7 WORST Logo Cliches To Avoid!! 😵

[@SatoriGraphics]

People who are angry at this message don't understand what an effective logo design means. This isn't just my opinion, research conducted on Google about logo design clichés and the logo design process will show that. It's echoed everywhere by numerous designers. Sure, you can make money selling template style logos to shady or low tier clients, that is an actual business model. But if you want to level up your skills, income and career strive to design more efficiently. 🔥 Take Your Logo Design Process To New Heights here: logodesignprocess.com/ or on Gumroad here: satorigraphics.gumroad.com/l/logoguide Or you can learn more about designing logos right here: kzbin.info/www/bejne/m4awm62lnr2rY5I

[@alvinbetsayda415]

correct

[@rafaeterna1081]

the more important answer is, what are tips for designers competing in crowd sourced design ( like 99, design crowd, etc) and how to not fall to client's shitty taste while still making profit

[@fongdimbulator]

@@rafaeterna1081 Top tip: get out of that rat race to the bottom asap. Those websites devalue the hell out of every creative industry on offer. Even after grinding through enough poorly paying jobs to get a few decent reviews - or working entirely for free by pitching your design to "win" - you will still be up against design sweatshops in third world countries cobbling together crap at $5 a job. Shop local, target a profitable market through digital marketing, and position yourself as a high-value service.

[@romanticsilver4589]

this helping a lot actually, thank you!

[@LibertyG100]

Well i don't agree with all that is said in this video. I think trees, arcs, dots can still be used today without looking cliché or cheap. But as you said, it has to be meaningfull and be appropriate with today's trends (flat, simplified...). That's actualy what's interesting in being graphist, using classic forms and reinvent them to new trends and make it feel new (you showed a perfect example at 1:45).

[@rizkymuda]

"I want it that way..." - The Clients

[@FolacticsFootball]

"Tell me why..." - The Designer

[@eldoardo]

"Shape of my heart" - The Client

[@aninditaerinakhalil1552]

"I never wanna hear you say, I want it that way" - the client

[@hadi_hd3]

So true 🤣

[@RegaljTV]

i am also guilty for many of these due to client's preferences.

[@hadi_hd3]

Sometimes, it's hard to overrule the client's desire to go for a cliche. I have had past experiences where the client came to me and said, "design me a logo like this". No matter what I said, the reply was like "I understand what you are trying to say, but I still like it". 😅

[@brandonlatchman9847]

tbh Im finally ready to get into this business, and for me,Id offer advice but but the customer is always right even if they are wrong lol

[@hadi_hd3]

@@brandonlatchman9847 Yeah. 😅

[@norekolivas]

same, if had so many delayed work because i want to convince the client of a propper construction but they just wont listen, and well, theyre the ones who pay the bills so

[@jacobherrera8735]

I guess at the end of the day, they’re paying you, your integrity was kept as a designer when you tried to inform them it was a bad decision. I would say just screenshot the convos that way when their business doesn’t do well, and they try and say it’s the logo, and try and blame you, you have the screenshots that say otherwise 😀

[@norekolivas]

@@jacobherrera8735 that's actually a good idea, haven't thought about that

[@t850]

...nothing like a good reflection on how design gradually changed and arched trough a window of stale overlayed letter designs into a new, fresh minimalism. It's almost like that light bulb moment when one connects the dots and realizes that tree people are everywhere...:P

[@SatoriGraphics]

😂 overload

[@BenFrankarts]

I see what you did there. Lord Vader approves.

[@BrialMusic]

[Clapping slowly]

[@mattynek2]

[XQC saying wow and clapping slowly]

[@maruftim]

Can't appreciate this comment enough

[@angushume2054]

If I can roll all of these into one logo will I achieve perfection. Two wrongs don’t make a right, but seven just might.

