4 unique UX research projects (beginner friendly) for your portfolio

[@MyMissmusiclover]

THIS IS WHAT I'VE BEEN LOOKING FOR !! THANK YOU SO MUCH FOR THIS VIDEO AONA!!! I love how you told us exactly what we should do, and helped formulate a road plan! The transparency in your content delivery is exactly why you're my favorite UXR! Thank you & wishing you a merry holiday season!

[@AonaTalks]

Aw thank you for saying this!! Happy holidays to you too!

[@austinnnnnnnnnnnnn]

Unrelated to your content, but this haircut compliments your face extremely well and you come across very strong like a senior or director.

[@UrBrethren]

This is incredibly valuable. Thank you so much

[@AonaTalks]

Hey friends! Hope you are having a fabulous day so far! Just a reminder you can now sign up for my monthly small group UXR coaching session (with max. 20people) here: calendly.com/aonatalks/uxr-group-qa Spots are very limited! It’s a small group setting so you’ll have my undivided attention 💗

[@atdawn5911]

Thank you so much, this is super helpful! As a fresh graduate, I want to start my career as a UX researcher but i have no idea how to make a ux research portfolio. Ive had an idea of what product i want to test but i was confused about what kind of study i should go for. Luckily i come across your video at the right time! Thank you Aona, now i know what to do :D

[@supakbarua3650]

3

[@DaTruthHurtzzzz]

im starting out now do you have an update of how things have gone so far for you? would appreciate it greatly

[@Su_y2770]

@@DaTruthHurtzzzz Hii, how far are you in your ux research career?

[@soubang]

Love your tips! Every word makes s much sense. Thx Aona!

[@sandramadu1414]

A year later and this is still so helpful thank you 😊

[@abriefhistoryofkyle]

Loved this Aona! So helpful.

[@sssaaayyygggaaa]

Hi Aona! Thank you for your videos! I really like your style of delivering information. It's a lot of help not only for new UX researchers but for the more experienced too. Thank you!

[@CameronNicoleable]

This is so useful!! I’m so inspired and motivated. Thank you so much for sharing this advice!

[@VTalkTogether]

Hi, Aona. Nice sharing!! And would like to see a sharing about how to keep track of product traffic :)

[@AonaTalks]

What do you mean keep track of product traffic? You mean metrics to measure engagement and all that?

[@VTalkTogether]

@@AonaTalks Yeah

[@AonaTalks]

@@VTalkTogether There are some 3rd party softwares that can help with that (e.g. Hotjar, Pendo.io). However most of the time, UXRs are not directly responsible for keeping track of metrics (usually they are owned by product managers, front end developers and data scientists). We often play a consultant role at an earlier stage (when the team is deciding what metrics are worth tracking), though.

[@VTalkTogether]

​@@AonaTalks Awesome!!! Thank you so much. This answer really helps me out. Now, I get a sense of what UXRs need to be responsible for while dealing with product traffic. But would it be common for the UI/UX Designer to be in charge of tracking the data through 3rd party software?

[@AonaTalks]

@@VTalkTogether I am not sure what you mean by "in charge of" because I do think it is typically owned by product managers - not to say UX folks are not capable of doing it, it's just that it's a written job responsibility of a product manager's - which is to keep track of product performance. Another way to look at it is if a PM has gone through design training, we wouldn't want them to be "in charge of" UX design, no? :P But that said, it shouldn't stop you from keeping an eye on your product performance, alongside with your PM, eng and research partners, as you are one of the collaborators and you are partially responsible for how it performs.

[@gabrielcohen9041]

I appreciate your videos, thank you.

[@studycafe0019]

Thanks for the good content!

[@mariajoaogens4247]

Hi Aona! First of all, thank you for sharing with us all these amazing content. Regarding the last 2 projects, which methods would you recommend? Thank you

[@jonahloeppkky2267]

This was legit very helpful thank you 🙏🏼

[@janjosef5073]

Hi Aona! This may be a silly question but do you mind clarifying timestamp 5:15-5:23 where you discuss collecting behavioural data of a user? You mentioned its best to collect this data in a 'lab setting.' Going back to your grocery store example, what if you are observing how a grocery shopper uses the app while inside the actual grocery store? Does this still make behavioural data valid despite you not collecting this data in a lab setting? I mean you are observing how the grocery shopper is using the app in the environment of its intended use.

