The worst marketing of 2024 (don't make these mistakes)

[@2ravioli392]

NOOOO! You were like a week early before the RIDICULOUS Jaguar rebrand😭

[@orenmeetsworld]

I hit that in the next video

[@saintelaurent4948]

As soon as he mentioned cars that was the FIRST thing I thought of

[@GoshfatherTV]

bro if we had professors in a university that were as passionate as thorough and easy to understand as you our entire society would change for the better in 1 generation maximum

[@orenmeetsworld]

incentives are all messed up there - luckily we have KZbin

[@arko9151]

Nah we need ts at school level

[@feebee6810]

That's such a silly statement, uni profs at good schools do well enough and are highly qualified - they do not come close to being the biggest problem in the education system let alone society 😭

[@doodoo66]

I think in the modern day people are more adverse to advertisements and marketing. I think this is why campaigns are failing more now. Its been shoved down or throats to much now. I think it's the knee jerk moment when an ad pops up and you automatically ignore or be annoyed by it then immediately do whatever you can to skip it as fast as possible.

[@_sandy_]

that's definitely an interesting flip side of all of marketing. it's extremely rare that i actually pay attention to or don't skip an ad. it has to be extremely relevant to me personally, for me to not do that.

[@fye_design]

4:26 The thing is sometimes in these meetings the hire ups are so far up their own a** , the young marketers will warn them ,but the hire ups won’t listen

[@orenmeetsworld]

yeah def

[@Violant3]

not an apple user but i understood the motive behind that hidraulic press ad, they're not crushing creative objects to show how thin the new ipad is, it's just a way to visualize how all those creative objects can fit inside an ipad. ipads in the professional field are most used by artists, be it visual artists or musicians and they wanted to show that you could do all of that on the ipad

[@japplek]

True. But also, they literally crushed a bunch of analogue creative tools.

[@felixmakesart]

The intention of the message doesn’t matter when the message that most people actually get from it is different.

[@WoolyCow]

@@felixmakesart i feel like most people thought it was fine the first time (i know i did and still do), but then when it just kicked up so much backlash everybody started thinking it was anti-creative and jumped on the hate train, could be wrong though

[@vyabillie4415]

​@WoolyCow regardless, as far as marketing is concerned the only thing that matters isn't intent but audience perspective and response.

[@WoolyCow]

@@vyabillie4415 yeah good point

[@slicky328]

as a previous VF employee (corporation that owns North Face) I would say your analysis is spot on, there is not enough young people in the company and basically the structure is very fixed when it comes to decision making :) Very hard to get ideas through if you are a no one coming from no where with a bunch of ideas, whether they are good or bad.

[@flegadegaweg]

NGL that Mammut campaign makes me want to rock their stuff as streetwear

[@orenmeetsworld]

Haha feel that

[@MrRoljer2004]

It’s funny because their new campaign reminds me of Timberland back in the 90’s. Hope it doesn’t back fire on them.

[@botlhaleklassen4091]

i really loved this video concept but would've loved a little back story on the brands, their previous campaigns and the actual results or proof of the campaign failing - i felt like the video assumed i already knew what the brands were and that it was common knowledge of how the campaign failed

[@KwikBits]

Amen to that 🙏 still, a good analysis of the marketing strategies.

[@aphr0d]

Yeah that would be awesome for us newbies!

[@zachariah7114]

so you wanna be spoonfed

[@xeniori]

@@zachariah7114everyone watching informational videos wants to be spoonfed

[@bruhbbawallace]

​@aphr0d newbies to what? knowing what coca cola is?

[@Ian-bt8dz]

Great video! You’re one of the few creators of recent I found organically and have followed across multiple platforms. Excited to see lore

[@orenmeetsworld]

Amazing thanks!

[@m.s.1067]

I wanna comment on the BMW ads. Those all look like very European ads, that don‘t usually play into the cool stereotype, and stick more to functionality, driving experience and luxury. The Mercedes comparison shows a lot more big, less sleek cars that aren’t gonna be very popular in Europe and that play more into the American big car cool trope. I don’t know which ads you’re comparing but this might just be a cultural difference and different target audiences.

