz]

@oliviaglynn5697 it's the difference between literally getting hired or not in Korea though, not how much people are willing to give you. I understand what you're saying but it's whatever you can imagine in the states on steroids.

[@kimnoir]

It's been studied that people percieved as more beautiful are likely to be percieved as better (capable, smarter, etc.) Think the halo effect. This definitely applies to the states, especially in certain industries. ​@@Squiddlezz

[@jules8976]

I use more Japanese sunscreens than SK ones because theirs tend to have water resistance, which is majorly needed living in hot, humid Australia.

[@hammypie]

What’s your fav waterproof sunscreen?

[@xaelaelodie5193]

@@hammypie imho biore aqua rich is the best for everyday use. I live in South east asia and this is one of the sunscreen i used for daily activity. Anessa is the other japanese brand that’s good too but the price is pretty expensive for me. If u live in hot and humid country other than SK/japanese brand, u might look at south east asian brand. They have some good physical/hybrid sunscreen formulated for hot tropical country

[@RebeccaJ720]

I should check out Japanese sunscreens. 😮

[@hoipenghoe978]

I constantly use Japanese one too. Now I am using Allie

[@amnaaqeela8714]

Truth. Korean suncreen is all about marketing but NOT GOOD products after all. I used almost all of them, no good for skin. Japanese & Chinese sunscreen way better especially for South east asians that live in hot & humid countries

[@MensGroomingAdvice]

I think that K-beauty was bolstered by the sunscreen issues eventually, and a lot of the credit for this goes to Purito for showing just how a company should handle a problem product - honesty, refunds and transparency. Add to that the deeply felt love for K- beauty products by influencers large and small, and it wasn't long before KB bounced back and became even bigger. With the exception of shaving products, I've used and reviewed KB products exclusively for several years. I honestly can't imagine ever going back to a European or American brand again. And having moved permanently from the UK to Australia recently, I am getting through a lot of sunscreens and plenty of my new friends and work colleagues are making the change to KB now. Another excellent and informative video James. Big respect :)

[@Emgee78]

I had been using the Purito sunscreen for awhile when the scandal broke out. If I remember, I had Skin Aqua sunscreens in my stash and switched up to them, and I used up the Purito as a regular daily moisturizer. Once it was gone, I didn't repurchase. Since then, I've mainly stuck to Skin Aqua, La Roche Posay, and Eucerin here in the EU. I'm now really REALLY itching to go back to Purito and try their reformulation. It's been too long.

[@cornellfoodie]

Do it! It’s even better than the original!

[@thea7826]

purito sunscreens are cosmetically elegant now and hopefully well tested :D

[@doeb23]

Wow I wasn’t aware that Rácz Judit was the catalyst for all of this. She is the one who brought Paula’s Choice into Hungary. She founded the biggest beauty product review site of Hungary. And she also has a skincare brand of her own called Geek & Gorgeous. Amazing brand, similar pricing to the Ordinary but much more complex and refined formulas. I use a lot of their products as it feels good for me to support a Hungarian brand founded by amazing women. She is the GOAT.

[@ejej1187]

I'm surprised Hungary allowed a woman to have her own brand

[@doeb23]

@ We have many issues but not to this extent. The governments main target is lgbt. We also have some restrictions for abortions (everyone can have one in the first 3 months, after that you need a medical reasoning aka baby or mother are in danger). Besides this, women have the exact same rights as men. Many many countries are far worse off than us. I for example wouldn’t move to the US.

[@aesinam]

​@@doeb23your abortion laws are similar for many European countries and better than some US states.

[@consciouscrypto3090]

I love G& G. Great peptides and vitC that I still use. Also good retinal products.

[@tsuyuasui7297]

​@@doeb23 why is it mostly against lgbtq

[@Readyteddygo]

I’ve tried loads of Korean and Japanese sunscreens but my favourite by far is the La Roche Posay UvMune 400 Hydrating Cream. Doesn’t sting, totally invisible and I can go in blazing sunlight without any issues.

