How To SELL Like An Artist

[@SahithValluru]

"You have to be a fan of your own stuff" best takeaway quote from this video!

[@jonasgold4745]

reminds me of a german rapper who was asked in a interview who his favorite rapper was and he was like "me, every artist should give that answer..." and thats kinda the same vibe, even though it might sound arrogant, it should just be true...

[@richarddzurek6147]

Ou yeah gotta leave a comment for that

[@WingofTech]

I remember Burnie from Rooster Teeth saying something like that on the Drunk Tank (now Rooster Teeth Podcast)!! 🐓

[@bexiexz]

best!

[@schoolofprofessionaldesign]

100%

[@Skylarthahoff]

Marketing is simply finding a theme around the art that you’re making so that you can build a world that your art lives in.

[@keelanfitton]

facts

[@marianazuniga5052]

Amazing yesssss

[@eladbari]

Not so simple, though :) How does one get to building this world? What is that guiding star that tells you how and what belongs in that world when you don't have brilliant marketing team with ya? :)

[@Gabriel_Mercado]

Great perspective I hope to remember and take more seriously and fully unpack what you’re saying.. maybe give marketing a try

[@lyingeyes5579]

nah thats quite vague and incorrect lol. Marketing is a system. Not something specific. It involves strategy. Paid media. Design. And sometimes even digital development.

[@melaniegriesemer]

I love this perspective. I love that idea of building a world around our art. I realized for myself I stopped sharing so much and developed a fear of looking like I had a huge ego and would be drawing too much attention to myself - but it’s actually not about us - it’s the creative work we pour into, the beauty we share, the joy we spread, the connection we make to others. What I was truly afraid of was what other people thought! This gives me so much to think about.

[@RyanNgFilms]

Same! I had the same feeling when I was trying to promote this series. I was constantly worried that I was being annoying or arrogant because I was posting so much about it, but it turns out that people were only more supportive. I keep trying to remind myself that big cooperations have no shame when they spam you with newsletters or ads. So why would people get annoyed if you're actually putting in the effort to make your marketing engaging and colorful.

[@GRINDETHIKSMIXTAPESHOW]

@@RyanNgFilms to some ppl u probably are annoying but that is just their perception

[@michaeltimile]

I agree

[@chiscringle79]

Same

[@alexkrysh77]

In that same interview, there was a line that really stuck with me. Tyler talked about how artists should post and promote their art. He mentioned discovering Rex Orange County after seeing one of his music videos and thinking it was amazing. Next thing you know, he flew Rex to Los Angeles to record a song together. The quote was: "You never know who is watching."

[@HolyMoly-to2qn]

La la land has the same amazing message in it ❤️

[@gajodenaranjamx]

That's the thing when people like us say: you must be in this or that place, so people who are looking you CAN REACH YOU

[@AnnieDang]

I resonate with this so hard. "Selling myself" or creating promo after a project doesn't come easy to me. Sometimes I worry about it coming across as cringe, desperate, or even corny. So I end up just posting a few stories on ig and calling it a day. But after pouring our hearts and souls into a project, I think we owe it to ourselves to be our biggest support. Cause if WE don't care, then who will? We're doing a service to ourselves and to others by contributing our art. Thanks for sharing this Ryan! Really needed this perspective!

[@RyanNgFilms]

THANK YOU for such a thoughtful comment Annie 🫶

[@soleaux]

a line from an Isaiah Rashad song comes to mind with your comment: “who’s gonna sing your song if you don’t play it” it starts with us❕keep on

[@LaytonObserves]

Love this! A few weeks ago, I heard someone say "Let the art be the art, and the marketing be the marketing" and in that moment, my hubris, my ego dissolved. Promoting my work doesn't have to diminish it; it just helps more people find it.

[@trickiestjet1079]

Idk what they were thinking, but if ur selling art, that doesn't apply

[@justinkarin4015]

@@trickiestjet1079why? im just curious

[@dmtBOKE]

I can't lie this is the coolest shit ive watched in a minute. That moment you had watching tyler that day? I just had it watching you. Thank you bro, Thank You!!

