ADVANCED Colour Theory Makes Designs SUPERIOR! (With Real Examples)

We need to ask that question, does colour theory actually make your graphic designs better, or is it utterly useless? As a graphic designer, we need to take colour seriously and try to apply it to our designs.
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If you're a logo designer, a Ui or Ux designer, or just a general graphic designer, colour and colour theory should be something you need to take seriously and try to apply to your work. However, colour theory is a bit more advanced than people tend to think. It isn't so black and white (pun unintended).
Hopefully by the end of todays Satori Graphics video, you will better understand colour theory and design theory, and can then apply it to your graphics and workflow.
If you found todays video about colour theory making your designs better enjoyable or useful, let me know in the comments section and drop a like on your way out. Subscribe to stay updated to all of my uploads and until next time, design your future today, peace ✌️
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• ADVANCED Colour Theory...

[@SatoriGraphics]

Welcome back everyone. ▶ Check out this playlist on colour in graphic design: kzbin.info/aero/PL-c9Rq56P4KnoyPcfmIvIOLasR3Bbw2fN 😎 The BEST guide to colour in graphic design: logodesignprocess.com/marketing-colour-guide/ 🔥 Take Your Logo Design Process To New Heights here: logodesignprocess.com/ or on Gumroad here: satorigraphics.gumroad.com/l/logoguide

[@AJS238]

Hey, Are you having any second channel with name telegram because I got the message for giveaway from it.

[@jasonbowman9521]

I've heard that word spanner I believe first in Star Wars though Han Solo asked for a hydro spanner so that may be some sci fi invention. Then later in the online game World of Warcraft. The inventive Goblins and Gnomes use Spanners. This is from the internet, and I can't say for certain how arcuate it is, and yet I don't think it clarified to me as to why they exactly called it that unless it's like for spin? I heard it can mean stretcher, roughly. 'Spanner' came into use in the 1630s, referring to the tool for winding the spring of a wheel-lock firearm. From German Spanner (n.), from spannen

[@SatoriGraphics]

@@AJS238 That's a scam. I do not message anybody about promotions or giveaways in the comment section

[@Honesty001]

What color I select for my upcoming HONEY 🐝 brand

[@pihermoso11]

@@Honesty001 yellow or gold because that's associated with bees.. pair it with blue, yellow and blue is timeless

[@benjaminaustnesnarum3900]

My father, Sven Singstad, who was a painter/illustrator, had a blue-yellow anomaly. He developed a very distinctive colour palette, making his work very recognisable.

[@SatoriGraphics]

wow that's really cool. Thanks for the comment

[@grixxy_666]

Well my dad owns nintendo

[@martiananomaly]

@@grixxy_666 my dad owns microsoft

[@grixxy_666]

@@martiananomaly 😮

[@piiec7642]

@@martiananomaly Your dad is Bill Gates?

[@Krail1]

There's lots of talk about how red grabs out attention because it incites thoughts of passion and/or violence, and is often used as a cancel button, or to signify something to avoid. But I think it's also important to remember that lots of fruits signal their ripeness by turning red. A leading theory for why primates evolved to see red when most mammals can't is that it helped us find edible fruits more easily. I thought of this when you used McDonald's as an example. Red is often appealing to us because red means ripe.

[@szymonbaranowski8184]

the same goes with purple and yellow yellow is psychologically one of four primaries for us too our default view was green then stuff that alerted us and was needed to be easily recognised on green background came like blood and healthy meat recognition

[@schamon13]

@@szymonbaranowski8184 YES Red is Vitality

[@mishynaofficial]

I've always thought of red and pink as the raw meat colors.

[@Pozuda]

As a UI/UX student, my color palette is all over the place. This video helped a lot. Definitely looking forward to watch and learn from all of your related videos. Thanks. 😅

[@SatoriGraphics]

Glad it was helpful and more to come

[@freshfood6685]

I am glad you mentioned how different cultures take different colors differently. That is something I see glanced over so often in videos and I appreciate you mentioning it.

[@AmirHameed-picwellwisher12pk]

I was once making a web app for a client in Switzerland. The client reported to me that they use sharp-cornered-envelope when they need to send some notification of death, so sharp corners were no no for them. So I had to change all or most components with rounded corners

[@SatoriGraphics]

cultural factors can be important yeah. Hope it didn't take you too long to change it all lol

[@AmirHameed-picwellwisher12pk]

@@SatoriGraphics yeah, not much effort

[@jazzew]

Ohhhh, I needed to learn more about colour stuff! Lately I can't seem to figure out good ways to put colours together, let alone their saturation and brightness! I'm always doing high contrast because of my low vision...but it doesn't always look nice. Thanks so much for sharing your knowledge on it!!

