6 Google Ads Mistakes To Avoid When Targeting Search Keywords

[@Surfsideppc]

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[@KeywordResearchSimplified]

*Thanks for helping me improve my Google Ads strategy!*

[@maazahmed1695]

Good info, although smart bidding strategies are giving better results nowadays when compare to manual cpc

[@georgebuko2385]

Depends on your budget. Low budget should always start on manual cps until you get enough data. Higher budget is all good

[@tomasbud]

Hi buddy, in other video you show that you're using tcpa portfolio bid strategy, but right now i see that you're using ecpc, why so?

[@Surfsideppc]

Target CPA is the best bidding strategy but it only works when the campaign has conversion data. I start with Enhanced CPC a lot until I get conversion data and then switch to Maximize Conversions and then Target CPA. I either do Phrase Match + Enhanced CPC or Exact Match + Maximize Clicks when I first get started. Once I get 5+ conversions I generally switch to Maximize Conversions and Target CPA works better the more data you have.

[@tomasbud]

@@Surfsideppc thank you for the answer. I have 30 conv in 20 days, been using max conv bid strategy, should i change it to the tcpa?

[@tomasbud]

@@Surfsideppc Is there's difference between the portfolio TCPA bid strategy and Max Conv with TCPA? Because i noticed portfolio TCPA Takes 7 days to learn and max conv with tcpa takes 5 days to learn. Never tried portfolio without bid cap so for this week i done portfolio TCPA Without bid limit and will see what's happening. Doing google ads by myself and really happy with the results for emergency locksmith services(no vehicles), cost conv 19£ conv rate 39% and been using max conv bid strategy.

[@georgebuko2385]

What is the plug in or extension that shows you cost and search volume in the search bar?

[@maazahmed1695]

@@georgebuko2385 keyword surfer

[@Surfsideppc]

The Surfer chrome extension, I also like Detailed and SEOQuake. SurferSEO is a really good tool for content writing as well, it's been my favorite one so far.

[@MariannaValenciaMKT]

Won’t ad groups compete with same kws using different match types each?

[@Timmy-Turner93]

Not if you’re using ad group or campaign level negatives e.g. negating the exact match term from the broad match

[@gonzalorojas8501]

Skags are not dead after all :)