4.4 MARKET RESEARCH / IB BUSINESS MANAGEMENT / primary, secondary, sampling, quantitative, qual

The main point of this class is to learn why and how organisations do market research.
~USEFUL LINKS~
- Steve Jobs about the role of market research: • Steve Jobs on Market R...
- TedEx video about focus group: • How do focus groups wo...
~TIMECODES~
0:00 Intro & objectives
0:46 Why and how
5:46 Primary research
15:41 Secondary research
21:53 Quan vs qual
25:26 Sampling
30:18 Back to objectives
~SEE MORE~
Free textbook: lewwinski.com
Instagram & TikTok: @lewwinski.business
Email: [e-mail]

[@faridaghazada5157]

get ready for 2 hour long video for topic 4.5

[@krissy6394]

This is great!! Can u also do 4.5?

[@gegreredolack]

Love this video, when’s topic 4.5 going to come out! Also just wanted to thank you for helping IB Business students globally 🙏

[@miasediits]

I NEED MORE PARTS PLS xx when is 4.5 coming out? xx

[@irene-lm5js]

you saved me!!!!

[@kabirbedi11]

Hi can you please release the rest of 4

[@martynasielecka6889]

Can you make a video on Business Tools? Love your channel!

[@lewwinski]

Thanks. Business tools coming out after the last video of Unit 5. Long way to go…

[@Ken-ue1sr]

@@lewwinski Hey man, grade 11 exams are coming so soon. For me, It's next week. We're going to have it on Unit 1, Unit 2 and the Unit 3.1-3.5. I've been watching all of your videos on those topics and they have been so helpful so thank you so much for that. I've gotten my friends hooked into your videos too! But the thing is, we're also going to be tested on Business Management Toolkits [BMTs] that are applicable to Unit 1-3.5 only. Can you please make a video on the BMTs soon? Me and my friends would really appreciate it.

[@lejlamavovic-po2wn]

@@Ken-ue1sr Does your teacher not teach you anything? Like I understand if you need support with some context but give this man some time to breath, like wdym „Soon“

[@choppasmokez9696]

can u make a video on the 7ps of marketing mix?

[@user-wm6jx1cq9r]

do u have the copies of the ppt showed in the video?

[@fama2133]

has anyone told u that u look like sherman from mister peabody and sherman

[@jfrkhrfn]

stop it with the tables i cant keep up😭😭😭