4.6 INTERNATIONAL MARKETING / IB BUSINESS MANAGEMENT / exports, e-commerce, external growth, FDI

The main point of this class is to understand how international marketing can be an opportunity and a threat at the same time.
~TIMECODES~
0:00 Intro & objectives
0:35 International marketing
2:46 Exports
4:23 E-commerce
6:19 External growth (see 1.5 for more)
9:34 Foreign direct investment (FDI)
11:23 Involvement, factors, glocalisation
13:49 Back to objectives
~SEE MORE~
Free textbook: lewwinski.com
Instagram & TikTok: @lewwinski.business
Email: [e-mail]

[@user-hq1yo2ni5k]

My classmates and I are preparing for the test on Marketing, and we found the playlist on Unit 4 very helpful! Спасибо большое! :)

[@sixtinemaury]

I have been watching your videos for the past week in order to review every units of the HL business management IB course. This video was the last one (didn't watch them in the right order), therefore thank you because it was straightforward and really useful!!

[@Itsmesaucekayuchibi]

hey! i have a test tomorrow and all your videos really helped. just wanna say thank you and keep up the good work. :)