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Is your marketing team ready for the future? As the lines between physical and digital blur, and buyer journeys become more non-linear than ever, those who fail to adapt may find themselves left behind.
I am here at Opticon 2024 in San Antonio Texas and getting the opportunity to see a lot of inspiring ideas from some of the world’s leading brands and hearing all about Optimizely’s platform and how it enables 1:1 personalization, streamlined content operations, and incorporates the latest generative AI features.
Today we’re diving into the future of marketing with Izabela Misiorny, Chief Marketing Officer at Siteimprove. We’ll explore how marketing strategies must evolve to stay ahead, from upgrading the funnel to mastering AI tools and creating quality-first content.
RESOURCES
Siteimprove website: www.siteimprov... (www.siteimprov...)
Optimizely website: www.optimizely... (www.optimizely...)
Wix Studio is the ultimate web platform for creative, fast-paced teams at agencies and enterprises-with smart design tools, flexible dev capabilities, full-stack business solutions, multi-site management, advanced AI and fully managed infrastructure. www.wix.com/st...
Don't miss Medallia Experience 2025, March 24-26 in Las Vegas: Registration is now available: cvent.me/AmO1k0
Use code MEDEXP25 for $200 off registration
Register now for HumanX 2025. This AI-focused event which brings some of the most forward-thinking minds in technology together. Register now with the code "HX25p_tab" for $250 off the regular price.
Connect with Greg on LinkedIn: / gregkihlstrom
Don't miss a thing: get the latest episodes, sign up for our newsletter and more: www.theagilebr... (www.theagilebr...)
Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: www.agilebrand... (www.agilebrand...)
The Agile Brand podcast is brought to you by TEKsystems. Learn more here: www.teksystems...
The Agile Brand is produced by Missing Link-a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. www.missinglin... (www.missinglin...)

[@-seykar-]

Wow, Opticon 2024 in San Antonio looks amazing! Excited to learn about cutting-edge marketing strategies from top brands.

[@alexeyzemsky1735]

Izabela Misiornys insights on the future of marketing at Siteimprove are so valuable. Cant wait to see how strategies will evolve.

[@jeckdallas325]

Missing Links production co-op is doing fantastic work in crafting engaging content. Kudos to them for their innovative approach.

[@ViktorOleksenko]

The Harry Potter bags are so cool.

[@Владимир-д6б8в]

Elinas track record at Hootsuite and other top companies speaks volumes about her expertise.