3.5 PROFITABILITY AND LIQUIDITY RATIO ANALYSIS / IB BUSINESS MANAGEMENT / gross profit margin, ROCE

TIMECODES
0:00 Intro & objectives
0:34 Ratio analysis
1:12 Profitability ratios: gross profit margin
5:45 How to evaluate strategies to improve ratios (SLAP!)
6:59 Profitability ratios: profit margin
11:30 Differences in terminology
13:58 Profitability ratios: return on capital employed (ROCE)
17:14 Liquidity ratios: current ratio
23:10 Liquidity ratios: acid test (quick) ratio
26:54 Back to objectives
The main point of this class is to learn how to calculate profitability and liquidity ratios.
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