Stop selling info and do this instead

Gone are the days where we can simply package information into something and put a price on it. There are ways, however, to position your expertise, serve an audience and generate revenue, which I'll share with you in this video.
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[@caseycantrell-gh6fg]

Amazing video, A friend of mine referred me to a financial adviser sometime ago and we got to talking about investment and money. I started investing with $150k and in the first 2 months, my portfolio was reading $274,800. Crazy right!, I decided to reinvest my profit and get more interesting. For over a year we have been working together making consistent profit just bought my second home 2 weeks ago and care for my family.

[@PilouBen]

Hi. I’ve been forced to find additional sources of income as I got retrenched. I barely have time to continue trading and watch my investments since I had my second child. Do you think I should take a break for a while from the market and focus on other things or return whenever I have free time or is it a continuous process? Thanks

[@caseycantrell-gh6fg]

@@PilouBen However, if you do not have access to a professional like JUDITH ANN PEACE, quitting your job to focus on trading may not be the best approach. It is important to consider all options and seek guidance from reliable sources before making any major decisions. Consulting with an AI or using automated trading systems can also be helpful in managing investments while balancing other commitments

[@PilouBen]

@@caseycantrell-gh6fg Oh please I’d love that. Thanks!

[@caseycantrell-gh6fg]

@@PilouBen Judith Ann peace is her name

[@caseycantrell-gh6fg]

Lookup with her name on the webpage.

[@MendyJanelle]

This is so tiring. One video someone says this, other videos are saying SELL INFORMATION and other videos people are making a ton of money from their courses. It's all about this. Build your audience and be genuine. Take whatever path YOU WANT. You can be successful at any path you choose if you put in the work. People will always buy from people they like.

[@yamuna-coach]

Agreed - I am part of a community of 400 coaches / consultants and info-product sellers that are all doing 7 / 8 / 9 figures... why say that it doesn't work? That is a play taken from page 1 of the traditional scarcity info-marketing tactic handbook. There are people running successful 7/8/9 figure businesses in pretty much every vertical / niche / biz model out there.

[@ahallaby]

The point is that information alone does not work as well as it used to. The better or easier option (especially for starters) is to sell a service maybe with some info packed in. The idea is that you can reach your first income/revenue goals much faster by selling less at a higher price VS low ticket info. Once this machine is working and you understand your audience, THEN you can add in info products / workshops or whatever to the mix. It’s also easier to add these products after doing some DFY cause with DFY you quickly learn and understand your clients needs and that gives you the knowledge and IP you need to create great info products. These products can then be used to attract new people into your audience as free or paid leads magnets and potentially also make you a good amount of money over time. (This can be done from the start together with DFY, your chance of creating a good product is just lower) But starting with info products alone to build wealth or whatever your goal might be would probably be harder and take longer for 99% of people.

[@Because_Reasons]

Word. Selling information isn't going out of style in fact selling human information will have a premium soon over (AI information).

[@NewYorkNadia]

He’s talking about creating a community on SKOOL and charging for membership.

[@dablackdon]

100% reason why you should not have KZbin to find mentors on KZbin, I've been selling info-products since 2002. You can't force 100% or even 20% of people to implement everything you've taught in your product. This guy is failing at it and putting his fears on US. 😅😂 All of what he touched on in this video is in all of my funnels. Front-End product + DFY Upsell + Video Course Upsell + DWY Upsell / SaaS Upsell. etc

[@chrisjohnson4039]

My business mentor said people buy two things: 1. A Solution 2. A Result When I wrote business plans for clients, I made sure it was for the right reasons and the right audience. I think there's a tendency for entrepreneurs to forget that their Driving Force is to solve the problems in the market. They only want "the bag". Yet, they forget that solving the problem leads to "the bag".

[@themoneyhigh]

The problem is not information, it is the repetition of the same information, but the creators of new and fresh information will always succeed.

[@StephaniePerry]

I sell the same information in course format and in challenge format with coaching and community included. The challenge outsells the course 10 to 1 at almost 2x the price. And I get great testimonials from the challenge, while the course students are silent. I assumed they were finishing but weren't reaching out to me. But now I think they likely aren't finishing. Thanks for these stats.

