7up "BUBBLES" 1974 :60 & :30 denoised

[@LarryLeeMoniz]

These are beautiful! Thank you for sharing them. They look and sound great!

[@w6wdh]

Thanks for posting this blast from the past! I built motion control systems for Bob Abel from 1972 to 1977 while I was an undergrad at Caltech, which helped pay for college. Especially when I sold the minicomputer I had gotten surplus to Bob in 1975 and built a motion control system around it that could be programmed in Fortran. I used that system to shoot one of the elements for the 1975 7up commercial, which was a way cool thing to get to do. Bob wanted parabolic arc motion, as with a fountain of water, so I programmed that in Fortran and ran the camera track in the dark myself. As you said, no CGI. The soundtracks for the commercials got played over and over during the making. Hearing them once again brought me back to Abel’s place at 953 N Highland Avenue, Hollywood. Powerful memories. Thanks again for restoring and denoising the 1974 commercial. Somewhere I have a 16mm print of the 1975 commercial. I wonder where it has gotten to.

[@HelenTudor-Douglas]

Going to bed at upstairs at night, as a teenager during the 1970's. My Parents were still downstairs watching Johnny Carson on TV. Then this commercial would come on & I'd hear it upstairs in the darkness of my bedroom, along with the smell of my parents cigarette smoke. So real that when I play this commercial I feel like asking, "Mom, Pop, hey where are you guys?" But they've been dead for decades & would be well over 100 yrs. old each, were they alive today in 2023. It's nice for me to feel like a teenager again, listening to this commercial, even if it's only for 61 seconds. 🥰

[@georgekinsey4132]

I was in grade school when I first saw this commercial. I remembered it for many years. When I first became aware of KZbin in 2007, this was one of the first videos I sought and found (someone else's post). I spent many hours that year searching for images from the '70s & '80s. Thank you for saving and sharing your copy!

[@scottgamble7767]

Boy do I remember this spot! It blew all of our minds when it hit the airwaves. How fortunate for the internet and for posterity that Abel's chose to give you this print. On behalf of everyone who will see this... thanks so much for restoring it and posting it to the KZbin "library"!

[@lisablack8391]

😊❤ I miss these colorful , artful, light-hearted 60s - 70s commercials!😊Thank you for sharing!🍄🌼🦋

[@sspotter1978]

I cannot thank you enough for your labor of love. I saw this as a child and it affected me deeply as well. I had left those images on a shelf in my mind and forgot all about them until I saw this restoration you've done of the commercial. Absolutely stunning. It brought me to tears. I would be interested in learning the techniques behind this masterpiece.

[@JasonDelarosa2000]

Looks like how you were originally seeing it in 1974... CRYSTAL CLEAR! :D

[@sittinpretty6153]

thanks for posting a HQ version of this!

[@stevenroussos2027]

Awesome job! Thanks for this labor of love!

[@rukeyburg1084]

This song _could_ a a hit if it was remade in 2024. But let's start small. Make this video to the top in front of other KZbin reposts, short answer is meta (hash)tags 😉

[@johnm3894]

This is amazing! I love that you were so passionate about this that not only did you write 7up to obtain a copy, but it inspired your career. I love this!

[@Murrlin27]

Very nice restoration/denoising! smooth fps too!! I love you!

[@rukeyburg1084]

Only this ad should've been longer.

[@intrinsic1538]

This commercial also changed my life! The best moment for me was when "Uncola" appears and zooms toward me; I always thought that was The Partridge Family singing! I didn't realize that wasn't done with computer graphics. I saw this retrospective of Robert Abel's work. kzbin.info/www/bejne/jom6dZermMuiq6s Thank you for archiving and presenting it to us!

[@TServo2049]

I think it WAS the Partridge Family! Or more accurately, the Ron Hicklin Singers, who were the real voices behind the Partridge Family.

[@PhilTronics1]

Looks great! Thank you for restoring. This is also the first time I have seen the 30 second version of Bubbles.

[@kurtkauffman4326]

The Butterfly Woman flying across the Screen wore a Bodysuit along with the Wings.

[@phantimmanor5156]

I believe she was Bob Abel’s sister in law if I recall correctly.

[@jsl151850b]

THANKS!! However.... This isn't the version I remember. Fantastic Animation Festival had a clip....{12 minutes later} That isn't it either! 1975 (+/- 2 years) the Museum of Broadcasting had a festival of commercials in NYC. "7 Up! 7 Up! 7 Up The Uncola! 7 Up is wet and wild, like no cola can!...."

[@DonatoDamiano-r2g]

Golly, this was a great tv commercial back then. It still resonates w/ me to this very day! If only the people @ 7up would get off their complacent butts and bring back the original recipe, prior to the 1997-1998 change in flavor debacle. Back in the mid 1980's, when Coke tampered w/ their original formula, and brought out New Coke, the populace went ballistic and the cola was speedily recovered, back to its original flavor and design. 7up does a similar blunder (imho) and never looks back. Where were all the folks who loved the Uncola the way it was? Nobody seemed to care, and yet it was obvious from the get-go that this was a terrible soft drink impostor. I miss the 'bite' that 7up had, and in these times I rarely buy it anymore. Now it tastes (to me) like a cheap knock-off, off brand. That said, I still love 7up, but it's for the vintage taste of this once great soda pop, and not for what it is now in 2023. In viewing this stellar ad from the mid 70's, it brings to mind just how wonderful it all was when this clear and crisp soda was @ the top of the world!! Christmas greetings and best wishes, and "thanks" for the 7up-loading!

[@rukeyburg1084]

Never thought I'd read the word 'Golly' but here I am

[@DaveFromBrooklyn]

Does anyone know who composed the music?

[@TommyLikeTom]

This is the perfect example of how evil adverts can be. "We've seen the light of 7 up" "We couldn't have made it through the day without something to show the way when that something keeps you going" Even the very first line is intentionally meant to sound like heaven, and obviously all of the footage is also meant to envoke heaven and all manner of angelic heavenly experiences. This is designed to bury itself deep into your mind so that you drink 7 up as frequently as possible, and even perhaps even develop some kind of schizophrenia that makes you consider the sugary beverage as more than it is.

[@phantimmanor5156]

Did somebody say "Heaven"?! Glad you brought it up. This film was inspired by "Bubbles": www.timlandry.com/The%20Vaults/Personal%20Films/slides/Chapter%2021.html