3 Tips to Improve Your Logo Design - Critiquing, Simplifying, Research

[@Cubannerd]

Chris reminds me of my favorite design theory teacher. She's been my favorite teacher for years actually. I had the best possible experience with critiques from her while I was in design school back in Cuba. Two of the things you mentioned are particularly very close to how I was taught to look at my work. - To remove elements from compositions and if the piece doesn't suffer from that removal then it wasn't meant to be there. - Like you said Chris, start with references from what works. It's funny you mentioned the zoo. One of my assignments in my first year was to create a simplified version of an animal. We were told to go to the zoo and the museum of science that had a library accessible to university students. All that in order study how the animal behaves. This video brought great memories and it's legit gold advice to everyone.

[@PragyaGupta7753]

Also, in that Top Story logo, The S looked like an slanted N

[@mikehorton4187]

also known as a Z

[@PragyaGupta7753]

@@mikehorton4187 oh yes lol

[@onuohaudeagha1255]

First time I'm disagreeing with Chris: the lion logo looks very cool and professional. This is Graphics Design, NOT Fine Arts. And even if we're to classify as partly fjne art, art is still subjective. The big head representation gives the logo a winning edge and breaks it free from what it would otherwise have come off as: GENERIC.

[@casiansbantu]

Thank you Chris for this video, really made me a better designer than I was 5 mins ago. Sharing si caring Much love ❤️

[@tramhum7873]

Anyone agree with me but I find Chris’s energy level is up the ceiling in these short videos 😆. Thanks the Futur! ♥️

[@elizabethdecena154]

You guys are such amazing homies. Right now, I am working as a student designer at my university. This had amazing timing because I was in a slump because I got assigned to do a series of branding. And I kinda started to become overwhelmed. Now I am feeling pumped again. Love you guys! *Crying buckets of happy tears*

[@t.t.cooperphd5389]

Thanks Chris. I am a PhD student in Stem Cell Biology with a passion for graphic design and video production. Your videos have inspired me to launch my own side business to profit off my "niche" as a scientific illustrator. Hopefully, I can be a success story and end up on your show one day! Love from Canada!

[@TheFuturAcademy]

Glad to hear. good luck.

[@xrookiedookie]

Loved this. Compact video with perspective changing knowledge!

[@joeldcanfield_spinhead]

Love these shorts. Be fun and helpful to see reworks of the logos (or similar) in a matching longer video.

[@krisvincentalinabon3085]

really been useful in my design improvements

[@inmorann]

These short clips are really valuable.... Hope we see more such content in the future from the Futur.... :-)

[@HectorGarciaCPA]

I love reusing old clips and add more commentary to them.. awesome

[@SaltLake180]

Great input. Thanks Chris

[@davidwitt9160]

Really in love with you guys. Watching your videos here and on the futur for like 3 weeks continuously.

[@osamape6206]

Thank you Chris for this video

[@cseperkepapp4358]

short, to the point, awesome

[@m0nst3rbird11]

Love this channel! This is exactly what I need right now.

[@dimitridehouck9506]

So glad you started this channel. Although the live streams are pure gold with lots of value, I don't have always the time to watch them in full.

[@dalitsobotha7932]

Awesome stuff. Thank you so much Chris.

[@sorianosoul]

Nice, love all these small and fast tips of gold. KEEP DOING IT👊

[@meowmeowalex6722]

Thank you for the great video! I've just done a new project and those three tips were actually the things I learned in the process of designing. I think they are useful tips for any design project in general.

[@haotianzheng2134]

All good tips

[@user-bp7ch4jn7f]

I really really liked the first one, the one before and the one done after!

[@harshadaaupare]

thank you so much , great tips for the logo designing.

[@evesdropping3437]

Oh yeahhh, I’m binge watching your videos

[@thiagostefan0]

Thanks Chris. Great video. Simple and great.

[@TheFuturAcademy]

Appreciate it

[@thenikhilray99]

Really useful tips. Thank you for the free knowledge ✌️

[@trem0n_]

I love watching these videos, so informative!

