Performance Max Campaign Set Up Guide for 2024

This is how you set up your Performance Max campaign in Google Ads the right way in 2024 using Google's new Dashboard 😀
👉 Learn how to set up your Performance Max campaigns with my step by step campaign set-up guide: www.definedigi...
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[@LanceThorley]

Good stuff! Especially the understanding of criteria to even start a PMax campaign...

[@nasrodineelghalbzouri4849]

Great video! I have a question. I sell furniture online and am considering running a Performance Max campaign. Would it be a good idea to create one campaign with multiple asset groups, each focused on a different product category? This way, I can target each category more effectively with tailored creatives.

[@dcaz342]

Does anyone out there JUST use PMAX and no other campaigns??? Or just MAX Conversions and not PMAX?

[@richardbrunt5706]

I've spent about $7,000 over the last 6 months on an agency, (plus ads cost). They have me in performance max, even though there are only about 2 conversions a month. It's a high value product. Sounds like this is the wrong type of campaign for me?

[@Luka-tr7vt]

Can we maybe get a video explaining how to Set up conversion tracking for shopify :)

[@mitchterheijden1067]

yeah this will be nice :)

[@PPCAdEditor]

Your video provides a fresh perspective on Performance Max Campaigns. The setup guide for 2024 is a must-watch for marketers looking to stay ahead.

[@user-bn9k]

I have my referral link. When someone joins under my referral link, the page will be redirected to a successful page. When someone lands on the successful page from the referral link, it should be considered a conversion. Irrespective of clicks or impressions, it should not be debited from my Google account. I only want to pay based on conversions. To achieve this, what campaign can I choose?

[@godsonebz3785]

Thank you Aaron for this insightful video. Questions: if from the beginning a single Performance Max campaign had been structured with multiple asset groups defining different categories of an e-commerce business, what advice could you give to restructure these asset groups into separate Performance Max campaigns? When restructuring asset groups, should I keep the asset group that works best in the existing campaign which has over a year's worth of data? Should I start from scratch and lose the data accumulated in the existing campaign? Thanks for your time and help!

[@user-bn9k]

I have my referral link. When someone joins under my referral link, the page will be redirected to a successful page. When someone lands on the successful page from the referral link, it should be considered a conversion. Irrespective of clicks or impressions, it should not be debited from my Google account. I only want to pay based on conversions. To achieve this, what campaign can I choose? please help me

[@zaharidaskalov2743]

why would the dog product get more delivery if the bird product has a better CVR/ROAS? Isn't PMax optimizing exactly for the better sales performance?

[@CarterTess]

14116 Dayna Village

[@johns479]

Thank you for the upbeat bulleted video easy to watch & understand have tried running 3 different preformance max campaigns the first to never got off the ground the 3rd one is booming so I am starting a new one today & neede to find a quicker way - I think this will be a tremendous help.

[@AaronYoungGoogleAds]

All the best

[@fliptheswitchyt]

Wondering if anyone else is running into this issue but I'm trying to run a few search ads and my headlines aren't displaying correctly. So, headline 1 and headline 2 are being combined or headline 1 is being matched with description 2. This makes the ads look weird even in the preview. I'm thinking there's some misunderstanding on my part about how these pieces work together. Any advice? And yes, I'm pretty new to Google Ads.😊😊

[@DigitalNivetha]

Today I initiated a performance max campaign with the recommended budget of 250$. It's a campaign with no goal setup suddenly it took all the budget for the day within 20mints even before the campaign starts running. Please explain what should be done to avoid this kind of unnecessary spend? It shows some clicks around 311

[@mars7246]

When setting up one of these i get this error when trying to complete/create the campaign "Cannot remove goal because a campaign must have at least one conversion goal." anyone know how to fix this?

[@CiphersDigital]

Great information. Thanks for sharing your experiences in the trenches. Extremely detailed video. Well done!

[@user-bn9k]

I have my referral link. When someone joins under my referral link, the page will be redirected to a successful page. When someone lands on the successful page from the referral link, it should be considered a conversion. Irrespective of clicks or impressions, it should not be debited from my Google account. I only want to pay based on conversions. To achieve this, what campaign can I choose? please help me

[@discopumps]

Im spending 150 per day on performance max. It was performing well from oct- dec. now the last 2 months I started losing money on it. Should I scale it back to just shipping ads? It’s a niche sporting goods company.

