This is so great! Lack of reporting from agencies has definitely been a frustration I've experienced in the past. It's so helpful to have monthly snapshots like these to support additional internal conversations on the brand side. I can't count how many time I've been randomly asked "What's working right now?" from leadership or other cross functional teams. To have a report like this to respond with is gold. It's also really helpful to have as a reference in future months when you try to remember why a particular month did particularly well or not so well. Thanks so much for sharing!
@DaraDenney Жыл бұрын
This is exactly why I created this report. So often I would get these questions from clients, and now I want my teams to be able to provide that information up front.
@HireFireTeam Жыл бұрын
Fascinating to see how other people report... so many ways.
@DaraDenney Жыл бұрын
Literally a million ways.
@larisadigital Жыл бұрын
Thank you so much for sharing this!! I've been searching for Ads reporting videos and this one is the ONLY one that really shows how to report to clients! LOVE IT
@DaraDenney Жыл бұрын
You're so welcome! That's exactly why I created it :)
@olhavelhus1367 Жыл бұрын
Thank you Dara for this valuable information, you are a great teacher!
@deanmartinez2358 Жыл бұрын
Beautiful vid Dara. Thank you!
@DaraDenney Жыл бұрын
Thank you!!
@joshfernandez6662 Жыл бұрын
DANG THIS IS SOOO THOROUGH!!! Must take a week to generate each report. Tank you for all the useful info
@Meehaly3 ай бұрын
thans, this is awesome stuff, love it Dara!!
@andreaesamor Жыл бұрын
Super useful! I will incorporate a lot of this in my reporting. I agree with you when you said this helps the media buyer to take a step back and see what worked and what didn't. Also clients get to know better what's happening with their ads ✅ Thank you for sharing!
@DaraDenney Жыл бұрын
EXACTLY! Let me know how it goes!
@surajshinde7097 Жыл бұрын
Super video. Reporting always gives me anxiety because it is hard to explain the situation to client. Reporting with visuals gives better idea. Thank you..
@DaraDenney Жыл бұрын
SAME! That's why I made this video :)
@abrahangarcia8729 Жыл бұрын
When I first started working at my agency, my decks would take me about 2-3 hours to make because I was going in deep. Now as I have been there longer, I have 12+ clients on recurring bi-weekly calls, and now it only takes me 30 minutes to an hour to pump out a deck, but with much less info.
@KebabPeople Жыл бұрын
I was like, 150 bucks CPA to sell a cereal box what the hell am I missing here lmao. Yeah it was not magic spoon. Great video! Thanks
@jerrymartinez1048 Жыл бұрын
Super useful. Thank you.
@mihaellaa.7911 Жыл бұрын
Hello dear Dara! Can you share with us what do you do in the case of ad fatigue? Thank you so much!
@jakeblumes7793 Жыл бұрын
Great video and love your template. When you brainstorm ideas, do you score them at all before they go onto your creative roadmap? That is, some ideas might not be measurable or be deemed low impact or be too hard to implement. If so, how do you score ideas?
@FrixxyVt9 ай бұрын
2:50 gratidão pela oportunidade avanco social vocês são os melhores para as redes sociais
@annamarento2683 Жыл бұрын
Great vid! It’s all about ad creatives? Not in target audiences? Or you also putting that data (about target audience) in another reports?:)
@DaraDenney Жыл бұрын
Yeah, we do sometimes, but to be honest, most of our spend is on broad these days.
@DigitalSachinShow Жыл бұрын
Where i cab get this template to download? Have you given any link for this template
@DigitalSachinShow Жыл бұрын
@daradenney504 yes
@luizell857 Жыл бұрын
What is that signature background sound if I may ask? SO catchy
@DaraDenney Жыл бұрын
LOL YES
@keymirrortic Жыл бұрын
Thanks for sharing Dara, signing up through your referral! Quick questions, I'm currently seeing high spikes in my CPM at about 60 - 70 USD (Broad Targeting, US) optimizing for purchase event. Is this something normal during this period of time around BFCM? 🤔
@DaraDenney Жыл бұрын
Yes, it's totally normal. But you should sign up with Varos to see what's going on for your industry! It's so helpful for things like this!!!
@keymirrortic Жыл бұрын
@@DaraDenney appreciated Dara ❤️
@kimpisetpagna Жыл бұрын
omg! Love this!
@DaraDenney Жыл бұрын
Thank you!!!
@user-px7ux2rh9x Жыл бұрын
How can we download this as a template ?? Is there a way to send you a few bucks for it ???
@julianromero_ecommerceadsteam Жыл бұрын
Hello Dara! Thank you very much for the video! I have a question. I see in the slides of the ads that you indicate the hook and hold. What metrics do you use to measure these KPIs? Thank you!
@DaraDenney Жыл бұрын
Hook: 3 second video views / impressions Hold: ThruPlay / impressions
@julianromero_ecommerceadsteam Жыл бұрын
@@DaraDenney Thank you so much!!
@MyNameIsTatiJo Жыл бұрын
Great video! May you share the template you used on Canva?
@DaraDenney Жыл бұрын
I think it was this one: www.canva.com/templates/EAErRZTtcKU-cream-and-pink-pastel-gradient-diversity-workshop-webinar-keynote-presentation/
@natthaphonangsukulthon6710 Жыл бұрын
Would you mind sharing your experiences using looker studio to create reports?
@DaraDenney Жыл бұрын
I have used it and it is kind of a pain in the ass.
@gordilugo2776 Жыл бұрын
Dara I'm a junior media buyer, trying to get into an agency but haven't been having any luck with an established agency. Most people who post as agencies are just beginners that are experimenting with a start up smma on upwork or Facebook groups. Any tips or advice?
@DaraDenney Жыл бұрын
I would try signing up for a mini mastermind group or get some experience working for a freelancer.
@mohamad_bakour Жыл бұрын
Hi dara thanks for amazing video. Why not use Google Data Studio with interactive reports using a third party. I think you can add all metrics you want
@DaraDenney Жыл бұрын
We use something like this! But dashboards don't really make up for the "story" that you have to tell clients.
@annaloader52852 ай бұрын
@@DaraDenney did I miss how often you're sending this report to clients? How often do you send this vs your third party dashboard?
@NadiaKlimentova Жыл бұрын
Hello Dara , Which tracking is the best in your opinion ,we spend only 50 000 a mouth is it suitable for our brand ?
@DaraDenney Жыл бұрын
I would go with Triple Whale, then! Or if you are only on Facebook, I don’t think you need anything . Only use the attribution platforms if you have multiple traffic drivers and you don’t know where your sales are coming from!
@NadiaKlimentova Жыл бұрын
@@DaraDenney Thank's a lot but we are custom website ,not shopify
@imtmcc2265 Жыл бұрын
Hi Dara When will you launch your community?
@DaraDenney Жыл бұрын
Next week, I think :)
@kazimarufofficial Жыл бұрын
Nice but no have client
@dmitriypetrychuk2743 Жыл бұрын
could u share please the link to this template?
@DaraDenney Жыл бұрын
It will be available in my paid community!
@himayetshaikh5606 Жыл бұрын
Can I have your template file please ?
@DaraDenney Жыл бұрын
It will be available soon in my community that I'm launching!
@talhadagha4575 Жыл бұрын
We need a udemy course from you! ;-;
@DaraDenney Жыл бұрын
Working on a course for next year!!
@AnnaParker712 Жыл бұрын
🔥🔥🔥
@mrashidaliraza Жыл бұрын
Hey @DaraDenney Would you mind giving me this template?