3 Alternatives To Flyer Marketing That Save Time, Money and Get Results

If you have a business that does flyer marketing, you are wasting time and money! In today's video, I cover flyer marketing because I get flyers on my doorstep seriously 3-4 times a week and I wish it would stop.
Do flyers work for marketing small businesses? Maybe a tiny bit, but there are so many other better marketing strategies that you can use to grow your business that make you look more professional and get you better results.
If you are a real estate agent who passes out flyers you may be going out of business soon.

[@troyhonaker3516]

No, real world marketing is not in any way dead, and we really don't want to digitize everything. It's a good tool, but it doesn't replace the connection we all have with each other as humans. As a computer tech guy, I know when it's going too far. Ordering from an app inside the store instead of from a working person. Self checkout instead of communicating to a cashier earning a living. At some point living is not about everything being efficient to the nth degree. Can you imagine what it would be like to talk on the phone with your wife who is upstairs. It's efficient, but it's actually disconnected. I think what I'm saying is do not go all in on the internet, it doesn't replace face to face in the end. Because we can use technology to the extent that people no longer have anything real to share with each other.

[@BrandonBreshears]

Good points for sure, I think one of the most difficult things I face as a digital marketer is that I"m not a magician. I can't sell turds on the internet. If someone can't deliver in quality, service or product they won't do well when it comes to doing digital ads. Making good experiences and providing great service is the best marketing and putting paid ads behind it helps put gas on the fire. Thanks for your comment and perspective.

[@kenyanfurnishedrentalsllc2505]

Not sure, I agree with your take. Flyers are very effective when targetted and if distributed right. I am marketing to people close to my listings, so it makes sense to target offices, scoohls, hospitals, airports close to my listings. I do both digital and good old traditional marketing while also being on Airbnb, VRBO and a few others. Just ordered 4000 more flyers to pass out in my neighborhoods. 🙃

[@BrandonBreshears]

Hey if it is working it doesn't need fixing but how much you pay for those flyers and what is the cost to distribute? Hard to beat lead ads when you can get high-quality leads at between 2-10 bucks depending on the market. If you have a service that doesn't have huge margins, flyers cost a lot but don't get crazy good responses so if you're trying to be tactical with budgets I think digital makes more sense, at least for me. I'm biased because I'm doing it all day but I get what you're saying, thanks for your perspective here on the comment.

[@gujiko]

Hey I need It this I want to use old fashion marketing I am tired if this social media Ads and addiction with zero sells thanks for this

[@perfectsoulmates2023]

@@BrandonBreshears Ads won’t help you if your product requires a more thorough explanation as to why people need your product. My case requires eye to eye contact because digital ads are easily skipped if they are not done correctly. Notice how some ads have to be at least 5 minutes long versus others which are mere seconds. There’s a reason why. Hope this helps. Much love ♥️

[@francoherrera601]

Do you pass those flyers out in person

[@perfectsoulmates2023]

@@francoherrera601 I do.

[@mikeburke1993]

This is mostly true for VALUE and WORK, doing it right. But direct marketing via print media is not dead. It may not have the REACH digital marketing has, but it is not dead.

[@chrisdubs121]

Sounds like you just dont like getting fliers. As a local company putting yourself infront of people through physical advertising is not only cheap it helps build a brand through the rule of 7. Not every business has 100 avenues of marketing "free" content. I use digital marketing but its very saaturated in my industry fliers are better now then they used to be because you might only get 1 now

[@BrandonBreshears]

What's your industry? If it works, then keep doing it but if you can get clicks for the same price as printing fliers I'd much rather go with clicks who are interacting rather than hoping for a 1-3% response ona several thousand piece drop

[@illahboii225]

Yes surrr

[@DJLOVESTURBO183]

😅😅 never worked for me

[@chrisdubs121]

@BrandonBreshears im a house painter. What I've realized, especially if your business is restrained by geography, is that multiple forms of marketing help build a stronger brand. If you use flyers and online ads you can reach far more people then one medium alone. Plus it shows that you have longevity and plan to service the community long term.

[@DJLOVESTURBO183]

Flyers, door hangers, business cards have NEVER gotten me a single customer EVER. I tried that so many times and never has worked!!!!

[@Moth1337]

They probably were just made awful, and you probably didnt pass out enough. How many have you passed out?

[@FiestaMagicc]

Thanks for your advice

[@lynnhilton3390]

This video is way too long for saying the same thing

[@BrandonBreshears]

Thanks for the feedback

[@perfectsoulmates2023]

Sorry, but Flyers have brought me LOTS of clients and customers. Yes, it's an investment, the same as all other businesses do. Millions of dollars in commercial ads, etc. Just because you are tired of seeing flyers doesn't mean they don't work. You even promoted the annoying flyer on your own channel. See how they just got FREE publicity? No hard feelings, just spilling my thoughts here for others to read. So many people tell me they saw or received my flyers. I would say the great majority which means hundreds of people. Alright, I'm all done here. Good luck Brandon, but please know that there are no blanket methods. All methods work one way or another. It all depends what you have to offer and how many people are wanting what you're offering. Love and Peace !

[@car1916]

Hey mate, I've been thinking of doing some myself and I'm just wondering what your industry is and roughly what percentage of flyers turn into clients/customers

[@perfectsoulmates2023]

@@car1916 It’s a low percentage for me in the “self help” category but it matters a whole lot. Here’s the key, you MUST not simply hand out your flyers like candy. You have to look each potential buyer in the eyes and be a little serious about your product, otherwise they will eventually throw your flyer in the trash. In other words, it’s up to YOU and has absolutely nothing to do with the flyers. YOU have to convince your audience that they NEED your product. It’s exhausting but worth it because one will lead to five or ten. Do the math. So there are no percentages here. It all depends on YOU and how effective you are each and every time you interact with a single person. Don’t rush handing flyers out. Be VERY selective and ignore the obvious people who are in a rush or look like they’re having a bad day in an angry way. Stick to the slow movers, the thinkers, the wanderers. Hope this helps. Check out my stuff. Much love ♥️

[@francoherrera601]

So the big difference is you pass them out in person. Are you selective with locations and what locations?

