7 Ways To 10X Your Music On Social Media

Frustrated with consistently low views on social media?
You may be stuck in the 200 view 'TikTok jail' which is limiting the number of people that see your content.
Today I'm going to break down the reasons behind this, and share some simple tips to 100x your views in just a few days.
Let me know your thoughts in the comments below! This is 7 Ways To 10X Your Music On Social Media
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👇 ABOUT ME:
Hey! I’m Damian Keyes and I've worked with musicians every day of my life for the past 20 years. The internet is de ply untrusting understandably and here is my background so you can have the full picture.
When I was 18, I was signed to a major label and at 23 I co-founded a Music University in Europe called BIMM (valued at $300M). I’m also a bass player, I’ve played for a number of artists including Eric Clapton, Alanis Morrisette and Billy Cobham. I initially retired at 30, but realised that life gets boring if you’re not building!
I have always been in-between the music industry and education which is how I ended up building my KZbin channel - I’ve been teaching artists how to release music long before it was a ‘niche’! I now educate artists around the world with my Academy, KZbin channel and Social Agency.
It’s great to meet you and looking forward to working together on your music!

[@officialWWM]

People’s attention span is disturbing. I swear, we are going backwards.

[@scottufford]

I guess that’s better than totally evaporating though... Right?

[@officialWWM]

@@scottufford the way we are going, total evaporation my be next!

[@JackEL]

@@scottuffordtotally 😂

[@rainmcmey]

imo it’s more about temptation to try something else than it is about attention span. Think of singles vs. albums in the vinyl days. Your single has to be short, to the point, catchy all the way through, because people are very likely listening to it on the radio, and if your song gets boring for a second they can just switch station. You’re incentivised to be super catchy to keep people listening, and the station is incentivised to only play catchy stuff, to stop people turning over. With albums, the incentive is different, you can take an instrumental break, because even if people lose a little interest, do they lose enough interest to take the disc off their record player, to over to their collection and find something else to listen to? That’d take longer than just waiting for you to get interesting again, they already know they like you - that’s why they bought your album. Same thing now, only on steroids. People can swipe past you at literally any moment. There’s not even the inconvenience of tuning a radio, or searching for anything on youtube back in the day, or scanning recommendations, they just flick their thumb and you’re gone. The incentive structure now is for you to be interesting CONSTANTLY. It’s not about getting attention, it’s about keeping it. This second has to be engaging, and the next and the next and the next. It’s the only thing to stop the overpowering and much too easy urge to find out if there’s something more interesting a thumb flick away.

[@demianmijares7132]

This explained it so much better than “official” courses I’ve been looking at on other platforms. Thank you for this content and pushing through for the amateur musician!

[@jebatman756]

I don't see how this has anything to do with musicianship. Amateur or professional, this is about learning how to use social media properly, not music

[@KalebDingmon]

Perfect timing. Except I’ve been averaging 350-3k per video. Its time for the next level. Thank you Damian. You the 😤🐐🖤💫🏆

[@larsthomasdenstad9082]

As someone who's been dabbling in photography for a number of years, just a couple of quick tips on lighting. Direct sunlight often creates unflattering shadows most of the day, so golden hours (sunrise/sunset) is helpful, or often even better is overcast where the sun becomes a bigger lightsource because it is scattered in clouds. Another trick could be to have the sun behind you and standing in front of a white wall, getting indirect light. A bigger lightsource is commonly more flattering, and while the sun is big, it is very far away. Hope this is helpful to someone. Thanks for the great video.

[@DamianKeyes]

This is very helpful, thank you so much for taking the time to do this Lars! Appreciate you 🙂🙂

[@oopsySeason]

the going up in increments bit has really stuck with me, I don’t know why I hadn’t thought about it this way, + the audio idea is great

[@CaseySana]

200-300 view prison really isn’t that bad guys… I’ve been “locked up” here for a fair few months and still went from 2,000 monthly’s on Spotify to over 40K. I don’t do any other promo other than posting TikTok, KZbin and Instagram videos: No paid ads. No chasing trends. Just posting the best content I can think of and constantly reviewing and tweaking to try and make it better. It’s easy to get discouraged when you see those numbers BECAUSE OF WHAT EVERYONE ELSE SAYS ABOUT IT, but if you stop trying to go viral and actually try to build a fan base 1 person by 1 person, you can do it. It takes time and people’s impatience, along with our egos thinking that going viral is the answer to all our problems, gets the better of us, but if you release that feeling you’ll enjoy making content a lot more a who knows, maybe go viral accidentally.