[@patflynn]

10 to 1 that’s insane. Nicely done!

[@teenageapocalypseusa5368]

What is a challenge format?

[@vincentcaudo-engelmann9057]

Seconding the what is the challenge question.

[@renosance8941]

@@teenageapocalypseusa5368 You give people a goal... like "wake up early for 30 days" then give people a community (group chat, Discord, FB group, etc.) that everyone joins to keep each other accountable. From there, people interact with everyone else doing the challenge, including the hosts/coaches, and shares their progress, accomplishments, setbacks... you can throw in little bonuses, do little live events, have weekly check-ins, and just keep people engaged with the program. When it's a group effort, and you know others are directly in the challenge with you, people are more likely to finish, compared to a course where... a solo individual can just fall off, and never finish.

[@renosance8941]

@@vincentcaudo-engelmann9057 (see my reply above)

[@Henry-hp3kl]

I had initially planned to retire at 62, work part-time, and save money, but the impact of high prices on various goods and services has significantly disrupted my retirement plan. I'm worried about whether those who experienced the 2008 financial crisis had it easier than I currently am. The volatility of the stock market is a concern as my income has decreased, and I fear that I won't be able to contribute as much as before, potentially jeopardizing my retirement savings.

[@VictorB.Henrickson]

The increasing prices have impacted my plan to retire at 62, work part-time, and save for the future. I'm concerned about whether those who navigated the 2008 financial crisis had an easier time than I am currently experiencing. The combination of stock market volatility and a decrease in income is causing anxiety about whether I'll have sufficient funds for retirement.

[@KateShawn-jv6wh]

This is precisely why I like having a portfolio coach guide my day-to-day market decisions: with their extensive knowledge of going long and short at the same time, using risk for its asymmetrical upside and laying it off as a hedge against the inevitable downward turns, their skillset makes it nearly impossible for them to underperform. I've been utilizing a portfolio coach for more than two years, and I've made over $800,000.

[@user-ko1xu4ow4w]

Mind if I ask you to recommend this particular coach to you using their service?

[@KateShawn-jv6wh]

Leticia Zavala Perkins, a highly respected figure in her field. I suggest delving deeper into her credentials, as she possesses extensive experience and serves as a valuable resource for individuals seeking guidance in navigating the financial market.

[@LoseMike-og9in]

Thank you for the lead. I searched her up, and I have sent her an email. I hope she gets back to me soon.

[@toomuchdrivetothrive]

A main reason courses are not selling is because there are so many terrible courses, not because information is free. People are wising up. Every time someone buys a course that is garbage, they are less likely to buy another one. I would say only 10% or courses are any good, if that.

[@TheBlackManMythLegend]

exactly as somebody said marketer ruins everything.

[@AugustDavinDeepson]

@@TheBlackManMythLegendare you sure lol

[@onseroll]

@@AugustDavinDeepson The majority of ads and products being sold today is mostly trash or impulse buying bait. Most of the good course I found were buried deep in bad course. Reason for this is because of marketing. People who do research like myself have to filter through multiple sources that are on the top search results because writers figured out how to market their product for clicks vs people who made something good but don't know how to compete with top page writers. It's why there been an increase of google searches that end with reddit in them.

[@AugustDavinDeepson]

@@onseroll Brilliant. There is hope brother. The way you answered me, on point. We are good. Keep it up 💪🏼

[@Catina28]

I've bought really good course which I eventually finish but it takes a while for me to do so. I'm just tired of reading learning and not implementing. I thi k he's making a good point here.

[@juliekrolak1450]

I took an online course in 2021. The course creator made you finish the course by holding you accountable and giving you something at the end of the course for completing it. The course content lasted only 21 days, but if you did all the assignments, you got to keep the course content. Most people finished it and then signed up for his second course. His course was successful and a lot of his students were successful but if they were struggling, he came up with free and paid ways to help the strugglers - extra free course, coaching, mastermind groups, etc.

[@avigailomichael]

Such a brilliant strategy! Can't thank you enough for sharing!

[@theJustinRhodesShow]

Our membership has declined since 2020. It’s good to hear it’s not us but a macro change we can’t really control.