[@perfectsoulmates2023]

@@francoherrera601 Yes. If your targeted crowd has nothing to do with what you’re selling, all the flyers in the world won’t sell not even one sale. But if you target the right crowd or at least a crowd close to what you’re selling, you will have sales. Know your audience. You can’t just give flyers to anyone, although it does rarely work for some people.

[@DJLOVESTURBO183]

Never worked for me

[@missalycia3534]

Flyer work. Information is on the flyers that some people need

[@DJLOVESTURBO183]

Not for me

[@ipponsuki]

Bias advice great 😃👍🏾

[@BrandonBreshears]

Thanks

[@mikeburke1993]

Good video.

[@BrandonBreshears]

Glad you enjoyed it

[@aqpleclips]

hello everybody my name is market flyer

[@aim1307]

You mf

[@age_of_reason]

Took you 10 min to say flyers don't work for real estate. This does not necessarily apply to contractors. This is just your opinion. Flyers work.

[@BrandonBreshears]

Man everything here is my opinion and experience. Examples of ads that work would be Google search ads, KZbin ads targeting interests or demographics, Facebook lead ads and a bunch of other things. The difference for fliers vs ads is that you pay for clicks rather based on intent or targeting not just hoping for someone in a location to respond. What is the response rate you get? 1% at best? With ads we can get upwards of 10% conversion.

[@age_of_reason]

@@BrandonBreshears Google's advertising products are mess. They sign you up and charge your account without even telling you. They charged up over $200 without my consent. Their pay-per-click doesn't get you anything but they still want their money. I don't know if you work for HomeAdvisor or any other one of those crooks but you're wrong about flyers. They are the most effective and cost-efficient means of getting work and it's the only method you can actually track and calculate ROI. Online advertising is just throwing money into the internet and hoping for results, without the ability to measure your return. I already blew $200 because Google's hieroglyphic advertising product offerings. You called it Google Search Ads. They had several different names for their ad services. They keep changing the names. I don't going to hire someone just to keep track of Google as they update the names of their products and services. It's a scam and you're pushing it. This entire video is just wasting people's time. Just read the comments dude. You'd be doing a service to the community by deleting this video.

[@BrandonBreshears]

Listen, I think what I hear you talking about is the frustration you've experienced, and I am not trying to sell you anything. I don't know what home advisor is. This shouldn't surprise you but I'm not a professional content creator. I took time and energy to make this content and put it out there. I'm not monetized here on youtube and I don't make ad revenue. I'm sorry you had a bad experience, I am pretty certain I could give you a condensed lesson that would turn your campaigns from losers to winners, the thing about these platforms is their best practices don't work for everyone because they service massive companies like banks down to local biz. There won't be a best practices that works for all sizes. If you want I'd be happy to show you on a 1-on-1 zoom how to get ads that would work for your business. I get it, these are complicated nuanced platforms and if you don't know how to operate them to do what you want the results will be garbage. I've managed over 12 million in ad spend and the ROI has been huge, but you have to know how to use the tools. Recently I built a house on my own in Northern Idaho with zero experience. There have been lots of times where I didn't know how to do things and it was because I didn't know what I didn't know. Anyways the offer is open if you want, here is a link: calendly.com/brandonbreshears/call I will not try to sell you anything but just show you what works with proof and examples. As for taking this content down, dude if it doesn't serve you skip and go on. My intentions are to help, and if that doesn't sit well with you just move on

[@DJLOVESTURBO183]

No they don't work. They never worked for me.

[@adamturner1162]

Just a rant about your personal opinion

[@2grforreal]

real marketing > digital

[@XACIREMA]

Skip to 2 minute mark to get past the filler. Wasting my time.

[@adammadtin8451]

I’ve been in business 20 years and we do lots of digital marketing and lots of flyers. Flyers without a doubt work very well and are very cost effective. Digital marketing brings in more leads but if we get out 3000 flyers for a few hundred dollars and even if we only got 3 jobs (we wouldn’t we would get far more) and those jobs are valued between 5-7k we have definitely not wasted our time. There is strategy behind doing flyers the right way. Don’t think that these guys aren’t getting results from flyers just because you throw it in the bin. They are probably doing many other forms of advertising as well.

[@francoherrera601]

What's your strategy if you don't mind me asking

[@DJLOVESTURBO183]

Dose not work for everyone. Flyers don't work for me!

[@adammadtin8451]

@@DJLOVESTURBO183 what industry ?

[@eane7238]

Meh. I know people making more money than you that have had success with fliers, this just sounds like you're tired of getting them yourself.

[@BrandonBreshears]

I get what you're saying if works for you great. If I look at direct mail, You got a mailpiece that is say 43 cents to send out and you aren't guaranteed an open. I think if you can get clicks for people that are showing interest and you have better levels of tracking, more potential scale and the ideal demos you can target, why wouldn't you focus more on digital ads? I think direct mail and physical pieces work really well for people who have engaged but I would always start with digital and go to physical pieces later on. What kind of products and services do you sell? Thanks for the comment by the way.

[@age_of_reason]

​@@BrandonBreshears So why don't you give examples of what the digital marketing is. I know you're not talking about lead buying, that's a scam.

[@DJLOVESTURBO183]

He's right. Flyers don't work. I tried it and never got 1 customer 😢