5 Small Sites Making Money Without Google (Ep. 336)

After seeing the level of interest in our last podcast episode, where we discussed how we use Facebook ads to sell products as a quick and profitable alternative to using Google Search, we decided to dig a little deeper.
In this week's episode, we used a free tool to track down small businesses running ads for a long time to an info-product funnel, in various niches, so we could break down:
👉 Real-life Facebook ad funnels that actually work for small sites
👉 The exact tactics they used to do this
👉 Analyses and tips from our own experience
We even checked out some of their products to see exactly how they maximise the conversion value with upsells and bump offers.
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A special thanks to our sponsors for this episode, Digital PR Agency, Search Intelligence.
search-intelligence.co.uk/
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Looking for 100s of more episodes like these?
Check out our main KZbin channel: / @authorityhacker
Or visit our podcast page: www.authorityhacker.com/podcast/
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SITE 1
Meredith Shirk & Svelte Training (The Metaboost Connection):
get.metaboosting.com/
Meredith Shirk & Svelte Training (ads):
ads/library/...
The Metaboost Connection quiz page:
get.metaboosting.com/fb/quiz-...
SITE 2
Dogs 4 Motion Academy:
dogs4motionacademy.com/
Dogs 4 Motion Academy (ads):
ads/library/...
ads/library/...
ads/library/...
Dogs 4 Motion Academy sales page:
dogs4motionacademy.com/fundam...
SITE 3
iPhone Photography School:
iphonephotographyschool.com/
iPhone Photography School (ads):
ads/library/...[direction]=desc&sort_data[mode]=relevancy_monthly_grouped&search_type=page&media_type=all
iPhone Photography School upsell page:
secure.iphonephotographyschoo...
SITE 4
Imperfect Dust - Hand Lettered Art by Danielle
imperfectdust.com/
Imperfect Dust (ads):
ads/library/...
ads/library/...
ads/library/...
Imperfect Dust sales page:
beginners.learnwithdanielle.com/
SITE 5
The Practice by Karin Dimitrovova:
practice.karindimitrovova.com/
The Practice by Karin Dimitrovova (ads):
ads/library/...
The Practice by Karin Dimitrovova sales page:
practice.karindimitrovova.com...
Epidemic Sound (royalty-free audio catalog):
www.epidemicsound.com/
ManyChat (DM users who leave comments):
manychat.com/
Proof (plugin tool to display recent sales):
useproof.com/
Thrivecart (shopping cart solution):
thrivecart.com/
CartFlows (shopping cart solutions):
www.authorityhacker.com/recom...
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Related Episodes You Might Like
• How We Make Money From...
• Ultimate New Facebook ...
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Timestamps:
00:00 Intro
03:15 Trends on Facebook Ad Library
04:49 Site 1 Overview
07:51 Landing page quiz
11:09 Checkout Page - Site 1
14:36 Site 2 Overview
16:57 Ad type diversity
19:44 Good sales page structure
21:04 Well thought out product
23:23 Checkout page - Site 2
25:24 Indexed upsell page
29:19 Site 3 Overview
30:27 Results of high ad spend
32:57 False deadlines
34:12 Minimalist sales page
37:13 Checkout page - Site 3
40:39 Site 4 Overview
41:27 Strong product offering (niche down)
44:40 Ad breakdowns - Site 4
49:44 Checkout page - Site 4
53:24 Site 5 Overview
54:09 Benefits of calling on your audience
56:17 Sales page walkthrough - Site 5
01:01:15 Poor checkout page - Site 5
01:03:18 Quick tips to improve your cart
01:05:02 Wrap up

[@makedocrew1717]

I found this to be one of your most valuable episodes all year. The way you broke this down made me feel like it was actually possible to do it successfully myself too. I really appreciated hearing your thoughts about how you'd improve the funnels and sales pages. So much great info! More please!

[@Paul-yk7ds]

This is a really cool concept for a video. I'm just getting into Facebook ads for physical products, so not all of this applies to me right now, but still excited you guys are talking about this.

[@AuthorityHacker]

Glad it was helpful! A lot of these principles also apply to physical products

[@thetriathleticyou3254]

This is an awesome episode, really love the "Funnel Roast" component of it. It's obvious that you have loads of depth here. Would love to see more hands-on funnel teardown videos!

[@AuthorityHacker]

Coming soon!

[@verysmellygarlic]

Great video. Would love to see more about sale's copy and the tech of funnels. Thnak you

[@AuthorityHacker]

Noted!

[@PhilippeDaix]

More funnel videos 🎉 please ;) And a tool list for the course selling via fb ads !

[@chillmonkee3202]

Thoroughly enjoyed this episode...very helpful! I know you mentioned that you were looking for suggestions, so I'd love to see a similar episode, but on how to use funnels to sell physical products using order form bumps, upsells, and downsells. I know many of the principles are similar, but at the same time, there are significant differences.

[@j_yh]

This was an amazing episode, gentlemen. Really great level of detail, and your observations on the strengths and weaknesses.. also great. Also, really good pacing. Thanks! 🙏

[@AuthorityHacker]

Glad you enjoyed it! It’s great to see the community’s interest expanding beyond just SEO!

[@CorinneSegura]

ive seen those handstand ads on instagram and i really wanted to buy it even though I physically cant, so there is something really compelling about those to a wide audience who didn't know they wanted that.

[@samuraimunki]

Great video! Yes, please do more videos on Funnels and paid ads 🙏

[@AuthorityHacker]

You got it!

[@BibiTheLinkBuilder]

i love the iphone photo school

[@DaveFalz]

Really nice Episode, please more of that content 😊

[@AuthorityHacker]

Noted!

[@CyrusYung]

Yes, how about for companies that provide services?

[@MJ98774]

Hey Gael/Mark thanks for posting this...didnt know I could reverse engineer competitors for free on FB. That alone is gold....can you guys comment here or do a video on your upsells? Lets say your lead in product is 29.00 , and your upsell is 200.00...did you still have about a 30% conversion rate? If we could sell our OTO for almost 10x of the intro product that is good to know. Agreed she shouldnt have sold the upsell for less than half of the intro product...Ive always seen them higher, not lower. Also are you guys just focusing on FB ads for you existing sites, or do you still add content and backlinks? Thx

[@CorinneSegura]

thanks guys this was awesome

[@LoveAcrylicPainting]

Can you guys talk more funnels and about how to create and target Facebook ads for an art niche?

[@AuthorityHacker]

Yep, good idea, we're adding it to our list!

[@roxxxxxy]

Awesome

[@cravetheplanet]

Fab video thanks

[@AuthorityHacker]

You’re welcome 😊

[@ziplegeyser6180]

Gael's english is fine, close to a native speaker, I would say, only his pronunciation is a bit lacking, long live CC!

[@AuthorityHacker]

I agree I can do better in pronounciation.

[@dinorossi6611]

Oh man .. brotherly love .. "their English is better than you" ... :) .. that is a mega backstab !!

[@AuthorityHacker]

😬

[@dinorossi6611]

@@AuthorityHacker heheheh :) yup. Don't be a captain stabbin' :)

[@NotThatOlivia]

first

[@BibiTheLinkBuilder]

haha congrats

[@MaringlenMusa]

You last facebook ads video got jsut 5.4K views. Not anything special to make another video. Just be honest and say tht now your are swiching your bussines model to selling "facebook ads coruses".

[@BibiTheLinkBuilder]

NOT first

[@roxxxxxy]

Sad 😢