7 Ways to Get People to Buy More Times

Want to SCALE your business? Go here: acquisition.com
Want to START a business? Go here: skool.com/games
If you’re new to my channel, my name is Alex Hormozi. I’m the founder and managing partner of Acquisition.com. It’s a family office, which is just a formal way of saying we invest our own money into companies. Our 10 portfolio companies bring in over $200,000,000+ per year. Our ownership stake varies between 20% and 100% of them. Given this is a YT channel, and anyone can claim anything, I’ll give you some stuff you can google to verify below.
How I got here…
21: Graduated Vanderbilt in 3 years Magna Cum Laude, and took a fancy consulting job.
23 yrs old: Left my fancy consulting job to start a business (a gym).
24 yrs old: Opened 5 gym locations.
26 yrs old: Closed down 6th gym. Lost everything.
26 yrs old: Got back to launching gyms (launched 33). Then, lost everything for a 2nd time.
26 yrs old: In desperation, started licensing model as a hail mary. It worked.
27 yrs old: "Gym Launch" does $3M profit the next 6 months. Then $17M profit next 12 months.
28 yrs old: Started Prestige Labs. $20M the first year.
29 yrs old: Launched ALAN, a software company for agencies to work leads for customers. Scaled to $1.7mmo within 6 months.
31 yrs old: Sold 75% of UseAlan to a strategic buyer in an all stock deal.
31 yrs old: Sold 66% of Gym Launch & Prestige Labs at $46.2M valuation in all-cash deal to American Pacific Group. (you can google it)
31 yrs old: Started our family office Acquisition.com. We invest and scale companies using the $42M in distributions we had taken + the cash from the $46.2M exit.
32 yrs old: Started making free content showing how we grow companies to make real business education accessible to everyone (and) to attract business owners to invest or scale their businesses.
34 yrs old: I became co-owner of Skool.com to help the many people who want to start a business online do so.
Today: Our portfolio now does $200M/yr between 10 companies. The largest doing $100M/yr the smallest doing $5M per year. Our ownership varies between 20% and 100% ownership of the companies. Many of them we invested in early and helped grow (which is how we make our money - not youtube videos).
To all the gladiators in the arena, we’re all in the middle of writing our own stories. The worse the monsters, the more epic the story.
You either get an epic outcome or an epic story. Both mean you win.
Keep crushing. May your desires be greater than your obstacles.
Never quit,
Alex
FULL DISCLOSURE
I make content to make money - just - on a longer time horizon than most. I want to build trust with business owners so we can find the best ones and help them scale. And if they’re awesome, write them a check and go all the way as partners.

[@jacobguitard3727]

Pro tip: watch this video twice to 4x your business

[@Craig_Alexander]

Extreme Pro tip: watch this video then read this guys comment to 8x your business

[@ivanalkemist]

Pro Tip: Watch this daily to "infinite x" your life ;)

[@isaiahharris7046]

Wow it worked!!

[@1EnergyInMotion]

Didn’t work. I’d like a 4x refund please.

[@ChrisOzar]

Whatch at 2x speed to implement 2x faster

[@ParatumBusiness]

Alex provides REAL business principle unlike others who claim to be experts but have no business knowledge. I’ve been following Alex for a while and this guy is a genius!

[@Nick-Quick]

TIMESTAMPS 00:01 Double the value of customers to double your business 01:44 Exit interviews help improve the product by learning from cancellations. 05:15 Maintain personal connections with customers for business growth. 07:06 Systematizing personalized relationships at scale 10:33 Using attendance tracking for customer retention 12:26 Accountability drives attendance and consumption 16:15 Set and reconfirm expectations for customers 17:50 Identify key activation points for customers to drive business growth. 20:38 Retaining customers by providing additional offers and incentives. 22:15 Improving customer retention through incentivizing and tracking 25:31 Retain customers to increase revenue 26:59 Implement exit interviews and attendance tracking for business growth

[@caryhuff8924]

Very Helpful. Thanks for taking the time to do this Nick!

[@chelseagirl278]

thank you!

[@udo9999]

thank you!!!

