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My analysis of why and how A Day To Remember became one of the biggest bands of their generation. I go over the 3 key factors for their success, and what it means for you from the perspective of marketing your band, music or product.
Some of what I cover:
- Why their songs are so much better than every other band in their genre (and why their Kelly Clarkson cover worked so well)
- A very detailed look at the making of the "Right Back At It Again" music video (directed by Drew Russ), the "Common Courtesy" webisodes and the packaging for the "Bad Vibrations" deluxe version
- How "Homesick" and "What Separates Me From You" went gold, how "If It Means A Lot To You" went platinum and how "Bad Vibrations" went to #2 on Billboard
- Why ADTR continued to get bigger even as their former peers like Sleeping With Sirens quickly went downhill
- The key thing they share with bands like Killswitch Engage, August Burns Red, Parkway Drive and Every Time I Die
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