[@RyanNgFilms]

Thank you so much man. This comment means more than you know! ❤

[@siyavuyamvinjelwa57]

Literally came here to comment the same thing bro.

[@amyjanemade]

Oops I'm tearing up because same

[@igna.mortier]

Marketing can be the TOUGHEST work to make in your life, because you not only have to learn how to sell yourself, but also learn how to be yourself

[@JonJosephKuhn]

The struggle is real, but when you start making art for other people (meaning you have a message and you think it’s valuable to others) it makes marketing easier and easier. Happy to see you back man!

[@RyanNgFilms]

Yes, exactly!

[@wasabib3269]

I really appreciate your perspective on this. "Marketing is as much for the artist as it is for the audience"

[@byrileycoyote]

"you have to be a fan of your own art" - this is such a great reminder for why I do what I do... because I fkn love it and I believe so deeply in the impact the stories I tell could have on other people. So I need to make sure more people hear them 🔥

[@bemci1975]

be a fan of your own self

[@withvung]

I'm blessed today Ryan posted

[@IgorPicoli]

Yeah 😭

[@extralora]

I set a reminder to watch this every week so I can deeply ingrain this concept in my mind. And the part at 5:41 always brings tears to my eyes and a lump to my throat

[@gabrielcouto1696]

I hate that feeling of trying to force my material on people, I really find it hard to enjoy trying to promise people something that may not be what they are looking for.

[@donde_]

Then it will find those who are looking for and resonate with it 🌊

[@Fads]

This resonated with me way more than I expected. I was also, until recently, firmly in the "marketing is always inauthentic" camp but now realising that's not the case. Loved your take on it. A big breakthrough for me was realising that if you tell anyone about your work (either IRL or by posting online), then you already are doing marketing! The YT algorithm is marketing, your titles and thumbnails are all part of your marketing, whether you like it or not. Why not just do it in a way that feels intentional, in a way that's actually effective, and in a way that allows you to convey the emotions youre trying to convey through your art. Great work man.

[@naturalnaela]

Tyler is also my favorite artist. His career has been beyond amazing, he’s always had the vision and always believed in his art. This is a great message, this actually just makes a lightbulb go off in my head. “l ain't never had anxiety, l ain't never second-guessed myself. If I want it, I go get it I'm always on go mode, I just go I don't know what fear is”

[@DarrylMayes]

Loved this bro‼️🔥

[@general_jay7992]

man is this just a tyler glaze video in disguise as a video essay

[@t-to-the-k]

Awesome work Ryan. Excited to see more in the series

[@RyanNgFilms]

Thank you so much for the super thanks!!!!

[@AnnieDang]

Ryan using Ryan bear post-it notes just makes so much sense

[@RyanNgFilms]

😂I actually just got a pushie of him. He will be in more videos

[@briancabrera6922]

best perspective on this subject I have seen, I for one hate the word “content” when referring to my art but changing that word to message made me feel better about promoting it because ultimately anything attached to our art is our message, that includes the marketing aspect of it

[@RyanNgFilms]

Yes exactly! Thank you so much for the thoughtful comment Brianca!

[@MuniBTI]

Building a life around your ART ⭐️ Creating an experience with so much passion, you WANT to share it over & over again

[@barbarabaldirio4773]

Brother I absolutely LOVED the format of this video. Artsy af but straight to the point (not ranty) and inspiring. Great job. Thank you for uploading this.

[@eeryskies]

amazing perspective. something i've done the last few years- and to hear you talk about it really validates my approach. be authentic, and the rest is easy.

[@exyl_sounds]

absolutely spectacular video wow the editing the message everything, subbed!

[@solomnszn]

Loved the fact that Tyler's song "Can I get a kiss" sound track was playing in the background.... That was genius

[@RyanNgFilms]

Haha thank you man!