[@AIP30]

Pro tip: watch this video twice. Take notes on the second time, it will change your life forever

[@alfredmanzano680]

The “calm down Jason” lmao

[@daviddalyy]

3 videos in a week? mman the amount of work Alex is putting in is ridiculousssss

[@travelingoutofstyle]

He has that new building with his studio and gym all together. Putting it to use!

[@ShellyNoelly]

They're making use of that in-house recording studio

[@djkwemo]

I was looking for this comment and I found it, took the words right out of my m....

[@edde4060]

thought the same

[@Rio-Salha]

@@djkwemoouse

[@user-xo4qn1zr9u]

Giving away the secrets for free, selling the implementation. Love the way you model this! Great work!

[@explorebecause]

But I do care about what you learned as a white collar consultant for a defense contractor Alex

[@jonsuarez5141]

Missed these videos for an actual business owner not the wantrepreneurs. THANK YOU

[@MacrofitCoaching]

The most valuable business video I have seen in youtube since 2 years!

[@TheNyxmaster]

Is that the best video of Alex so far.. honestly my mind is blown away !!

[@adhuffman9]

RIP Jason. Seems like he has a lot going on right now. Tough times.

[@mentorprogram665]

That's the Alex I waited for again!!! Thank you man, these videos are the perfect one.

[@benjaminbarker913]

The fact this video is out a few days after the skool announcement makes me feel like I’m supposed to do something here

[@MartiiiDoll]

Even if that's so, the insane free value this video gives very much earns the short and subtle sell at the end.

[@thechuckellis]

Skool is the simplest and most incredible tool I’ve ever used. No more funnels, landing pages, emails, lead magnets. Skool does it all. I have a free 2 week trial if you need it.

[@asahardy-brownlie2229]

Exceptional video Alex, very grateful for you and your free content. My business is thriving!

[@TheMoneyFlash]

Thanks for sharing your insights Alex! Love the simplicity! 🙌

[@speakingwithyasirkhan]

Dang, all these long whiteboard drops in a week? I'm here for it

[@martitribo]

This new content by Alex is a MUST if you have a business

[@zakimahmoud7748]

Thank you Alex for all of this! Bro is giving out gold.

[@pedrohjleite]

Amazing as always!! If you did one of these videos for each main aspect of businesses (sales, marketing, product, finance, etc) it would be 100x better than an MBA

[@MrTndtv]

these are the videos that make my day. so much value! thank youuuu

[@sgazzz]

Incredible content and love the OG pads coming back 🙏🏼

[@DJ_ATXA]

My Wednesdays are much better watching your videos. I learn a lot. Thank you for your content!!

[@ImadHamdis]

One of the most valuable videos of Alex ever

[@AbangTrinitas]

❤ My wife and I net-worth was 62k April 2020. Just hit 550k this week

[@Maguirehook]

I'm 33 just got out of debt I might be behind compared to my peers I'm not happy but satisfied that I’m debt free only want to focus on investing I would appreciate if you recommend your advisor for the right knowledge

[@AbangTrinitas]

Have you not heard of Amelia Jason !

[@StephanieHenderson-]

You know her too ? I'm also a proud beneficiary of her superb platform. There are the biggest custodians. After this I also would not be asking investing advice in the KZbin comments. 80% are scammers.

[@Starkham]

In reality, Bitcoin crashes and rises with the tech Market. Crypto has opened doors for global financial inclusion. It's time for more equitable world!❤

[@AbangTrinitas]

she's on Telegrams mostly, using the user name.

[@Hhhhhhave]

This is my favorite type of content. Straight forward and brilliant. No cringy stuff.

[@taha_marzouk]

THIS VIDEO IS PURE GOLD! THANK YOU! 🙏🏻

[@Squidlord1738]

9:50 bro's so good at business he heard me chuckle through the video

[@TheDentalWaxCompany]

Thank you Jason.

[@Sigh554]

9:52 "Keep your mind outta the gutter" 😂😂

[@ShaunLetang]

I knew someone must have commented this lol.

[@efeclinton4382]

Was about to comment this 😂

[@integratesports]

So much value Alex, thank you!

[@fineartbymattphilleo]

This is just SO much gold!! Thank you, Alex for sharing all this fantastic business wisdom with us. I have a membership site that sure enough, capped out at about 125 members then lost many through attrition. In need to take some notes and implement this.