[@shadxw6281]

I agree, the BMW ads exuded more classiness and refined but quiet luxury compared to the more grungy, pop culture Mercedes ads. I felt much more inclined to buy a BMW than a Mercedes after seeing this comparison

[@realistic_delinquent]

“BMW: the ultimate driving machine” Vs “Mercedes Benz: We make chrome boxes for simpletons suckling generational wealth” I would have bought a merc first of any German brand until about 2015. Now I sneer at almost all of it.

[@johnzellewalker4272]

I am so glad that you touched on how much nike basketball has fallen off in a way. I bring this up to my friends and family pretty frequently (even tho none of them care😂😂) I grew up playing basketball in the 2000s/2010s, something i consider to be the golden era of nike hoops. It really bothers me how bad the shoes are these days coming from the era with hyperdunks, hyperfuse, lebrons, kds, kobe’s, kyrie. Lacing these shoes up made hoopers want to hoop. I don’t get the same feeling when I look at the hoops shoes these days besides the sabrina’s & it’s disappointing

[@orenmeetsworld]

Me too it was such a fundamental part of my youth, the opportunity is so huge and they just are in their disconnected Oregon bubble making designs no kid aspires to have while we have generational design talent coming to their own online

[@schokococoa575]

Same with their tracksuits! I got a Nike track suit when I played and it’s still going strong 10 years later. Their new ones just lack so much in quality that I just can’t spend my money buying it myself.

[@schokococoa575]

Same with their tracksuits! I got a Nike track suit when I played and it’s still going strong 10 years later. Their new ones just lack so much in quality that I just can’t spend my money buying it myself.pp

[@Oliver-cf3mq]

Worst marketing of 2024 was definitely whoever convinced you to buy and wear a pleather hoodie

[@nickjohannessen9855]

😂

[@orenmeetsworld]

Cotton tho

[@zachtherrien]

Been scrolling for too long to find where that hoodie is from. Merch?

[@Ahliche]

you have to mention the Coca Cola Christmas ad completely redone in AI, where the original was done in the 1990s and super beautiful / nostalgic

[@orenmeetsworld]

at this rate gonna need another one before end of year

[@Ahliche]

@@orenmeetsworld bro its so trash it makes me NOT want to drink coke lol

[@orenmeetsworld]

@@Ahliche haha

[@davidmiskho5404]

The hoodie he is wearing is one of the strangest pieces of clothing I’ve ever seen

[@deadcardriving]

Great in depth analysis. You are 100% on point about the camera industry.

[@orenmeetsworld]

Thanks - and yea one of my eternal pet peeves

[@mangohwy]

Love the content, keep it up! Been a marketing researcher 20+ years and was ready to critique the critic, but you had tons of great insights and I even learned a thing or two

[@orenmeetsworld]

🫡

[@kiitkats.]

it’s so interesting to see where nike stands in 2024 in terms of footwear. adidas, new balance, asics, reebok, everyone is doing much more interesting things than nike rn. i get more excited over a pair of hokas than i do with nikes rn. i think it might be a mix between nike coming out with nothing exciting, but also consumers are feeling a burnout over the jordan trend that held the streetwear zeitgeist in a chokehold for the last several years. amazing video btw! subscribing rn :)

[@orenmeetsworld]

Def an odd time in the space

[@RyanRiverMedia]

Always entertaining and informative, great highlight on Olipop. BTW The sound, lighting, composition and video quality in this video is awesome! Also love the new PiP's and accent lights behind the books and radio. I always love your content for the education but now the production value has got me locked in. Keep up the great work as always.

[@orenmeetsworld]

Thanks - taking the production up a notch just took a sec

[@RyanRiverMedia]

@@orenmeetsworld Well worth the wait!

[@chrismaresca1446]

Would love a part two of this...non-consumer focused brands would also be awesome

[@orenmeetsworld]

For sure - lil easier with some mass appeal

[@enzoalvarez3250]

glad i found this channel. marketing class on youtube is my new favorite thing

[@orenmeetsworld]

🫡

[@imdbtruth]

What kind of hoodie is he wearing? It's probably too expensive for my budget, but I like how the fabric looks shiny.

