How Performance Max Campaigns Work

STOP before you start another Performance Max campaign, you need to ask yourself… Do you know how Performance Max campaigns actually work?
In this video I will how Performance Max campaigns work from real life account experience rather than just what you find on the Google Ads help pages.
In this video I am going to take you through the:
📈 The data it needs to perform at optimal results
🎯 The way that PMAX targets traffic
😄 Why your structure is really important
This is from millions of dollars in PMAX spend across both eCommerce & Serviced Based Performance Max campaigns.
👉 Learn how to set up your Performance Max campaigns with my step by step campaign set-up guide: www.definedigitalacademy.com/...
#googleadstutorial #googleads2024 #googleadstutorial
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[@RobinMontford]

Informative video, this video is useful and will help to understand Google ads, thanks you, Aaron !

[@JasonProulx-nf7ul]

Thank you for this informative and helpful video!

[@JasonRoth-xx9co]

Thank you for the great content as usual Aaron! Quick question for you. It sounds like you of the impression that Performance Max is really best suited for companies that are Ecommerce based. Is that fair to say? Do you think this campaign type could also work for things like getting people to sign up for a course with their email or would you not recommend this for that?

[@BoziVozi]

Can I use it for App Install?

[@jfBerne]

There is no "audience insight" section below the "search insight" on my board

[@forsterfarm4492]

Does performance max campaigns that use google merchant center products basically replace the need to run a separate google ads campaign keywords?

[@JessicaB93]

Google always recommends Performance Max campaigns, but my account doesn't generate the amount of conversions you suggested. Can it still work? We see it as an alternative for a search campaign and hope it will perform better, but it might event have worse results considering the long learning phase and the broad targeting options.

[@enezar]

Great information I see now when setting up a Google ads account they force you to setup a performance max ad first

[@ccw6050]

I have a budget of $80 a day roughly 85 conversion a month, with CPC $9.53. You are saying the budget should be lower but when I had it lower I was running out of budget. Not sure what to do here

[@BAVStudios.]

Anyone else’s audience insight section missing?

[@SoothingSleep247]

Can you still get sales while it’s in the learning phase?

[@muhorosolomon7197]

Yes, sales is a big part of the learning process

[@anthonypricerei]

Should I run a search and performance max campaign at the same time for better results?

[@andyexplores1982]

Yess

[@anthonypricerei]

@@andyexplores1982 Thought I saw a rule where you couldn't run 2 campaigns targeting the same thing in an account? Could be mistaken here.

[@andyexplores1982]

@@anthonypricerei search campaigns are helping pmax to work/convert better!

[@brayanmedina9814]

@@anthonypricereino its a waste of money especially if you have a limited budget that is for bigger companies. Do one campaign, start with max click. Get your conversion tracking right, get data. Then switch that same campaign to max conversions

[@IulianH]

Do not waste time and money with Performance Max !

[@TerryIngram-bz7vm]

Thank you Aaron!