#412

Seth Godin, marketing guru and author of 20 best-selling books, joins me to discuss the inspiration behind his new book, The Song of Significance: A New Manifesto for Teams.
Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built.
Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications.
Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand.
#StoryOn!
≈Park

[@LudvigHolberg1]

I was in a local bookshop a couple of weeks ago, and saw an interesting book that I bought. It was "Stolen focus" by Johann Hari. We are sort on the same page Park . I'm not thrugh the book yet, but your mention of the book in this podcast will motivate me to finish it :-)

[@paulinegough9300]

minute 33:40- the thing is, courage has to do with accountability as well. A story is the seed of an idea that was put into action, by us or someone else. So much of the time, we have these evidences of the end without all the details, without seeing the beginning, when the courage to begin that created the seed that caused the action that made the end result that everyone got to see and feel (by way of comment or share participate in). People have gotten too used to seeing the cake but not the one behind the curtain that chose to take the steps to make the cake or that chose to accept the accountability if the cake didn't turn out the way it was supposed to at the end.