5 Ways To Improve Your Business with VR

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In just the past few years, VR technology has improved dramatically. These virtual experiences no longer require complex computer systems or massive budgets.
1. Recruiting Top Talent
Recruiting new employees can be a time-intensive and expensive process, not to mention highly competitive. Luckily, VR can be utilized in numerous ways to improve recruiting efforts and help discover the most qualified candidate.
Simulated office visits can help applicants see if they are a good fit for company culture, and fully interactive experiences can help evaluate a potential candidate’s required on-the-job skills. Compared to traditional in-person recruiting practices, virtual experiences can also help reduce recruiting costs by limiting the number of employees that need to travel to a given event and allowing for a more efficient booth size at job fairs. These tools can also help expand remote recruiting efforts by providing a good way to more thoroughly evaluate candidates who might be located outside a firm’s local region.
With such a competitive job market, it is also important to wow potential candidates in order to help stand apart from the competition. Cutting-edge new tools can help build positive brand association and improve the overall employee recruiting experience. A recent study found that nearly 60 percent of job candidates have a poor experience during their job search, VR has the potential to exponentially improve that statistic.
2. Fresh Marketing Avenues
From interactive product demos to immersive brand experiences, VR can be a fantastic tool to engage new audiences and leave a lasting impression. Regardless of product size or scale, VR gives potential buyers the ability to experience a product or service from the comfort of their home or office.
The fact that many consumers have had relatively limited exposure to VR can also create valuable opportunities for brands looking for new ways to engage customers.
No matter how big, small or tech-focused the product is, VR has been proven to be an incredibly powerful promotional tool. Compared to two-dimensional media like video and photo, VR experiences can help increase both emotional engagement and viewing time.
3. New Techniques for Training Your Workforce
VR technology is quickly proving itself as an incredibly valuable training tool for both technical and soft skills. By tricking the users’ minds into believing that what they are experiencing is actually happening, this technology can have an incredibly powerful impact.
Companies are leveraging these techniques to train employees on everything from how to operate a piece of heavy equipment to improving their interpersonal skills. VR training is also a great option to provide remote education at scale. With the latest VR systems only costing a few hundred dollars and requiring no more storage space than a shoebox, these systems can be easily distributed anywhere in the world.
When properly implemented, VR training can lead to reduced training times, improved information retention and better overall employee performance , according to PwC.
4. Better Product Design
Designing new products can be a time- and labor-intensive process. But VR's ability to provide at-scale 3-D models, interactive environments and depth perception can lead to dramatic improvements in product design timelines and reductions in cost.
By allowing designers to manipulate and interact with digital prototypes in a visual-spatial environment, this technology gives them the ability to interact with 3-D mockups in ways not possible with traditional design software. Immersive design simulations also allow product engineers and managers to test how customers might use the final product in the real world. From checking ergonomics to stepping “inside” a product, VR gives companies an efficient new way to go about creating their next great innovation.
5. Improved Manufacturing and Medical Operations
From heavy manufacturing to delicate medical procedures, VR has proven to be a powerful solution in improving operational efficiencies as well. Immersive technology allows professionals to test new process scenarios more effectively, view complex information or diagrams in interactive 3-D - making them easier to understand and allowing the manipulation of parameters in real-time.
Whether saving lives or selling yachts, VR has the ability to enhance your business’s practices, save time and reduce costs. Have you considered how VR might be used to improve your business?

[@jonathangodbout9778]

Great content!

[@ethankolnft]

nice inspiration, how could businesses create content for these use cases? Any tools recommended?

[@ethankolnft]

especially for marketing experiences

[@ChocolateMilkDonuts]

@@ethankolnft Hello Ethan, Glad you enjoyed the video! Most of the VR work we do is either live-captured 360 video or rendered experiences built in Unity 3D. If you don't have internal resources, there are a lot of great VR/AR companies out there that can help you too. Hope that helps!