[@gabrielcameron]

Been watching your content here and there for years, and I love how you’re injecting more of yourself into the videos. There’s something about voiceover screencap videos that have a way of just feeling so sterile.

[@SatoriGraphics]

I appreciate that and yeah I've been working on that for some time now. Thanks

[@zvezdoblyat]

How interesting. I personally tend to prefer those kinds of videos for content like this

[@louhymlabe2734]

Not a graphic designer but I'm always mindful and picky in colors in highlighting cells in Excel. I always those pastel colors cos yea, they are calming to eyes instead of just the default bright yellow.

[@rita788]

The Color Theory is also Personality dependent a part from age factor...The Magazine cover has a chic ,understated sophistication with the white and the cool grey title ... I liked the dark red lipstick and the kohl smudged ages which give the image bold accents...

[@danusdragonfly6640]

This isn't "Advanced" Color Theory. It's Color Theory 101.

[@AlexanderKontsevoy]

I’d even call it “color stereotypes 101”

[@h0lyhandgrenade]

seriously this is the same shit you learn day one in design school 🙄

[@Nia-lv5ol]

Oh, love, love this! Thank you very much! A loyal fan of your work.

[@marniewhite4257]

Great video as always Tom! Really informative and love the two totally different designs 😍

[@mrs.quills7061]

This was a really interesting watch, personally I love the challenge of playing with contrasting colors purple and Orange are fun to play with. The saturation in each can be lovely too. Thank you for this video, it’s making me think more about how color combos can make a brand!

[@sunnyday6465]

I like playing with purple and green as well.

[@DiaaOnsa]

Congratulations for 1M 🎉👏 I've been following you around the 100K and I am proud to witness your progress.

[@SatoriGraphics]

thanks dude, happy to have you here

[@rvijayann]

Bravo Sator , great to see you back. 🎉 Bravo, Bravo, Bravo.

[@marniewhite4257]

Incredible as always Tom, thank you so much!

[@BestProductsAround]

Great video! Thank you for uploading and sharing with everyone ❤

[@faithrekt7069]

Your attention to detail is always so informative! Thank you for always being so thorough ♥

[@SatoriGraphics]

Cheers for the positivity ⭐

[@raghavendarsubash8592]

This is really great and even more great to see this in practice! Another valuable one 🙌🏻♥️

[@SatoriGraphics]

Awesome thanks man, have a good day

[@zacksexplainers]

As a video editor trying to move more into motion graphics and graphic design, I found this extremely insightful! There are so many color theory vids out there that might list how colors make us feel, but don't explain how that feeling might affect someone's interpretation (or consumption) of the final work, let alone provide specific applications. Great stuff!

[@SatoriGraphics]

Awesome, thank you man

[@symbolikarts4195]

A much needed video, thanks! Welcome Back Satori. ✌️😎👍

[@SatoriGraphics]

More to come and thanks

[@adidah.design]

No joke: everytime I finished watching one of your videos I have the following sentence in my head "I wish you were my teacher back in the days...20 years ago" :D I might have gone a creative path straight away after business school and not waiting for xx years....and now starting my creative career when turning 40 lol Your way of teaching theory (I did not write "boring" on purpose because this creative theory is not boring at all...at least not when you talk about it)... is amazing. Thank you so much for your videos and please never stop sharing your knowledge and infecting more people with the urge to get creative (again)! :D Best regards, Katrin

[@SatoriGraphics]

Hey that's truly amazing to read, thanks Katrin. Keep up the progress and you'll get to where you want to be I'm sure 👍

[@Digital_Ether]

@@SatoriGraphics As a teacher of Digital Media, I'm making good use of your stuff.

[@designjourneyofficial]

Satori Graphics, I just wanted to say thank you for this fantastic color theory video! It's informative, engaging, and I learned a lot. Keep up the great work!🎆

[@SatoriGraphics]

and thanks a bunch for the solid feedback my man

[@GMS919]

Your content is top notch!! You give examples and really explain it well. Rare in the graphic design social media field

[@SatoriGraphics]

I appreciate that man, thanks

[@vedantingole8711]

I found it most useful . Best explanation about color theory.