[@patflynn]

We can't control the macro but what opportunity does this create for us? It allows us to get ahead, pivot and be proactive to find new ways to offer support, and it can force us to innovate.

[@debasmitabasu_456]

The speaker, Pat Flynn, suggests three ways that creators can sell implementation instead of information: Do it for them: This means providing a service where you do the work for the customer. For example, if you teach people how to build websites, you could offer a service where you build websites for them. Do it with them: This means coaching or consulting with customers to help them achieve their goals. For example, if you teach people how to lose weight, you could offer coaching services to help them create a weight loss plan and stick to it. Do it with others: This means creating a community or cohort where people can learn from each other and hold each other accountable. For example, if you teach people how to start a business, you could create a community forum where people can ask questions and share tips. Flynn believes that these methods are more effective than selling information because they provide more value to the customer. Customers are more likely to succeed if they have someone to help them implement what they learn.

[@sharimubarak8000]

Thank you, this was super helpful to read through while listening to the video. I appreciate you.

[@JoyfulMaverick]

Thank you.

[@StephenBeale]

ChatGPT summary of transcript?

[@ReeveScaleViews]

Do you mind sharing how you got this summary - was it from a AI tool? :)

[@user-es3dz9vn5i]

@@ReeveScaleViews am curious too...

[@reneholz66]

I love it when leaders or influencers tell people not to do something anymore. It's good for the one who is still doing it. It´s not about the product type it´s the place where to sell. And on top, you offer (and sell) the DFY. Thanks.

[@CallMeMKJ]

Love this, Pat! The reason there is "too much information" is that it is ubiquitous since the internet. Community built around the topic that enables them to support a movement is what allows that information to be implemented! The connection and collaboration of a community is the value, and is what lifts all members up. Such great info! Thanks for sharing.

[@jillymonson]

When I started seeing direct ads from some of the "big names" in course creation, it was clear that wave was over. AND after taking courses in the past and finding most are b.s. or a regurgitation of b.s., I was over it. I feel like so many people don't know what to teach, so they take a course and then start selling a course on the same topic. sigh.

[@dadbod591]

this is so real. people read a book or take a course and then sell a watered down course on that course or book.

[@EcomCarl]

Absolutely agree! 💡 Shifting focus from just providing information to offering implementation solutions adds tangible value to your audience's lives, making your business indispensable in today's overloaded world of information.

[@iamrebeccaanne]

I’ve been selling online courses since 2020 and have definitely seen exactly what you’re talking about however we also provide mentorship and community which is why we are still in the game 🎉

[@patflynn]

Awesome! How exactly do you and your team insert mentorship into your program?

[@garye729]

@@patflynn following

[@garye729]

Hello @iamrebeccaanne , can you please share how you incorporate mentorship/community?

[@itsirenechan]

In the start of 2023, I intended to publish a course and sell it. I've been freelancing for almost two years by then. But for some reason, I could never record the videos for my courses. Later that year, I made a change. I started hiring people to get some of the work done. When I started doing that, the growth was almost immediate. I was able to grow my team, revenue, and this year, I officially started my own company helping early-stage startup founders 10x their marketing results with half the budget using freelancers in the Philippines and leveraging AI workflows. And for me, selling execution is a lot more fun. This video confirmed my decision! So happy that I followed my gut. Glad that there are videos like this that are looking at the hard facts and pivoting.

[@bunnystrasse]

What AI workflows did you use?

[@Ihateteenagerstheyrecringe]

That's exactly what Im trying to do as well. Selling value by saving businesses time and let them focus on growing. Are you a apart of any groups? Maybe we can connect since we're doing the same thing. I already have funding and domain bought btw, and a first' sandbox' client

[@jmarino715]

Wow... never thought I'd see you of all people to make a video like this. Thanks for being open and honest about it.

[@BobbyRayBurns]

So... we're simply back to trading "time for dollars" - working. LOL

[@patflynn]

Not exactly, but we're clearly moving away from automated income from information only. Creating a software to solve a solution, for example, is far from time for dollars.

[@thecontentproducer]

Basically, but SaaS is the new vending machine.