[@SatoriGraphics]

you must surely be onto something there lol

[@55yxalaG]

Hey, a negative multiplied by a negative makes a positive ;)

[@cmyk8964]

“It’s alive! IT’S ALIIIIVE!” -OP after he designs the ultimate franken-cliché-logo

[@tarn_mtmte]

@@55yxalaG you aint wrong tho

[@Crosshill]

there is one thing to remember though: you dont always want or need a unique clever pretty logo. lets say, if you're a small local business, a local contract worker or food or cleaning service, or the industry you're in doesnt interact directly with a general layperson customer base but instead to other businesses in these cases where you're not striving to reach national recognition, it's probably better to have generic designs that people already associate with your trade because familiarity is good, familiarity is trustworthy

[@kaneworthington]

Very good point, i agree. It's not always the most satisfying task as a designer, but it should fit the needs and the budget. Nobody will recognise Daves Joinery if its too abstract. I often find myself looking at the vinyl logo work on vans (im from England) and its often the fairly shit and simple ones that are memorable.

[@Crosshill]

@@kaneworthington fairly shit and simple is the guy you wanna have fix ur hardware

[@vertsabre]

For a local business, your name and your prior client's word is your brand

[@unleashthedog]

Well said, I just posted the same content. Is it better to have a pretty logo that potential customers overlook because they don’t associate with that type of business? I’d like to see an AB test and I’d bet in this context the shitty logo probably performs better

[@littlestbroccoli]

Having gradients will still mess with your logo in unforeseen ways, even if you are a small business! Trust me lol

[@2I000]

Wow it’s so interesting to see a bunch of people who actually know a lot about graphic design and logos, so that makes me wonder; what’s your opinion on the “oversimplification trend”? I’d like to know what a professional thinks about the changed logos and if they will be better or worse for the companies.

[@ArgentavisMagnificens]

The word you're looking for is minimalism

[@pedroluchsinger]

Its not a "trend", its a necessity. Minimalism help logos be adaptable to different sizes, devices and screens. All brands are on screens now, so in many cases, refining a logo with minimalism, helps to make it a high performance logo. Also, is easier to remember, logos doesnt have to be that flashy, you can make your brand identity "flashy" or "creative", but logos need to be high perfomance and be suitable for the brand.

[@dallywang6143]

@@pedroluchsinger but if every logo is simplified then there’s no clear distinction between different logos and the one that will stand out is the one that does something different. Until everyone starts copying that style and make it a new trend. And that’s how the cycle repeats.

[@HerrDerpington]

One of the things to consider atleast for me is if it can be embroidered onto a shirt. Some companies still use these for their uniforms. If it can't be sewn in, then it's probably too much.

[@and5138]

Surprise SURPRISE, too much minimalism gives you generic logo thats means CLICHE. Minimalism reduce the uniqueness of the logo and we consumers of the product barely knows what it means. I’ve seen expert doing this too. “Apple logo” it’s not always going to work guys.

[@WhyTrashEarth]

New Design Challenge: Make The Most Cliche Logo Possible

[@SatoriGraphics]

Ooof, that would be interesting

[@naono9715]

I actually made a cliche. Satori probably saw it if my entry wasn't late. I was trying to incorporate something from the old logo. lol

[@Aeasthetic]

I think you already have done it.. Just kidding ☺️. Good idea btw.

[@rhealisa9268]

person under a tree under a house with windows, and a rainbow arc above it xD

[@Contemelia]

*Gives a call to CapitalOne

[@fongdimbulator]

Special video request: design portfolio cliches to avoid I am sick to death of seeing an ocean of "X + Y" logos (invariably combining a letter with an object) mocked-up to look like they were sketched on paper with a bunch of completely arbitrary guides and circles. Perhaps it fools clients into thinking there was some big brain mathematics going into the design but I'm not buying it.

[@SatoriGraphics]

That is quite the common occurrence

[@hadi_hd3]

Agreed. 😂

[@kaneworthington]

I hate this too, see it all over instagram.

