6 Marketing Trends you NEED to stay ahead of in 2023...

Digital Marketing is one of the fastest evolving fields in tech, so staying on top of the latest industry developments is key. To keep you on the cutting edge, we’ve compiled a list of top trends coming in 2023!
Glean some expertise from our own Chief Marketing Officer, Ed Wood, as he shares where the future of digital marketing is headed. In this video he’ll discuss the forecast of upcoming macro trends and technologies that you’ll want to stay on top of.
What do you think of our picks for digital marketing in 2023? We’d love to hear if you agree with the list! 👇
If you’re considering a digital marketing career in 2023, you can experiment risk-free with the free Digital Marketing Short Course here: bit.ly/DMShortCourse3
If you’re getting serious about digital marketing, you can discuss the full Digital Marketing Program by speaking with one of our Program Advisors. Ask questions and get clarity on the job market by booking a call here: bit.ly/ProgramAdvisor27
Or attend a live event where you can learn practical skills from expert CareerFoundry Mentors: bit.ly/EventsPage4
Want a deeper dive on the topic? Check out our in-depth article on our blog: careerfoundry.com/en/blog/dig...
Video Timestamps / Chapters:
00:00 - Intro
00:40 - Macro trends and changes in the industry
00:53 - Impact of the state of the economy
01:23 - New ways of working
02:05 - Data management and privacy
03:07 - Video-first marketing
04:11 - Intermingling of personal brand and company brand
04:33 - Demand generation and demand capture
05:09 - The resulting marketing trends in 2023
05:24 - Marketing Trend #1 - The “Tiktok-ification” of everything
08:27 - Marketing Trend #2 - The proliferation of online events and live experiences
10:23 - Marketing Trend #3 - The evolution of influencer marketing
12:16 - Marketing Trend #4 - Personal brands vs company brands
15:14 - Marketing Trend #5 - Tools for community building
17:10 - Marketing Trend #6 - Increase in marketing automation
18:47 - Outro
Thanks for watching!
#DigitalMarketing #DigitalMarketingTrends2023 #DigitalMarketingTrends
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The Future of Digital Marketing (2023 & Beyond...)
• 6 Marketing Trends you...

[@careerfoundry]

What do you think of our picks for digital marketing in 2023? We’d love to hear if you agree with the list! 👇 If you’re considering a digital marketing career in 2023, you can experiment risk-free with the free Digital Marketing Short Course here: bit.ly/DMShortCourse3

[@Calumrussell88]

This video is PACKED with value! Bravo Ed! 🎉

[@careerfoundry]

Thanks Calum! Glad you found this video helpful, stay tuned for more content on digital marketing coming soon!

[@smartinaut8483]

Great video, thanks for sharing this!

[@careerfoundry]

You're welcome! Glad you enjoyed it!

[@jeff-humble]

This is very helpful, Ed! I'd love to know what you think about Chat GPT?

[@careerfoundry]

Hey Jeff, Ed here. I just answered you in extended prose on LinkedIn, where the character count might just be a little longer. You can take a look here 👉 www.linkedin.com/posts/edmaxwellwood_chatgpt-activity-7015754557351690240-Kjfh Let me know what you think!

[@careerfoundry]

Oh, and we'll need to make a video out of that :D

[@siyamkesavaraj8891]

how likely do u think is tiktok getting banned, and when do u predict it will happen by if u think it would

[@careerfoundry]

Hi Siyam, thank you for your question! Ed answering here... I haven't read broadly on the topic, to be honest. The one point I'd feel confident in making is that both the level of adoption and the adoption rate of TikTok are extraordinary, which means two important things; firstly, for better or worse, it already constitutes an important part of people's everyday lives and their daily dose of entertainment. Secondly, there's a large and influential creator community which, to some extent, depends on the platform for their reach and revenue, and a growing band of businesses who have cracked it as an acquisition channel, and therefore also depend on it for a percentage of their revenue. To me, it already seems so established, that it'd be difficult to remove it from our digital diet and ecosystem. All that said, I would need to read up on the political incentives and imperatives for banning it, and the extent to which they are intertwined with the commercial incentives to do so. There's probably a lot to pick apart there. In the short-term at least, the US-based social social media juggernauts (KZbin, Insta) will continue to grapple for our attention and learn from TikTok's wins.

[@marrylogan4221]

I am not a professional advertiser, so I don’t know many digital advertising platforms. 2 weeks ago, I have found WASK after lots of trials. For now, I can do everything that I need. However, I will of course check the other tools.

[@nickesgimba1434]

This is really insightful

[@careerfoundry]

Thanks Nickes! Glad you liked it. Plenty more to come in the future :)