6 Steps for Amazon Listing Optimization and Amazon PPC Launch Strategy

The first in a real world analysis series, in this episode, I first conduct Amazon keyword research followed by a full Amazon listing optimization and finally preparation of an Amazon PPC launch strategy for a product. When looking at how to launch a new product on Amazon FBA we need to start with how SEO on Amazon works. Amazon SEO begins with keyword research. SEO for Amazon listings ensures they’re optimized for Amazon keyword ranking AKA Amazon product ranking. We first look at how to do Amazon keyword research to establish the best Amazon listing keywords and then look at how to put keywords in Amazon listing areas. We then focus on an Amazon PPC 2024 strategy for the Amazon product launch.,
#amazonfba #keywordresearch #amazonppc
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This tutorial focuses on how to prepare your listing before your Amazon fba product launch. We cover an Amazon seo strategy followed by Amazon keyword optimization and then how to launch new product on amazon through Amazon ppc campaign optimization. The research also serves as our PPC keyword research for the PPC campaigns Amazon will run for us. This will show you in detail what to do before and how to launch a product on amazon.
Timestamps:
00:00 - Intro
01:00 - The Strategy
04:11 - Step 1: Keyword Research
08:02 - Step 2: Reverse ASIN Search
10:09 - Step 3: Top Keywords
10:29 - Step 4: Relevance
11:48 - Step 5: Indexing
12:25 - Title
12:36 - Hinging
16:58 - Bullets
18:56 - Description
19:55 - Search Terms
20:45 - Step 6: PPC
22:13 - Exact Match
22:35 - Bidding Strategy
23:55 - Budget
24:33 - Broad Match
25:47 - Automatic
26:15 - Ad Checks
28:13 - Ad Optimization
DISCLAIMER: Content on the Dan Rodgers KZbin Channel and any extensions thereof is intended to be used for informational and entertainment purposes only. It is important to do your own research before making any investment, financial or business decisions. Dan Rodgers is not a financial advisor. You should always seek professional advice from certified professionals or independently verify any information you find on our channel, website or any of our other platforms before making decisions. This channel partners with various related companies. These affiliate partnerships support the channel financially and may provide discounts to those who purchase via the affiliate links. If you purchase via an affiliate link, the Dan Rodgers KZbin Channel may earn a commission on that purchase at no additional cost to you.

[@MoulanaBalkhiPrinting]

When I say to someone that I have a little bit of knowledge of Amazon, the reason is you "Thank you" This is the least I have.

[@benimbahcem798]

Thank you for all your content. Everything you have told is very valuable to me. My listings are in great shape, but I still haven't been able to get the sales I want. I hope I will be successful.

[@akenmontane6293]

Thank you very much Dan you really provide us a fantastic content.❤

[@DanRodgers]

You're very welcome aken! Glad you liked this style

[@tameralynn7579]

Dan! I miss your videos, bring us more!

[@TheLsiec]

Is it weird that I just like listening to you talk :). But also, seriously appreciate your excellent information. Thank you

[@ayeshamuneer4612]

Amazing you are always rocking very interesting video i always use these campaigns and always negative the exact campaigns keywords in other campaigns.🎉🎉🎉

[@marlonhosten4693]

Wow, this is amazing content !

[@ishrafhossain2577]

super analysis and advice!

[@akashkadadevaru13]

Hey Dan, Great content as usual. I had a doubt as I'm unable to understand the math behind this. If we are spending $100 per day and assume AcoS of 20%, we get ad revenue of $500. I observed that per unit cost is around $20. That's selling 25 units per day. If we apply $2 ppc, we get 50 people viewing our listing. Isn't 50% conversion (25 sales from 50 views ) very high? I feel like I'm missing something here and would love to get this clarified. Thanks for all your hard work,appreciate your in depth style of explaining these concepts! Cheers!

[@taehoko4009]

Hello Dan, you are the Master of Keywords in the World! Is there anyway I can download the 'Steps to walk thru' in this video you showcased. I can keep replaying this video, but it'd be wonderful if I have this handy. Thanks a lot for sharing all your insights and experience!!!

[@asenmrnv]

This is absolute gold. I have one question. Can product be ranked without ppc and what other methods are available ?