[@brvdyy]

I’ve always liked the Reebok logo and have said there is so much untapped potential here. Glad to see they are finally seeing it

[@arnoldtrinh]

"Don't hate, Ideate."

[@orenmeetsworld]

Life motto

[@liamcollinson5695]

I am sure some people who buy north face use it for its intended purposes the great outdoors but let's be honest it mostly used by people who live in cities it's basically the clothing equivalent of a suv that rarely if ever leaves city roads

[@FaizanShaikh-bz1dh]

Thanks for exposing it.

[@CramosReacts]

12:30 they sponsored my team actually we’re a Brooklyn-based competitive rugby club with a Tier II women’s team and a Tier III men’s team. They got me to start drinking Olipop when I never drank soda before (for athletic performance + health reasons) I even started plugging it heavy w my sporty friends and old teammates! And they give us Olipops to share w the other teams (and spectators) post-game!

[@1cyt469]

23:20 I think a kind of reverse example of this is the idea of Apple partnering with people to make "filmed on iPhone" content, and I think there's an opportunity there for these camera companies to do collaborations with creatives and test them to just use the most base, entry level, out of the box equipment and show what can be made to give the idea of a lower barrier of entry

[@paulchen7628]

love the new set up and the upped production value

[@orenmeetsworld]

Thanks took a minute but we here!

[@csdrago-creative]

hoodie is fire

[@orenmeetsworld]

Thank you, designed it myself haha

[@skii1586]

The wax really makes it look interesting

[@cartertowner]

@@orenmeetsworlddoes the waxing / coating make it more water resistant? Really like the feel of coated cotton pieces

[@ethan_belnap]

@@orenmeetsworld Is it for sale?

[@rascalbootleg]

it’s awful

[@one____vega]

You should interview Evan Belforti from reebok. He was a part of their special collaborations design team and helped design the premier road modern and other silhouettes that have propelled reebok recently. His following has grown over the past few years as well since those new silhouettes are usually posted onto his personal

[@orenmeetsworld]

Yeah we connected after I made that video but haven’t figured out a good interview vehicle for video yet

[@oto946]

Coke really needs to go and embrace their vintage look and use their old aesthetics. They have iconic imagery from late 20s century

[@MagieLamp]

dude i wish i found ur channel earlier.. its so hard to find good channels abt branding/mkting/design that i just gave up lookin bravo on the content

[@orenmeetsworld]

Thanks

[@eliterun6214]

Re: Nike. I was a college athlete in mid-2000s, doing a niche sport, sponsored by a competitor sportswear company. Then Nike signed a master contract with the full company, making all the sports wear their gear. Their gear was a massive downgrade from our prior sponsor. They've been producing sub-par, $hitty product for years now, and they're finally running out of areas where their marketing department can goose them to higher sales. Nike's strength hasn't been product for ages.

[@orenmeetsworld]

weird time for the brand for sure, thanks for sharing

[@cammccormick2626]

bro really upgraded his camera and his lighting set up, love it!

[@orenmeetsworld]

Took a minute but we here

[@chethanm3354]

The fix to apple’s iPad advert is fantastic!

[@orenmeetsworld]

Haha agreed

[@GVSQ]

Marketing's worst mistake the past 5 years has been enforcement of internet ads. Anyone who sees an ad on the web is going to be annoyed and refuse to consider whatever the ad is offering.

[@trevorlee9949]

Next time I decide to create an advertisement for my company, I’ll be sure to follow these tips, thank you!

[@c1der928]

I have no interest in business nor marketing but this video was on my recommended and you captivated my interest for the duration of the video

[@orenmeetsworld]

Sick

[@nickjohannessen9855]

Very true on the Nike/Jordan basketball scene. Everything feels stale. Big market opportunity for Puma adidas and the Reebok comeback.

