3 Must-Have Strategies to Productize Your Consulting Business

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As a consultant, you're used to trading time for money, but what if there's a better way? I'm diving into the game-changing concept of productizing your consulting business and sharing three essential strategies to transform your expertise into products that sell. Whether you're looking to create digital courses, craft downloadable tools, or launch a subscription service, these strategies are designed to help you reach more clients, increase your income, and gain back your time. Join me as we unlock the potential of your consulting business, making it more scalable, profitable, and enjoyable.
► ABOUT CONSULTING SUCCESS
Consulting Success is the most comprehensive learning platform for serious consultants and skilled professionals who want to grow a stable and reliable consulting practice that attracts high-value clients time and time again.
We believe in the transformational power of consulting that creates real results for clients, and enables you as a consultant to do your best work, enjoy more time with your family, and achieve your desired income level and lifestyle.
Founded by Michael Zipursky and Sam Zipursky aka the “Zipursky Cousins” - serial entrepreneurs turned consultants with over 32 years of combined experience - we’ve consulted for and advised businesses throughout North and South America, Europe, Asia, Africa and the Middle East in over 30 industries. We’ve been in the trenches hustling to grow our own consulting businesses. We know what it feels like to be the outsider struggling to make things work or find acceptance in the market.
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🖥️ Website: www.consultingsuccess.com
► TIMESTAMPS
00:00 - Intro
00:15 - What is productization?
02:46 - Why productization is so great?
07:14 - Right time to productize your services
08:39 - How do you promote a productized offer?
14:52 - Outro
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I really like your videos, but one thing I can't seem to find on your YT or on your website, is any steps on how to actually productize. So this video is great talking about the reasons why you would productize, and how to promote it. The challenging thing for us has always been identifying what the steps should be to do the actual work of productization, i.e. which materials should we create for our internal purposes, how should we workflow or document it all, how do we capture our expertise in a way that's accessible to clients once it has been productized, and how to do we capture insights/problem-solution detail in a way that allows us to demo our productized solution for leads in our first discovery call, etc etc. I previously looked into your course and coaching, but didn't go ahead because most of it seemed to be about promotion and generating clients, but what we need is insight into the rest of it. Thanks :)