[@adamhanninen8295]

Awesome content! Thanks mate

[@DanRodgers]

You're welcome Adam! Thanks for watching

[@floris9004]

I made the mistake to order too much. Planed a sales of 300 units a month and I am at 50. I ordered 1500… I’m 1 month in now , I hope my sales increases

[@jasonk1746]

Great video. You do a great job explaining. Do you have a video on bundling? If not, could you think about it? I really want to create a bundle ad to stand out against my competition. Thanks

[@astronomotivation]

very well done. amazing

[@DanRodgers]

Hey astrono, glad this was helpful!

[@RobertoCamachr]

@Dan Rodgers You are my MENTOR!!! Thank you very much for the work you do. I have recommended to several of my friends who are interested in the subject of Amazon that they subscribe to your channel because the videos are incredible and the possibility of having personalized advice with you still adds more value to this. I wanted to ask you if there is an alternative like Sellerise's Keyword Hunter but that works with Amazon UK?

[@geokvichi8693]

As always, your content is fantastic. I have just one question regarding listing color and size variations. For instance, let's consider three child listings: A, B, and C. If A-child is ranking organically top 10-20 position for the X-keyword, should I use the exact match keyword ppc campaign for A-child only , or is it acceptable to apply exact match keywords to B-child and C-child in the PPC campaign? or even 3 different exact match ppc campaign for A,B and C variations?

[@TheRemikarlos]

Brilliant video Dan, great content.

[@DanRodgers]

Thank you Remi! I hope you are well :)

[@TheRemikarlos]

@@DanRodgers all's well thanks! Building my brand, etc....the fun stuff 😀

[@AffanRahman]

Highly underrated.

[@alexalexandru2745]

Hello Dan! Great content, man! Great job! I have been watching your videos for several days now, we are about to launch in a month or so and I have one question for you, please. For the first inventory, we only got 500 units, you know, to check the supplier, the market etc. Now, do you recommend having an aggressive PPC with 500 units? What if the sales go through the roof and I run out of stock in 2 weeks? Don't you think is better if I adapt the PPC to the sales velocity? The problem is that the lead time with shipping is somewhere around 2 months so I guess that's too much time without inventory, don't we mess up our ranking? I have seen your video where you say about closing the listing right when you run out of stock, but I was thinking that maybe if we had a better lead time, would have been better, right? Can I please have your opinion? Many thanks! Great content, you are the best so far.

[@eugheniat.2121]

Dan, you are amazing! One day when my business grows I’ll hire your expertise! For now I am just the beginning seller and have a question- my product is the same in a parent listing with 20 variations in color & design and different names for each product. How do I pick which variant of the product to advertise? What’s the best approach for a sizable parent listing like mine for running a smart PPC campaign? Thank you so much!

[@DanRodgers]

Hey eugheniat, thank you. That's a great question, 2 things: 1 - Which variant (color) main images "generally" rank ORGANICALLY at the top of the results pages for the main keywords? This tells you the highest natural CTR followed by CVR on those keywords. 2 - Which variant (color) do long standing competitors usually choose to run for Sponsored Listings with PPC? This tells you which colors competitors have the most success with PPC (likely after split testing if they're well established competitors). Secondarily, you could of course spolit test this with your own ads to evaluare performance or run a pole with a market testing service.

[@MannanEpic]

Another question, I learnt that during launch, it is better not to negative target your keywords eg you said in broad and auto, we should negative target our green keywords. What i learnt is that the algorithm isn't trained for our product during launch and negative targeting can actually affect ranking on these keywords even in those campaigns where they are running because Amazon thinks they are irrelevant. What do you think about this?

[@DanRodgers]

Want more of this BTS style content? Drop a comment below ▶ GET YOUR OWN PRIVATE ANALYSIS: www.wisio.com/Dan_Rodgers ▶ JOIN DAN’S KZbin MEMBERSHIP: kzbin.infojoin ▶ JOIN THE FORMULAFBA WAITLIST: new.officialdanrodgers.com/waitlist/ ▶ SEARCH DAN’S TOOLBOX (with discounts): www.officialdanrodgers.com/toolbelt

[@meghagupta7167]

Thanks for explaining it clearly. Right now, I don’t have any keyword tracker. Which keyword tracker do you recommend? I think it’s Helium 10, I am just beginner and low budget right now.

[@RB-xd8fy]

Thanks for the video Dan, should we run PPC straight away when launching or wait till having some reviews first and then run ppc?