[@sloenmusic]

What do you see when you look at your detailed stats on Tik Tok? When I get like 400 views with 30-40 likes, it seems not so bad at first, but when I go in the detailed stats, I see most people skipped after less than 5s, and only 10-20 people actually watched the whole video. And the likes occur within the first 5 seconds, meaning people just "like" and swipe without even watching the whole thing. I can't imagine any of those people going out of their way to look me up on Spotify after this.

[@1houraday1]

​@@sloenmusic as someone who likes and skips videos often on TikTok, KZbin, and Insta, the people liking and swiping most likely find your content valuable but don't have the attention or desire at the moment to watch it. The idea is you want to see more content like that in a time you're actually feeling like it, so I wouldn't discount those people. Also if the majority of people skip really quickly consider spending more time making the first second of the video really banger and also pack the first 5s in with lots of engaging visuals or otherwise super valuable content. Best of luck!!

[@sloenmusic]

@@1houraday1 Thank you for your insight. I have to admit the social media culture (especially TT/IG/FB) is very foreign to me, I had never used any of them until I started my music project, so I have zero experience as a "consumer" of these platforms. As for my content, it's mostly playthroughs of parts of my songs, or snippets of my music videos. I do instrumentals and it's a one man, studio only project, so I'm not sure how I can make narrative stuff or emphasize my face like singers do.

[@arsalanjameel4666]

I love you Damian, you really know your stuff, thank you so much for all the effort you put into helping us budding artists.

[@nickvallemusic]

This just completely shifted my mindset on Tiktok. You ROCK man!

[@Chupacabramusic]

That's the most sense I've heard any one make about any social media platform

[@AnitaAvakian]

Your name will be on the thank you list when I get the Grammy. I swear

[@nathanw.9473]

I really enjoyed the video. Straight to the point. 🎉

[@Mr.Seth1]

Damien, you simply have the best advices in the industry. We see that you do it for the right reasons and genuinely want to help. Thanks.

[@oliyBCN]

I love it, You gave me THE formula. Thanks a lot

[@GrimRockandRoll]

This is great info! I was wondering what was going on always getting 200-300 views and once and a while 400. Time to rework things!

[@Rambomusic_]

You’re a genius sir .

[@robinanneluciahachadoorian4614]

One thing I notice with TikTok is the more I engage with other accounts The more people it sends my sings to.

[@DamianKeyes]

YES Love this, the more you play their game and also get involved with people on the platform the more they will be inquisitive and that changes the data! Too many arists want it to be like TV and it isn't! Good shout! 🙂🙂

[@TheFeelButton]

KZbin is where I feel free and all but #5 also apply to me! Good stuff Damo!! 🐒

[@heidivincent]

Mint! I will be back in 2 weeks to tell you the result ❤

[@Tarune__]

dude. can't wait til I have the money to book a sesh with you -- truly the most on point videos always! appreciate your channel a ton as I worry about all this bs when I'm really just tryna make music :')

[@HRVYGRY]

I feel like I'm conflicted between wanting to put out short form content and knowing that tiktok is pushing longer form stuff

[@RickyConnelley]

Dude, you would be a dream manager! As always great stuff!!👏

[@danielwofford275]

An artist who deserves more comes first before the people...

[@tmbe_official]

Cheers!

[@dethrali]

im so stuck in the 200 view jail. this is gold!!

[@railow]

Thanks for the Tips Damo! Currently struggling with that.

[@DamianKeyes]

If something isn’t working, change it up! The more vulnerable you are generally, the more authentic is lands. Always here to help, you got this!