[@heatherduke7703]

The way you wrote this sounds like you said your favorite Korean/Japanese sunscreen is the French brand La Roche Posay 😅

[@Readyteddygo]

@@heatherduke7703I agree that it did come across that way 😂

[@musicdude1515]

I remember buying both of the Purito sunscreens at the height of their popularity. I became skeptical of their actual SPF when my rosacea started flaring up in the sun more, which never happened with other sunscreens. Obviously, that's just anecdotal evidence, but I definitely wasn't surprised when the scandal came out a few years later.

[@vaivaivaiful]

I actually get tan and burn easily with a lot of korean sunscreens. Even used generously and reapplying multiple times a day. I never use them in the summer, only winter. And there are so many reviews claiming the same. I do not believe they have the same amount of UVA protection as the european ones. unfortunately. Some girl from "Asian beauty" sub reddit actually e-mailed cos rx asking if their aloe sunscreen really has spf 50. And said "No, it's more spf 38". But then they claim 50 PLUS on the label. I dont trust these brands.

[@danacapodarco1363]

I used Krave Beauty sunscreen, then they dropped it. After a year or so they brought it back with the new formula and I love it. I actually use Krave Beauty line almost exclusively. It’s been really good for my sensitive skin, and I always seem to come back to it when needed.

[@Glowy_Skincare]

Omg, 2 videos in 2 mins!! That's early new year gift right there!!

[@Begining2013]

I'm in Australia and Korean sunscreens are, by far, my preferred sunscreen. Im currently loving the Jumiso sunscreen as it doesnt sting my hyper-sensitive eyes.

[@Noora2299]

Isn't it just lovely? Jumiso's airy fit is my current favorite, but their daily moisturizer with sunscreen is amazing too. The brand deserves more hype in 2025 :)

[@lollybabe08]

For me it's got to be the japanese sunscreen. I think the korean beauty can learn from the Japanese.

[@jodhamster]

Ditto! Hello fellow Australians 😄💜

[@newsystem420]

Thank you for the honest reviews, I think its good to be aware of the chemicals. I loved the old tanning ones & used to tan a lot for years, but I know it's bad and stopped because melanoma is no joke. Your videos inspired me to take better care of my skin and find safer options. Thank you for sharing the INCIDecoder article as well🙏🌌💚

[@ubermut1379]

I used Purito sunscreens a few times before the scandal broke. Fortunately though, I never got sunburned, because similarly to you, I have dark hair and eyes and even though I can be very pale, my skin can for one tan really well (it also didn’t while wearing purito) and I only got sunburned once in my life. I think in some cases, it really does come down to how sensitive we are to the sun. Great to hear again how transparently Purito and other brands handled the scandal.

[@NondumisoNyembezi]

Sunscreen means a lot to me, my spots really respond to SPF, it's not even really medicinal to me it IS my skincare

[@lukastemberger]

I just wish I could find one that looks good on my skin. They're all so insanely shiny.

[@lollybabe08]

@@lukastemberger Try Japanese sunscreen. I love skin aqua gel version, my sister loves the biore.

[@DinkyInky2]

On days I only wear SPF and no foundation, I will use a fine-milled translucent pressed powder and very lightly powder my face just enough to take down the glassy look. Not sure if this will help, but maybe an option?

[@lukastemberger]

@@DinkyInky2 Thanks! I actually got a powder a while ago to try this. It does work. But it feels heavy on my skin when I have a layer of sunscreen + powder. Since I'm a guy and not used to wearing makeup, I don't like that feeling throughout the day. And I also have to be aware not to touch my face and "smudge" it. I'd kind of rather suffer the consequences of sun damage than have to powder my nose daily :) Haruharu is the best one yet, but still too shiny.

[@tifinity]

​@@lukastembergertry a shine control moisturiser? Boots has an own brand one that's good, simple application like sun cream and you only need to apply it once, lasts all day for me.