[@nicolassosa7349]

Chris, sos el number one.

[@rathanakdiep6828]

Really great tips!! I will be sure to use them the next time I critique someone's work. Thanks so much for giving us such great content!

[@toriapendleton]

Awesome video you guys! Really loving this new evolution of The Futur! Your quality pertaining to graphic design is truly unmatched!

[@TheFuturAcademy]

Thank you.

[@stephhernandez1705]

I definitely learn a lot with these videos. Thank you!

[@charles6685]

5 mins of.... Knowledge!

[@jim_carry]

I'd love to see more of the process of making logos better (i.e.: the full lion logo video, or the paper clip one)

[@TheFuturAcademy]

Carl look up “logo therapy” and watch the next episode at the end of this week. You’ll see it all uncut and live

[@ivodamjanovski7567]

I LOVE THIS CHANNEL SO MUCH

[@Kaleshe]

I'm so glad I found this channel. It's so helpful!

[@AkhterRasool]

lovely information

[@Godkiller08]

I really like the fact that you put the cut scene where Chris Do had to redo 3 times a sentence. It shows 3 things : - You care about quality in your videos - It's a bold decision and it makes your channel more dynamic and down-to-earth - You don't have a problem with showing vulnerability, and therefore makes your channel also more trustworthy. Very nice video overall, looking for more soon !

[@TheFuturAcademy]

Thanks

[@midoan9835]

I love your channels, it helps me alot

[@aanchalu]

Every day I am learning something new from you guys. You guys are just amazing! Thank you for shaping my career🙏🏻😊🇮🇳

[@AnimatedLessons]

Would love to see illustration tutorials. Especially the style Greg Gunn has at the moment. Really popular, but I rarely see anyone teaching this style.

[@TheFuturAcademy]

Greg is working on something as we speak.

[@manzarkhan3959]

Love you sir

[@seananukwuem]

This was a really cool video. Thanks guys!

[@pranaytony]

Thankyou Sir!

[@windunes]

Invaluable tips

[@Thebeatbreakerz1]

Great stuff am sharing this with my daughter she loves to draw. Maybe this will catch her eye.

[@alexanderSnilsson]

Thanks, just what I need to get started with rebranding my KZbin channel - starting with w new logo" !

[@KingTorres96]

Even on the thumbnails you killed it.

[@TheFuturAcademy]

That's all Min, our designer.

[@KingTorres96]

@@TheFuturAcademy Min-blowing work.

[@danielmorantes3396]

Amazing feedback!

[@maitreyeek9906]

THIS IS GOLD!

[@advozek]

Really like your videos, good content. I was wondering if you have posts commenting about crowdsourcing design sites like 99designs, designcontests, etc, do you think these sites hurt the design trade now that big companies are shifting towards them?

[@ukajose7552]

thanks for sharing

[@govindaraja5381]

Thankyou

[@parthosarkar5270]

Amazing🔥

[@abhishekmohanty6661]

everytime i watch The Futur videos, im like mind blownnn woah he makes so much sense, and always wonder who are those dislike button people and why

[@fayyazb]

Super!!

[@maimohamed3590]

WOW✨👌

[@14kaiju]

Kudos to the SFX team on this one xD

[@emanuelegurini]

I love you, Chris

[@felixsmittick9128]

Thank you

[@benmoussahatim215]

i can smell that on the futur logo !

[@maryocecilyo3372]

Obrigado!

[@graphicflame7874]

For the TS logo I would like to add a shadow in between the join of S. :)

[@williampittman06]

Love the video...someone spelled "process" wrong they spelled "proccess"

[@williampittman06]

19s into the video

[@TheFuturAcademy]

my team doesn't know how to use spell check.

[@maxleon61702]

Holy whoa.

[@SodaDjinn]

Instructions unclear. Now there is a Lion in my room.

[@omarcorrea]

Why does Futur not have an E?

