How To Present Logo Designs and Identity Projects to Clients

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Do you just email your logo designs to your client? Do you have problems with clients asking for excessive revisions in branding projects? Do your clients tend to change their minds after you show your logo designs?
In this video, Ben talks about the way he presents logo designs and identity projects to clients for the sole purpose of getting great work approved. Ben breaks the branding presentation down slide by slide and covers a few prerequisites you need to have in order to present logo designs like he does for Blind.
Like what Ben has to say? Check out The Perfect Proposal - a guide to crafting proposals that win. See the actual template that we have used to generate over $4 million in design work this year alone. Check it out here: www.thefutur.com/product/perf...
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Video Timestamps
0:13 What is this?
2:15 Prerequisite No. 1 - Solid Discovery
2:40 Prerequisite No. 2 - Collaborative Steps
4:00 Prerequisite No. 3 - Incredible Work
4:10 Prerequisite No. 4 - The Right Tools
4:54 Building the Presentation
4:59 Step One - Start at the Beginning
6:16 Step Two - Recap the Steps with the Client
7:54 Step Three - Display your Work *
9:54 *Slide 1 - Isolated Logo on White
10:16 *Slide 2 - Split Screen, One Color Logo
10:40 *Slide 3 - Standard Mockups
11:24 *Slide 4 - Small Format Mockups
12:13 *Slide 5 - Large Format Mockups
13:08 *Slide 6 - Isolated Logo on White
13:28 Repeat for all other versions
13:43 Step Four - Compare all Options
14:09 thefutur Logo Mockup Process
16:07 Emily's Speed Mockup Design
18:40 Step Five - Ask Targeted Questions
21:10 Step Six - Don't expect Feedback
21:45 Step Seven - Set Timelines and Expectations
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Host- Ben Burns
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[@johnblessing9249]

This one video was better than an entire class at an Art Institute...

[@thefutur]

you said it. we didn't. :)

[@YuuffyLIVE]

agree

[@torch2nine]

Ugh

[@jasonstorey9545]

As an Ai alum, I 100% agree with this.

[@torch2nine]

@@jasonstorey9545 sad, that's why I ugh, I also am Ai alum

[@cruztube23]

I still can't believe how this video got only 440k views in over two years! Like, what are these young designers looking for on the internet? Man! This video is gold and could easily be sold as a 200 dollar online course. I'm dead serious. I watch it everytime I work on a big logo project. This is like the 10th time. When the designing is done and presentation is on the horizon I always come back (just like now) to get focused and reminded on what matters, because you forget some things when doing other stuff beside logos. Kids wanna charge big for a logo but don't learn enough how to justify the price tag. My logos are maybe no better than average, but I do all the things beside designing (including a great presentation), and with all that I can charge 5-7 k without negotiating. That's why this video is so great.

[@robynleesamuels]

I'm not even a designer and I'm learning from is for my SMM business.

[@DaxToTheMax5]

I ask myself the same thing, why don't they watch this FREE education?

[@umar5242]

Make notes, would come in handy

[@David-wi1ou]

No better than average and 5-7k budgets? Lol

[@dalej1]

Shhhhh.... They do not need to know.:)

[@alinamarin6966]

1. Logo on light background with lots of negative space 2. Comparaison between the dark logo on light background and the light logo on dark background 3. Mock ups small and large size 4. Isolated logo

[@TristanBailey]

Then repeat for all x3 logo options Then one slide with the 3 options.

[@amjoseph9075]

Thanks for your recap.

[@peepeepoopoo7723]

"This is photoshop right?" That cracked me up for some reason

[@mohammedfayaz931]

This actually works. So far, I've used this technique on 3 clients. Worked like a charm. Thank you

[@franktielemans6624]

12:30 So true about that ego boost. Once I presented a logo to a client in a beachflag and billboard mockup and they never thought about it to show their new brand that way. So my next job was to create that billboard and beachflag.

[@IndrajaSalunkhe]

Very cool.

[@yashshenai2914]

I felt a nice and kind vibe while watching this video, would love to see Ben teaching more stuff. I love how even from thousands of miles away Ben can give the kindest vibe I have received in years just from a video. Good work man!

