Adam Ruins Everything - Why Wine Snobs Are Faking It

[@kenna2597]

You know what would be the best Adam Ruins Everything? If he did a segment that was completely made up, and see how many people fall for it. The next week he could then do a segment on how easily people fall for things. That would be hilarious.

[@flyguy3211]

+Makenna Dickson From my perspective, these videos seem to have a theme of "don't believe everything you hear" so, that would be an interesting video

[@anilkraft1479]

+flyguy3211 true but I actually go to the sources and I'm sure others do too

[@ElaborateTiger]

+Marty Mcfly It would be hilarious if the sources were from the Onion or some other satirical news site.

[@xiang5814]

Maybe it's illegal or something

[@eIucidate]

There is a programme in the UK called QI, many segments of which are exactly was you describe.

[@RELAXINGNOISE363]

"its clearly wet." get out.

[@nooneimportant1324]

that's what she said

[@japanball5213]

+nooneimportant 132 The Office

[@rich1051414]

Doesn't 'dry' mean 'not sweet'? When all the sugars have been converted into alcohol, it is 'dry'?

[@bradirv]

Is wine wet?

[@alexander_richter]

TheDaklon you get out

[@naterk9460]

Everyone knows that the best kind is Second Cheapest Wine.

[@scottlevine6288]

+Nater K - Congratulations. You're choosing the wine with the highest profit margin for the restaurant. In fact, you're usually ordering wine that has a cheaper wholesale price than the "cheapest" wine on the menu. consumerist.com/2013/12/06/the-second-cheapest-bottle-of-wine-has-the-highest-mark-up-other-restaurant-secrets/

[@shazbots]

+Nater K I remember that from an episode of The Simpsons.

[@RavenBlaze]

+Nater K Barefoot wines has good ethics as a company!

[@kylenetherwood8734]

I was going to comment that. 😐

[@phugindomas]

+Scott Levine that source is obviously reliable

[@WatchdogGoon]

This guy is like the Magic School Bus of telling people they are idiots.

[@HuanjianLin]

Watchdog Goon Emily is arnold

[@supanerdreviews4056]

Watchdog Goon then WTF 101 makes her look like the offspring of doctor who rick Sanchez and miss frizzle

[@superfalconpunch2]

Oh MAN have I got some good news for all of you

[@zes3813]

just you are idiots, cepuxuax, outx, can outx etc any nmw s perfx

[@gwynethh9524]

I'd watch a full half hour show called Wine Pranks lmao

[@Menstral]

Every month at least.

[@dccorso1945]

I NEED a GIF of that graphic!!! I mean, just for random daily use.

[@randomtinypotatocried]

Boxed wine is just the adult version of a juice box

[@cookies9016]

Then it needs a bendy straw

[@Skeletonboss12]

+COOKIES!!!! Well i had my ex she was thin as a straw and bendy so idk

[@breeze5926]

Wine is just the older version of juice.

[@gringogreen4719]

Kael M They don't call it mommy juice for nothing!😄

[@thegreenmachine90]

@Gringo Green You make being a mom sound so depressing.

[@battmarn]

so just buy the cheapest wine and if its nice, remember it for next time, if not, try the next cheapest? repeat until satisfied?

[@picknick21]

+BattMarn Not a bad way to explore wine :P

[@ahogg5960]

Yep that's pretty much how all my mates who are into wine do it. Try a whole bunch and use an app to record what they think of it while they're drinking it.

[@MrGuse]

One of my favorite wines in the world is $7.99 a bottle rose. Would be considered a "cheap table wine" by so many people, but is *so incredibly good*!

[@cmck17]

Sort of? Find wines that have descriptors on the back label so you can drink along to it. Especially ones with notes on the nose and palate of the wine. My range for purchasing wines is usually $13.00 - &20.00 anything more expensive should be bought with a bit of info on the side to explain it. Origin, vinification details, etc. Happy exploring!