[@buildfba]

You can run them even when you launch product, since its a chicken and egg situation but don't expect a low ACOS,

[@kustomproductsinc6168]

Hello Dan, great video! I am not seeing where I can download the document you used in the video, can you point me in that direction? Thank you!

[@nataliiad5508]

Dear Dan, I need such analysis for my product that has been launched about 2 months ago and not really moving ((

[@MannanEpic]

Why don't we use helium 10 instead of sellerize as we can reverse ASIN 10 ASINs at a time and it also tells the relevancy score so it kinda saves time instead of going to Amazon and searching each keyword one by one. Maybe Sellerize is more accurate? Kindly tell me about this

[@faizaankhan2040]

Did you use only the green keywords which drive most of the sales in PPC only? And what about yellow and red? Where are they mostly used. And could re-define the filters that used to find green keywords + sales volume rearrangement.

[@Totalsells]

Hi Dan I've been following your videos bcs they are very useful, thanks for that. I just became Best Seller Squad memebership because I would like to contacting you with few questions before book any of your services. Looking forward to hear from you soon. Best, Eli 😉

[@DanRodgers]

Hey Eli! Awesome and welcome! Be sure to go to the channel homepage and click Membership or Community at the top, you will find a post where you can request to join the private FB group, then I can give you access :)

[@danielrobledo4567]

How many keywords do you recommend on the exact match campaign? I've heard that no more than 20 is recommended.

[@vitogenna1410]

Hello, thanks for the insightful content. The process depicted looks solid and well-articulated. However, 100$ budget has gone in 30 minutes with 1 sale only. Good fact? 1 sale in 30 minutes, bad thing? budget gone with negative benefit. How would you circumvent this undesired effect? Many thanks in advance.

[@tonyding1558]

Hi Dan. We are still waiting for your latest product research. Thanks

[@DanRodgers]

On it Tony, apologies for the wait on this one, will have it to you this week

[@Abdul_Muqeet_7]

Dan I will be Thankful to you if you could share how to optimize the Placements in Amazon PPC? There are very very few videos on KZbin on How to Optimize the Placements for a Campaign?

[@DanRodgers]

Hey abdul, although not the full focus, do see the last part of this video, I actually had a private request recently that focused on this more so hopefully one of the members sends in a PPC optimization one soon, would work well for this series.

[@jarecandles8302]

AwesomGreat insights on optimizing Amazon listings! I'm curious, how do you balance the investment in PPC campaigns with ensuring organic growth? Do you find that certain strategies work better for maintaining a high organic ranking over time?e

[@mann4862]

Can you actually delete campaigns now? Havent found a way yet

[@saqibali5028]

Dear Dan when you upload a video for reverse asin for sellerise tool

[@user-hp7rj3cs6j]

Excellent videos! Is it possible to speak with you about my FBA issue please? thank you!

[@MehranAli-hm8ui]

Hey dan I really love to watch video of you am from Pakistan I am facing amazon seller central account account otp issue on noble number otp doesn't receive

[@MehranAli-hm8ui]

Otp on mobile phone didn't receive

[@impeXaz]

How the bidding strategy you prefer on exact match, fix tos, down or up down?

[@embodyharmonics]

Comment for the algo. And the biceps.

[@VuNguyen-vl8xb]

Hi Dan, I can't sign up for a Keyword Hunter account, I don't receive any code to my phone number

[@onpointretailstorellc]

Hi Dan I have been watching your channel for a while now. I am in desperate need of Product Analysis that I am selling on Amazon. How can I get started?

[@DanRodgers]

Hey Onpoint, thanks for watching, I do private analyses via Wisio here: www.wisio.com/Dan_Rodgers

[@alexho5258]

Seriously Dude ur techniques are so Softmore

[@VuNguyen-vl8xb]

I can't sign up for a Keyword Hunter account, I don't receive any code to my phone number

[@MehranAli-hm8ui]

Hi can this is mehran from Pakistan I really love watching your video. It help me a lot can you please help me making Amazon account?

[@leemcmullan]

what happened to seth and you? Hope yall are kniepin it real LOL

[@Wingzerodd]

Hey scamer building your way like just one dime did in promising fake information and later asking for thousands of dollars.

[@akinyeleemmanuel9574]

@Dan Rodger, signing up using your link on sellerise i not working. At the stage of getting verification code, the codes is not received.

[@Sellerise]

Hi there, seems like everything is working fine for you now, isn't it?

[@VuNguyen-vl8xb]

@@Sellerise me too