[@and5138]

Alsooo, oversimplified logo also cliche for me. It’s bunch of random lines and geometry made by grid technique then slap it with random words or something, and I barely grasp of the meaning of the logo.

[@Arterexius]

@Project X You just got an X. It's not being forced into being part of an object too, it's just the letter alone. Like my own picture is just the letter A.

[@nicoleburns2205]

I think there’s still room for gradients when designing a logo. Just as long they are used correctly.

[@SatoriGraphics]

Rarely, but yeah. If you use a gradient though, you also need need provide a flat version to the client. If they want to make something that uses their logo on embroidery or say metal, the gradient file is useless

[@nicoleburns2205]

@@SatoriGraphics yeah, it’s not a problem to give the client a flat version of the logo in the suite though. Doesn’t make the gradient version of any less use to them though, it may be their favourite version (again, if done right).

[@fongdimbulator]

@@nicoleburns2205 I'd 100% just talk the client out of using a gradient

[@nicoleburns2205]

@@fongdimbulator well I personally don’t believe in talking a client out of their vision because it doesn’t fit my aesthetic, at the end of the day designing is a form of art which is subjective to the viewer. Not everyone will like everything x

[@nicoleburns2205]

@@MosesMatsepane yeah, there’s lots of great gradient logos out there for sure xx

[@derpderp9281]

How ironic, people who use a lightbulb to represent "creativity" are, in fact, not being creative

[@SatoriGraphics]

lol I know right, I thought the very same

[@evanbetter]

yes…. and no. there is a lot one can do wrong, but most times this cannot be teached or be broken down into a few rules of dos and don‘ts. i told myself long time ago: ‚free your mind‘ and ever since I play with rules and cliches.

[@DavidMFranks]

Totally agree with all the points - with one exception. I always confirm the budget before starting. And if a client doesn't want to spend decent designer rates (and yet I need the cash!) then they'll get lacklustre logos with possibly one or two of these cliches. I do my best work when the rates are right!

[@SatoriGraphics]

I only take on projects above a certain amount, otherwise it isn't worth my time these days.

[@Lord.Sandwich]

@@SatoriGraphics Unfortunately we can't all afford to be so picky. I need to buy food :(

[@juancantu4903]

Thats why you do sell it, just you dont do it

[@vacuumblink2300]

Must be nice to have that luxury

[@MarkusEicher70]

@@SatoriGraphics Well I guess that is the point to which we all want to come. For me being still in the planning phase of my business with extreme bootstrapping, I would take a gig for some food stamps. 🤣🤣

[@xtnnba2kgaming969]

Me: told the client everything mentioned here The Client: put a bulb there, we need a bulb there, it represents idea.

[@mccloysong]

and can you put leaves around it, and a swoosh, with our initials overlapping

[@burnamdesigns8180]

These cliches and over saturated “designers” have created monstrous clients. Even today when I showed a new prospect some recent work I was met with. “You are too basic. Do not contact me again.” How do you stand out from the cliched norm? It’s almost like do tree people holding lightbulbs with whooshing arcs or illustration “logos” or just lose.

[@laysmarina7256]

Okay, the first one just broke me, cause my first branding project for the design college was literally a tree people and I never thought about what a cliché it was.

[@SatoriGraphics]

It might not have been a cliche back then. It's just in recent times it's been killed by people slinging templates of it for $5

[@xTwinVipersx]

You forgot one: the cliche logo with the x and there are 4 symbols and/or text between each part of the x.

[@xQuandaleDinglex]

YES!!! They tried to be all Hipster and Metro, but everyone's doing it. How ironic. 😆

[@Lurcii]

And the paper folded letter cliche… oh wait 💀 joking btw

[@nikolaosgeorgiadis3812]

The closing line says it all: "We do live, we do learn and we move on"

[@ahhdammit1109]

When I was in college my teacher told the class that a logo should fit on a dime surface and still be easy to see and depict. Like Disney. The Mickey Mouse head and ears can be as small as a dime and people would still clearly see it

[@SatoriGraphics]

That's a pretty good way to teach the concept 👍

[@replicated]

Really useful. Logo design is hard. The company I work at had their logo redesigned and I objected to it and said we should have other designers work on it as well, but now, we have swooshy arc city. Says nothing about us. Funny thing is, it wasn't templated, it was the best their "designer" could do.

