How To Set up Google Ads Performance Max

[@AaronYoungGoogleAds]

👉 Get Your FREE Performance Max Guide to see the steps on how to set-up a Performance Max Campaign with the current best data-driven practices. www.definedigitalacademy.com/performance-max-guide

[@consultancy6434]

Hi Aaron, I have set up an online Store on Shopify without knowing the Agony of marketing . Finaly I am teaching myself how it is done on Google. Thanks to you and PEOPLE LIKE YOU! I am committed to make it work even if it take years.

[@AaronYoungGoogleAds]

My please and all the best for your new store. It does take time to learn but once you have the skills it’s so worth it!

[@myleshart2141]

Such a good video! It really helped me understand what's going on in Performance Max campaigns, a simple easy to understand run-through of everything. I have one campaign set up and have been seeing some really up and down results, great weeks with ROAS of 20+ and absolute terrible weeks where we barely break even. Overall it's working well but I don't like the jumping results. Will definitely be taking advice from this video! Thanks for the awesome content!

[@afsana2595]

Thank you.

[@leomega]

Aaron I can't thank you enough for such amazing analysis!

[@AaronYoungGoogleAds]

My pleasure Leonardo 👍🏻👍🏻👍🏻

[@bestiecase]

Thanks man very useful info that saves me some money instead of going to performance max right from the get go , very helpful

[@AaronYoungGoogleAds]

My pleasure 👍

[@the-u6g]

Hey Aaron! Do a video on re marketing and how to get the best from it

[@saranardo6001]

Hello, is there any sortof canibalisation between these campaigns and the Search campaigns? Do you suggest building different adgroups with different audiences containing the same ads to test which audience is more perfomant?

[@theoneandonly7213]

What’s the difference of segmentation provided within performance max audience signals and standard shopping campaigns? Why do people say standard shopping provides more detailed segmentation? Thanks mate!

[@yuriykabanets7665]

Thank You!

[@nivelmedia3614]

How may asset groups you would suggest per campaign? Ads I take 2. I prefer to have 1 campaign for 1 product instead of multiple products in 1 campaign. What you'd suggest?

[@LaTVdeFreddy]

Hi. Should Performance Max be used as a single campaign or with a second campaign?. Thank you

[@AaronYoungGoogleAds]

Hello, I recommend running these as a secondary campaign. The reason for this is that my initial testing has shown the best results come from running this as a re-marketing campaign supporting a main search or shopping campaign.

[@calm705]

hey there how much do you charge for shopify google ads?

[@garrysingh8387]

A lot of

[@Learnenglishwithme852]

How to get y your products accepted in Google merchandise center in order to use them in google shopping ads

[@storm14k]

I wonder if this something you've got to measure in the very long run. If the ML is any good it's not only going to figure out what you've figured out for your advertising but customers you'd never thought of.

[@nono9555]

P max is still not quite ready yet anyways

[@AaronYoungGoogleAds]

It has worked for my campaigns as long as: > You have good remarketing & similar audiences due to a longer (12months +) of good conversion data > Your landing pages have strong titles & headlines with only 1 x keyword focus But do agree the whole AI needs more work as it is still taking around 5,000 impressions in a 30 day period to get any learning.

[@stevenoconnell1967]

Hey, so I have been studying this stuff too. And I think you are missing something very important. I think Google is forcing you to optimize your "Content" to do the job of not wasting your money on poor search terms. If your content (website, blog and KZbin) are properly optimized, Google's ai won't be able to waste your money. So Google is going to get the best of both worlds. Easy automation and better ROAS for their Google ads customers and a better online experience for their search customers and users across their content network. So if you don't want to waste money, don't waste your time inside of Google ads. Instead, optimize your content. I would recommend getting rid of content that is poorly optimized so Google can't use it in its algorithm's data set. Does that make sense to you? Kinda changes the job description of "ads manager and media buyer" to "optimized content creator." Hmmm. Perhaps that is what they wanted. No one to raise the cost of their service as a ticket scalper or middleman. My prediction is that when customers figure this out, it is going to put a lot of Google ad managers and media buyers out of business once and for all, unless they pivot to a title like "Performance Max optimized content creators."