[@manzg1]

The thing is, TikTok know EXACTLY who to push our videos to. It wouldn’t be hard at all for the algorithm to look at who interacts with us, and push our content out to similar users. But no, for whatever reason. All we can do is keep making actual GOOD content and build ourselves follower by follower until the ball really starts rolling‼️

[@AbiHercules]

Brilliant advice! Thank you so much. Abi x

[@Internetman1996]

You're amazing Damian! Thank you so much for the inspiration!

[@DavePowell666]

I just started a TikTok so I was not even aware of this 200 view jail. Funnily enough my most viewed video so far is a 51 second low quality black and white video. 😂 But thanks for the insight, I honestly have no clue how TikTok works- just been kinda blind firing things out and hoping for the best but not really understanding the varying results. So this is useful!

[@mikemoscatomusic1378]

I'm in the 200 view prison now lol!😂😢

[@jordanjensen1084]

this was the golden message I was looking for. thank you dearly

[@shifterxcom]

I am pretty much in Tiktok jail lol,This is like the Monopoly card get out of jail, will try this,Just joined your Academy Damian.Keep doing these great videos!🙂

[@onlywheel3r]

I needed this, Ty 😁

[@andreasonarheim]

Another great video from Damian, cheers! :)

[@sielsounds]

I'm wondering if it's worth going back and changing attributes on old videos. Does that matter? Or just focus on new content?

[@TayajohMusic]

Fantastic information my friend! Thank you so much for sharing this! ❤🙏

[@chazzwins944]

Thank you❤

[@yuvigerstein]

So many great insights here. Thank you for making this video. It still sounds difficult, but at least the path is clear

[@DamianKeyes]

Appreciate that, thank you so much. It's difficult but its certainly there for the taking! Keep smashing it! Damo 🙂🙂

[@jd_baird_guitar]

Hey Damo. Your tips helped a lot. Reached 100K views ❤

[@DamianKeyes]

This really makes me happy, keep smashing it, appreciate you! 🙂🙂

[@jd_baird_guitar]

@@DamianKeyes will do Damo 🫡 providing value is key like you’ve said probably more than 100 times

[@nunoandradebluesdrive]

Man, you rock! always eye opening!

[@DamianKeyes]

Appreciate this, thank you so much 🙂🙂

[@graceho9181]

you're amazing, thank you for all the information you give

[@DamianKeyes]

Really appreciate that, Thanks Grace. Also my biggest video of the year is dropping today. 'How to release a single in 2024'. It's a big one, hope it helps 🙂🙂

[@takkamianime8149]

Thank you so much, exactly my problem!

[@FitxFresh]

I made a new tiktok for my music project and posted the exact same pieces of content that were on my old music page. The new page with 50 followers was getting near a thousand views per video when the old account with over 2.5k followers the same videos struggled to hit 2-300 views. Same exact videos. Tiktok clearly has the old account in some kind of shadow jail and it’s messed up

[@georgasplund-sjunnesson6745]

Very good video! Are these tips relevant for instagram content as well? Cheers!

[@joed873]

My band account gets almost no views while my personal acc that i rarely post on randomly gets thousands with the same vid and tags 😂

[@ashtabor]

Loved this!! Can this be applied to Instagram as well?

[@jackrighteous]

I now listen to you religiously

[@wildeocean]

This video was good. Very spot on.

[@yxusefmusic]

Thx For This Advices

[@musicbytjay]

This is great ⚡👌🏽

[@TheWorldsNo1Superstar]

Damien, can you begin covering and explaining what is being referred to as music 2.0 Thanks!

[@sawceejack1450]

Best video you’ve ever done!! Thanks so much!

[@matthewrift1594]

How does this data rollover thing work? I like the theory but I have no idea how to implement it. Thanks in advance to anyone that can help my Tik Tok illiteracy 😄

[@thesuncollective1475]

10:41 Not sure what you mean by the data is in the audio? First you say you rename the 20 million clip, then make new content...but doesn't that mean you are starting over from scratch ? I'm confused

[@digitaldroo]

1. You can change the name of the audio in the high-performing post so it’s not the default “Original Sound.” 2. Then when creating new content, use the “Use Sound” feature on that high-performing post, rather than doing it with entirely new audio, the idea being, to have each new post “refer back” to that original post, continually adding data to it.