[@orenmeetsworld]

They’re all acting on it - interesting to watch

[@cosmicpuppy7443]

What is your hoodie made out of

[@cosmicpuppy7443]

Ah, Goretex.

[@orenmeetsworld]

It’s waxed cotton

[@lulamaq1362]

Please tell us what you think about Jaguar?!

[@orenmeetsworld]

That’s my latest video

[@dondadabih1389]

I had a question and some ideas as a marketing student I’d appreciate your insight on! On - How prevalent is Stan culture and how big is Zendaya period to the point it doesn’t really matter if she runs Ex: Many popular fashion brands have been incorporating figures like Giancarlo or “Gus” from Breaking Bad into their brand campaigns without any real fit with brand identity with great success and reception. Do you think Zendaya’s audience is unable to mimic this and if not what exactly is the difference that allows for MSCHF to work but not On, is it established brand identity? To top it off last real question, is this a failure in regard to attention/notoriety or sales because the campaign has been pretty well received by her audience and the On brand has made its way into brick and mortar shoe stores in the last 2 years so how did it fail particularly? Coca Cola Is this just an attempt that couldn’t turn the tide of a dying industry? Or a failure on all fronts?

[@orenmeetsworld]

Stan culture is big enough that On prob got their moneys worth either way. Would sure be nice if was more aligned tho (and would drive even more sales if she was genuine about it and bringing it into her real life) Coke just a fail all around

[@peterperez622]

The soda conversation is interesting; I’m not a soda drinker, but when I do, it’s a treat. Do you think the majors can win on this approach, combat the “healthy” choice with the “treat yourself” angle? Drink water.

[@orenmeetsworld]

Yeah just not the same volume - core consumer of both is drinking daily and that’s the volume that does proper revenue

[@aidaandhrhh]

Hard agree about the camera industry!! Also have you seen that Coca Cola AI Christmas ad?

[@orenmeetsworld]

Haha yeah just did this week - better than toys r us and they do lots of cgi so it’s more on brand but still just like… why tho

[@rolliekeel5282]

where did you get your hoodie?

[@orenmeetsworld]

Something I designed for a client

[@TheWizardGamez]

Nike should double down on the Westbrook shoe lineage of designs. I remember back when he was popping off I saw too many why not zer0.1 shoes across my school. Maybe it’s localization bias, but I feel like they were big

[@orenmeetsworld]

yeah I am a victim of copping one of those pairs haha - they have so much to hit

[@benm3382]

Nowadays, product development and marketing are like a never ending conveyor belt. And there isnt always somewhere to go, so things inevitably fall over the edge. Some of these campaigns are the product of people being paid to come up with ideas when there's nothing worth doing

[@e.taylor1369]

I think the real problem with spiced coke is it tastes bloody awful.

[@jourdoncarter16]

The “K-Mart” bargain bin made me chuckle, love these analysis videos. More valuable than school. 💪

[@orenmeetsworld]

Haha private it

[@thewildlife1537]

Spoilers this was absolutely put together by a team of younger people. They’re graduating for college insisting they know the markets and what’s needed is for them to be allowed to put together a “total rebrand”. Then these old people listen to them with no experience and you get this. You even say it’s written by ChatGPT. You think old CEOs are using that? Nah that wreaks of recent grads 😂

[@orenmeetsworld]

Every older exec I know is obsessed with ChatGPT - use it for emails, messaging etc, to the point of detriment

[@planetnufero]

GREAT video and breakdown. I would love to know how you went about developing your eye for brand storytelling? What actions can help compound that skill?

[@orenmeetsworld]

Man I worked under a series of four absolute killers over about a decade and soaked up a lot - I credit a lot there - who you work for almost more important than where you work.

[@marcelinosumaya5040]

Adobe is literal anathema to everyone in my creative circles and the marketing makes it worse

[@Navoii.]

Just saying, those Nikes you showed actually does look good imo. I’m gonna need to look at them closer than just a slideshow to know if they’re actually good or not They look normal, at least. Colours are interesting

[@orenmeetsworld]

Everyone has their own taste, but they’re trash and don’t sell haha

[@utkarshsingh7694]

Where is this hoodie from?