[@thefutur]

will do

[@marwakomy5988]

I totally totally agree. I wish to see Ben in more tutorials

[@samferriere5730]

So true this guy is sooo nice and a great teacher!

[@miltonrodriguez2804]

Just found this 2 years after it was uploaded and man, the wealth of knowledge I gained in 24 minutes blew my mind!!! Thank y'all so much!!

[@mmazz414]

I laughed too hard at the "final final" - too many files of mine used to be named like that :'D

[@MarekMatysiak]

I've been there too. A simple solution to that - stop naming files "final" :) I always put a timestamp information at the end of the file i.e. project-name-logo-201810251230.ai (which is YYYYMMDDHHMM) Try it! It will change your life :D

[@maysoonjamous4041]

@@MarekMatysiak What do you mean by " HH"?

[@johnmele720]

Me too, I'm cracking up in a starbucks

[@ProWeAreSo]

Maysoon Designs hour and minute

[@samuelawodele7377]

ME Too, lol

[@geckonia]

Saw this video 2 days ago.. prepared my presentation yesterday... and crushed it today! They loved the first design so it went better than expected... but man.. I was so relaxed about it because I was prepared. THANK YOU! 🙏🏼

[@smileyface1918]

Literally waaay more educational than my university..... Thank you for existing!

[@thefutur]

You’re very welcome.

[@precious.xoxo__]

Petition to get an updated version of this video for 2022. To highlight any changes in your process over the last four years since this was posted. PLEASE AND THANK YOU!

[@thefutur]

Let’s see what Ben will do

[@precious.xoxo__]

@@thefutur OMG Yes please yes

[@kanepour9691]

Probably the most informative futur vid so far, just sayin. Ben is the man.

[@Scott_C]

As a User Experience designer. There is a lot that applies to presenting your interface and experience changes in this video. It was an excellent thought exercise for how the goals of the deck's content could be altered to fit the UI, UX, Product Designer field.

[@maleerowell2720]

Mr. Ben Burns voice is so soothing, so easy to listen to.

[@thefutur]

He is

[@fahimasad9845]

I'm feeling like, "now i can start moving forward, that's all i needed to know". Thank you sir. 🖤

[@AlelaRos]

This is the first time I EVER write a comment on KZbin but I just feel like I have to. I usually open like 4 tabs randomly from videos I would like to watch within the next hour. So I did, and I was watching "I Wish I Knew This When I Started: Logo Design". The second one was this and I was just completely shocked to realize the same guy on the previous video was this one. I even went to the other video again to check his face and name just to be sure. It is amazing what The Futur did to him. In the first video, he was just shy and with low self-steem, telling the story of how he used to charge only US$50.00 for a logo. Now, I see this amazing guy who knows what he's talking about, with tons of confidence and find myself learning so much from him. Now he looks like he could charge US$10,000.00 for a logo. The Futur, you only know how to do magic with people. Thank you for all you give us. Watching you is way better than any school or institute. Good vibes to you all.

[@thefutur]

it's pretty amazing how far ben has come.

[@BoredAatma]

I loved the way and honesty that I saw in this video, very very very informative

[@akramaneskiev]

Exactly, I really thought that I was only me doing finale finale finals😁

[@lepacheco]

Yes!!! I totally agree! ^^

[@Swietiko]

I'm learning to be a graphic designer, I created some things and I'm seeking feedback. But then a tought came up in my mind that I can't just trash my work on someone, I should present it in some efficient way... and I'm so glad I got to this video!

[@david_jay992]

I like that Ben speaks so calm. Very easy to understand. Thank you.

[@david_jay992]

As a freelancer, I can't meet with some certain clients in some part of the world, is it ethical, is it right to do a video of the presentation with my voice over it and send it to the client?

[@lesterjonathans]

I have watched this in 2020. Well, I've had issues presenting logos to clients, A friend of mine once called me a dictator as I always presented one option of Artwork, Be it logo, poster or business card e.t.c. to my client(s). I started presenting the same logo design in 3 different versions but with a few tweaks and this gave my clients the sense of choice. I don't really ask for feedback or comments, as Like you have said. "I send mail or Whatsapp" Am changing that effective immediately. This has been useful to me.

