#9 Tree Business - Why Tree Workers Become Certified Arborists and Why They Don't (w/ Beau Brodbeck)

[@TheArboristPT]

Great Video!!! Glad I took the leap. So many benefits in becoming ISA Certified.

[@thetreebusiness]

Thank you!

[@nate4684]

Excellent video and a great topic. Definitely agree with becoming ISA Certified

[@thetreebusiness]

@@nate4684 thank you. It definitely opens a lot of doors.

[@dennisstall6282]

Know of any podcasts or online audio material for up to date pruning techniques , disease detection, and other modern practices we should be aware of?

[@thetreebusiness]

There probably are some, but none that we are aware of at the moment. We will be covering some of that in later videos. We have a lot of business and leadership material we are planning to cover first. Stay tuned.

[@small-town-southern-man3573]

So how much more can I charge my customers if I become certified? 50%? 75%?

[@thetreebusiness]

Very possibly so, but it isn't simply about charging more for the same service. If you can provide greater value, you can demand higher rates.

[@small-town-southern-man3573]

@@thetreebusiness I fail to see how getting certified will increase the value of taking down a tree for a customer. I wouldn’t pay a plumber 50% more just because he had a degree.

[@thetreebusiness]

@@small-town-southern-man3573 the video does a great job of explaining this. Did you watch the video?