[@elin_]

All the "scandals" around Korean sunscreen, and the tests that has been done on regular western sunscreen, that has shown to promise more than what it delivers.. All that has given me severe trust issues surrounding sunscreen. I was at the damn ocean beach, fully trusting my spf 50 purito sunscreen...when it later showed to only have an spf of 19 😭

[@hpmoody]

At least you got a dose of some vitamin d!

[@ZebrasAreAwesome011]

Ugh I feel this. I was using the purito sunscreen exclusively and religiously when I had an OUTDOOR JOB in CALIFORNIA. 😭 It's so scary to think about now. In the sun all day most days of the week for years.

[@96unique2]

“HAUNTED OUR CHILDHOOD!”. 😂was not expecting that zoom in! lol great editing. 😊 loved it

[@randompersonanon]

Omg I love Odile!!!! She put me onto my favorite Korean sunscreens 💕 love her and her content, this is the first time I’ve heard another KZbinr mention her!

[@texasdavid9764]

Alice in the Rabbithole also sings her virtues

[@Hannah-nm6bn]

Thank you to put real the subtitles, it's very pleasing for a non english speaker like me.

[@TheAgeeee]

Thank you for the best Christmas present aka two videos. Hope you receive or experience something you love as much as we love your videos!

[@JamesWelsh]

Thank you! And to you 💜💜

[@Drewerose]

I remember watching you back then and getting purito because of your recommendation and absolutely loving it! The whole scandal was such a shock but they really did turn it around. Thanks for the intro to K-beauty!

[@CowGirlKat8691]

I waited & waited to purchase that Purito one, wouldn't you know right after I ordered it on YesStyle the next day the scandal hit YT! I was so mad! I do love the Haru Haru Black Rice one y'all recommended, it's my go to in my suitcase when traveling. The CeraVe AM Facial Moisturizing Broad Spectrum SPF 50 Lotion is what I use when going out at home.🤠

[@VIPforevas]

The Haru Haru one is my daily go to! It feels great and works well under makeup :) Sorry that happened to you when you purchased the Purito one! That really sucks!

[@tinachristoxo]

I don't think you have mentioned before the reason for re-applying every two-three hours. I read that it's because the formulas change or wears off in a way that actually begins to amplify UV rays after about 3 hours... And I have experienced this before, having gotten burnt only in the specific areas where I had applied sunscreen in the morning 💀

[@flipina]

Oh that's interesting. This happened to me for certain sunscreen brands and now I see why. After using Biore and La Roche, I don't experience it.

[@lindatisue733]

Regulatory control is not as ethical as it should be. I worked at a cement factory in Korea, when the Korean EPA came, the managers in charge would take the inspector out for a "night on the town" to insure they passed the inspection. The "Hairy dust" in my apartment, was from a high particulate matter.

[@neverstoppedme]

I have never seen so many Australian comments in a James Welsh comments section. We have some of the strictest sunscreen regulations in the world, and arguably the highest need for it. Apparently we're all really proud of that 😅

[@aly3elf101]

I remember being so shocked at Krave being included at the time because I love their products. Its true they did work hard to come back from that!

[@dripdrip08]

its crazy that this happened again this year with the bondi sands spf. Very disappointing how they just brushed it under the rug

[@melissaoliver9072]

Wait! What?!

[@dripdrip08]

@@melissaoliver9072 yep I was using it for 2 years straight everyday before I found out 🙃

[@tsuyuasui7297]

Bondi sinds is an aussi sunscreen right

[@dripdrip08]

@@tsuyuasui7297 yep thats why its even more surprising considering they're supposed to have some of the strictest regulations and testing for suncream

[@mimipcy]

a double feature? 👀 i’m in!

[@rosieweaselby]

One correction: foreign sunscreens with filters not approved by the FDA are not legally sold in stores in the US. We buy them online and some brands sell US-specific formulations here, but…meh.