[@lesterjonathans]

I am quite that dictator too, And What i do nowadays is share sketches before hitting illustrator then tweak the final one into 3 related ... Plus, I share jpg in black and white and a mockup that best suites the brand. I don't ask for feedback either, Because worse you do bring it, You have to explain properly ( Haha )... I love watching this video, Will create this kind of presentation according to Mr. Ben Barnes and share on my Behance...

[@YuuffyLIVE]

Definitely the best graphic design channel on youtube. Thanks for all the effort you put into this.

[@martinascolours]

I go back to this video all the time. I must have watched/listened to it at least 10 times by now. There is so much gold in there. Especially for beginners.

[@LisaSydney]

Just discovered this great channel and enjoying the tutorials. But wanted to mention that I found Ben's approprachable and honest style helpful (more Ben videos please). Been loving designing for 20 years and still got a lot out of this video. Thank you !

[@erldraws1542]

I'm learning more from this than any class that I've attended to. I love how detail this is.

[@TopixGD]

Such an amazing, helpful and organized video. Thank you Ben. Can't wait to see more!

[@afrowave]

Mister Ben Burns, you're the man. Thank you for helping me tighten my presentations. Very, very instructive, especially the reasons on WHY you are doing it that way, like the "ego boost" part. Here in Nairobi, Kenya, we normally do slide 1 and slide 2 for all the three options and then do the "Step Four - Compare all Options". Get the client to "feel" and choose one. We then do have another presentation where we show the mockups. Between the two presentations, the client asks for changes and choice of the visuals for presentation (within reason) that are then presented at the "Mockups" (Slide 4 - 6) presentation. That way the client gets brought in further into the brand and we get to do less scattered work. My take is that its is a "culture" difference and we the designers get to choose how we are going to do it. Works very well for a small design boutique.

[@PowerPlusNature]

Im not a logo designer (besides my own), but im still gathering gems here, applying it to how i want to present options to my future clients. Ty.

[@jonasarleth]

Hey Ben! I‘m not a logo guy but your approach is carefully done and I enjoyed watching it. And Aron, so many good details and steps included in this cut. 👍 and to the whole team: I like the new way you’re going. A lot of professional recordings and ideas summarized in a shareable video. It reflects your skills and equipment you play around with. And the sponsor is carefully included and absolutely fine!

[@markmills7919]

Hey Ben, thank's so much for this! I was putting together a pitch deck this evening while watching and you helped me get my thoughts together as I was panicking re: delivering a logo tomorrow afternoon. Love the video. Thanks again--very generous.

[@10shutterbug]

I love listening to Ben! He is so warm and explains with such clarity.

[@yariarenas]

I really love seeing not only how you present your logo designs, but the thinking behind it. Already implementing some of this into our next presentation and it's looking good! Thank you!

[@davemorgang]

I think The Futur is doing so well in business that they're sharing this kind of high quality content, and at the same time, generating a high quality feedback. Congratz guys! Thank you for this! Shout out to Ben and The Sensei Chris 🔥

[@guodajurgutyte7341]

Guys love you to the moon and back! Starting my own creative business in country where no one is that professional and no one wants to share their best practices and experience ( you know, eastern Europeans..). So you you are my best inspiration and advice. I didn't noticed that I spent a lot of time a day watching your videos and this time was the most valuable time spent on the internet. Thank you and hope you will make more and more! Following your steps and hoping for the best! Hope to see you all one day and discuss professionally.

[@calimanisor]

one of the most influential videos for my designer career. you guys at THE FUTUR are just the best!

[@karinmelbye]

Love this video! I started my own business this year and I needed some guidance on how to present logos a different way. With these guidelines I'm already several steps ahead of my competitors. Thanks Ben.

[@DesignedByTheWORD]

Learnt so much from this video! Awesome! Started to use the tips you gave when presenting logos to clients and I haven't got a regection once in the 3 months since implimenting your advice. Thank you!!!

[@ElenaLin]

That was honestly very informative and helpful. Thank you!