[@chrisw9854]

If Google is so clever, and assuming you're converting/replicating an existing shopping/search campaign to Pmax, why isn't signal data auto filled?

[@alialjasmi628]

Hi Aaron, in this video you decided to go with maximize conversions value bid strategy and I've done the same for my new campaigns, however my Google account manager recommended to switch to maximize conversions instead to enable Google AI to collect maximum data. What is your thought?

[@oksie-888]

Great info! Could you do a tutorial for PMax campaign to promote KZbin Channel?

[@dimitrismavropoulos9256]

Hello! If i have 2 different ad groups inside performance and in each ad group i have different products categories for example ad group1 has book, ad group2 has toys, when i choose lets say 4 sitelinks extension for books those extensions will automatically appear also in ad group2 where toys are so no relevant information. can i somehow change that? thanks in advance

[@FullVibez]

Nice video, one doubt - In terms of Google Map ads, do we only have the option of running Performance Max campaigns or can we also run Search Ads to show our GMB profile?

[@sonasinha9879]

I am working on picture framing business My pmax campaign is showing inaccurate datas for the same conversions that I used for non pmax conversion.. why ??please suggest

[@blessedtoquest]

What kind of ads would you run for Storage Facility Units? There are multiple locations.

[@yanivlevy1006]

Question: Is it worth starting a performance campaign as a solo campaign?

[@ShubhankarJha]

Starting a performance campaign solo can be worthwhile, but success depends on factors like your goals, target audience, and budget. Consider your resources and the specific metrics you aim to improve through the campaign. It's crucial to plan strategically and monitor performance closely to make data-driven adjustments as needed.

[@nieck88]

Did you watch the video? He says he recommends FIRST to have a campaign (Search or Shopping) with at least 30 conversions in 30 days. After that, you'd consider adding a PMax campaign.

[@yanivlevy1006]

Yes I watched it last month :) @@nieck88

[@swaggy745]

Is it worth running a performance max campaign for a kitchen and bathroom remodeler?

[@AriadnaLizondoJuni]

Thank you for your video! Do you have any insights on how to manage cannibalization between Pmax and other ongoing campaigns? Thanks!

[@NayanJain-ee6zd]

Can we run a performance max campaigns for the blogging contents?

[@MuhammedAttia-mf4gw]

Thanks a lot, is there a way to do performance max for mobile app promotion campaign please?

[@maxmorris4562]

Tips 2:01 3:18, 4:16 Walkthrough 5:30 7:18 9:51 11:41 13:14, 14:06 Use KZbin, spend is low 15:55 Review audiences that are converting

[@NayanJain-ee6zd]

Can we Run a Performance Campaigns for Blogging?

[@RichardSmith-xp2xr]

Useful information. I hope this is still relevant 😅

[@crownroyale-cw5pr]

This was brilliant! THANKYOU

[@WilliamCummings-om1tr]

Very interesting. I will definitely try to use this information in the future!

[@LysanderHargrove]

Thank you for the lively, easy-to-follow video with bullet points. I've attempted three performance max campaigns; the first two didn't take off, but the third one is thriving. Starting a new campaign today, I needed a faster solution, and I believe this will be incredibly helpful.

[@isarelsalcedo5483]

I already have a campaign how much to fix it make it better

[@StanleyMullican]

Nice guide Aaron! Thank you🤝

[@JacbaLowe]

Thank you Aaron! Nice video

[@Zdoterik]

Would you recommend performance max for a multi location QSR restaurant

[@dannyfranchini2192]

The link to buy course on your website is broken 😮

[@borntosparkle3779]

Hai sir in meta ad run campaign I can't upload videos why sir kindly reply me

[@GulnarKarimova-ug9hw]

Nice guide.Thank you

[@mirko5707]

yes, I found that performance max has a very high cannibalization of customers who probably buy anyhow. Any idea how to avoid it?

[@dannyfranchini2192]

The link to buy the mini course isn’t working 😢

[@billluo6170]

Hi Aaron, I have two Pmax campaign, one campaign for all products, another campaign with 10 asset group categories, do you think i should turn off all products campaign?

[@nieck88]

How are the (products) campaigns performing?

[@lapserdak24]

Is it good for custom cakes business?

[@orangeperspective1]

Are Google Ads Representative from Google helpful? Are their advice really helpful?