[@amandak.4246]

yeah i will never buy korean sunscreens from us retailers or on amazon bc i know it isn't legal. gotta buy them from asian retailers

[@Blue_Star_Child]

Idk, I've been using a Neutrogena serum sunscreen for years and it's fine. Doesn't leave a cast and i've never been burned.

[@rosieweaselby]

@@Blue_Star_Child neutrogena products burn my skin in another way, something about them is so irritating to me (i also can’t use any products with fragrance)

[@UnholyKat]

I love Centella Hyalu-Cica Water-Fit Sun Serum SPF50+ sunscreen for my face.

[@lollybabe08]

This gives white cast to darker skin tone due to tinasorb M

[@sleepingseb4312]

anything that you need to use in an absurd quantity that too every 2 hours is just not user friendly and will always have a terrible compliance. as a doctor we know prescribing a medicine that's supposed to be take every 6 hours is going to reduce patient compliance because life, and we switch that antibiotic or whatever as soon as possible. this billion dollar industry needs to come up with a more user friendly product for sun protection

[@YaelTiferet]

Seriously, anything you can afford to put on every two hours even if you remember to do it is going to be brutal, and I use Etude and Beauty of Joseon, the containers are the size of my hand.

[@isabellamorris7902]

I would bet money that 80%+ of people who use SPF daily do not reapply it every 2 hours (with exceptions for swimming, showering and maybe in really hot countries). Honestly it's a bit absurd that manufacturers seemingly aren't bothered about that aspect 😅

[@GAZMAN2002]

I haven't tried Korean sunscreens yet mostly because I live in Australia and I swim outdoors I need to know the sunscreen will last in water. Some sites don't have t his information and I can't trial and error this it costs too much. Plus I need to buy large amounts because I use it so much.

[@Espritlumiere]

Japanese sunscreens are pretty good with water resistance

[@lollybabe08]

Korean sunscreen are not good in my opinion, if you want to try go asian sunscreen - try japanese, they have more information on water resistance.

[@tsuyuasui7297]

​@@Espritlumierecould u please recommend a few

[@sarat8577]

I only use K sunscreens when it’s cloudy outside. When there is actual sun, Elta MD is the way to go !

[@Mere_Puffery]

90% of UV radiation can pass through clouds! You’re not necessarily protected on cloudy days. Thick clouds do reduce the amount of UV getting through but the density and even different cloud types can affect how much gets through! Check the current UV level where you live online if you’re outside - don’t rely on clouds as any indication of what the UV is or which sunscreen to use (just use the bloody good one,lol). I’m in Australia and had melanoma when I was 22 so I’m probably a -bit- lot more gung-ho than most people. Gung-ho when it comes to UV is just sensible really! And don’t forget other indirect UV reflecting off your surroundings like sand and buildings etc etc.

[@peterkloostermann]

Most of the korean sunscreens manage to get SPF>50 values with only 7-8% total filter content, which is a super high filter efficiency, I wonder wether other coscmetic chemists are not curious, maybe jealous, how they do it, it's about half of what the average sunscreen EU and AUS uses, so far Ive never seen an EU SPF50 sunscreen with 60, while these Korean sunscreens have SPF values around 50-55. Even in advertising here they are promoted as being "SPF50+", which they are not. I do think that there is still a problem that many brands have no to little knowledge about cosmetic chemistry themselves. Just recently Beplain claimed to have an SPF105 and UVAPF65.9, proven by some tests, even though it was just a repackaging of a product with SPF50 and UVAPF17.28. Later it appeared this was incorrect. Its nice that they are transparent, but that doesn't mean its correct what they claim. This is what Odile told me: "when I interviewed the Korean regulatory professional for the video on the SPF controversy, he straight-up told me that this type of incidents happens all the time with fast beauty brands in Korea because most of them are started by people with no background in cosmetology and no prior industry experience, so the manufacturers that sell them these ready-made formulas can effectively tell them anything they want to close the deal and they'll just believe it, no questions asked. I've heard the same thing from several industry professionals over the years. When Korean beauty started to gain momentum a few years ago, the institutions decided to lower the barrier to entry for starting a beauty brand so now anyone can basically start a beauty brand in Korea with a small initial investment. There are tons of national programs and initiatives created to put in contact manufacturers and brand owners so it doesn't take much expertise to launch a product on the market nowadays. It might sound great on paper because it’s a system that helps forster young entrepreneurs in a way, on the other hand I find that this phenomenon led to less innovation, a flood of copycat products with nearly identical formulas and questionable marketing practices, possibly stemming from genuine ignorance / lack of experience."

