3 years of Building a Fashion Brand in 28 mins

[@idapatera7000]

I don’t think I want to start a fashion brand but I’ve always enjoyed the stories and thought processes you share on tik tok. I’m a fan of you as the entrepreneur and story teller and as someone who came from marketing and branding background I agree about the points on branding. Find your salad first before making the dressing!😂

[@douglasw7261]

This is such a generous video. Thank you for sharing, hugely inspirational! Good luck!

[@DavidBaral]

I think the generosity is Ken's true "key to success." Every time you encounter him on your social feed, he's bringing value. Then when you encounter his product, you are predisposed to trust him and want to be part of what he is creating, because you're already convinced of the value he provides. He is very inspiring in this way, and I think more people could do better if they were like Ken.

[@calebmorgan2772]

Such a huge inspiration for me, growing up in Western Melbourne doing everything I can to follow in your footsteps, appreciate your energy and openness 🙏🏻

[@chiomanwaiwu360]

Thank you for sharing your knowledge. I am launching my fashion brand with no fashion training. This is a thrill for me to know that someone has done it before

[@zascoe]

Ken, Thank you so much for sharing your wealth of knowledge and experience. Im a 22 year old that has been looking into starting a fashion/clothing brand for the past 1/2 years trying to learn as much as possible whilst balancing work and figuring out life. The attention to detail and honesty in that video just kept me hooked. I just know I'm going to go back and watch this video several times to pick up more pieces of information I orginally missed. I've been looking for a video like this for such a long time and I'm so greatful that you have decided to post this, please continue to do more videos similar to this. You are a legend.

[@macca3666]

I decided to try to make my own clothes earlier this year. After learning to sew and being able to make something I love for myself, I've been daydreaming about starting a fashion brand and small collections. I have deeper ideas and things I'd want to explore, but it feels like it would take so much time. I liked your direction about starting with something simple or one piece. Inspirational stuff, thank you - from a fellow Melbournian.

[@denisdekor3470]

I'm a graphic designer myself working with clothing brands from time to time. You are amazing. Keep sharing, i will watch u

[@juan14346]

Thanks for the video and the Info, really valuable . Almost a year from starting my brand and it’s been a crazy journey but this help me to see maybe what I’ve done wrong . Thanks again

[@tkundrid5095]

Damn, I have a fashion brand for 10 months now, we create couture dresses for special occasions and I just want to thank you for the information but also I just feel seen. I have a day job myself and managing these two has been exhausting (have been wanting to quit almost every week). Two months ago we got to do a dress for Nelly Furtado and there are things that still keep me going but oh my god, the struggle is real and there is always a fire to be managed. Thank you!

[@leawlkm8088]

may I know your brand name?

[@filmingyu6623]

Would love for you to continue this as a series, Ken! Like " Top mistakes from 3 years of starting and building a fashion brand" Thank you!!!

[@pearlnextdoooor]

Thank you for creating and sharing this video! I can feel your sincerity and really appreciate your insights. I'm inspired by your brand and your creativity :)

[@ShawnKunkler-m2q]

Ken, pick up the book Profit First. It’s a financial game changer!💰 Part 2, have your team add Chapters to your videos. It’ll help the YT search algorithm.

[@CookingMike]

Thanks foor sharing ! I appreciate just learning from you and your wealth of information. Im a cook , but your passion inspires me too .

[@genericproduct]

You're quite an inspiration to me mate, thanks for sharing your stories and knowledge.

[@Jjotc23]

Cool to hear that you’re a doctor. I am too but don’t feel very creatively fulfilled. Doesn’t mean I’ll be quitting my day job anytime soon but it feels good to see others feeding that part of themselves! ❤

[@ML-yw4hv]

This is beyond inspiring.

[@deffuin]

I trust you! Been dreaming about starting my brand for many years - thank you for this video, I am going to do it this January

[@zeeseventimes]

Can you drop the name or page? Sorry if this is blunt but I'm really interested xD

[@sanab8035]

Hi!🙋🏻‍♀️ Before I start to watch I should say I LOVE your voice and the way you speak...!😁❤️

[@SABILI_VIDEO]

So glad to see you are on KZbin Dr Sakata! Love your content on IG but it always left me wanting more longform content - and now here we are! 🎉

[@JosueMarante]

Love this video!, amazing story telling and great content.

[@scottisgenuine]

Doing the same thing in Canada. Thank you for sharing your story. I'm almost there to drop my first release, and you inspired me to share more contents out there. At some points it feels embarrassing but everyone's gonna die soon and no one will remember, right? 😁 Great video Ken

[@NJP-e4z]

SAY MORE WORDS!! please. Seriously. Brilliant channel.