[@sheraznawaz6245]

thank you very much, I have been watching your video since last year and took very advantage of these

[@suzywilson]

Loved how you composed this video! And very well taught as usual 👏🏻! Thank you, Tom 😃😎

[@SatoriGraphics]

hey thanks a lot for the solid feedback

[@suzywilson]

@@SatoriGraphics Pleasure 😃

[@roxcastaneda]

This is the best video I have ever seen about color! Thank you very much for making it!

[@SatoriGraphics]

Wow, thank you!

[@bernatoliva7774]

Amazing, quick and visual. Thank you and good job!

[@SatoriGraphics]

Thanks for the feedback on this one

[@carlkligerman1981]

I wouldn’t have the text tangent to the chin, nor in two symmetrical blocks on a magazine cover tho. Also Johannes Itten’s ‘The Art of Colour’ is a must read for anybody who really wants to up their colour game.

[@brainiac31K]

Oh but this is one your best presentations. Thank you!

[@world_is_f_crazy]

Welcome back :)) Very informative high value content. Thank you for your coming back to us . Peace 🕊

[@SatoriGraphics]

Cheers Marina :)

[@rhianajones-graphicdesign4676]

Such good info! Thank you!

[@Chongosaur.]

the borders (like the leaves and outro screen) are amazing, really adds so much depth but also keeps me focused on what's happening in the centre

[@SatoriGraphics]

I'll take that on board thanks!

[@obsidian1407]

huh i found them pretty distracting

[@ngongbengtitus6543]

Welcome back Satori

[@qobalaihromi]

Thanks for your content, it has inspired me as UI Designer 🔥

[@SatoriGraphics]

That's awesome!

[@HEARDIFFERENT]

Satori I love you mate. You are so role modelish 👏👏👏

[@SatoriGraphics]

many thanks :D

[@EdwardSeeber]

Congratulations on 1 million subscribers 🎉✨

[@hannahjoy4857]

Thanks for the cool info! I did get a bit seasick trying to watch the section on the sophisticated design, with those colors whirling around and around. Maybe it'll create a mini trauma in my brain and I'll remember it better, lol.

[@caryllaurenson9472]

Thank you. This has been so helpful! All the best for your book! 😊

[@SatoriGraphics]

Thanks a lot for the kind words Caryl

[@itsattaullah]

Awesome video, I really appreciate that you make content on this topic, Thanks 👍

[@SatoriGraphics]

No worries man

[@Ahtisham]

Thanks man this is really valuable.

[@strewferiel3668]

love this video ❤ so helpful

[@Benga-Eno]

Hey, thanks for that awesome video! so much value in less than 10 min! Is there any recommended tool that we can use during our design process? Not something that just lets you pick color palate and stuff

[@BernardWilliams]

Great information Sir Tom. Thanks for sharing today. Have a great day.

[@SatoriGraphics]

thanks man, good to see you again

[@louiscrombie997]

Excellent video as always!! 💙

[@SatoriGraphics]

Thanks again!

[@robertdufour2456]

Thank you very much! Outstanding and most informative!

[@SatoriGraphics]

Thanks for the comment :)

[@404tita]

what a super relevant video! THANK u!! 💗

[@SatoriGraphics]

Glad it was helpful!

[@rasbaqino2425]

its the 1st time i catch Ur vidz but consider me subscribed ,thank bru i learned something new

[@SatoriGraphics]

Hello and welcome aboard, hope you find my content useful 👍

[@nvmvnsethi]

love ur videos, get to learn a lot always

[@SatoriGraphics]

Glad to hear it Naman

[@joanarohde6889]

very good advice, thank you!

[@Mocorn]

Cooked rice stored in the fridge is a bit of a mystery to me. I've read that it will keep for 2-3 days but my finding is that it still smells and tastes good after a week. I think my record is something is like 8 days in the fridge and it was still okay.