[@SatoriGraphics]

Double ouch lol. Owel.. A company that understands the true value of branding will most often succeed over their rivals.

[@mechouilli]

OMG!! My most recent client specifically asked for an amalgam of People + a Tree for their logo!!! I simplified to a Heart + a Leaf... Hahaha!

[@matthewmurphy6681]

Any logo can become iconic with enough money behind it. bein a design for almost twenty years i've seen the worst logos have the mostimpact purely because the client put enough resources behind it. in 20 years there will be a video saying why all todays logos are rubbish and why reflections are cool.

[@paintedexpressionssogriffi1322]

So true - times change, tastes change. In 20 years reflections and gradients will reign supreme once again!

[@mmmoo123]

For me all minimalistic logos looks generic

[@RAndrewNeal]

@@mmmoo123 They're some of the most unmemorable logos that exist, because they're so empty and non-thought provoking. How will you remember a logo that you didn't even think twice about when you saw it?

[@howareyoumoreofaclownthanme]

@@RAndrewNeal I think that's why people have reacted to the oversimplification trend as sharply as they did recently. They even changed the bloody Mastercard logo which could have stood until the end of time into just two circles. Dunkin' Donuts is now Dunkin'.

[@RAndrewNeal]

@@howareyoumoreofaclownthanme My brand logo will not drown in the trends, but be impactful; both in memory and in meaning. But that's a little ways off; I have no brand or products to put it on as of yet.

[@krutis7307]

What video making skills mahn! I was mesmerized by the animations and the way your videos convey stories. Please it's a request. Can you create a walkthrough in your video making/editing process? You have done wonders!

[@SatoriGraphics]

I would love to claim this is my own editing, but I do hire editors from time to time.

[@lynahkisieli9336]

@@SatoriGraphics you are doing the right thing satori...something must kill a man but not video editing...

[@JamesBond-wy6zb]

I'm a professional logo designer, won lots of contests, and made over 250 freelance projects. People, just STOP saying "Cliche" and "Generic" please!!! The client sometimes asks for a design some may call it generic. It always depends on what the client needs not what's right and what's wrong. About the windows issue, sometimes windows will make the design better and more appealing and I made lots of designs for houses with windows and without so where is the problem in that? The logo should be simple if the client wants it simple not because it SHOULD be! Swooshes, arc, figures, windows, dots, etc,.. just use any shape in your design if this is what the client want.

[@SatoriGraphics]

There are tiers in every profession. In soccer/football you have people who play with friends on weekends, to amateur players who have a job on the side, semi pros, and then the leagues up to the final top league. Graphic design is no different. Clients who want and like these types of logo typically have a poor understanding of branding and business, and pay low commission. Just look around at professional upper tier brands and designers and see what they do. That isn't to say money cannot be made appealing to low tier clients, there is a niche market at all levels.

[@dokueki8425]

Hey Satori I just wanna know if you're interested in doing a series where your viewers send you their designs asking for you to fix them.

[@dyscea]

Like, submit finger-painted-from-a-smart-phone logo.

[@nafinoru]

Guilty as charged 🙈 I used to make almost all these cliche mistakes when I first began years ago. Also, there are times when the clients want their logo to look like these cliche ones... haha! Appreciate this video very much. Thank You🙏🏽

[@SatoriGraphics]

Hey I'm glad you found it useful

[@erickelayda4941]

Me: Designs a modern, clean and easy to remember logo then presents it to the client. Client: Do you have something inline with trees and people with an arc of some sort? Me: Say no more.