[@annaraphaeladrumond4673]

I thought the same thing... Not interested

[@CoconutPete]

lol and that means you work for less than McDonald's wages due to heavy outsourcing and a horrible economy

[@CoconutPete]

​@@thecontentproducerthe saas grift has been going for years

[@VincentPolisi]

You nailed it! I've been doing this since 2009 via a JVP (bona fide joint venture partner with executed agreements) program/platform and it's something literally no other person/provider/company in the space does (and I've done it across multiple industries). Excellent job, Pat. Zero filler. All pure gold. 💪

[@Motiv8Malik]

The main principles of what to stop selling and what to start selling instead, according to the video, are: Stop selling: 1. Information/Online courses alone Start selling: 1. Implementation 2. Accountability 3. Community The main points mentioned in the order they appear are: 1. People are not buying online courses like they used to, and completion rates are abysmal (5-15%). 2. Information alone is no longer valuable because there is too much free information available. 3. What is scarce and valuable today is time, so sell implementation instead of just information. 4. Three ways to sell implementation: a. Do it for them (service-based business) b. Do it with them (coaching/consulting with accountability) c. Do it with others (community/cohorts for accountability) 5. Convert the convenience, not just the information. 6. Understand the differentiation between what you offer and free information. 7. Proof is priceless (use case studies and transformations). 8. If starting out, use the "1-1-1 strategy" to get proof and results. For more details WATCH THE VIDEO UNDERSTANDING IS IMPORTANT FOR THESE MAIN POINTS

[@marketingwithwilliam]

Thanks for the breakdown 👍

[@DaveSoltura]

Pat, I needed to hear this from you. You're one of the first digital entrepreneurs I've followed who's has massive success with info marketing/courses. I've been meaning to do courses again and again, but the landscape really has changed. Perhaps at best, I'd consider doing micro offers between $9-27 for larger audiencese, but community power is the way to go. You've also reinvigorated my perspective on service--even passive income goes dry. Thank you for the wisdom!

[@isairodriguez2241]

This is 100% accurate! I've noticed this also. Trying to sell just Info is not cutting it anymore. I've been thinking of different ways to pivot and this is great info. Thanks Pat!

[@brandonb8807]

Thanks so much Pat! I've been trying to figure out how to get started with the experiences I've had in my life (I'm 45, lol) and I couldn't see a way to package and monetize what I know that hasn't been already put online. But you've given me a knew way to look at it. Now I'm reinvigorated to take another look at all of this!

[@karimh9785]

Don’t invent the wheel, rake sometjing ghat aleeady exist and improve it

[@drmonthie]

Retention in MOOCs and online courses has been studied for a while. There are many reasons people don't complete them. Anyone trying to create and sell online courses should have experience and/or training in adult education principles. The industry is shifting because people are sick of trying to learn something from someone who might not know how to teach. I highly suggest the book, "The Adult Learner" by Malcolm Knowles for anyone wanting to develop a successful online course / education-based business.

[@richardpryn]

Love this Pat - I've been following you for almost 10 years now and I have so much respect for you and what you do. Really appreciate this advice 🤘🏼

[@MultipleCareers]

I agree that selling useful services will do very well. The problem is that to sell services it requires the providers time, 1:1 in proportion to the service rendered, as opposed to selling knowledge (or other digital products) which can be done once and sold multiple times. I think that is what a majority of people are trying to do by starting a youtube channel or selling courses/ebooks. Still, it was a great video and provided some food for thought! Just making any content doesn't work anymore, it has to be information that is not out there yet and that solves a specific problem.

[@realMartinHamilton]

Great to hear someone confront the truth about selling information. Gaining attention is key. Pitch yourself as a KPI: key person of influence. If they know you, like and trust you they are likely to choose you.

[@EllyKlein]

Pat, I couldn't agree more and I've been trying to sell implementation over information for ages now. The trouble is people don't think they need help with implementation. They think if they just keep consuming all the free information, they'll eventually implement it and get the results they want. How do you convince someone that they'll probably still be stuck in the same place years from now if they don't get help with implementation?

[@Itravelbackintime]

It comes down to the target quality of your email list as not all email list quality are created equally regardless of quantity. Ultimately, it's the relationship with your list and how you brand yourself. What value do they use from what you have and the reputation generated from it.

