A Day of Executive Education - Costas Markides, How can I convince people that I have a good idea?

How do you know if the idea you just came up with is any good? And how do you convince the rest of the organisation to invest in it? Professor Costas Markides explores the best way to promote unconventional ideas to sceptical colleagues.
Since 1966, Executive Education at LBS has been a trailblazer - a navigator with a purpose, leading executives and organisations into unchartered territory. To find out more about Executive Education’s 50th anniversary campaign visit: bit.ly/2gTWeEQ
Subscribe on KZbin: bit.ly/lbsyoutube
Follow on Twitter: / lbs