[@orenmeetsworld]

One in designed for a client, sold out now

[@mink99a]

Just some language hints: the term „different“ requires an objet pointing at : we are different *from* something. If you leave that out, you just leave it to the audience to guess. So are they different from the competition, or are they different from what they did before, or are they differentiating from the audience (ie current customers) …..

[@santiagobydesign]

Dude, you have great taste... agreed with your Nike comments. Tbh kinda just want the entire KITH collection🇺🇸

[@orenmeetsworld]

thanks

[@Amascut]

Just from a product perspective, I truly don’t understand Olipop. Saw their ads, decided to actually give it a try, and tried three flavors. They tasted *awful*. Don’t get me wrong, Spiced Coke was vile too and their adwork made me incredibly disinterested, but I’m struggling with why Olipop is succeeding on the product side when it tastes the way it does.

[@orenmeetsworld]

Might have been wrong flavors - their cream soda and root beer are amazing

[@Amascut]

@ You’re tempting me to dive back in haha! I remember specifically trying the Cherry Cola and thinking it tasted distinctly of yogurt instead in an unpleasant way.

[@wikipediafollower]

Not all of their flavours are great, but they have so many that you'll find an "unusual" one you can't get anywhere else. The banana cream one for instance tastes nice and is a great mixer for cocktails

[@jeffreyzie]

What’s that to-do list software you have on the right side of your browser? Fire video btw man. Always dropping 💎

[@SixfiveBowman]

Is that a leather hoodie?

[@ThePrancingMonkey]

Unique and informative video nice work

[@orenmeetsworld]

Thanks

[@why78yu]

I'm really loving the hoodie! Is it leather? What do you call that color?

[@DenmJeans]

Yo Is that a Waxed hoodie? What’s the material or process to get that appearance?

[@orenmeetsworld]

yeah its waxed cotton

[@supercaulin]

What is your hoodie made out of?

[@orenmeetsworld]

waxed cotton

[@bender9222222222]

This entire "selling an experience rather than a product" is played out. 99% of ad campaigns are unoriginal and pointless. You're buying a jacket or a can of soda or a vehicle. Be practical 🤣

[@NithinJune]

12:55 bookmark

[@fye_design]

Bruh I’m just looking at the hoodie 😂

[@orenmeetsworld]

Haha - one of my fav things I’ve done

[@zachtherrien]

Why so evasive???

[@ReiRidingSolo]

The ON shoes logo gives me such a headache. When I first got them, I told people the brand was "DQ" because that's what it looks like.

[@avoice3930]

I get the basketball shoe thing but Adidas basically took the core fundamentals from Yeezy and they have been riding that wave for awhile now..

[@JbBurneracc]

you should make a video where you stake like 5 up and coming brands and completely redesign them, by making like new designs,logos,commerctials etc...

[@orenmeetsworld]

Sounds amazing but also sounds like a lot of work versus yapping haha

[@Amber-ke7uu]

😂😂😂​@@orenmeetsworld

[@TheMarketingPodcast22]

The hoodie is fire

[@orenmeetsworld]

thanks, one of my favorite things ive designed

[@Palmtop_User]

Why is your hoodie shiney

[@cybor-gg]

coated in pfas probably.

[@anis-2001]

How do you stay updated on the latest marketing news?

[@peterperez622]

What approach do you take?

[@madebygad]

He has an email newsletter called hyper. It’s acc pretty insightful

[@valencesirvinskas7000]

mans at the height of his powers. all killer, no filler. just pure game.

[@orenmeetsworld]

Thx, was feeling it this one, whole video was one take and the first take haha

[@GoshfatherTV]

amen to this

[@savedeion749]

Idk how this content is free, super helpful as a brand owner!