[@amandak.4246]

why would a sunscreen need to be over 60 spf to say 50+? that's not what more than 50 means lol

[@peterkloostermann]

@@amandak.4246 In Europe and Australia a sunscreen needs to test at SPF60 or more to get the "SPF50+" label, an SPF50-59 would be labelled as "SPF50" www.tga.gov.au/products/medicines/sunscreens/interpreting-sunscreen-labels and this taobe.consulting/european-regulations-sunscreen-products/ in america and asian countries the "+" only means its over 50.

[@peterkloostermann]

@@amandak.4246 Yes that is what the "+" in Europe and Australia means. For a sunscreen to get the SPF50+ label, its needs to have a measured SPF of at least 60. A measured SPF50-59.9 would be labelled as "SPF50". So technically the Korean sunscreens sold in Europe as "SPF50+" do not comply to the minimal requirements to get the "+" according the EU and AUS rules. You can look it up in the tga or colipa guidelines. That why the UVAPF of an EU sunscreen that has the UVA seal also needs to be at least UVAPF20, one third of 60. In America and Asian countries the "+" indeed only means a measured SPF above 50.

[@kool2btrue]

It's worth pointing out that EU and AUS sunscreens also require a minimum UVAPF factor of 1/3 their stated SPF. Essentially an SPF 50 sunscreen must be at least PA++++. that is not a requirement for Korean sunscreens, most of which I assume barely meet the PA++++ factor if at all, with those low concentrations. The higher concentrations help beef up the UVAPF factor. An SPF 50+ sunscreen requires a UVAPF factor of 20, which a surprising amount of Korean sunscreens would probably fail. Again, there is an absolute 0% chance Korean brands beat Loreal at making the thinnest sunscreen with the least filters. It is not about jealousy or laziness. Loreal is a billion dollar corporation that can fund unparalleled research and has found many of the modern filters, it's the simple fact they operate in a more regulated market.

[@suzykeene9298]

Use Australian sunscreen - it's stringently tested and does exactly what it says it does

[@frage8066]

I remember geting the Purito Centella sunscreen sample with my purchase, it was the first korean sunscreen I tried, I really liked it but I couldn't find it anywhere in full size, then google told me it was discontinued bc of false SPF claims 😐

[@ShaunieMcNeil]

A double video drop 😱.... oooooooo, is this our Christmas prezzie 😂😁😍

[@JamesWelsh]

💜😅

[@genghiskhanswife]

I think about the Dear Klairs sunscreen about once a month since the last time I used it. It was insanely good. I wish it were still available with the correct SPF listed on the label-I would use it as a moisturizer. Nothing has ever come close to that consistency, and now we know why. Unfortunately, the reformulated version with the yellow cap is awful.

[@sari.ster94]

Thank you for the double upload James!!! 💜 haven’t seen the full video lol but i wanted to tell you that Korean spf products got banned in Canada earlier this year

[@monicapatton1405]

Why?

[@loua8457]

I bought several bottles from different brands last month here in Canada

[@monicapatton1405]

@ I was wondering because Glam Girl Gabi from Canada just did a video on it

[@francas277]

I'm the whitest white, used beauty of joseon sunscreen on my holiday in turkey and didn't burn at all. I was literally outside all day and my skin is like neon white

[@Purinmeido]

My entry into K-beauty was the pink SKIN79 BB cream back in 2009. Every time I see that shade of pink I think of the pump container it came in.