[@crytstalcrust]

it’s called see you again

[@mrsyh]

Truly Inspiring. Love the concept of "Be proud of what you made, and be authentic"

[@MaxGGs]

Such an incredible video as always. I highly relate to this one, as a creator I often feel like my posts MUST perform well and that social media is a shelf to show that I can get that high performance. This has completely changed my prospective, I think it’s time to take a little more pride in every post, after all a bigger number is far less gratifying than the euphoria you get when what you work hard on is well received. Thanks for this!

[@RyanNgFilms]

Max! I'm glad this was helpful in some way haha. Thank you for such a thoughtful comment

[@salvatoreocello]

2:42 WHY DID HE SAY THOSE THINGS 😂

[@mfarshidfar]

I recently released an album and only shared it once on my IG story 😁. So, I really needed to hear this! Thanks!

[@diogo4r.mp337]

This Monday I'm going to launch my "tv show" that I made with my friends, and this video made me think about what i can do to promote my things, I had some ideas. Now what Tyler said, it doesn't want to leave my head, and I'm glad it doesn't.

[@sweetraisin9592]

This speaks to me so loud in my heart that I almost cried. Magnificent production, brilliant idea, and most importantly, utmost AUTHENTICITY. Hands down, one of the best artistic discovery I've seen on KZbin. Looking forward for your upcoming work from now on.

[@irenebaker9904]

I've been painting for years and only recently realized that: if you believe your work has value for people and fills a need then marketing is the way to allow people to find it and obtain that value. The view of marketing as 'selling out' comes from being flooded with ads for products that AREN'T providing that value, but if you believe in what you create and you believe your customers can benefit from it, then you can market with confidence.

[@abasement666]

this is so important to me right now.. i just did the exact thing tyler was talking about with a nearly silent drop of an album im incredibly proud of that took months of my life and your words are inspiring me to scream about it from the rooftops. im over being a "cool guy". great short-film here, man!

[@jorgencamera]

See how bro said "40 minute mark when Tyler said...", with timer counting up, in the corner, but coincidentally when it hits the 40 second mark he drops the quote. ( 0:57 ) Interesting detail.

[@GeorgeSaketos]

Great start to the series! I really like how you told the story of how you came to these realizations about marketing. It makes it feel like you are learning these lessons that you picked up from around you with the viewers, and you're sharing your experiences rather than telling others how they should carry themselves. Again, great editing, and I loved the detail of showing the poster you were painting at the start of the video, and then showing it up on the wall later on. Nice touch!

[@RyanNgFilms]

Thank you for always writing such thoughtful comments George!! It really means the world ❤

[@dameanvil]

0:03 🎨 The video focuses on marketing and how it relates to promoting one's work as an artist. 0:40 🎤 The creator stumbles upon a Converse interview with Tyler the Creator, whose insights on marketing shifted the creator's perspective. 1:00 🎧 Tyler criticizes younger artists for passively promoting their work, putting in minimal effort after creating something significant. 1:53 🧠 The creator previously believed marketing was unnecessary if the art was good enough to speak for itself. 3:50 🛠️ While working on a big project, the creator felt uneasy about not putting enough effort into promoting the final product. 4:50 💡 The creator realized marketing isn't about selling out but about authentically sharing and being proud of one's work. 5:16 🌍 Tyler's message was about creating a world around the art, highlighting its value through various forms of promotion. 5:32 🚀 Marketing, for the creator, becomes an extension of their passion, making it something exciting and meaningful.

[@Hfde6ingubi9h_vff]

THANK YOU SM

[@Dillygotitbumpin]

Love this video! Marketing itself is an artform, and good marketing is art, and it allows you to finance your art. It's a win/win when done right, too many low effort scammy marketers give it a bad rep, but just don't be like them!

[@SockzStudio]

“Be as authentic as possible!” I LOVED THIS VIDEO!!!!!