[@orenmeetsworld]

glad to hear it

[@jelisse18]

oo so happy to see you on youtube

[@orenmeetsworld]

🙏

[@IndAfgxx]

Great video, thank you i like it a lot! Also you look like a german comedian his name is Oliver Pocher

[@muzk8887]

props for the neuman tlm103 mic

[@orenmeetsworld]

Haha - rare

[@hugokiff]

I'm an outdoor guide and instructor, wouldn't be seen dead in arc'teryx, mammut just gained more of my respect, guess marketing works

[@adriatik]

Great video! One little feedback: the click-sfx was a little bit too loud 😄🙏

[@orenmeetsworld]

thx, first one on new step so still dialing in

[@gunnerbuzzard3576]

Tell me more about your shiny hoodie

[@fish_h]

why is bro's hoodie shiny

[@SUNDAYHRS]

KITH is doing a lot of things well! Their Batman drop is amazing

[@carloshidalgo92]

I just wonder. As if I have you in from of me and we talk. Right after you finish talking about Sodas. - Agree, but, could it be that Coke is doing that NYC thing for a more global audience? I assume they are more worry about their legacy clients. - Side comment - Do you feel OLIPOP will be needed a re-design. Or this Trader-joe style is what it should keep?

[@kartierknight7926]

bmw really is stuck in their ways😔, that brabus runaway was insanely good

[@orenmeetsworld]

Really was

[@estetico9282]

what material is your hoodie? looks like a blend that doesnt exist yet lol

[@orenmeetsworld]

Yeah it’s a waxed cotton - I designed it for the Fermat merch collection I did

[@zachtherrien]

It's _deep future_ 😎

[@fabians_lunch]

Regarding the last point, when will this type of marketing become status quo? SMM has been around for a while now lol

[@orenmeetsworld]

For some of these legacy companies… At the last possible moment ever lol

[@rileywestbrook]

Great content.

[@orenmeetsworld]

Thx

[@jelly_fischer]

We do not speak the word of techwear in front of the suits, and the suits may not utter it, as they are not supposed to know about it

[@annakozlova4559]

Amazing video!

[@orenmeetsworld]

Thank you!

[@saintrocketIX]

I'm sorry, I can only focus on how shiny your hoodie is.

[@toyamwarr]

Basically the older established brands are messing by doing what they’ve always been doing. The newer brands are succeeding by appealing to their generation in the ways their audience will respond. Got it.

[@dawnhunter2558]

great video man

[@orenmeetsworld]

Appreciate it!

[@milk__teee]

Imma be honest bruh, what is bro wearing? It’s a hoodie, but made out of rubber? Idk what brand, or what it’s for, but that’s a crazy ass piece of clothing if you ask me.

[@orenmeetsworld]

It’s waxed cotton, designed to look like leather - I designed it for a project i documented a few videos ago

[@seb5624]

Ty Oren!

[@dejanamarkova6460]

The north face strategy really wasnt it. There are some tiktok creators who have great videos they couldve used for inspo. Mountaineering is taking off, which is where I would’ve leaned into since it took off during the summer and winter was coming which was the perfect timing for when (as it seems to me) they planned this campaign. They couldve tapped into the hobbies/sports their gear is made for for the visuals. They had so many emotions they could tap into for their ads and messages and they chose nothing. It just falls flat compared to what it could be as it has a good starting point (societal placement, big market appeal). Now apparel-wise they couldve seen what’s doing well as people on tiktok are doing tier lists, the comment sections are full of immense info, and it’s free and out there, you just need a week to get a good algorithm set up that will give you all the vids that are doing well and someone who has a feel for aesthetics to comb through them and set up a look.

[@orenmeetsworld]

Indeed - SO much potential to then come with that

[@polyformstudio]

tbh I LOVE spiced Coke stacked cases at home so good

[@orenmeetsworld]

Yeah it might have been good but they didn’t push it enough to find out

[@jzanedesign]

Another great video

[@orenmeetsworld]

Thank you

[@plontest]

vro wearing a leather hoodie? i fw it tho

[@dianelixrivers449]

okay but where can I get that hoodie tho 🙂‍↕️

[@two2sm]

"Nature doesn't play games and neither do we" Then proceeds to list a series of games

[@orenmeetsworld]

Sigh