[@jpizzi9520]

I miss the Dear Klairs sunscreen so much! I would've gladly lived in ignorance with it. I wasn't someone who used sunscreen at all and then found James on KZbin. He is the influence that got me wearing sunscreen. And when I found the Dear Klairs sunscreen, I fell in love with it and was so disappointed I couldn't get it anymore. I understand why they discontinued it, but I'm not someone who burns easily. My COSRX sunscreen is fulfilling my needs right now, after so many trial and errors with other sunscreens. But nothing will ever compare to the love I had for that Dear Klairs sunscreen. 😢

[@jessicagdeluna]

I'd really love to see a review of Feel Confident products. I've been watching Dr. Gary Linkov videos for a bit now, and I guess his plastic surgery clinic came out with a product line. I like his vibe and videos, but I'd like to see a review from a trusted Influencer before trying the products myself.

[@Hokieashley]

23:53 yes, I had been using the Krave sunscreen for a couple of years and thought I had found my perfect sunscreen. So disappointed when it turned out to be not so effective 😫

[@AngelArsenic]

I love Purito and have purchased their sunscreen since its rerelease. It performs beautifully. I also love Dear Klairs and Krave.

[@moawatyunnie]

i loved that purito sunscreen so much so ngl i just wanted it back. that AND the klairs airy fit one. so since both were gone, i was so sad. i didnt really care all that much abt the scandal at the time. but by the time they came back, i think i didnt care for the reformulations. i had already moved on and i think i found other sunscreens that i liked better by that point. i think i retried the reformulations for both and i just didnt like them the same. still love purito and klairs but they were also some brands i started out my k-skincare journey with, so within that year, i had already moved on to other brands and found new favorites. still love both purito and klairs a lot tho and im glad that purito is having a bit of a rise again as deserved !!

[@jadegeko]

I only hope and wish this openness would extend to other categories of products! I might buy their stuff - just don't lie to me!

[@mmde-fb5rq]

I'm a Fitzpatrick 2 and took an 11 day beach holiday to Crete this year. I used Makeup Prem as my all over sunscreen with no burning or tanning; the only colour I came back with was a few more freckles 😊 So I'm happy with that 👍 maybe the scandal really did benefit us

[@InTheGlow135]

This is interesting. I think about how some anti sunscreen people kept saying sunscreen causes cancer however I wonder if it’s more a matter of some products not actually being up to the actual spf and ending up with cancer as a result. I mean if you’re buying a 50 spf and it’s only an 18 or 19 spf that’s terrible. For many years a 25 or 30 spf was considered good so what spf were those in reality. 🤔

[@beccacasebolt1040]

Always so excited to watch your videos

[@JamesWelsh]

Hope you like this one!

[@saphna2095]

i wish the way purito & co. acted to take responsibility and improve was a minimum standard after scandals for all companies in all industries

[@juahl]

I have only heard of Klairs, but I've never heard of any other popular brands mentioned. 😮 I'm currently using Kahi, CorsX, and JungSaemMool. I think these are okay.

[@nyangret]

watching this one first because we love tea around here

[@PatriceDozzi]

Sounds like it was handled very well. I’m in Australia and we definitely need good sunscreen here so I swear by Korean sunscreen

[@lottedecock1503]

Since the scandal I have not bought any korean sunscreens. I just didn´t trust them anymore.

[@tiffanywilliams7763]

So far my favorite sunscreen is the Canmake Mermaid Skin Gel...hope they don't end up being bogus spf ratings years from now!

[@sugarfree_2023]

I wish kbeauty mineral sunscreens were as elegant as high end western sunscreens because i prefer mineral ones and tinted

[@hl217]

I paniced when I saw this fearing another scandal. I did love the Purito sunscreen that started this. I didn't get burned, because if I went out in heavy sun I used a less elegeant French Sunscreen (Bioderma Photomax). I am back to using Korean sunscreens - Klairs and BOJ and Scinic Mild. I like that they are unscented and no alcohol. They won my trust back.

