A "Sneak Peek" Inside Rick Williams' Sneaker Basement

In the sixth and final episode of Sneak Peek Season 7, we visit the man behind one of the most well-known sneaker boutiques in the Detroit area, Rick Williams. The Burn Rubber co-owner and Distinct Life governor collects collaborative efforts and is an avid fan of New Balances. Take a look.

[@ichigokillsyou]

I am a Nike/Jordan guy mainly, but man, this collection is sick.

[@TheTurdFerguson]

+Memphis Thunders agree with you 10000%

[@nicekicks]

+Memphis Thunders We agree!

[@viktorstoianov2410]

Nice Kicks what is the name of sneakers on kzbin.info/www/bejne/hJKugZeCgLGFp5Y

[@waelbououni]

this episode and the one with sneaker grandpa are my favorite episodes of sneak peek !!

[@jerusareem]

+Wael Bououni ewww sneaker grandpa was so bad....generic ass newbies and sauconys, he had no exclusive ones

[@waelbououni]

+jerusareem i like these two because of how wearable their collections are , i don't realy care about exclusivity ! but that's only my opinion

[@dtboijr]

Agreed. Like my collection full of variety, which makes a true sneakerhead.

[@TheTurdFerguson]

+Wael Bououni Agree with you. Two things jump out about their collections: 1. They both appreciate quality 2. they both know what they are talking about when it comes to their collections

[@waelbououni]

TheTurdFerguson1 and both their collections are suitable for people that do have to go to work

[@julianreed7]

Seeing a lot of the comments, very sad. Seems most people miss the point of what Sneek Peak is. It's not meant to affirm the tastes of viewers, many of whom all wear the same stuff. It highlights what's beautiful about sneaker culture. That independent of ethnicity/gender/social status, people have awesome collections, and varied ideologies about their footwear. Rather than dissing someone with a different taste, try to look at things from their perspective/lifestyle. Don't know why so many seek the alternative where everybody has all the same shoes/mindsets. In a world with thousands of shoes, so often, so many make it a narrow conversation.

[@sldoby52]

Well said my man unfortunately like the one guy said that's way to deep for most of these young kids. They have a one track mind and it's jordan , jordan , jordan hype .

[@vrodi9958]

People say those things because of the fact that these people are rich and famous and yet they still have tons of grs and not much different than the other people. That's why even though the perfect pair has mostly Nike and Jordan's he actually had tons of samples and exclusives that's why he's considered the best. In my personal opinion I think Greg street has the best collection we've ever seen but to each his own.

[@heatholderinc4961]

💯

[@camdoesitall]

S0052 magooch bruh his New balance collection makes me wanna go get some they fire idc

[@delprieststokes9133]

New balance is the most underrated brand of all time I’m happy that they are getting more recognition today now in 2019

[@mikolkindlejr249]

George kiel polo game strong 💯

[@lucasspiridilozzi7501]

It's nice to see someone with a collection that expands in brands like new balance versus Nike and Jordan every time. Sick collection!

[@rn4lchamp107]

Best Sneak Peek i've seen hands down

[@nicekicks]

+Mario Magaña So good!

[@theloverswineverytime1625]

+Nice Kicks Hey, why did mayor's sneak peek get deleted from KZbin? thats a great vid there.

[@sneakergrandpa4009]

Great to see some variety and also the point of view from a shop owner with the opportunity to produce collabs on his own. Refreshing to see something different and someone collecting and wearing what they like with variety mixed in instead of shoes that never get worn. Another great season NK and continued success to Rick and Burn Rubber.

[@DREDR-jn8nw]

Why dont they do george kiel and he could present himself i think it would be dope

[@iamdsa.]

truue

[@justjokes3540]

+DRE.DR thats what i been wantin them to do

[@Sasha-ft5xs]

+Knowledge Is Power 😂

[@OhItsPrimetime]

This guy moved into my Top 3 sneak peaks. Hella crazy collection, Burn Rubber also got some dope collabs under its belt too

[@mikeytarango2951]

lol yall know its real when you pull something out and the first thing out your mouth is "oh I should start wearing these again" ....

[@bakeraus]

The older guys Grandpa, Rick & Perfect Pair drop wisdom and stay humble. They don't act tough and talk down to other collectors, they are just passionate about what they like. Much respect.

[@SonnyChenova]

This and Sneaker Grandpa's, for me, is my dream collection.