[@snacksy7754]

Many good points in the video. I enjoyed how you explained the reasons behind why a design is considered bad. Wish you could elaborate more on why reflections are "dated". To me a design being old is not a bad thing. Maybe reflections don't tell anything about the brand and make the logo cluttered? Anyways keep up the good work!

[@lauramaue]

I giggled for the full four minutes because I see these logos *everywhere,* especially the tree people. Now whenever I encounter one of these cliches, I'll think of this video and have a good chuckle.

[@SatoriGraphics]

If you can take away a giggle from a video then it's a good day

[@karenlerato357]

Love your stuff. Don't stop! We need all the advise we can get. 👏💃

[@SatoriGraphics]

More to come in future content.. starting Friday and onwards 👍

[@karenlerato357]

@@SatoriGraphics Thank you. We will wait in anticipation. Much obliged 👏👏

[@gianancheta2955]

1. Tree people logos 2. Windows on logos 3. Letter overlays 4. Lightbulb 5. Arcs on letterings 6. Colored dots 7. Reflection and gradients

[@Arterexius]

Gradients can be used for good, although I've found it has to flow with the design structure of the overall logo. I've used it on the logo for my main music brand and I frequently use it to signal a phase through something or towards something and then I let the logo design define further what that something is.

[@Ekidrat]

The editing of the video is amazing. Love it. Content also nice.

[@SatoriGraphics]

Thanks for your feedback!

[@gerardoglezc]

I'm super proud of myself because I'm totally new in this world, I didn't study graphic design (but medicine) and I made a logo avoiding all these cliches, I made it simple, beautiful and easy to remember, and it gives an identity to the company which I wanna create. And I was guided by my reasoning, creativity and common sense. I'm discovering this new land and channels like yours help a lot. Thank you!

[@danimillz7927]

watching this as I create my clients' logo. thanks for this!

[@exogendesign4582]

I am not new into graphics designing and animation, but lately since I have done a lot of Video editing and less graphics stuff and compositing I kinda want to learn again the basics, and this vid helps my alot, hope I can enter your next contest. Thank you very much.

[@SatoriGraphics]

Thanks for sharing!

[@almostleonan938]

The motion animation in this video is so smooth and cool :D

[@SatoriGraphics]

lol thanks :)

[@daviddesigner338]

Wow, this video has made an impact in my career 🏋️

[@SatoriGraphics]

Real happy to hear that :)

[@mohammedrashid1910]

bro the video was released 1 hour ago and your comment in from 1 hour ago. how much of your career passed in the few minutes?

[@daviddesigner338]

I follow his days of new dropping videos, it's 3times a week so I be online 3times a week

[@brianfong5711]

@@mohammedrashid1910 I think what he meant to say, this video WILL make an impact. But I get where you are coming from. David should have said: Wow this video has blown up my pre-conceptions of what a good logos is. They were all actually shit logos and I got duped for so long!

[@mohammedrashid1910]

@@daviddesigner338 ya i understood what you meant. i just meant it as a joke.

[@VideoGameKillCounts]

Glad my logo had zero cliches to avoid. Phew! Quality vid, thanks!

[@oleksandrkostenko3111]

Thank you for the video! Though the overlapped letters RF in tennis look iconic and amazingly recognized :)

[@siddhantjain2402]

Dude we don't want to see you talk, we want to see you DESIGN! JK, your voice is really soothing. Keep it up!

[@SatoriGraphics]

Lol thanks

[@OninDynamics]

Design but voice recognition

[@hk-hy3xc]

Why not both?

[@sillydumdummy6976]

I like that the video is short and straight to the point with no unnecessary rambling to stretch it out. Ive noticed that its a problem in the art community for example.

[@SatoriGraphics]

🤣 thanks for the feedback!

[@aaronolsen3985]

This video made me LOL. Love it!

[@SatoriGraphics]

I'm glad!