[@shaheensamadi]

It's sort of tough as a rapper who spits 16 bar verses. So no more showing off the rap skills? Because how do you do that in 15 seconds?

[@scottufford]

Record a full rap song but break into 15 second segments? As long as each starts at a ear-catching moment?

[@shaheensamadi]

@@scottufford sure, but thats about 4-6 bars. usually it takes an entire verse to tell a message/story.

[@cr_cryptic]

Nah, as a musician. I’m be Frank with you. They expect us to 999x our song so the whole song plays in 15 seconds. This is how people like to “render” things in today’s world. 🤣

[@willowcore]

@@cr_crypticor just use a 15 second clip of the song....🧠

[@mrfleamino9350]

Thank you

[@realreggaelutionrecords]

This all just adds to the problem , creating a codependency with social media above creating good music. . This is all ADHD mentality. If you are soft enough to use tiktok , you dont qualify to listen to my adult material..

[@PaulBillJr]

Short form content I thought was bad on tiktok. Can you explain should you only be making 15 second clips?

[@theKenyanTroublersmusic]

Hello

[@sf0101]

Great advice, but after youtube shorts, meta shorts, and so on, tiktok is slowly fading away. Might not be relevant at all 5 years from now.😢

[@Rillos-_-]

That’s 5 years you have to grow an audience that will follow you to any other platform

[@racheldahliamusic]

I did what what u suggested. 800 views in about half an hour but no likes. Should I scrap the song?

[@DamianKeyes]

Was this on TikTok? Can you add your TT link here and I can have a look

[@danifeldi]

Piece of content

[@stereoDecor]

I still don't understand what exactly means "5. collect data in the audio". You said "I want you to take a piece of audio and store that data and then I want you to use IT multiple times so when you putting IT out you're telling the platform Don't worry, I got you covered, you don't need to do that small amount of test group because all of the information is in this piece of content, you can use THAT every 3-4-5-6th piece of content if you want and keep coming back to IT so then the piece of content afterwards will have more data It'll have more stuff to go on". Can you please clarify, are you referring by (IT) to the original AUDIO in the first well-performed video and suggesting to give IT a meaningful name (rename audio in well-performed TikTok video directly in TikTok app) and then to insert that renamed audio instead of other original audios in some another video (3-4-5-6th), but not with a video editor like Premier or DaVinci, but directly in TikTok app during the publication of new video? I really feel dumb 😁 I haven't use TikTok for a while, so I'm unsure how that audio reusing works.

[@BrianLarney]

Thanks for asking. I'm struggling with understanding this as well.

[@digitaldroo]

I just paused to seek clarification myself. [EDITED because I think I get it now.]

[@digitaldroo]

I think I understand now. I was just over-thinking it. Let's say you put out a piece of content that performs well. The first step is to go that that post, tap on the audio (which would be that circle in the lower right corner with your profile pic in it), then change the title of the sound from "Original Sound" to one that properly attributes you. Step 2+ is, when you create a new piece of content, use the "Use this sound" feature to "reuse" that audio. This way, each new piece of content you make uses that same piece of audio from that initial post, continually building up that database. Another way to explain-when you want to create a new piece of content using that same song segment, reuse what's already there, don't recreate it from scratch. Let that original post keep accumulating data. I think I got that right(??).

[@stereoDecor]

@@digitaldroo now I think I've got it, what you've said is 100% correct, thank you very much! Let's wait for Damian's answer

[@yungdynamic471]

⁠@@digitaldrooso basically give this original sound an "identity" so to say. Keep using it, that way tiktok can potentitally boost that video since it recognizes it by the data you collected.

[@bluefacesirski]

i have a question. is tiktok still relevant and does it still make musicians relevant ?

[@DamianKeyes]

100% the most relevant right now, this might change in weeks or months but this is the easiest way of getting free attention to your music. New video coming out in 10 mins which might help!