[@johnnyliu3D]

OMG，没想到会在这发现你

[@studionine7441]

This was super helpful! You made every minute of your talk count and your overview of the presentation structure made a lot of sense. Thanks for explaining so clearly! I value your time and information!

[@RobertLoyale]

Always giving us the best advice! Stuff that I will be plugging in to my shirt design business. I remember watching this show back when I was in design school. You helped me out.

[@OlamideAbiala]

Another Great video, as usual, You guys are the best out there and very helpful. I've always struggled with my logo presentation and boom here you go with this. Problem solved. Just to give you some follow up. Since I watched the first video on this channel I went from not having business to now closing out 90 percent of my clients and charging a lot more than what I use to. And its pretty cool that you answer your comments it means alot, just saying. You guys are going to have a bag of money sent your way for sure. God bless you!

[@DavidWangstoryteller]

I love watching Ben hitting the mic and video. I can tell the hard work you've put in and the growth over the past year. Wow. Kudos to Ben and Chris. Also, love this video - one of the all time best ever.

[@thefutur]

sweet. thanks david.

[@jagodabrie411]

I just came across this video. BEN, THIS VIDEO IS A MASTERPIECE. Sooo informative, so clear, so organised and so well edited. THANK YOU!

[@petrickspringorum3027]

These 24 minutes were more useful to me than one semester of projects and studying. THANK YOU for making this video!

[@thefutur]

thanks. we feel the same way. knowledge distilled.

[@trimonmusic]

This video is phenomenal - brilliant thorough advice, very clear. And Ben - your tone is spot on, happy viewer here!

[@ArtSzabo]

Fantastic! I loved this presentation, if anything it reaffirmed that I'm doing things in the right direction. One thing I've found that works is bringing forward why you like a particular logo as the designer. I find it takes them out of their head and into yours! Clicked the bell! Can't wait to see more!

[@anonid2785]

Very pleased to see timestamps in the video description, bookmarking all creative design tutorials. Thank you for pointing me in the right direction!

[@danielallison192]

I have never needed anything more than this. Thank you so much. I was just rounding up a logo design to present next week and this is definitely a step in the right direction. Thank you so much

[@jHouston68]

Very informative, especially the psychology of holding the client through each step of the presentation. Would appreciate seeing more of your teaching & coaching with the Blind designers if that’s at all possible? You have a great teaching style and approach Ben. Loved the content 👌

[@cjmariemusic]

I love this because I think a lot of it relates to how to set up a portfolio to show possible employers. Thanks so much!

[@md.umairkhan2611]

I like the idea of showing only 3 samples to choose from.. They way how to move during the whole process of designing the logo. And explaining the thought process behind each design.

[@everythinghtown7901]

You guys are Awsome! I started watching your KZbin videos and now I’m addicted to the level of professionalism that you guys have introduced me to! I have subscribed to your channel and now I look for anything with your stamp. You answer a lot of questions that to some is simple maybe, but I spend hours toiling over to create a process. I have never wanted to be apart of decreasing value of our trade, and you guys are definitely a value added resource to our trade! Thank you very much!

[@crisace2784]

Awesome Video Ben! A lot of valuable information.

[@catalogodefantasmas]

Hey, hey! Not Ben, Mr. Ben.

[@jalisamarshall4706]

Hey guys! Don't know if this video came about because of the comment I posted in the community group (re: how do you present logo sketches/concepts) I've gotten some excellent community answers but I'm really grateful for this video "response". Great work Ben!

[@Barbara-yj2pi]

This video is AMAZING! Super clean quality, nice background music, soft spoken voice, very objective and clear tips, good examples, funny remarks... I mean, I honesly can't believe this is free content. Amazing. Thank you!

[@gabrielleschenk121]

This is great advice and methodology. Looking back on the identity freelance work I have done in the past, I realized that sometimes being too transparent can also be a bad thing. You want to include the client in the creation process but don't forget that you are the professional that they hired for a reason. don't be afraid to guide the direction of the project and give your honest professional opinion and show how that would be of benefit to the client in the end. Love that this video lists the slides step by step, and helps to eliminate the prospect of scope creep.