[@tadu957]

I do miss the Keep Cool Bamboo line...i still crave it!

[@amandak.4246]

people always rail against our system in the us but this is the risk of low regulation of sunscreens. i think it's more of an issue with the korean government and not of purito or the other companies specifically.

[@fidod19019]

That's why i bought Australian sunscreen approved

[@MAG9212]

I just remembered I need to go look at your best of 2023 video and write down some things lol. Is there a best of 2024??

[@ohgumdrop2208]

Ngl when it comes to sunscreen I always use the ones I can find in store in my country and are well known. Sunscreen is important and you need to do your research on it if you’re wearing it for its intended purpose - protect you from harmful sun rays. But this is also an issue of different regulations in different countries. In Canada korean sunscreens aren’t approved bc of the standard procedures of testing products and bc sunscreens are considers a non-prescription drug. The companies need to apply for testing if their ingredients aren’t in the approved lists, and it seems that there’s no plan for these companies to try and get approved. Maybe for good reason after this video

[@heartshapedbear]

I just want to say that I LOVE Purito daily soft touch sunscreen! I personally think this is one of the best sunscreens. I do trust them now and their sunscreen has become my daily go to sunscreen all summer long.

[@mariaa.7624]

I can't wait to finish my baby's Hawaiian Tropic sunscreen to try a Korean sunscreen. They're somehow even more affordable than popular high-end western brands and I'm glad they're now available where I'm from! I wasn't even interested in them because of the Purito scandal some years ago so it's good to know kbeauty is trying to improve. Also, being the korean face masks evangelist I am, there's no way I'm not trying one of their sunscreens, knowing korean brands have topnotch reputation among us rosacea sufferers.

[@Justin_Osugi]

I wouldn't say Krave (Liah Yoo) handled the controversy well. They were very shady about it, and then made a mediocre sunscreen with old filters.

[@carolpeterson5515]

What Korean sunscreens can now be trusted to contain effective sun protection levels? I bought Haru Haru Wonder Black Rice Moisture Airylift last fall. Is it reliable?

[@hauntedhouse1996]

I remember going to the beach with my Purito sunscreen and thinking I did something wrong because I burned so bad…😅

[@zhisu2665]

korean/japanese sunscreen on face/neck, Australian sunscreen everywhere else

[@dhan3126]

I be one of those people that can't use mineral sunscreen on my face - it breaks me out - and would be so frustrated trying to find something affordable to protect my skin - so Korean sunscreens were my saviour because frankly it's either this or nothing. Pleasant to apply, absorbs so easily aaaaaaaaaand don't break the bank.

[@razzrasy5546]

I can’t use mineral sunscreens either. I don’t break out but it irritates my skin, I would feel slight burns. I only use chemical sunscreens.

[@Pinkclouds512]

Omg 15 year old me buying the dr jart bb cream with my older sister is a core memory

[@leticiabishop]

That Missha BB cream is still No. 1 for me!!

[@marshmellow728]

just watched your old videos from 5 years ago. What happened to your voice? or is it editing?

[@cynixxi]

Back then my favorite sunscreen was the keep cool one and they had the absolute worst reaction to all of this. They were threatening to sue youtubers and other people who questioned their sunscreen. Then of course they revealed their sunscreen also wasn't what was advertised and took their time offering refunds.

[@lywc82185]

Fantastic video as usual ❤

[@hiAnimegirL]

This is why I've switched to Japanese formulated sunscreens from Korean sunscreens. Japanese formulations are so much more reliable and more lightweight -- none of that gimmick Korean formulations have. I've used Skin Aqua Super Moisture UV Essence for 4 years and I've never looked back! Please try it 🙏 A lot of dermatologists on youtube prefer Japanese sunscreens too

[@chillith926]

i really wish I could use Purito but rice extract always make me itchy 😭

[@rheanathan4189]

A brilliant video, thanks for taking the time to make it

[@christophermaye4469]

I still miss Krave Beauty’s old formula’s consistency. The new one just doesn’t hit the same.