[@shimdes5808]

Thank you for the vid Damian. Quick query re your advice on reusing audio. Does this mean if a piece of content does not do very well (

[@DamianKeyes]

Great question. I woudl suggest using it a bunch of times to start feeding the data rather than trying it once. But I would experiment with different styles of content to make try and kickstart the data and algo

[@shimdes5808]

Appreciate that. Thank you so much for responding!@@DamianKeyes

[@battomusic]

Anyone here willing to share a Lifetime Access 50/50?? In his Black Friday Offer which ends tomorrow, Damian mentions "One separate account access to share with a team member", soooo....but I don't haven anyone to share it with! And I guess I'm right to believe we're all honest people here trying to make our music find its way ☺. I live in Valencia Spain so, if anyone's close, that's a plus!

[@matissejones]

HEY Damoo are instagram ads worth it or not ???

[@DamianKeyes]

They defo can be if done ion the right way. I'm all in for raising awareness about you as an artist and also using the rights ads strategy to retarget your fan base who might not see content if you are selling tickets or merch etc

[@iancoulterbuford]

Thanks Damian, when you have something go viral, and you have a GREAT amount of comments coming at you fast.. Do you suggest a number or do you take the time to comment back to each and every one of them?!

[@bign_music]

Another corker. Question: when you say 'collect data in the audio' do you mean extract the audio from the successful video and use it attached to a completely different video to post again?

[@DamianKeyes]

Yep that’s the one!

[@DamianKeyes]

Rename the audio that has done well and attribute that to the next video with that song

[@bign_music]

@@DamianKeyes Many thanks. Sorry, further question: Do you download the actual Tik Tok audio coz they added data to it or will the original on your PC do? Also does this work the same for KZbin shorts? As, following your tips, this short got 3.2K views (V big for me!) in 12 hours but not on any of the SM yet: kzbin.infoy6WhFgTws5Y?si=KmRwGray1zsTQXbX

[@rudebone]

I am still in the 299 views jail 😢

[@Kiddsneakerboxx]

Can you address the fact that my content gets muted 60% of the time ?

[@DamianKeyes]

It’s normally if your video is over 1 minute and it’s getting copyright flagged

[@D_BootyBryson]

Very knowledgeable & helpful. 🤑

[@vanhearrt]

he looks like the guy from gnomeo and juliet

[@norahboakye]

“200 view TikTok prison” 😂😂

[@officialWWM]

Sounds like a hell of a lot of work to upload a 15 second video!

[@antoniotubbs]

And there’s your answer to where you are

[@Damngoodchicken_]

@@antoniotubbsdamn 😂

[@officialWWM]

@@antoniotubbs meh. I’m old. I have children and a life. I’m busy writing, recording, mixing etc. I don’t have time for all this social media crap. Besides that, you’re making a huge assumption. You’re assuming I care! What is the point of having 50,000 followers anyway? You will be lucky to make any money from them! It’s just ego driven crap…

[@PADAVAN-BENNEKIN]

Hey Im starting new for so often. Im suck at performing and making Videos also Im the worst grafikdesigner. So I learn to make musik videos with stock media, I use grafik services for banner and profil picks for photos I use royalty free stuff as starting. This way my visuals are looking professional. Is this content to generic for promotion ? I calculate this in my budget. I learned high quality music produktion but I must source the visual part out to hv good visuals everywhere. I lost a lot of time, becouse I never learned how to promote and release music. Im not a young person anymore. But I hv a big amount of time and a bit of budget I can spent. I will be prepared as much as possible. So I start creating folders of content. So I can conzentrate, after start releasing on networking. I may try the academy befor I start. But thx anyway for the good infos here.

[@q3.k]

ten times zero is still zero

[@DamianKeyes]

In that case the problem to solve is the first zero not the scaling. Quality before quantity. You can build this out with the right strategy and content 😊😊

[@rinz9627]

What if people know you for memes rn

[@EcPrince1]

Hello Mr Damian, I am the young independent artiste that wrote you on your email ✉️ I always enjoy your videos and all your teachings, it's lovely and great, and it have really impacted alot into my carrier meanwhile although I tried several times to subscribe to your Academy, but my Card always declined , which I have tried several timés , but I will never give up, until I figure it out and join your acedemy

[@rom_ash_ca]

Thank you so much for such a helpful guide Damian, very inspiring! Definitely a great way to bring one's A game to TikTok!

[@peazyd2b]

What’s a tip I can use to get attention in that first second