Seth Godin | The Song of Significance: A New Manifesto for Teams | Talks at Google

Legendary author and business thinker Seth Godin joins us to discuss his book “The Song of Significance: A New Manifesto for Teams,” an urgent manifesto for teams and leaders facing unprecedented challenges.
In Seth’s signature style, the book outlines a series of practical yet game-changing commitments we must make, and a list of organizational milestones on the way to significance.
Get the book here: goo.gle/430YjXk.
Seth Godin is the author of 20 books that have been bestsellers around the world and have been translated into more than 35 languages. He’s also the founder of the altMBA and The Akimbo Workshops, online seminars that have transformed the work of thousands of people.
He writes about the post-industrial revolution, the way ideas spread, marketing, quitting, leadership and most of all, changing everything. Some of his bestselling books are Linchpin, Tribes, The Dip, Purple Cow, This Is Marketing and The Practice. His newest project is leading a worldwide group of volunteers creating The Carbon Almanac.
In addition to his writing and speaking, Seth has founded several companies, including Yoyodyne and Squidoo. His blog (which you can find by typing “seth” into Google) is one of the most popular in the world. His podcast is in the top 1% of all podcasts worldwide. In 2018, he was inducted into the Marketing Hall of Fame. More than 20,000 people have taken the powerful Akimbo workshops he founded, including the altMBA and The Marketing Seminar.
Moderated by Jenny Wood.

[@samdesign01]

I read most of Seth Godin books. And I think this is as good as any other books. Seth is just Seth, and we love him for that. Icarus Deception is still my favorite. We only spend 40 min for a work that was prepared so nicely by both speakers. We should applaud and appreciate that, thank you.

[@peacejourneycomjeannettekr8259]

Great interview. Thank you both,

[@InnerflamesUnLtd]

I can listen to Seth all day long. Can’t wait to read his new book.

[@lisadimona9420]

What a great conversation! Love the shout out to Rising Tide Car Wash. And the Grateful Dead, of course. "The problem with the race to the bottom is you might win." Signature Seth.

[@user-xe7mz4xl2g]

yo i love this man

[@nilewfer]

Beautiful. Really moved by this and grateful for the interview. A lot of confirmation for me plus more on improving myself. Thank you!

[@micheleinacharles-hazellem1968]

How can I add significance in the ecology of education. How do I create the conditions that make teachers feel significant

[@mohammadhosseineslamian360]

I admire Seth, but I didn't hear or learn anything new from this talk. We need new thoughts and ideas and I hope to get them from brilliant minds like Seth or companies like Google.

[@spoddie]

30 minutes in and I have no idea what these two are talking about. Obviously Jenny thinks Seth is some sort of genius but I've never heard of him. All I'm getting is two vain self promoters and a word salad, something about taking flowers to work, volunteering to play Beethoven and Yahoo stock prices.

[@DrSRanjanMBBSAcupuncturist]

😃😔