[@ironzingotz]

thank you for this information

[@thiagobteixeira]

Wow, just amazing! 👏🏻👏🏻👏🏻

[@Thehistoricals]

The way you explained was very impressive 👍

[@SatoriGraphics]

Glad you liked it

[@sadiaawanartist]

Informative video. Thanks for sharing❤️

[@SatoriGraphics]

My pleasure 😊

[@daviddesigner338]

1M congratulations my guy

[@SatoriGraphics]

much appreciated cheers

[@josepholaoba8476]

Wow. 1M subscribers now!!! Congrats 👏

[@SatoriGraphics]

thanks man

[@Senigrafik]

This should be paid content! Amazing knowledge. Thanks for sharing ☺️

[@SatoriGraphics]

and thanks for the comment :P

[@ZaldyZain]

Very nice explanation , thank you.

[@glrdraws]

Thank you!

[@clyntonmann1725]

I love the information you teach us..but I really miss the animation you had before

[@surinfarmwest6645]

Women see a different spectrum than men hence the colour choice. Red, black, and white together is very powerful and it was no accident that a certain political party, back in the 30's, chose this combination along with an angular symbol. If you study some of their visual propaganda you will notice they were masters of the game on many fronts.

[@brianopondo6167]

Just say Nazis.

[@SatoriGraphics]

Interesting insights as always. With age comes experience and wisdom I guess :P

[@JaleelBeig]

@@brianopondo6167 at times KZbin censors and deletes comments

[@bonchitogovindodas3333]

Only if they were masters of war on many fronts lol

[@valhatan3907]

@@brianopondo6167 dang

[@tawila7]

thank you, very informative

[@SatoriGraphics]

You are welcome Ahmad

[@sanketgangurde4460]

Awesome knowledge ❤️

[@SatoriGraphics]

Thanks a ton :)

[@elinh_art]

ThankU 👏

[@WhiteBeardBlackHat]

Great content well presented. Thanks so much. Can you recommend where to learn more about these aspects of colour theory? 🌈🤩🙏

[@SatoriGraphics]

Hey thanks :) I don't have any particular resource in mind, but I'm sure you will be able to find some good stuff with an extensive Google search 👍

[@ralphanderson2604]

To go beyond this course, I use "HOW DOES COLOR AFFECT YOU: which I use in my children's books series RAINBOW

[@SatoriGraphics]

Lol nice one

[@richards_greatman]

Thank you so much, I picked a lot

[@SatoriGraphics]

You’re welcome 😊

[@belia5583]

thanks man

[@carlosgaldamez8768]

brilliant!

[@mydesignxd]

Great everything is on this tutorial...

[@SatoriGraphics]

Glad you think so!

[@SemChhaiya]

Thank you for your sharing. I would like to ask you, do have any online course of Graphich Design. I love learning from you.

[@snahartupas]

Dear @SatoriGraphics, I am still wondering why when we see one set of colors (color combinations) , it evokes different feelings when we see each color separately in that set of colors. And how to strategize Colors rotation when producing color palletes ? thanks, I love your content !

[@guywithshades3463]

Basically VIBYOR theory. Higher the wavelength, better it is for color combo

[@SatoriGraphics]

nice

[@tothnorbert1233]

Awesome video! Finally an advanced explanation about color theory.

[@SatoriGraphics]

Glad it was helpful!

[@felixmuller8629]

great video even for me as an architect :)

[@SatoriGraphics]

Great to hear!

[@christophkrass6929]

Felix altest Haus

[@nro337]

Fantastic video!

[@SatoriGraphics]

Glad you think so :)

[@sp277]

Great video. Thank you.-

[@SatoriGraphics]

Glad you liked it!

[@ec1353]

Sorry for the hot take .. but if you make some slides wanting us to focus on a photo for some explanations, I would reconsider putting a bright moving neon background. Especially if the photo is not saturated and contrasted. I couldn't concentrate. You gave good information in this video and I listened, thank you! :)

[@SatoriGraphics]

A lot of people really like it, actually my audience retention data on this video is really high, one of the best.

[@traebeneck4994]

@@SatoriGraphics I fully agree with E C on this, and I've seen at least three others in this comment section agree as well. Learn how to take constructive criticism, and don't be so dismissive when someone politely offers some. You come across as really dickish

[@gauravjoseph4831]

wow an eye opening video on color theory.

[@SatoriGraphics]

Glad you liked it

[@rodneymsuku710]

In Japan, the colour red is also their pride...they love it

[@MScotting]

Solid videos pal

[@SatoriGraphics]

thanks a lot Scott! 🏅

[@bakeraus]

1 million subs! WTF man, congratulations.

[@SatoriGraphics]

Thanks son lol

[@bakeraus]

@@SatoriGraphics you did well son im proud of you hehe :)

[@iconicon3108]

Interesting stuff.