[@mohdnormohdaminnullah4064]

With sandwiches too! Yum yum

[@DumbLamia]

WINE PRANKS (GONE WRONG) - LYING EXPERTS - CHEEKY PRANKS (GONE SEXUAL) - PRANKS 2015

[@lolz24000]

[COPS CALLED] SEXY WINE FIGHTS 2015

[@occiferjehons2329]

IT'S A PRANK, BRO!

[@Hemaglox]

+MrMailboss GOOOOOOONE SEXUUUUUUUUUUUUALLLLLLLLLLLLLLLLLLLLLL

[@jakep6660]

+MrMailboss WINE PRANKS IN THE HOOD (GONE WRONG) 2015 FUNNY PRANKS - SoFlo Antonio

[@inFAMOUSBlastshards]

+Occifer Jehons It's a Coppola BRO!!!

[@11338325]

In answer to one of their questions, a wine's body simply refers to how heavy it feels in your mouth. One way to think of body is to think of the difference between skim milk (light), whole milk (medium), and cream (heavy). A wine's alcohol also hints at its body; the higher the alcohol percentage, the fuller the body is probably going to be.

[@firelordeliteast6750]

I guess I like heavier bodies then

[@robertocaesar]

Yeah, yeah, you may try to define it. But if later on, the so called experts can't recognize it, or tell each other wine bodies apart, then it's all a subjective perception that maybe we all experience in different degrees.

[@Buttlather]

​@@robertocaesarno. Adam is a chronically wrong person. This is like saying a guiness and Miller lite are the same. It's all made up. No, things like full body and dry are absolutely recognizable differences.

[@eianguevarra774]

It would've been amazing if they had a wine expert as a guest to admit that they're faking

[@RichardLangis]

Adam's hair was added in post.

[@geminikb]

How can you tell? I love his hair!

[@geminikb]

Oh, I asked before the end. Got me!

[@tourretsguy2]

+PRISCILLA KWARTENG post means when everything is done all they have to do is edit

[@adrian5866]

+PRISCILLA KWARTENG Post = after. post game (after the main contents or the entire thing) post mortem (after death). Just a fancy word for after.

[@lucaslayton3974]

He looks like Bagon.

[@Phronesis7]

I knew it! I bluddy knew it!

[@50Banana]

Bluesy?

[@50Banana]

+50% Banana (It's DNA idiots) Auto correct, bluddy?

[@Phronesis7]

***** Thank you!

[@Juan_rivera]

+Phronesis7 with you on this one

[@jmontgomery32]

bloody

[@aldosalthren]

Another thing I love about tea: there is an appreciable difference between teas of varying quality and they often list the lineage (which gives an idea about freshness, general flavor characteristics, etc) to help with choosing

[@x5xxSmittyxx5x]

"Yeah this is clearly wet" lmfao

[@MattTonite]

The "unsuspecting wine experts" were actually undergrad students. I mean they really should have some standard for a study like that. For instance, instead of 54 students, try 200 professional Oenologists or Sommeliers. Or stick with 54, just don't claim an undergraduate student is a "wine expert".

[@kentknightofcaelin4537]

True, but to be fair, they were Oeneology students.

[@pongangelo2048]

Nah... Wine Experts are just rich people who are too bored being rich and decided to make life more complicated.

[@Buttlather]

​@@pongangelo2048I used to not drink wine because of the 100% predictable headache and hangover. I tried stuff that's just a little more expensive, like 30 dollars and up, and it was a whole different experience. To pretend there is no difference between a grand cru and boxed wine is just ridiculous. But honestly, Adam is so frequently wrong, that this doesn't surprise me.

[@hannahmoorea8693]

You make a good point. Another flaw in the study that I noticed was the dye. You can't dye something without adding some kind of flavor. On top of that, these aren't very reliable results. Citing a single study means that there is very little research backing the claim that wine experts "fake" being able to tell a difference.