[@gordacapivara]

"Stylescapes are like moodboards on crack" BURNS, Ben - Circa 2017

[@barbarajebet8676]

I'm not a designer (I'm a copywriter) but I find so much storytelling value in these videos. Thanks, futur!

[@barbarajebet8676]

Ben Burns Will do! Thanks

[@JoaquimNelson]

Watching a new episode everyday!. This is hugely inspirational and highly educational. Sometimes I just listen to it like a podcast when I´m doing something like rotoscoping at the studio, Thank you so much for the great info and class actually, and please keep up the amazing work!

[@shashwat_satya]

Great stuff .. i dropped out of my college to start my own venture and for a very long period there was this thick cloud what i later came to realize was imposter syndrome untill I started watching your videos and realized every designer goes through this and the only thing that matters is the grit to preserve and eventually it all starts coming together. This channel is great help. Can't say this enough. Keep up the good work. 👍

[@willpatersondesign]

Very nice!

[@Spiritofabrand]

Solid. This is very well made.

[@sparkinteractive294]

Felt indebted.. and couldn't resist writing my gratitude Ben.. it really felt you're sharing all that from your heart...thank you very much..

[@raguineelioenai2020]

I never get this Gold information so far in my first two years in college. Watching The Futur is a nourishment for my Art soul!!! Huge Thanks!

[@BlaK1nG]

This is honestly more than I bargained for. It was such an amazing wealth of knowledge that you shard. You also presented it so well. I got the information I didn't know I needed to ask about. Thank you so much, Ben, and the Futur :-)

[@thefutur]

we strive to over deliver

[@TonyLopezArts]

YOU'RE MY HERO BEN!

[@mila9381]

Who doesn't love Tony :D 👋

[@mila9381]

Ben, I love the beard by the way.

[@godwin_njoroge]

HI Ben, I downloaded this to watch offline a couple of weeks ago. I just finished watching it today, and had to come back and just say thank you so much. It's changed how we'll be doing things from now on

[@alexgoico]

Super useful practical common sense advise. I need to watch this again before presenting to clients. It's like listening to a really good friend who really wants you to succeed, like a mentor.

[@David-sq2en]

This video convinced me to start investing in the future.

[@ayarkatsi]

Best video ever! Thanks a lot!! 👏👏👏👏

[@thefutur]

yay

[@reyrperez6806]

2020 and this is still GOLD..kudos!

[@Sparrowchip]

Watching this 4 years later, thank you for sharing. This is really helpful to know how others designer’s do it!

[@danielkitura]

I had a great instant laugh on 12:00, didn`t expect to see Dr Evil here XD And thanks for the informative video, it was really helpful!

[@jdanielortega]

Ben Burns, thank you, thank you, one thousand times thank you. This is the best christmas gift I got. PS: I know asking "did we miss our mark completely?" is meant to break the ice. But doesn't that give the impression of being insecure of your work and results? wouldn't it be better to show more confidence at the end of the presentation, and breaking the ice in another way?

[@thefutur]

i'm with you on the icebreaker comment. i guess we all have to come up with a line that works for us. i think when he's staying that, he's being sarcastic (because we usually over deliver) that it becomes obvious.

[@wisherwatch]

Yes, underpromise - overdeliver. Simple but a robust technique that wins.

[@LogoBooks]

The interesting thing is that you can see a pattern repeating itself. Start with something small to tingle their enthusiasm and to make sure they get the story/idea from the start. Build up the momentum and end with a bang (in this case, the logo applications on large formats). This is also how, for example, the stylescapes are constructed, but you can use it in basically any occasion in life/business. Such a simple rule to follow and so effective!

[@paulkaddu5192]

The Futur has become my new sensei, along with Satori Graphics. These people really know the business much better than any Uni or design class I know!

[@MYkeyMadeIt]

I appreciate the "Psychology of Client Presentation", is there a Futur video featuring mostly Emily's part targeting behance / dribble / artstation style portfolio presentation platforms?