[@tiagocoelho_art]

Hey Satory! I haven't checked your videos in a while. Just wanted to say that I loved the new way you are presenting your videos. The motion graphics looked super good!

[@SatoriGraphics]

Hey there, thanks a lot and hope you're doing well!

[@calibadgerdude6082]

I work as an in-house graphic designer for a major tech manufacturer. It’s nice in that we have specific brand guidelines to work within and generally consistent requests and projects in terms of what we need to deliver. And yet, we still run into these cliches in requests all the time. Our “clients” are departments within the company, but they still ask us to do this type of stuff when creating icons or logos for programs and things of that nature. It’s actually one of the biggest benefits of working corporately like this that you can say “no, that doesn’t comply with the corporate guidelines” and shut down cliche requests. XD

[@calibadgerdude6082]

One of the most annoying things as a designer is clients specifically asking for cliche elements like these in logos or icons. It really amazes me how a client can seek expert advice and then completely ignore said advice in favor of what they think they want.

[@SatoriGraphics]

Watch the video I have ready for either Monday or Tuesday on getting better clients 👍

[@eliaspeter7689]

This was short, focused on the point and informative. Thanks.

[@SatoriGraphics]

You're welcome :D

[@velluminateview]

You are the Simon Cowell of this industry and we need you! Thank you 🥺❤️

[@samsalem6927]

I agree with you, many of these styles are outdated now, also unfortunately these days there are so many ppl who are not even artists, designers or at least talented and have 0 knowledge about branding, or graphic design principles, who are making logos and they sell them for a very cheap price

[@tallskeleton]

*describes graphic design clichés* *uses every video editing cliché in the book from chromatic aberration zoom transitions to film burns coming from no where*

[@sanuka.d]

Really helpful. Thanks❤️

[@SatoriGraphics]

No problem Sanuka

[@asekun022]

This video is so on point!

[@Beat_Eddie]

Need more logo vids from you dude keep up the content 👍

[@SatoriGraphics]

I have a whole playlist on my homepage but there will be more to come :)

[@dianat1231]

That was really really helpful, Thank you so much! :)

[@SatoriGraphics]

You're very welcome!

[@RedRose-id4sd]

I chose to follow you when you fessed up to doing these things in the past. I love when designers can be transparent and open in order to help the community. Thanks for this content.

[@SatoriGraphics]

No problem Leah, cheers for the feedback!

[@AtomMotherHeart]

NO TREES NO WINDOWS NO LIGHTBULB NO REFLECTION 100% dudes working from jail hahaha

[@sadiq9687]

The BEST and most helpful channel on the complete platform is yours channel 🥰 I'm glad I found it (;

[@TonyJeffers]

Great video, even with great intentions we’ve all had a client or two that has fallen in love with one of these cliches lol

[@jiiiigsaw]

as a hobby graphic designer I actually never done these cliches in the vid, most of them I didn't even know was a cliche xD.

[@SatoriGraphics]

Good going bro

[@mantenbrink]

I agree with almost everyone, just not the second one. I think the end comparison is much more opinion based then factual. The left one stood out way more for me and would be way more memorable. The right one that was picked as the "better" one would be something I forget 1 minute later

[@elghaziz]

Thanks to your Videos, i got my first paid design for a starting CHIPS company. As a Food Photographer I was first contacted for taking pictures of the final product ( the chips ) and during our first meeting, I asked the client about the packaging he has choosed. And it started like that. Once again Thank you so much 🙏🙏🙏🙏

[@jameswightman6347]

...who exactly was discovering the internet in the 1980's...?

[@jasdanvm3845]

Could you make a video about designing an iconic (musical) band logo? So few bands/singiners actually attempt at doing something recognizable that it's ridiculous.

[@TheSocaMann]

The animation level here is set to high...nice work

[@SatoriGraphics]

Appreciate the feedback!

[@raho2005]

You got me with that light bulb! Used it lately for a company who is into "education in creative ways"...

