6 Facebook Ads Settings That F*ck Your Conversion Rate

[@PouriaBakrani]

Hey, I see people first run awareness ads then retarget with leads and conversion ads. Do you go straight to conversion / leads or first awareness?

[@Fulltimedragon]

You can do it that way, the advantage to running it that way is a cheap list to retarget. Why do you like to set up the campaign that way ? I prefer to use awareness campaigns for re-targeting with testimonials or other brand awareness type of creatives.

[@PouriaBakrani]

@@Fulltimedragon I was talking to facebook rep and they suggested this, I wanted to see if you tested this. They also say awareness help you reach more people who will be warmer to you, then when you make the offer, it will convert better. It also make sense from marketing perspective, from not aware to most aware (market awareness stages).

[@PouriaBakrani]

@@Fulltimedragon i thought of running awareness ads with a killer video, retarget with conversions and have main offer also testimonial in the same conversion ads.

[@Fulltimedragon]

@@PouriaBakrani How are you measuring what determines a 'killer video?' p.s. I have seen video explainer testimonial style creatives crush

[@PouriaBakrani]

@@Fulltimedragon i meant a good educational video about what we selling. Lets say you as an agency, run awareness ads on how people can get better ROI in their ads, something they get real value from. Then you retarget those who watch more than 3 secs with conversions ads now, also in your conversion ads you have testimonial ads as well. Something like this structure.