[@acharyamanish20]

SUPER SUPER AMAZING! Really learned a lot of new things and made a lot of notes. @Ben I would like to ask is Emily's link removed or was it missed uploading at first place? As so many people have asked for it too. Thanks again you and Team Futur :)

[@rebecamolinerorejuela8910]

Hey! I wanna thank you so much for this video! I'm working in a brand identity project as my Semester project (I'm studying Graphic Design, first semester now), with a real person who's slowly starting a new business. And yeap, I already sent him logos in png with no mockup or presentation.. Far from being disappointed with myself (damn, I'm only in the beginning) I really appreciate all your tips and they all make so much sense. This video really encourages me to keep learning and growing to become a good graphic designer. Thanks a lot you guys!

[@masikorocollins4847]

Like all the videos that feature you in it, this was really insightful. I go into any videos on the Futur without a pen and a paper, cos I always expect a step by step, easy to understand process, and you’ve done a phenomenal job of that. One of my biggest challenges have been getting clients to sign off on my designs, creating actual presentations, I never know what to do about the structure of the presentation, but now thanks to you I think things are going to change from now on. Thank you Ben, thank you the Futur.

[@torioriorio1998]

If I could like this video a million times I would.

[@LUCAS-go7jl]

1 millon dollars!!! Shagadelic, Baby

[@andrebourgeois1492]

This video is not to be ignored. I do some graphic design but I am an industrial designer in university right now and this was wildly helpful.

[@xvanegas89]

I don't know why I thought this presentation is for the final design. I forgot that it's selling the concepts. No point in trying to sell something that is already sold. Currently working on a presentation using these tips. It's a bit of work upfront but I'll make it a template that I will reuse. This is such valuable info!

[@TenoDaley]

Amazing!

[@p_a_t_h6237]

another question, what if you don't do a new identity for an existing company. what if I do an identity for a completely new company? (this question is targeted to "our goal is to build a new visual identity that...")

[@DavidMartinezrgb]

This is pretty tight Ben. I dig the formatting. Love how you psychologically set up the viewer to frame their thoughts even before they have them.

[@TheLearningHubAnkitPareek]

Dude! That was really helpful. I can say that I am at the very beginning of my carrier and I've not seen the more helpful video than this. I really am very thankful to you for making this video.

[@KorgReyes]

This won me my thesis proposal

[@thefutur]

bravo

[@alejandroandrade81]

Are Emily's Templates available for download? I can't seem to find them.

[@jeaninedc11]

Also looking for those.... or a tutorial on how to make mockups based on stock images, would be super useful for portfolio work and proposals!

[@omardominguezobando5741]

Every time I used this presentation is a yes!!! Never present anything without this !! Thanks Mr Burns

[@hezekiahcreative3428]

I have gained a lot from this. I like the fact that you have tailored it in a way that the presentation is short, gives the clients value which influence them to give honest feedback in return. I used to only present the logos but from now, I will be following the 5 steps of presentation which includes the mock ups. I cant' forget the one million dollar dude that should be the cost of design. All my queries are answered lemme prepare on hitting my presentation off the park. Salute Sir Ben, all the way from Kenya.

[@martinascolours]

Thank you so much Ben! This hits home with me as I will have to work on a logo in january. Did you ever have to help a company find their target audience and define the business for which they want the logo?

[@marisolbang6688]

thanks for informative video!!! love your guys channel btw Ben where can i download Emily's mockup template with smart object??i checked the FREE RESOURCE LINK but couldn't find what i saw at the video it looks really useful :)))

[@Randaakarim]

Sooooo glad I found this video. I want to work in graphic design and this was perfect in giving me the reality of things and a great step by step structure to the work process. Thank you

[@stephenwanyee4398]

i was about to pitch to a client, am glad i watched this video ahead. Your a Life saver

[@tarikjamil7]

Thank you so much for This, really needed That, I Would Love To see if it Was a client on freelance basis, and espeecialy for foreign clients, How would you dothat Since there is no direct contact with him? thank you so much for the awesome content :)

[@kusogg4326]

I've never got this in class...

[@demm9000]

THANKS! I´ve just make my first presentation based on your tutorial...and, dude, the clients was fascinated! :D And SO DID I. It took one full day to make the presentation look great but I loved how it have such a strong presence, and how it makes me look MORE professional. THANKS a lot. I loved it. :D

[@alexandrfedorov5722]

This video is priceless and I can watch it for free. What a time to be alive.