3 C’s Of Marketing | Kenichi Ohmae | Explanation, Opinion, & Analysis ⌛️📊📚✍🏽

[@SolveItLikeAMarketer]

Please share in the comments section below your marketing thoughts, observations, or topic ideas. I would to hear from you!!! 👍🎬😉

[@blueberrycony]

This was really good, and well explained. Thank you!

[@SolveItLikeAMarketer]

Thanks very much!! 🙏

[@anaflores1000]

This video was very helpfull, it is simple and well explained, thanks for sharing!!

[@SolveItLikeAMarketer]

Glad it was helpful!

[@benjaminnowak7456]

Great video. Thanks!

[@SolveItLikeAMarketer]

Many thanks 👍

[@milan4935]

Thanks! This really helps:)

[@SolveItLikeAMarketer]

Glad to hear that!

[@juliamanso8631]

Hey Steven! I loved the video! I'm making a presentation about Kenichi Ohmae for college and could you point out any limitations or criticisms about him?

[@SolveItLikeAMarketer]

I would say that it’s a great model, but a little too simplistic in its approach. I like the 5 Cs model, which includes Collaborators and Climate. I think taking into account (climate) what’s happening politically and economically is also important for a perspective on external factors. There is also now a 7 Cs model - but to be honest I find it complicates the analysis process way too much. Hope that helps!!

[@juliamanso8631]

@@SolveItLikeAMarketer Thanks for the reply! it is really helpful!!

[@SolveItLikeAMarketer]

You are most welcome 😀

[@kanokkornsuwanthevarat490]

☺️thanks

[@isabelbonarius2875]

Hi Steven! Nice videos! I am Isabel, a student from Holland who is working on a thesis. I am doing a marketresearch for a company that specializes in eventstyling. Due to the current situation they are planning on targeting a new market with a new kind of product: interiour styling. They already have some new concept ideas and now want to know if they fit the needs of the new audience they have in mind and if there may be other concepts they can bring to the market. I was planning on using the 3C model to evaluate if the new ideas have potential to succeed. Do you have any other reccomendations on models or theories that I can use? Kind regards, Isabel

[@SolveItLikeAMarketer]

Hi Isabel -- thanks so much for reaching out. Sounds like a very interesting idea. If you were my client, I would definitely do the 3 C's and SWOT analysis. But also work through a Positioning Statement exercise. Here's one that I use quite often: For [insert Target Market], the [insert Brand] is the [insert Point of Differentiation] among all [insert Frame of Reference] because [insert Reason to Believe]. blog.ecornell.com/how-to-write-market-positioning-statements/ Please let me know if this is helpful.

[@SolveItLikeAMarketer]

By the way, apologies for the late response -- the system didn't ping me. Hope your project goes well. Your message also inspired me to do a video for next week on creating a Positioning Statement -- so thank you for the inspiration. 👍

[@isabelbonarius2875]

@@SolveItLikeAMarketer Thanks for the reply! And it is really helpfull! I am looking forward to your video about positioning statement!