[@alensacipi5433]

Alright alright alright you just comming inside the shot at 0:37 an talking into the mic, damn this was unexpected for me! the way you zoomed out and than just casually walking into the shot this was very uniqe, AWESOME. I mean erveryone can walk in an such but the way you made that transistion I have not seen anyone doing it this smooth!!

[@RyanNgFilms]

Haha thank you man! Glad you enjoyed that shot

[@VictoriaWhitlock]

This video is so cinematic. Your film is probably fire

[@Breaklessfilms-ji9fl]

writing this with tears in my eyes, I'm a huge fan of Tyler and how you managed to include those notes to the video was something exceptional, as an artist I relate so much with this video. one of the best videos I've watched this 2024

[@symliadoo]

this resonates with me sooo much. i used to be so hype about my projects, but over time i kinda fell into that feeling of just uploading and forgetting about it... and over time i became less enthusiastic about creating. making promos and things to advertise the art and being hype WITH people was such a blast and i really wanna start doing that again.

[@Víviantheartist]

"You have to be a fan of your own stuff" Thank you, Tyler. 💜

[@jordan.shanley]

“marketing is for the artist, just as much as it is for the audience” dude incredible video!

[@LOL-zh8ie]

this is onee of the most well edited videos ive seen and the message behind it is amazing w vid

[@RyanNgFilms]

Thank you so much!

[@johannaflowers_]

This was a really good reminder to watch. I've been struggeling a lot with marketing myself, because just as you, I always feel like a sellout doing it. But I guess it's really important to just find a way that feels genuine to you. Thank you for this wonderful video 🙏

[@RyanNgFilms]

Absolutely! It felt so unnatural to me when I started. Even promoting this series felt a little wrong haha. It got to the point where I had to close my eyes when I uploaded my instagram stories, but it turns out that people are totally chill with it and even more supportive than if you hadn't promoted it (as long as it's authentic haha). Sometimes people just need a reminder to watch your stuff. They might have missed it the first time around. A reminder is not annoying at all (think about all the cooperations that spam your inboxes haha).

[@rsevn]

this is good. love the way you explained everything. you know what’s crazy, i’m a marketing manager for a aerodynamic startup company, i’ve been doing marketing for 6 years and i have my own side hustle. i know how to market so well for the company i work for but when i released a t-shirt for my brand i didn’t market it well, ironically. i just went out and posted it because i felt that if i didnt, i wouldn’t have released it. i failed to market for my own brand and have learned from that. i felt that if i promoted it too much, it would have came off as too salesly or too pushy, or not “me” or true to my brand. im going to release some poster designs in the coming weeks and couldn’t have found this video at the right time. thank you.

[@sentientbeans]

Yarrr! This didn't feel like a 6 min video because it was so pack with insights, and beautiful storytelling and shots. The video itself is demonstrating this idea of selling your art, and that it can be AUTHENTIC. This is what I need to hear right now. Great work! New sub :)

[@a.rad_music]

This was incredible. Tyler's words were spot on but the points you were able to share from your own perspective are incredibly helpful

[@BenjaminCode]

This video unlocks many things in my head. Seeing the marketing as a new opportunity to create content around the primary content is an amazing way of seeing things ! Very cool video Ryan, I gave it my best genuine like for a long time!

[@mubikishore]

Ohhhkay, this makes so much sense!! I've always felt like "promoting" is inauthentic but it isn't when you do it with the right intention or do it your way. so marketing can be an art too! Damnnnn. Beautiful vid💗

[@RyanNgFilms]

Thank you brother!

[@ruekia_]

this is actually the grandest video i've ever seen in a WHILE

[@radiojean]

your editing is so amazing man, its something some people just skip pass it but damn even too the sound effects, love to see it.

[@eviewhy]

i remember us bonding over that clip of tyler!!! it hit me SO hard.

[@RyanNgFilms]

Yes!!!!

[@PittySinn]

i hope this pops up for everyone that watches that interview because the prospective it has given me is wayyyy too good, and it revitalized that feeing in my heart so thank you!