[@milowska_agata]

thank you 🙌🏻🙅🏼

[@quanganhpham3436]

2:01 Just dropping by from the futur(haha, puns!) to say that the elements in Roberto's logo here were social distancing.

[@alexisvlogspr8545]

Cris! What’s up my man!!!!!

[@TheFuturAcademy]

hello Alexis.

[@nawabzada2081]

Please which app are you using m new i want your help 😔😔

[@TheadamsyafiqYT]

Can i ask what's the futur academy's logo about? I'm guessing it's an A. But the small piece, what does it mean?

[@eleazarhernandezjr]

Good video, but you are totally off on that TS logo. It's horrible from top to bottom. Can't believe you thought the T and S were good. Oh, might want to fix the typo on the word PROCESS... Other than that, as always I enjoy the videos!

[@Jonesrful]

G O L D

[@skyex]

You've got a typo - Critiquing Proccess at 0:19

[@AashishSingha]

You should review our logos and designs once in a week

[@TheFuturAcademy]

We already do. Check out the next Logo Therapy on Thursday.

[@armandodaza2012]

Omg Chris said Venezuela hahahaha

[@g6boss]

All this for free? Wuuuuut!

[@TheFuturAcademy]

Yup

[@rabeert6562]

Paper clip before is better i guess

[@chubacabra88]

Chris sounds like Yoda

[@djhot80]

That BOSS cap really distracts me!

[@TheFuturAcademy]

focus on what is essential

[@ChandanKumar-fz7gg]

Hi thank you everyone.

[@desmonwilliam6369]

easy to make correction an existing logo but hard to start from the beginning..IMHO

[@TheFuturAcademy]

Easy to leave a critical comment than to critique a design. IMHO.

[@Ritermann]

The Contrast with the Paperclip was in the original way better than the make over version. I can't be the only one who is seeing it, am I ?!?!

[@savagesp650]

I'm a student. Anddddd i wanna practice making logo's. So Can anyone tell me a good low budget laptop? 😬

[@hck4122]

I love this girls "mhm"

[@md.redwan9645]

Please Provide Best Logo Font :)

[@graphicallydeb9897]

HEY__ we are looking and trying to keep up. Can't find you!

[@TheFuturAcademy]

What can’t you find?

[@graphicallydeb9897]

The Futur Academy , couldn’t find the Design Cuts show.. finally did and got the link to others that were bouncing around trying to find the interview. It was very good.

[@EpicDurian6964]

So basically, what chris is saying that you have to make your mind first and then only you can create a proper logo.

[@fritz4345]

"Fly to Africa and go on a Safari to research Lions" said no client ever.

[@sonsochillin]

Dude you are my degsining father🤣

[@lwebb9464]

Hey can i send you one of my logo's and perhaps receive spme feedback?

[@TheFuturAcademy]

we aren't currently taking submissions at the moment.

[@lwebb9464]

@@TheFuturAcademy ok thanks. My email is ( [e-mail]). Can I be notified, the next time you are accepting entries?

[@thiagostefan0]

Paper clip first logo came out with a certain "phalic symbolism."

[@adenomohokoyomoh4350]

I really am a better designer than I was five minutes ago

[@agnieszkanowacka2106]

Some people says that when you look for a lot of inspiration before creating logo it is easy to inspire too much and make something really similar to somebody's work. What do you think about it?

[@jacobwatson2887]

You should read the book Steal Like an Artist

[@Madosheet]

Dumbfoundead is a designer?

[@N0STIC0]

the 1st logo is stikl non legible. The reference to the paper clip didn't need to be on both words, it would have been more legible for the word "clip" to not have any gag in there, and just leave the clip icon on the "a", it would have been enough.

[@poisorabolas]

Have you even been to a jungle before?

[@akshaygite]

Critiquing Process*

[@codyreibold7824]

Hi Futur! Love to see my logo critique again #paperclip Is it alright to take these suggestions and simplify the mark? Also can I credit The Futur’s critique by providing a link on my website? Let me know. Let me know, thank you! codyreibold.myportfolio.com

[@TheFuturAcademy]

Sure.