[@JDunamis]

Lets gooo! Will listen at work. Glad you back on schedule! 🤓

[@InnerDemon-666]

I love the style of this Video, also I find it very usefull. I'm thankful for this video.

[@alabama.worley]

I have some phenomenal business ideas every so often (like grocery delivery 13 years ago, upon recognizing the extreme laziness of Americans steadily growing), but never knew what to do with them. I've learned so much in the past few month's about business, and this specific content is precisely what I need right now. Thank you, Alex!

[@talialavor8411]

Bringing back old school videos!!! Loving it! And jam packed.

[@andrefuhrbrah]

Life changing information. Thanks Alex🙏

[@jasonstallworth]

So much gold here, thank you Alex! We (Metal Mastermind) currently offer music courses but launching a premium subscription service soon, so we’ll be implementing most if not all of these.

[@MrCaptainSquibbles]

As a person involved in renewals & CS, Thank you!!!!!

[@Elijah.Wallis]

This is one of the best videos Alex put out recently forget videos.

[@hadj_s]

Thanks for a video without music. Thank you so much

[@destinationawaken]

LOVE THIS VIDEO STYLE THANK U

[@gastonmoralli9087]

‘Calm down Jason’ 😂 Thanks Alex!! Great content, love it!

[@stretzee]

i adore these past few videos alex. this is me saying please for the love of everything - keep this specific type of video coming more often! thanks :D

[@luismonroyRealtor]

“Calm down Jason” Yooooo, Alex is hilarious 😂😂😂 11:00

[@matthewlakajev]

You literally just gave me the playbook I needed to implement

[@kieselhaus]

You sound like Seth Rogan but not high.

[@MerchantKing429]

😂

[@dylanschweitzer18]

I can’t unhear this now 🤢

[@MC333]

solid information, that can implemented right now. thank you.

[@gustavsdagselsts4904]

Hey Alex! I'm currently reading your book "100M$ Offers" and I just wanted to say "Thank you! For sharing and providing priceless knowlage form your experiance for a very enthusiastic upcoming entreprenure." Cheers!

[@HackneyandJones]

Fantastic value in this video 🔥👍🏻

[@PianoLessonwithWarren]

Thank you Alex. My plan this quarter is to focus on churn m, and BOOM 💥 I came across your video.

[@AnimateAlex]

Great information so far, I think the event's angle although definitely has merit and make sense for many businesses I do think there are a number of industries where this might not hit- Plumbing business for example much harder to have events frequently then say Hair Salon business or Real estate brokerage

[@osifomrygonen]

Love the new content 100x more

[@EcomCarl]

Fantastic insights on enhancing customer value! Implementing strategies like exit interviews and personalized communication can truly transform customer retention and significantly boost business growth. 👍

[@mistercontractor1454]

What incredible insights! Alex has tripled the growth of my business, and I appreciate the valuable contributions he freely shares with the community, unlike other self-proclaimed gurus. I eagerly consume all of his KZbin content and stay connected with him across all social media platforms.

[@PremaDelpi]

God!! What a great class!! Simply on point.

[@Clm00000]

Bro thank you so much ❤❤❤

[@Spanglish360Academy]

Pure gold. Still working on my offer to scale but hopefully I ll get there soon. Tysm for this. Your content is def better than the paid courses out there...

[@CarlitoFluito]

Alex is pumping up the content machine!!

[@Johansebastion]

Love this format!

[@anthonyclarke9158]

I own a service based business with one employee, we do about 20k/month. If you could please make a couple videos towards scaling a service based business that would be sweet. Love the videos!🙌🏼

[@WinsenLe-yj2tk]

WTF THE CONTENT HAS BEEN FIRE LATELY

[@thebaileyclarke]

Love this style of vids!

[@JaredJacobsonLaw]

Great practical content thank u 🙏

[@morrisowusu6545]

This guys pretty good at business

[@ssmith956]

Great video!!

[@PatriceLynn.]

Absolutely amazing free advice for retention Success!!!!

[@americanmike101]

Apparently Jason loves the big beefy boys. Great video as usual!

[@mattk8810]

Thank you alex

[@Beee_we]

Thank you Alex.