[@Solizantana]

Truly amazing video, your message and perspective was so helpful. I think artists like us are kind of obsessed with being authentic, we dont wanna copy or just do whatever is trending we want a challenge and to be original, but your right we dont have to sacrifice our souls to do that! we just gotta be proud and showcase what deserves to be shared with the world !

[@ErykFrancis]

0:50 yo that’s me on the right in the green shirt with glasses what’s up 🥹

[@thee.jhenry]

Damn. This hit my soul as I'm about to release my first album which took me two years and is a story of self-love. Thank you for landing in my recommendations at this moment. I appreciate you.

[@WickedStew]

i know we talked about this a lot in person but so glad i have a video now to go back to and remind myself! love you man and so proud that you got this out AND marketed it ;)

[@RyanNgFilms]

Dude thank you so much man, this means a lot ❤❤❤So much love

[@tritontypebeat]

this might have just changed my life

[@TiiiBiiiMeows]

I love this. Putting effort, love, and time into my art. Creating a new world within a world.

[@schoolofprofessionaldesign]

Well done. I have been a creator that thinks other people will figure out my stuff is good. "My art will speak for itself" BUT TOO MANY INFERIOR PRODUCTS are winning. Trailers, Posters, etc-all great ideas for people who aren't used to "tooting their own horn".

[@charliecouvillion]

This inspired me like crazy.. thank you.

[@Warzonejordyn]

what a perfect way to look at marketing. So excited for this series!!!!!!!

[@jordangannon9842]

This realization struck me recently and I’ve been so much more excited to create

[@LionElAton]

I always say, it’s about 50% making the thing, and 50% marketing the thing. Beautiful video by the way Ryan.

[@CameronClayton]

literally obsessed

[@RyanNgFilms]

❤❤❤

[@maine1148]

As I’m just starting to become a music artist I rly do believe in the idea of building your own world and giving life to the art that I create. A little bit of me wants stories like Tyler to the things I make, so I can look back and say this is me. Maybe I said this corny but this vid opened me up to trying to be not just authentic but also be as “me” as possible. I hope I have 1k or even 10k in the next year of people who believe in this vision and world that I’m starting to see. I believe in my work🙏🏾🙏🏾

[@RyanNgFilms]

Wishing you the best of luck on your creative journey!!!

[@anitaayres830]

i cant even put in words how much i needed this

[@JordanStillman]

I love the way you structure your films! Stunning shots AND such useful information. I am so excited about this series!

[@RyanNgFilms]

Thank you so much Jordan!!!

[@Cinemavigilante]

Amazing vid, as a fellow filmmaker in the making I really enjoyed seeing the way you made a story out of this vid and were honest about your struggles.

[@patcavanagh]

By the time this video finished it had felt like only a minute had passed. Really enjoyed this and genuinely learned something important

[@RyanNgFilms]

Thank you so much Pat!!!

[@jogothekiller]

this seriously changed something in me man, thank you so much and bless you.

[@olegskripnik]

Bro you have no idea how much I needed this today. Thank you! This was wonderful, powerful, and true.

[@HerErMorten]

This video is so well done. And thanks for the great reminder to have fun with marketing.

[@brandnaqua]

great video!! the world building is important and fun for everyone.

[@swimgood.]

mad video bro. that interview is full of gems

[@PumpKeen]

I clicked on this video waiting for footage from my gopro to download, and it pulled me in so well I couldn't click off. The storytelling in this video is much more prominent than the message itself and that says a lot about what you're capable of. Whatever your film is, I want to watch it.

[@demarcusallen2623]

I didn't think it was that difficult or deep tbh. Just be comfortable in your skin, and be happy enough in the fruits of your efforts that you share your pride.

[@ETCHofficial]

Man I needed this video, that Tyler clip also resonated with me a while back, but I've always hated the idea of following trends or appeasing the algorithm. Thanks to this video marketing doesn't feel as soul sucking, keep it up man

[@ZachRamelan]

Obsessed with Ryan's videos.