[@MBContentCoach]

Mr. Pat Flynn, this is DEFINITELY the most important VIDEO to watch in 2024. Many people will SCOFF or PLAY DEFENSE on what was REVEALED here, but TRUST ME, I heard you LOUD AND CLEAR. Thank you for pulling back the CURTAIN, revealing what is necessary to SUCCEED, and then providing the Algorithms and Strategies for Successful TRANSFORMATION. You got DOWN with this Video - You Hear Me - You GOT DOWN....

[@Kozette88]

Thanks for telling us, Pat. 🙏🏽

[@christophhehemann]

Hi Pat, you showed a graph of "change in revenue" to support your argument that selling online courses was no longer working. However, the graph went down to +0.6% change in revenue, meaning that your revenue was still growing. So essentially you were still making more or less the same amount of revenue as you were during the pandemic. I would interpret that to mean that online courses are still a very attractive revenue model. BR, Christoph

[@English.Fluency]

Thank you Pat, I just stumbled on your video, and you answered a very pressing question I had. Again, thank you! I happily subscribed to your channel

[@Chickasawndngirl]

Thanks Pat! Love the All Access Pass! The community, Accelerators and courses have helped me more than I can say! ❤

[@patflynn]

I appreciate you saying that - thank you!

[@AlbeiroOchoaGutierrez]

I have been selling tutoring services since before the pandemic. Clearly, it is complex to scale, yet it commands a higher price and has a higher completion rate.

[@sherylm.franks4536]

I am so thankful I saw this video before I wasted time creating online courses. This gave me the clarity I have been seeking! Thank you!

[@yashaofsauga]

i can honestly say that a had a flat tire on the road and the small information pamphlet that came with the vehicle on how to change the tire was invaluable and empowered me to do answer the call the life had required of me in that moment. maybe the information you are providing isn't as valuable as it once was and the market is letting you know, either way i've subscribed

[@DigitalUniversityHQ]

very genuine video, love the authenticity. thank you!

[@LIPA-NY]

Emphasizing quick, impactful delivery and authentic interaction can revolutionize product success in consumer technology, guiding strategic development and improving user retention.

[@IleaneSmith]

Thanks Pat! This is great advice for anyone looking for a way to pivot.

[@thisisalejo]

I like whatever it is you are using to write on your slide you’re displaying!

[@patflynn]

Thank you! Experimental, and we're liking it so far on this end as well!

[@telluwide5553]

Back in the day, rock stars first made their money mostly from live events, and records used to be a way of promoting themselves. By the 1970s, it was the other way around. Bands toured to promote their latest albums. By the time Napster came around and people could get music for free, the music industry was up in arms... When the music industry realized it was basically a losing battle, they went back to making most of their money through live events again. Only this time, they charge much higher ticket prices and make tons selling merchandise at concerts. Seems like a similar business model.

[@ProfePlaysMinecraft]

Extremely timely!!!! Totally needed to hear this as I’m working on creating courses…. Which apparently might be obsolete.

[@patflynn]

Nah, not exactly. Think about how you can be sure your students can implement - or what you can do to ensure they get results. Info alone is a tough thing right now unless it’s truly unique and can’t be found anywhere else.

[@lululemonbar9110]

Makes sense. Thanks

[@ChristopherShawnShaw]

You be da man, Pat! Father God bless & keep you & your loved ones always!!!

[@Catina28]

As someone who buys a lot of course.. Just because, I've also been thinking about this. I don't complete and sometimes I wish I could just get someone to just do it for me. Initially I thought I was using it as an excuse not to start but it was a legit concern. I agree that implementation is the way to go. Now I just need to figure this out for my relationship knowledge set and experience.

[@franchise.licensing.institute]

I found this quite helpful and eye opening. "Stop selling information start selling implementation!"

[@telluwide5553]

You know with all the hoopla around AI, loneliness and isolation issues, people are yearning for human to human contact and connection. Human to human contact and connection will be at a premium. This is the future ....

[@patflynn]

100% - well said

[@vanessa_simmons]

But the CRAZY part is that this "premium experience" is already being sold! Retreats for example have become so popular since the pandemic.