[@dominikdaniels2625]

Logo clichés sometimes interrupts my idea mindmapping. These clichés are so overused, therefore they are the first thing that comes to mind when I try to associate a certain craft or name with a symbol. It's hard to get rid of this behavior, even harder for a client who is conditioned, that certain things have to look like specific imagery. Nonetheless, I cringed so hard this month, there are 4 shops in my city with literally the same logo, from the same generator. Not even felt the need to changed a thing. But any way, great video as always!

[@naono9715]

You should approach them if you haven't already did so.

[@SatoriGraphics]

They do. One of the tips I've spoken about before in the past is to throw away your initial concept ideas or at least disregard them. This helps you think deeper about a concept

[@dominikdaniels2625]

@@naono9715 meeting 1 of them this Saturday 😊

[@dominikdaniels2625]

@@SatoriGraphics yeah, it's often really relieving to trash my whole initial concept and create a do over with a different approach. Had one situation where I created a kinda "yolo" design that didn't fully followed the brief and the client picked that after the presentation 😅

[@chaffXgrenade]

You learn something new every day.

[@marksevastipol1946]

Why I like this immediately into logos no bs for 5 minutes about random stuff thank you.

[@unleashthedog]

I must say I don’t like the tone, feels a gratuitous dunking on fellow designers, assuming they are lazy and incompetent. Considering that some of these cliches are seen in big corporations I assume there are reasons logos look like they do, be it attachment to a legacy image, obstruction from clients, or maybe even result of (focus) testing that proves that “tried and tested” is better than the shiny new thing.

[@mitukeot4782]

Perfect timing as i was searching for it!

[@SatoriGraphics]

Good timing :))

[@mitukeot4782]

@@SatoriGraphics ✌️

[@DJ_Thanos]

This video made me realize something I otherwise wouldn't: creativity with logos is LACKING

[@leaflent]

Half of the logos he criticizes are actually very good ones. When you compared the real estate logo with your recommended "overlysimplified" logo, I choose the one with the windows because it's more RICH. Keep in mind not every business or not every person likes the already getting boring "oversimplified" logos. Also, if you are a designer that had already done those, of course it would discourage everyone doing it because you kind of owned it.

[@unshackledlyrics]

i thought the same. the no-windows one looked more like a church logo and was corny with the “W” forming the roof.

[@Tezorus]

Letter overlay is very 80's. We now are in the flat/clean/simple erase, but general tastes change d evolve over time. It's perfectly possible that a good part of what we consider great and efficient nowadays will be seen as "cliche" in a few years.

[@ingelegenial]

Your animations are so smooth

[@SatoriGraphics]

I do get help from editors for certain vids 👍

[@didjargo]

I recall many years ago, I was on a city bus and I couldn't help but notice that three bus ads in a row had variations of the "tree person" cliche minus the tree features as the company logos.

[@SatoriGraphics]

Lol the cliche stretches far back I see

[@DonVigaDeFierro]

Arching tree people, with tiny colored lightbulbs as leaves, in front of a rooftop with windows, forming a letter that's overlaid, and a reflection beneath... And using Helvetica or Futura as a font for the company name.

[@DiaGraphics]

I totally agree with these cliches. They Are seen so often unfortunatly 😊

[@raheelxd]

I'm not even a designer, what am I doing here?

[@SatoriGraphics]

welcome all the same!

[@abdoo3301]

@@SatoriGraphics ( ^ Thank you ^ ) That's how I got pulled in too, a few months ago. Tom is the first Graphics Designer I watched on YT and he is the one which made me get into the arena. 👀

[@DirtBikePastrana]

I subscribed just because you commented on those awful windows. My lord I hate that too!

[@SatoriGraphics]

Lol thanks

[@tgs1766]

This video represents the opinion of one guy. The guy who made it. Just because he says something is, wrong, dated, cliched or bad doesn’t make it so. If you disagree with anything he said, it doesn’t mean you’re wrong. Sometimes, there’s a reason you see the same styles over and over again, they work. You’re not likely to invent something brand new that no one has ever seen before each time you set out to design something. This guy needs to get over himself.