[@RyanNgFilms]

Much love Zach! Thank you for the support man ❤

[@leststoner]

Just like the recent posts, it's the best way to drive traffic to your profile. Happy marketing!

[@ashleyeverything588]

I’ve been going through a detox/ healing period trying to clear out all the other voices in my head until I hear only mine. It’s a process but I feel it working every time I meditate or hyper focus on an art piece. I can’t wait until I meet her (me) fully. Once I find that voice I’m screaming it from the rooftops.

[@TyFromTennessee]

There is a ton of value and great advice for the viewer in this video! Well done!!

[@lunacrystal6155]

Tyler had also encouraged me to continue putting out the art that I like, and not trying to produce something only because people liked it. I love Tyler!! ❤

[@kingsley_in4o124]

Not only was this video concise, engaging and thoroughly enjoyable it honestly opened my eyes to an issue I've been not wanting to address for awhile. Marketing and Promotion has always felt cringe and to self centred but I've realised the importance of Loving the art that you put out to the extent that you'd want to share it with everybody because you put to much effort to let what you have built not shine, it you're not your biggest fan than is your art even worth being seen by others? Well you got a new subscriber cause this video was amazing.

[@Djlittlefever]

Tyler has been in my head for the last 3 years tellin me to push my craft so thank you for putting this video out.

[@TRXST.ISSUES]

You did a really good job on this video, aesthetics, edit, audio mix, transitions, shot composition, animations. They were executed so well that everything felt smooth and well connected. Enjoying the double Ryans as well as action + narrative are more engaging than narrative alone. Skill and respect.

[@RyanNgFilms]

Thank you so much man! Haha yea I'm playing around with a new camera and wanted to try some new editing work. Thank you for pointing that stuff out!

[@TRXST.ISSUES]

@@RyanNgFilms Anytime man keep this going, it's incredible. Side note, the texture on paint looks incredible on camera O_O.

[@andreafaciorantess]

Rn im not really inspired, but if i had to define how your video has made me feel id do it saying id give it a super like if it existed. Really cool and interesting perspective, Ryan!

[@jonathanfulp98]

Gratitude for that and I had to give a sub because all the thoughts I have been having about marketing myself just all got confirmed from watching your video.

[@RyanNgFilms]

Wow, thank you so much Jonathan!

[@jonathanfulp98]

@@RyanNgFilms no problem and gratitude for putting out the content.

[@joedinkens]

Even though this was a short one of yours i thought it was my favorite you've made, maybe because i love tyler so much but good shit man

[@RyanNgFilms]

Awe thank you so much!

[@joedinkens]

@@RyanNgFilms :)

[@rj.delgado]

3months later and this still bangs, def saving for the future. Thanks for the reminder sir💪🏽🙏🏽

[@bolevard5609]

Once I became open minded to marketing my work I noticed my work exceeded my expectations through people digesting it all I need to figure out is how to maintain and work forward

[@BenAmaral]

Literally cannot believe the talent you have Ryan at story telling and filmmaking. You're absolutely goated

[@cosminlungu9038]

Bro this video is GOLD!! The story, the editing, the wisdom!! GOOOOLD!!!

[@MackXOrion]

Marketing is the hardest part about being an artist. But doing it your way, is the best way. I got inspired by Max kolo with his graphic design schemes in nyc. Marketing then became making little art pieces in doodle and sticker form and spreading them around my town. Just get yourself out there in your own way and people will see you. Great video as always Ryan!

[@RyanNgFilms]

Thank you for the thoughtful comment man! Just checked out Max's stuff, so beautiful.

[@instaLuke]

This is coming at the right time as I've been working for almost a month after not uploading since the new year, need to create MORE stuff for it to be seen.

[@SaggySanchez]

wow! This is such an amazing ode to creation. Every artists should see this!

[@RyanNgFilms]

Thank you so much man!