[@telluwide5553]

@vanessa_simmons That's like saying, Well, Apple already built the personal computer and iPhone, so you can tell Samsung, Dell, etc. There's no more need for smartphones or PCs....

[@MadalynSklar]

Pat, your videos are always inspiring. I discovered you when you first started 15 years. Thank you for being you. 😀

[@patflynn]

Such a long time ago Madalyn! Thank you for being there along the journey, I remember seeing your name often!

[@viktorfromsales]

Loving the insights you backed the examples up with👏🏻

[@travisminneapolis]

So many courses sell the transformation and fail to share HOW to actually step by step get there. They up sell the course gap, that they sold you on buying the first one. If you dont buy the next level, your failure is because you didn't buy the upsell. If you call them out in their "community", they ban you (and dont refund you since its past the small refund window)

[@MaruHieta]

Valuable info! This confirms my hunch. Convert the Convenience.

[@nyoracl]

The whole point we went into smart passive income is to exit service, agency, coaching or workshops

[@UDoIt2]

Thank you Pat! - John

[@PeterSu]

Hi Pat - super helpful video and as someone that has been in SPI and taken the community building course this is a very helpful reminder. Question, any suggestions on how we can make CBCs more passive or less manual? Especially if giving custom feedback to students on docs or a mock interview are part of the current live curriculum?

[@CarlosRosario]

Much needed and thank you.

[@NathanJamesLarsen]

I think this is definitely accurate - I am seeing as my competitors in the music space are trying to sell courses and not having much success - but we are still doing pretty good. I think a big reason is because we leverage a community element with weekly calls and focus quite a bit on that implementation piece - but I think we can also do better and find more ways to improve. Also, Pat - met you in the hallway at the Think Media conference in Vegas I think 2 years ago and was awesome being able to chat and meet you. Thanks for all you do.

[@KendallMatthews]

Thanks for sharing. It's time to partner with implementation teams.

[@PresencePioneer]

Thank you for the INFORMATION in this video, Pat. Very helpful.

[@bobninda]

Very valuable info - thank you!

[@aliabdaal]

great video :)

[@arron-oz9vb]

I agree 100% with Pat, I've pivoted and went differently about selling online by following people like Elon Musk and Grant Cardone I focus on UIUX , Saas, and went back to Real Estate and a Solid Network Marketing company and mixed it all into a Social Community! Lets Go!

[@AndresArosemena]

I didn't know you had a KZbin channel! Great video, I'm going to check your other ones (Nice hoverboard back there by the way)

[@rise_up_media]

Really insightful takes! Appreciate it, Pat!

[@MishanZia]

Hi Pat! This video was so helpful - thank you! I completely agree - this message is invaluable for me as I'm creating my health coaching program. Just curious, I love the way you did the rectangular talk bubble as you shared your screen - can you share what app or software you used for that?

[@kurtyaz]

Great perspective, thanks for Pat!

[@seabeedeedaily]

Great advice. You have me marketing ideas too even tho I'm not in the course business

[@theofficialgwiz]

This is valuable for me just starting on my entrepreneurial journey. I’ve been leaning more towards building communities and interactive courses to help people get through to the results they wish they had. Thanks for sharing! How do you do your presentations where you’re in the phone and you have the info on the left?

[@realexpatslivinginitaly]

Try with Keynote or Canva

[@Raspil]

Pat you are awesome

[@wonderboy855]

It's same concept coaching also is information and the thing is about course completion percentage it's same since long time the issue with online course is very long so many chapters if the course is short and consize it will be better

[@sethwilliams43]

Great video. I needed to see this!

[@Nocare89]

I learned programming, 2d art tools, 3d art tools, video editing, etc all online for free and like in dial-up days. I honestly never understood why these 'courses' worked for people at all over the following 20 years. Same useless junk as selling pdf's most of the time. Anyway I support this message

[@23movements]

I so dislike when people say "that won't work" "that's not gonna happen", when so many people are clearly still doing it. Why not just present your POV without pushing absolute statements?

[@CoconutPete]

grifters will always find a new way to grift. The reality is once a grifter is selling a course, that market is already saturated. There's already all the information you need for any subject for free. Don't give any of these people a penny as they are all full of BS

[@ClearCallMinistries]

Thanks, Pat! Great stuff! Very helpful. Have a blessed day!