[@SatoriGraphics]

Incorrect. Use Google and search for yourself. There is a differenced between making a logo that resembles something else, and then downright cliche templates that are seen everywhere.

[@koitaki]

Dunno how you've achieved it, but the subtitle sidebar is great!

[@ruffsnap]

A lot of these are a bit outdated (insofar as most designers haven't done these types of logos in years and years), but still all definitely things you should advoid. Also, it's worth pointing out that the current trend of having a flat, simple logo to the left of the company name will likely start becoming outdated in the next few years, personally I feel like we're on the downward trend now of using that style of logo, but for now it still works very effectively. Lastly, one little caveat to the lightbulb part of the video -- the ONE way that a lightbulb could work is if the logo is for a literal electric or related company lol, but even then if you ARE going to use a lightbulb, I'd highly recommend finding a new creative way to do the silhouette, and not just slap the outline of a lightbulb on it.

[@montsergirl]

Very good video! The arch is so bad to me 😆 literally EVERYWHERE!

[@SatoriGraphics]

They are everywhere aren't they lol

[@MonsterJuiced]

Pretty glad my recent logo design missed all of these clichés thanks man

[@SatoriGraphics]

good going :D

[@silvavadney2267]

Thank you so much for your content. The world should have more Graphic Designers like you... :)

[@SatoriGraphics]

Ty :)))

[@agucci]

I will never use these logo clichés.

[@SatoriGraphics]

Gucci ⭐

[@iamlinux]

Great video as always

[@alexwr]

When a pre-school or young children's group has a jigsaw background in the logo...

[@zarrarabdullah1595]

My mentor, just because of your world class tutorials now I am able to design logos.

[@SatoriGraphics]

Really happy to hear that

[@PrintDesignAcademy]

Great vid. Another one is the Star with a Leaf incorporated. Dominates landscape businesses, plant product businesses…

[@n908qd7]

While I do agree the abstract humans are a bit cliche, I have to admit that they have a special place in my heart. I grew up around the late 2000s when swooshes, and gradients were used. I love the style a ton because it makes me feel happy and calm. It also reminds me of happier times. :D

[@bricksanddirt1917]

Thanks for the advice

[@MrZIONart]

Thank you. If I create my own company I'll try to avoid having a bad logo :)

[@SatoriGraphics]

Haha that's a good idea 💡

[@sajinasgr]

Thank you. You're awesome ♥️

[@SatoriGraphics]

Thanks! :D

[@JM-og4sc]

I think having a lightbulb in your logo is fine as long as the person or business can back it up. I think Mark Rober is one of those people.

[@mathiyalaganloganathan7659]

Very informative 👏

[@SatoriGraphics]

Glad you liked it

[@Nedry92]

i get what you say, but theres still a big grey area full of "exceptions" in this topic. I think its all about context, steategy, look&feel... there's not an universal method that works exactly the same for everyone, it always depends of each case in particular. for example, the "luxury fashion" scene is full of black logotypes (without symbol), and you can call that a trend or cliche, but at the same time its a recognizable convention, so it depends of the project, the needs, the porpouse, if you want or need to positionate in that area, or if you want or need to break the rules and why, always measuring the posible consequences.

[@ProcrastiNYEtor]

“Why is it, Mr Cowdoy, you smell like a popular brand of notebook?” Cowdoy: I've been down the 03:46

[@AngelDesign1]

Great video!

[@SatoriGraphics]

Thanks man

[@IndieTimberStudio]

Since I made my username logo, I used PT Serif font because I wanted to make something both formal and fun. I changed my first lower case "i" into the vintage microphone since it says "Indie" and I changed the second lower case "i" as a wolf howling to the moon since it says "Timber."