[@JREVY22DECEPTICON416]

Wow I’m impressed it is nice to see something unique

[@TheTurdFerguson]

Those Red Devil 670s at 2:30 are absolute fire. Another great Sneak Peek nice kicks! Keep up the great work. I enjoy these episodes were you guys try and show something different

[@anthonywilliams3603]

When I first watched this I didn’t pay attention at all to it, now 5 years later I’m absolutely addicted to new balance. Realizing how much of a only wear jordan and lebron kid I use to be 😂

[@MATTYUS891]

One of the greater sneak peek videos Nice Kicks! I know Mr. Williams has always done it big for years!!! I'll always remember him as the new balance junkie!!! Hey just a suggestion....one of the seasons you do should strictly be heads of the boutiques. People like Frank The Butcher, Jay and Bernie from Extra Butter, Erik & Peter from SNS, Chase from Rise, and so on. Also, after doing Greg Street, definitely need to have an ATF Crew sneak peek - DJ Clark Kent and Bobbito and of course Mayor!

[@frederickbingley6699]

Finally someone who says Saucony right

[@tom_barks]

finally a collection that isnt 99% jordans

[@nilsgrolimund5816]

This episode and the episode with sneaker grandpa are the best ones

[@oglaylow1969]

The Spy vs. Spy New Balance pack...need it!

[@MrJordanhead19]

this has been one of my favorite episodes for sure great job on this something different

[@justanotherguywithanopinion]

Favourite collection of the entire series 🤙🏼🙏

[@MATTYUS891]

Maaannnn seeing this video reminds me of that day Rick did the 30 days of NB...honestly that video back in 2011 before the release of the first collab they did with NB inspired me to pay more attention to the brand!! So thank you Mr. Williams

[@filthyk50]

This guy seems like one of the coolest dudes that has been on sneak peak, that's what's important to me. Collection isn't important really, but it's nice and I'm a fan of that also.

[@bgotsole9868]

one of the best sneak peeks. no doubt. respect

[@Snicfresh]

This is one guy where his shoes tell a story, is more meaningful to collect it this way than chasing the releases.

[@crossphaded]

Props to +nicekicks for opening the eyes of all the kids who know nothing outside of Jordan, Nike, Yeezy, and maybe Adidas by featuring sneakerheads like Mr. Rick Williams. Hopefully they not only appreciate but start diversifying their own shoe collections!

[@theloverswineverytime1625]

All folks need to do is just get what they like. it that happens to be JUST one/couple of brands or every shoe brand under the sun....as long its what you like.

[@jeremyp2164]

this dude and grandpa are true sneaker heads, dope collection. new balance, asics, adidas and reeboks where it's.

[@viclion93]

My favorite Burn Rubber shoe is their Spirit Of Detroit one..I'm from Chicago but you have to love the inspiration and attention to detail.

[@TAXISONNAQUI]

WHAT! YALL AINT EVEN KNOW HOW EXCITED I AM TO WATCH THIS

[@charlesjordan1965]

might be the best episode i've seen

[@thedarkgate817]

finally someone who has other brands of sneakers besides nike.

[@Blkthunder3]

he had some sick ass new balance and dope shit we don't see every day

[@twistedgaming3104]

Dope mad respect

[@Vv18_._]

The maroon ventilator, all 3 gl 6000s, and his Air Max IDs were dope

[@Gusiver]

Excellent series!!! And yes, I support idea of making one season with KZbinrs.

[@moswantedmos]

What an extensive collection of New Balance! I wish I have these :(

[@T668z]

those infared 6s and dark blue sauciness thoughhh. dope vid

[@thomasbrown8086]

Nice kicks this series was dope i wish you would bring it

[@im.noahhh]

Hey nice kicks I'm a young collector and I love watching these videos to see what sneakers I like and don't I want to say thank you and keep up the good work

[@nicekicks]

+Noah O.G Thank you so much for viewing our videos!

[@JT-dk3mw]

Dope collection

[@Matthew-pk4jb]

im so happy that a diversity of taste is represented on nice kicks!

[@trzarector]

Great episode. I really like dude. Large Professor of sneakers!

[@LLC_ology]

Another dope collection

[@MrMannyManteca]

Simply outstanding

[@1JayTheJet]

I notice every time I push play I say FIRE FIRE FIRE...

[@FisforFresh]

Jet Life To The Next Life

[@1JayTheJet]

Jimmy Grewal we in here... Pinky and thumb up #JETLIFE

[@begs100]

Dude is mad chill, nice stash

[@Nvlutey27]

I wanna see a Sneak Peek of someone with a sick Asics collection. Get on it, NK!

[@mrawesome3959]

Props to NiceKicks for featuring sneakerheads like this man. This goes to show that their is more than just Jordan and Nike shoes that are dope.

[@swiftyband]

A breath of fresh air seeing all these shoes not really in the super hyped up shoe game.

[@THESNEAKERADDICT]

dope

[@aljimdenverarcueno8120]

this is one of the best features!!