[@sumitjain7674]

Your own b-rolls are amazing😂

[@christopmoo155]

Loved how he kept stopping giving this important information to tell us how important it was, whew

[@phuongphan4181]

thank u so much

[@SatoriGraphics]

Happy to help

[@nievespr]

Looking online I have seen beautiful pictures from fishes, flowers and I am wondering if I can use the colors from those pictures and use it on designing art or applying it on art found in Leonardoai of mid journey?

[@nadineb348]

Love this. Does anyone have any good books or resources on all this colour theory and colour psychology?

[@cbphotography_me]

The best one I have seen is by Joanna Kustra, she has a great video going into amazing detail, the video is named "Secrets of color-grading in photography"

[@nadineb348]

@@cbphotography_me thanks heaps.

[@damian1standup]

Proper video. Respect

[@SatoriGraphics]

Much appreciated cheers

[@KxNOxUTA]

As a woman I'd avoid text on chest for the left cover and chin on text for the right one. Putting the text blocks higher on the left side of left color and both of them lower for right cover would have been on point. Are the bar codes standardised on that side in your country? If not, I'd probably have gone for placing them in her back rather than front. There's a subconscious notion that an object before a person looks more hindering than one in her back. Since the picture has a subtle sense of being mid-motion. That said: these were just some thoughts that jumped out of me in a nostalgic moment of going into designer mode, from my time in highschool (German school system). You did not ask for advice and this is just a quick example graphic. So please, by all means, take it with a grain of salt. It was a good educational video on the topic. I could not help and ask myself though, if us seeing things these ways doesn't have more to do with years of design choices building on initial experiences from living in nature. Aka if we'd change the rules for long enough, I wonder of our physioligical responses would change aswell. 🤔

[@1994DUI]

You got me lost 💀

[@Bordsteinpflaster]

Interesting thought in the last part. I can imagine that the response can possibly change, but that would take a looooong time, maybe thousands of years. But the principles how we came to the way we react to colors are the same I guess, it's all serving the purpose to survive in this world. But since we fundamentally face different challenges nowadays, maybe it's already slowly in the process of changing. But as you said, we still base many design choices on our primal instincts routed in nature, so we are basicly just reinforcing these.

[@krishartsphotography5643]

Nice & Thanks :)

[@SatoriGraphics]

Welcome!

[@signjoey]

Great advice, here, from Satori

[@SatoriGraphics]

Cheers Joe

[@rainbowfox1934]

This is color psychology, not color theory which is CMY, additive, subtractive. I never considered how color psychology impacted the viewer in my paintings. That makes me think about my palette differently. Interesting video. I can see how it will make a difference to buyers.

[@SatoriGraphics]

awesome to hear, all the best to you

[@leeming5249]

It is worth noting that the is almost always a inherent physiological or cultural reason that we react to certain colours. Red indeed heightens our awareness as a direct response to the fight or flight mechanism. This is because red is the colour of blood. Picture this scenario, early man is out hunting and stumbles across a fresh killed beast, the sight causes several immediate responses - firstly hunger, and then a hyper alertness to their surroundings as they now have to be aware of what predator may have caused the carnage at their feet. So essentially the colour red makes us feel hungry and slightly uncomfortable. So where are these responses best used in a commercial setting? Fast food restaurants, where you will see many restaurants use the colour to evoke hunger while also making the customer’s heart rate to rise so they begin to feel uncomfortable and want to leave - and thus we have ‘fast’ food. Other sensory experiences are all brought into play to speed up these commercial encounters such as cold, laminated surfaces, audio tracks and of course lighting. As for red also signifying love, this too relates directly to blood, as aroused people experience an increase in blood flow as it is sent to certain parts of the body and can result in swollen reddish lips and flushed cheeks - physiological responses that gave birth to the make up industries.

[@szymonbaranowski8184]

red just make things noticeable and memorised in red girls will notice you more too

[@goharlogos]

That's great.

[@adetomiwave]

"The key is to know your target audience" 🤝🏾💯

[@SatoriGraphics]

for sure!

[@des7638]

thank you

[@SatoriGraphics]

No worries

[@chiricuttcomepapt5100]

Fun presentation. Thank you. If our blood were blue, maybe red would be perceived as cool.

[@SatoriGraphics]

😁😁😁