Account-Based Content Marketing: 8-Steps for Building a Content-Driven ABM Program

Everybody’s talking about it. But what is it? What is account-based marketing and how does it work together with content marketing?
Unlike “the net” of traditional content marketing, account-based content marketing is “the spear.” It’s more targeted and more efficient. Here are some of the advantages:
1. Targets a more relevant audience
2. Engaged with prospects earlier in their process
3. Aligns sales and marketing perfectly
4. Makes your content marketing more focused and efficient
Sounds great, but is it expensive? What tools do you need to do ABM? How long does account-based marketing take? How does content help? We’ll answer of all of those questions.
What’s covered in this video?
This video shows you how to build your own account-based content marketing program by combining all of the most effective elements. Here’s what we cover:
🔹 Identifying your ideal client profile (ICP)
🔹 Create research-driven content that they’ll get excited about
🔹 Promoting your content through social media video
🔹 How to structure a webinar (and guide/ebook) that they’ll engage with
🔹 The follow up and post-event promotion
At the end of this video, we’ll show you how much time we put into our program and what kinds of results we’re getting out of it. Yes, the actual ROI of an ABM program.
You can get the full post with the detailed step-by-step process here on the Orbit blog...
bit.ly/2ZprZ59
Happy Marketing!

[@nathangengler2328]

Fantastic ABM gameplan! Love the time and attention paid to following up on these attendees - its crucial to make the most of these super qualified prospects and there's nothing more alienating than a cookie cutter follow up

[@Amadeolond]

This was a great approach to ABM! Thanks a lot for delivering such valuable content to the KZbin audience.

[@AnneBrosch-cb6xb]

Great summary and easy to digest content. Thanks. How long would you let the ad run on LinkedIn in advance?

[@maxelbrig1315]

This was absolutely brilliant - we need more of this pratical stuff. Awesome stuff as always.

[@mariomusa7874]

awesome video mate

[@normandlemieux5]

I've been considering ABM for quite some time but never went for it. This execution makes way more sense to me. It is better than weekly webinars and better structured than what I've seen elsewhere. I might just give it a shot.

[@normandlemieux5]

@Orbit Media Studios, have you planned to update the research on a yearly basis or something?

[@kyracl7318]

Such a insightful video thank you sharing I picked up loads of tips

[@333wollie]

I would like this video again if I could...subscribed

[@333wollie]

Where do u get your book? Thanks for all the great videos...they help... A LOT

[@333wollie]

Q. In many of yoir videos you talk about pillar content to be some form of research... Is there other forms of content that I can use as pillar content... Or is research the only viable one that has proven to work?