[@10assists11]

This shit fire everyone in the DMV would agree

[@sldoby52]

Nice collection this guy made it into my # 3 spot . #1 Perfect Pair #2 Sneaker Grandpa. I know it's hard for these kids/hype beasts to believe but their are other sneakers out there besides jordan's

[@queavogoldthedon4766]

👀Yo boy fresh!

[@mrawesome3959]

Props to NiceKicks for featuring sneakerheads like this man. This goes t show that their is more than just Jordan amd Nike.

[@mattashley04]

Thank you again @NiceKicks for another good season. COME back SOON!

[@ReadyTheLight]

Refreshing in a game over-saturated with Jumpman exposure...

[@igandhi24]

This episode was dope! Would love to see more of his Adidas joints

[@nicekicks]

+Ishan Gandhi Rick has so many gems.

[@rarrirooster15]

His collection is dope . A lot of 🔥🔥🔥

[@nicekicks]

+rarrirooster15 Love it!

[@maxxmillstein9257]

best collection ive seen imo

[@nicekicks]

+Maxx Millstein So good, right?

[@Gene3211]

Top 3 sneak peek IMO

[@WhatUpDoePhresh]

Burn Rubber always has them joints!

[@blackmagic1371]

Rick is a lot like me when it comes to collecting Kicks especially ones that not everyone has got (I don’t mind custom kicks I’ve only got one pair of AF1’s white with paint splattered all over them) 💯👍🏾

[@det2nyc]

Rick Williams-Detroit Legend, was hoping you were going to show the Vernors New Balance, and the Spirit of Detroit Reebok collab. 2 pair I wish I would have been able to get before they sold out.

[@wp-theillest1987]

Something abt a collector having the original boxes….⭐️⭐️⭐️⭐️⭐️

[@pbnjays4393]

Should have a season with people in the music industry like fat joe and wale then another season of athletes

[@EpyonRoyal]

The homie Rick!

[@theonewhoisbetterthanyou3570]

Love New B's. Still the most comfortable sneaker to me.

[@crispinfrancis1]

I only have one pair of ventilators and I had to go a full size down, do all of them run big?

[@sayyre]

great episode

[@nicekicks]

+Sneaker Kraze Thank you!

[@beantwnbeatdwn]

i love the subtle shot he takes at certain "influencers" who insist they invented color-blocking.

[@yunpengxia8994]

I like his pants tho. Anyone?

[@samuelito4721]

Really nice episode

[@nicekicks]

+Sam Eb8⃣ Thank you!

[@frederickbingley6699]

Dude reminds me of an older Lupe Fiasco yo

[@TheGeloBeans]

Yooo i really dig this dudes collection

[@nicekicks]

+GeloBeans We love it, too!

[@FreeTheColonized]

I remember only seeing 993s and 998s now I think new balance is the biggest company running with that lifestyle running inspired shoe

[@yungblackcat]

they look like father and son lol

[@AQWMalkoir]

Go to europe next season!

[@jonathangriffin9937]

U guys should do Odell's shoe collection

[@Darrencollinsjr]

What size are those Reeboks? Those GL6000 are a top 5 Reebok collab ?

[@brandonhylton7530]

Do Kick Genius that would be the ultimate sneak peak

[@ignacionachomagallon7886]

What are the dunk shoes called on min 15???

[@Moham153]

George we wanna yours and Simpson's collections!

[@dandredaniel6413]

can we get a new season going

[@iysonmccoppin8388]

Damn all of those NB

[@mackmzle]

Idk why....but every time I see George, I wanna fight him!

[@carlcoral7386]

Bruh 😂

[@nicekicks]

+TM Sneakers What????? George is one of the nicest human beings you will ever meet.

[@samwilding5035]

)

[@nilsgrolimund5816]

Rick❤️

[@patoyamato]

Started like him but with the September blue 6s lol

[@marcusk2729]

At the 13:33 mark what is the name of the camo shoe?

[@ghetty]

Dope

[@Buuuuuuuuumba]

Good to see someone pull out wallies for once

[@joshprice7157]

Closed my eyes and thought he was Q Tip talking

[@miguel.ito7]

This dude looks like a retired Dwyane Wade. One of my favorite collections.

[@MrGramz09]

Ronnie fieg, wale & fab next year please

[@The_Bit_Player]

My favorite collection so far. At least this brother is original. I'm sick of seeing the same Jordans and Yeezys.

[@Gael024680]

you guys should sneak peak pj tucker please

[@nicekicks]

+Gael Adame That would be awesome! He has some amazing sneakers.

[@seangreenleaf2406]

what shoes are he wearing?

[@etchosts8162]

Different taste gotta respect that no hype