[@JamesWelsh]

Same tbh!!

[@SamFerro]

Same I know they said it was much lower than Spf50 but I wish they still sold it with the lower spf or even without the spf as just a regular moisturizer. That formula was incredible

[@sheilafitzgerald478]

Are asian beauty brands required to disclose every ingredient now?

[@cafecompsico]

I jumped the k-beauty wagon with missha and skin79, Holika Holika etc. But in the end, I always went to japanese or tai sunscreens since they are REALLY waterproof + I could get very fine powder formulas, or whitening aspects with it. I am a NW10 on the MAC scale and I live in the Amazon forest, umid and 37ish celsiu all the year. Never got burnt

[@darklinkmorningstar4939]

Two uploads 👀 💖

[@JamesWelsh]

Yeahhhhhh!

[@BlueDog263]

Your gagging at the word "pineapple" makes me laugh!

[@loveit7484]

Excellent video as always!

[@natalieiliadis4177]

I LOVED Dr Jart BB sunscreen cream - can’t find it anymore

[@mayra15558]

Just to let everyone know style Korean is a scam. They never delivered my order and when I called the delivery company they said that Stylekorean told them to destroy it. And now they’re not giving me my money back. This place is a SCAM.

[@jaciecarter7482]

I’ve had great success with them!

[@mayra15558]

@@jaciecarter7482 just be careful with the delivery company. They had delivered to be 3 times previously but on the fifth time said they couldn’t deliver my package bc apparently they were told I no longer lived at that location (which shouldn’t matter?) and then the company immediately told them to destroy my order.

[@GoldenMermaid]

Is this is a new camera? You look a bit different. Good as always ❤

[@QueenV14]

I used UltraSun daily, my skin loved it, got no idea if it’s any good

[@NajaAn]

Lovely to see that plane use a similar legislation system to Korean functional skincare, if it’s close enough in how it works then they don’t need as thorough testing…one was discovered as to not work whatsoever unfortunately due to the loss of life (RIP to all those that lost their lives and the friends and family effected) and now Korean Sunscreen (as well as some American brands) luckily not due to mass sudden damage done but still damage to people’s skin especially where cancer is a potential so indirectly (as in over time prolonged use of the product as their only sunscreen, which is possible with the Korean Sunscreen craze in the 2010s) still loss of life. It just truly makes you think what else could be going on with products that we use and what legislation they follow especially if they have a similar system to the two mentioned above cause it makes sense for businesses to use this model and as Korean Sunscreen shows that even the companies themselves might not be away of the issue, obviously some of the businesses might be aware but it was obviously due to the use of a middle man for making and testing the products which is an obvious conflict of interest that increased the chances of corners being cut to save money! Just another story to prove that Greed and especially the corporate kind is truly a SIN!!!

[@amolgaurkr]

everything you believe might crumble if you read the book Magnetic Aura by Takeshi Mizuki

[@Irit-n5v]

Does somebody know what happens to Keep Cool? I loved their Bamboo line, used many bottles of everything.

[@mangolollipop_]

I have a preference of using only Australian-tested products because I know it's a UVA/UVB tested. I can't trust other sunscreen tbh

[@Noname-hs5lx]

Im using ASAP SUNSCREEN WITH PRIMER

[@sierram9573]

I still think about this, too

[@jesssc402]

Cant believe it’s been 4/5 years already. It was also the time i discovered high ppd european sunscreens such as p20 and never looked back

[@Hennaf16]

I was a customer affected in the scandal. The joy

[@tinaspice]

I’ve been using k sunscreen for years. It’s just more gentle on my extremely acne prone skin. Because of medication I have to wear it daily and completely cover up due to photosensitivity. Won’t ever go back to western sunscreens.