[@derryfranklin1069]

This information for FREE is really a blessing! We have no excuse ! The work needs doing

[@WillbWriting]

Long live Alex Hormozi.

[@JonDenton]

Much prefer the no-dopamine hack whiteboard vids. You don’t need the bells and whistles!

[@satoshinakamoto6685]

"Calm down Jason..." lol

[@Finestimprovementpremse]

0:27: 💰 Effective strategies to increase customer value and business profitability. 3:22: 💡 Strategies to enhance customer retention and increase revenue through personalized interactions. 7:09: 💼 Effective strategies to scale and grow a business through personalized relationships and events. 10:39: 💡 Effective strategies to boost business growth and retention. 14:23: 💡 Maximizing business growth through strategic customer engagement. 18:06: 💡 Maximizing customer engagement and retention through key strategies. 21:17: 💰 Maximizing customer lifetime value through retention strategies leads to significant revenue and profit growth. 25:47 : 💸 Maximizing business growth through strategic retention tactics 28:21 : 💼 Effective strategies to grow your business and increase revenue by connecting with clients and leveraging handwritten cards.

[@thomas.eggert]

you are mostly giving advice for service businesses. Would love some videoes for physical products businesses

[@thecreditbuildingguide]

this guys a legend

[@angelomendoza6894]

Broo thank you for posting so much

[@phtephenjumptoconclusionsq3504]

thank you!

[@s2765746]

Thank you

[@NewHealthOrderWellness]

“And guess what happens, you win” Best quote from video

[@DemonCreep]

Lots of great stuff here. As a customer, if someone is reaching out to me several times a day as to why I'm not at the gym, I'm gonna cancel XD. Medical stuff / sickness whatever can dip attendance.

[@haske_]

What did we seriously do to deserve the Hormozisssss?! 😩 Thank you for all you do 🙏

[@SyedArish1]

Its all that he told in his book 100m dollar leads great book . Thanks Alex for showing how you should make business works

[@earnyourgold]

Dude released an entire course of value in a casual KZbin video

[@BSPoK]

Great video

[@marcusaurelius2773]

Alex, please answer me this: as a franchisor of a national service based education business, how the hell do you get franchisees to adopt the mindset where they are open to doing these things versus viewing them as time wasting, or worse, robbing themselves (bc they lack the entrepreneurial mindset of “giving ridiculous and often free value” upfront which extends to even providing free trials etc.) Have you encountered this phenomenon when evaluating or working with franchisees? It’s like playing the game on “hard.” (No dirty jokes, Jason.) Have any thoughts on the topic of franchising and franchisor/franchisee relationships? Appreciate the amazing content you put out constantly. Very inspiring.

[@melodiusproduction]

I'm 18 in high school. And I have entrepreneurial experience and am still learning and taking action on new things. I am still growing my businesses, but they still need to be more significant to rely on. Since this is the case, do I go to a college I am accepted to with a partial scholarship to have a remote sales job with tuition reimbursement, salary, and commission? I will focus on building my business to become more profitable with my time off. I didn't want to go to college in the first place because I thought it was a waste of time, especially if I was going for business. And I was going to the community and working in my free time. I am just weighing my options, and I would appreciate any help.

[@AnjuliMack]

Amazing this is free ❤

[@wannesgeerts4866]

Hi Alex, what was your monthly churn rate at gymlaunch?

[@drewmcmillin1]

So what you’re saying is that I should start “edging” more. Got it 😂

[@BoomEpic]

Would be nice to see some strategies for the business that are one and done, and don’t have recurring options

[@MichaelWilliams-lo3ix]

Awesome

[@georgigeorgiev6634]

My brain is telling me that this is exactly 1000% the advice I need. For the first time everything starts clicking in place. I will come back and tell you if I’m rich in 2- 3 years. Let’s dive in !

[@rasanas506]

Too good!!

[@frescoinspections]

Hormozi is the best cause he tells you what to do.

[@jsboy5092]

Crazy what Alex shares with us🤯 He helped me sooo much the last year and I learned more than in my finance education

[@derryfranklin1069]

This is insanely good. 🤯

[@camerongraper1409]

“Calm down Jason!”

[@houseofshavesbarbershop]

My favorite video of 2024 so far