[@FirstnameLastname-uo9mw]

Hi, I’m not sure if this makes sense but as far as my understanding goes, any type of observational data is behavioral data regardless of where it is derived from. Observing how a grocery shopper behaves in a grocery shop is more like a “field study/ethnographic study”. Collecting data by observing users either in the field or in a lab or even remotely through a zoom call or just remote browsing behavior all accounts for behavioral data.

[@riwasabri6483]

Hi Aona! Thank you for sharing this, very insightful. It would be super helpful if you could talk about/show examples of how to present research in a professional setting.

[@AonaTalks]

This has been requested by many folks but unfortunately very hard to pull off because of project confidentiality. I can't share such things on this platform. The closest I can share is some tips on storytelling, which I covered here kzbin.info/www/bejne/bn6bZIJ8gKahfM0 I also offer paid private career coaching service to those who want to improve their presentation skills :)

[@riwasabri6483]

@@AonaTalks Awesome thank you! I'll reach out!

[@chungszeman96]

Thank you for the video it is informative and I have a lot of takeaways :)

[@MM-jr5sr]

Hi Aona, great video! I just started a course where I need to develop a prototype of a web page. I'm currently struggling with how and what to do at the beginning now that I have to start with the research. We've got various fictional clients and I've got a "local photographer". I really don't know where to start to get ahead. Do you have any tips?

[@theaye4388]

Hi Aona, thank you so much for making these terrific content. I have learned from other videos that you also provide 1:1 guidance(I am not sure). If so, how can I reach out to you personally?

[@AonaTalks]

My coaching is currently closed - email me ([e-mail]) so I can add you to my waitlist (when new availabilities open up)!

[@alinazhou1365]

The 3rd study could be more difficult than you expected. If users leave for a long time, then they could forget why they tried your product. Even they could make up a reason, the reasons could be greatly biased. Meanwhile, if they leave for a shot time, it could be a problem for you to recruit, the sample size could be not good enough.

[@alinazhou1365]

Still, thank you so much Anna!!! It’s of great help!!

[@sidiqbaxnaano4152]

what is the difference between UXR and UX prodect desginer

[@sidiqbaxnaano4152]

it's the same work (designer can work researcher) (researcher can work designer) with no experience needed 🤔🤔

[@herbsabeast1]

sit sounds to me like theirs some kind of expectation that you have a product. these are not really projects but different types of ways to study.

[@homebodyofficial5724]

Great vid but how do we collect the data without violating companies private policy. For ex. The Sephora study how do I know which people on the Sephora app is there for a quick buy vs to use and review ? Wouldn’t I have to run a data collection method internally and welp I don’t work at Sephora. How can I do a full project because how can I make changes / recommendations to a app and test those changes.. am’i missing something ??

[@homebodyofficial5724]

I wish they had demo projects somewhere that gave people access to actual data so we can run real test ( for newbies) ... they don’t offer this anywhere ??

[@AonaTalks]

As I mentioned - if you are self initiating a project as a research practice, you also need to self recruit as well, just like how you would normally do any research projects, which means sending a survey somewhere or ask around, find out those who are interested in participating in your study and also fit your recruiting criteria that’s relevant to the study.

[@turtlepoop7052]

But how do you get people to participate in the study?

[@AonaTalks]

You need to recruit them in the right forums/communities + offer incentives/thank-you-gifts for their participation.

[@turtlepoop7052]

@@AonaTalks so say if I find the right community what would be an example of sppropriate incentives/ty gifts? Thanks for the quick reply! Loved the vid

[@kcchilling8303]

Want to know about this too!

[@FukitoSan]

@@turtlepoop7052 the incentives shouldn’t be enough, but not too much as it can be coercive and biased your result. Usually a gift card around $5/10 is acceptable

[@torbra66]

Great!!

[@herbsabeast1]

i don't have a product or app. HOW DO I FIND A APP. I thought that was the point of this video not how to explain how to do research once. i DON'T HAVE A TEAM THAT IS WORKING ON AN APP.

[@priyoentertainment7042]

Hi madam I am from Bangladesh I want to talk you

[@AmuHinamori30]

i think i want to be in uxr for my career but i feel so inadequate.. does pre-imposter syndrome exist?? 🥲🥲

[@AonaTalks]

Totally😆 and also we all felt inadequate at the beginning! It’s a process to get “adequate” first and get that first job!