[@Massaih51]

BRO. you literally spoke my life

[@sorrowscape]

Love this, so much valuable information

[@danielmuller8876]

Wonderful video capturing the spirit that goes into driving your business! Also, where did you get that jacket? 😀

[@lolathehouseofsouls333]

this is so inspiring thanks bro

[@arinakuznetsova8948]

28280 hours of building a fashion brand sounds more catchy

[@prasadc-ic9jc]

This is great the way you started off with no knowledge.. well done, How are you planning to expand to other countries , i am based in London with my fashion startup and trying to find fullfillment houses in USA . bit expensive.. what do you think is the best way

[@juanrios8771]

Thanks for this Ken!

[@erichopham]

Thanks Ken, learnt something as always 😊

[@yetundeadejo]

Thank you.

[@louiscollins2686]

Just left your IG ! I like your content!

[@BikingNewJersey]

Thank you this was extremely helpful!

[@orbitforcreators]

That was a masterclass not just in building a fashion brand but in starting any business. Well done!

[@nathapakphoonsiri9509]

Awesome content as always. Btw is that a new version of gatherer jacket you are wearing? Was going to get one in wheat but my size is now gone.. (am 166cm so thinking size 0). Looking forward to grab the next version soon mate! :)

[@FrontOfficeCo]

Yes this is a heavier version for next year. Not the final version I must say. Still plenty to work out.

[@ChazzzzR]

Great video

[@djsaxe520]

Nice lil Bliss reference

[@PrinceJ]

That jacket you’re wearing is beautiful. When will it be released?

[@filmingyu6623]

Hi Ken, isn't marketing budget SEPARATE from cost of goods then calculate margin? Or do you recommend baking marketing and cogs together then established your profit like your video?

[@FrontOfficeCo]

You can do whatever you like when you’re a one person business. As long as you understand your costs you’re good to go. I included it because new brands get carried away with huge photoshoots and buying online ads for small releases.

[@filmingyu6623]

@@FrontOfficeCo Thank you. Would you say that new brands can increase their marketing budgets to 15%-20% to get traction? How would you proportion organic vs online/FB ads efforts? And is it a good idea to start running ads from the beginning (even at $20-30/day)?

[@FrontOfficeCo]

@@filmingyu6623 Hi there. I'm the wrong person to ask for what 'normally happens' in marketing I'm afraid. I've never run ads, ever. My marketing budget is not significant.

[@chojiakimichi2587]

i luv u. this is very valuable!

[@tony2shoes982]

Bro I want that jacket. I have a Carhatt Dark Green 90's Bomber jacket that is in rough condition and that looks exactly like it!

[@Zillice_Official]

Thank you sir :)

[@mahalkokayonglahat]

SOLID VID

[@blackTHUNDERpig]

You are writing your own story.

[@Ucheforiegn]

Hey Ken, is it a must that a name of a clothing brand has to have a meaning?

[@halflearned2190]

So awesome man

[@spiritsaboveusa]

Loved this video, would love to hear more about how you went from 0 to 1 in terms of marketing. I just made my first sample but don't really know how to gain organic traffic. Do you just post content on your instagram and hope the algorithm picks it up?

[@michaelle8602]

so good

[@peterwise382]

I have people asking if you can do a women’s gold polo

[@hrishikeshdeoghare4359]

17:37

[@rh-sports.]

Anyone need clothing manufacturer in reliable prices with Supreme quality ❤😊❤

[@tristanpaulcasey]

Ken, Take Ivy is a fake book. In the best way possible. Listen to the podcast "Articles of Interest" - American Ivy: Chapter 1-7. It's a brilliant investigative look at American - Japanese workwear & style relationship. You'll love it.

[@FrontOfficeCo]

Hi there. The ‘fakeness’ is exactly the reason why it is interesting. Ametora by David Marx is good reading too.

[@holisticfern]

see the thing with doing that brainstorm idea and post, some of your best ideas that you do this with will be stolen and sold at a price you cannot afford EG nike or a big brand scrapping through ideas because there designers out burnt out.

[@FrontOfficeCo]

It’s fashion. My ideas and videos get stolen all the time. I can always come up with something new, they can only follow my lead.

[@holisticfern]

@@FrontOfficeCo I like that way of thinking, thanks for changing my perspective. I have a the really cool sunglasses idea, but I'm new in the game.

[@olgailina9778]

My goodness, where have you been all my life?😅

[@tarhe_lebas_derign_dress]

😍🤩

[@Aldridge517]

Bro, you have Elon Musk energy

[@iwen30]

Thanks a lot for this video, it’s really great and encouraging 🫂

[@FrontOfficeCo]

Glad it was helpful!