[@craiginzana]

I work at an automation company for a specific segment (event promoters) we give away a lot of information that used to be gated or paid and make money when we give people their time back via automations. I think this could be more hands-on via Zapier and other tools, like automation agencies. Doesn’t have to be fully fledged software like us.

[@patflynn]

Love this 💪

[@yetijoeyetijoe]

I am building something similar myself but for another segment. I first thought about selling an automation template for people to use. The challenge is that the person/company will have to then pay for the individual services that my template will automate. As of this week, I am leaning towards just providing the automation for them. Working on how to build the front end for this service and pricing.

[@TheDigitalGrowthHacksClub]

Good stuff Pat

[@travisminneapolis]

The problem is that people LIE to get you to buy. They sell you the dream, and then the course sells you a giant gap in information. Like they sell you how to make a recipe and then when it gets to seasoning, they say "buy our proprietary seasoning" to get the flavor.

[@dr.guyshkolnik_composer]

Great video, Thank you!

[@TheFeed365]

Wow! Really good info! 😊

[@leiahmae]

Golden info. Thank you

[@kathryncainmadsen5850]

So I'm hearing short practical courses where you walk people through it. I know that's what I look for these days

[@andredei8492]

What’s the software you use for your communities @pat ?

[@ericfromshuckabuck]

What are you using to draw on? That just an ipad or something specific for these videos??

[@patflynn]

Yep, just an iPad 🤙

[@ericfromshuckabuck]

@@patflynn thanks. great video!

[@brownreport]

So True. the game is changing or has changes. way to get in front of it.

[@matteotrovato_]

Hey Pat, just curious..which app do you use to annotate full screen on the ipad?

[@patflynn]

Procreate 💪

[@FabioGalleraniOfficial]

real talk

[@Brian-Downard]

Affirmation I needed. We’re on track 🎉

[@miguelsalvado]

This is very interesting. Thank you for the value.

[@theShepherdess]

solid gold.

[@MortgageMarketingRadio]

What tools are you using for the digital screen/teaching in this video? iPad? Streamdeck?

[@patflynn]

iPad writing on slides I imported into Procreate

[@mrluckydarius]

Courses were easy to sell for $1000-$1500. Now you can still sell for $100-$500 but add in affiliate offers and paid memberships to get recurring income. Drop Servicing is better tho cause you can resell services.

[@manpowergenius_com]

We actually started selling courses on how to hire remote workers because its valuable information that saves people money which is all people want.

[@hatebreeder999]

Great insights. I am selling online course but majority of my revenue comes from what this guy mentioned here.

[@niranjanp65]

People might worry, trading “time for money”. This business can still be passive if you perfected making a team that either manages your community well, does consulting and even does the service that you do. To make this business model passive, you need to act as a founder and give your employees a part of the business equity.

[@patflynn]

Not necessarily - I see a lot of creator led businesses that have zero employees and definitely do not share equity, but still automate their processes to remove the time required, or hire the right people (even contractors) to remove that work from the creators plate as well.

[@KeepItReels]

Pat was/is the most transparent marketer of all time. And someone rewarded him with a hacking of his website. What did Pat do? Shared how to protect your website and the details of the ordeal. Legend.

[@SaroDogTraining]

Hey Pat. Love your videos, your work, and you. Just a note that the audio of this video was bad.

[@patflynn]

Yeah - I had an XLR cord touching a power adapter causing a buzzing sound. Added music to help 😔

[@JilianToree]

People are sick of being scammed! Point blank. Course creators think they’re so genius but most just got lucky that what they kept trying actually worked. & not every approach works for every client so that should be reflected in your prices, genius! But hey, you wouldn’t get rich that route…

[@KulwantNagi]

00:02 Selling information is no longer viable 01:33 Focus on providing valuable content instead of just selling information 03:10 Stop selling information, start selling implementation 04:46 Offer coaching or consulting for accountability and success in online courses 06:28 Stop selling info, start selling implementation 07:56 Community-driven learning is more impactful than just selling information. 09:25 Convert convenience, not information 11:06 Differentiate your coaching by highlighting unique value and offering proof.