[@sven5652]

I have come to the conclusion after multiple meetings that not all advice should be followed blindly. Working for an agency I noticed that high spending ad accounts get the more experienced representatives and therefore better advice. Some things they advice you on are related to make you spend more on the platform

[@Michal_Vision]

Hey, Thanks for this video you are great. But still i have question for you. :) Can i run 2Pmax Campaign together or this is bad ? :( I'm not sure with that.

[@nieck88]

You could. What's your reasoning behind it?

[@pauls1883]

$600 /mth in USD , AUD, NZD ??

[@KimVincent-x6k]

Teach me your ways

[@seank2793]

Do you have a google ad for ecom course

[@AaronYoungGoogleAds]

Sure do check out my course called “Sell MORE with Google” www.definedigitalacademy.com/sell-more-with-google-copy-2

[@mitchterheijden1067]

@@AaronYoungGoogleAds Can i ask you in private some things about my account ? i want to learn google ads also before buying your course

[@shaolindido]

Does it make sense in your opinion to run a Google Search campaign to e-commerce products priced between 20-40€? Or is it too low ticket for search ads?

[@nieck88]

No problem. The price of the products doesn't really matter, just keep an eye on your cost per conversion. Decide how much a conversion may cost you and still make money. I'd test it. And keep optimising. Good luck.

[@shaolindido]

Thank you Aaron for the incredible value you share with us. I'm very grateful! 🙏🏼

[@NikNik-px2jz]

Loved it , do you use Performance Max Campaigns in Google ads to generate Leads? Only search ads are enough right? To generate leads, inquiries, and appointments for home service businesses?

[@AaronYoungGoogleAds]

Hey YES I do BUT if this is for a business that has a small location target area I stick to search & display only (due to better targeting options). Plus I always start with Search as I don't use PMAX until we are getting 30+ conversions a month

[@NikNik-px2jz]

@@AaronYoungGoogleAds I got you, thanks 😊

[@johnford-or6ku]

so nice video

[@blazklemen4595]

Great video as always. My question is; how many asset groups do you recomend in a P.Max campaign? Is 6-7 to much? On my site I have developmental toys (0 - 3 years), other smart toys for 3+ kids, and board games in 1 main category. And then devided in to 4-5 categories based on the toy. Is it ok if i make 1 campaign with an asset group for all the toys, then 1 group for babies, second for smaller kids , third one for kids kitchens and so on? Or should i make a diferent campaign for each one. Thank you so much for your time and help, Blaž.

[@sven5652]

Hi Blaz, you can structure your campaign as per your suggestion - no need to make seperate campaigns. Let’s say you are spending 300+ daily and you want to allocate the budget to your wishes then you could do that. Personally I structure my campaigns based on the categories, but I also factor in the search volumes from my keywordresearch sheet.

[@user-bn9k]

I have my referral link. When someone joins under my referral link, the page will be redirected to a successful page. When someone lands on the successful page from the referral link, it should be considered a conversion. Irrespective of clicks or impressions, it should not be debited from my Google account. I only want to pay based on conversions. To achieve this, what campaign can I choose? please help me

[@agugi]

Thank you very much for this tutorial video. I have a short question. I already have an ongoing campaign. Google is suggesting to convert this campaign into a performance max campaign. Would it make sense to do that? This way, I wouldn't have to wait for a long time.

[@AaronYoungGoogleAds]

If this campaign is successful I would keep it and run a test with a seperate PMAX campaign

[@agugi]

I thought the same, but I wanted to make sure. That's why I created a new campaign. Thank you very much for the information and response.@@AaronYoungGoogleAds

[@user-bn9k]

I have my referral link. When someone joins under my referral link, the page will be redirected to a successful page. When someone lands on the successful page from the referral link, it should be considered a conversion. Irrespective of clicks or impressions, it should not be debited from my Google account. I only want to pay based on conversions. To achieve this, what campaign can I choose? please help me

[@jasonzeng7000]

I have a search campaign for more leads, the data looks perfect, while 99% of the data are from display instead of search. And no leads. What should I do?😂 thank you

[@azeemsarfraz1274]

Just opt for search ads

[@sven5652]

Yes exclude display viewings

[@arjunmane8635]

Superb! Thank you.

[@NicolaHadges]

Thank you for your video!

[@HarperBrown-mr9bc]