[@zvezdanjasovic3185]

@hannahmoorea8693 Oh really? So if you dye white wine with the red color it tastes like Bordeaux 2007? Lmao There are people who have unbelievable sense of taste and can differentiate wines, but that’s like 0.0001% of the population, 99.9% of people don’t have a clue. I used to work as a waiter in one restaurant, and my ex girlfriend was into wines and that whole sharade. So once we got one sommelier as a guest. His wife asked if they can taste 2 different wines. To prove a point I poured one wine in all 4 glasses and gave them to taste it. After trying out “both” wines they started discussing which one to get, she liked the “first” one and he liked the “second” Anyone who worked as waiter/bartender knows what I’m talking about. You wouldn’t believe how many times you don’t get the glass of wine you ordered because they don’t have it at the moment, but they literally will give you other wine because they know you’ll think it’s the one you ordered.

[@TaddiestMason]

i need to see more wine pranks

[@kitarahmave.1205]

since when was Mr. Tipton a wine expert?

[@pizzafreak1175]

lel

[@miikeV33]

There's no such thing as a wine expert. There's just people who like wine and then there are people who glorify it in the most pretentious way possible.

[@shadowslayer205]

I thought he was the record label guy from I'm in the Band.

[@thomashall6733]

wasn't he also in pitch perfect?

[@kitarahmave.1205]

+Thomas Hall yea, he was a judge

[@Stehlikova]

I studied viticulture and we visited vine areas for school trips, tasteing wine for whole week every year. You can tell the most common varietes by taste. And yet, I love my wine with ice cubes and added cane sugar if it is too dry and I have my days . B-)

[@SiliconBong]

+Aubrey Oleandereie Iced wine?? You philistine :o I only drink when I dine!! You don't have a tongue like mine :P

[@Nickuncle]

+Aubrey Oleandereie You and I are polar opposites. I can only drink dry wine for some reason. The rest doesn't appeal to me.

[@robertocaesar]

You may say so. But I'd pay real money to see you pass those wine pranks.

[@SlyCooper1920]

Vernon Dursley: "There's no such thing as magic" Vernon Dursely at a winery : "There's no such thing as Wine experts"

[@Queeze101]

I can drink whatever I want? Give me that ketchup!!!!

[@Srcyte]

Placebo effect ?

[@shadowslayer205]

Exactly. False expectations were created by 'experts' so people would think they have taste.

[@logan2669]

yep...

[@michaelzhang1891]

Not really. All the terms they use do have meaning. Of course many wine snobs are faking because they want to seem high class. But a "dry" wine is one that isn't sweet. One that is more "tart" is more sour. "Off-Dry" is not quite dry, but not really sweet. A very slight hint of sweetness. Something being "full-bodied" is referring to how viscous the wine actually is. You can get a lighter wine where it's like skim milk, or a more full bodied wine where it's closer to a high fat cream. You can really see this effect with a bottle of Sauternes where it's like syrup, really really viscous and full bodied compared to other white wines like a dry Riesling. They're both white wines. As for flavour of wine, there's merit in that too. Reds can have flavours and smells of blackcurrants, tobacco, oak, smoke, vanilla, blackberry, raspberry. All depends on the type of grape used and type of wine and growing conditions and oaking conditions and ageing conditions. Similar with whites but with different flavours. I personally can't smell much more than the obvious 2 or 3 different smells in a wine, but there are others who certainly can pickup the less pronounced scents. So it's not so much placebo, but also good training and knowing what to look for.

[@logan2669]

.

[@rjpena6273]

Michael Zhang SHORTEN YOUR COMENT!!!!

[@sarafouts1531]

My uncle use to work at a wine bar and he learned wine tasting there, and sometimes he finds that the cheap wine compliments a meal better than a more expensive wine all because of the smell. I don't like wine, so I never tried it but he said high priced wine doesn't always mean better wine.

[@zes3813]

wrr

[@paulsc4689]

That wine expert played bus part really well ngl

[@diesel4338]

3:46 im done its amazing i can't stop laughing 🤣🤣🤣💯

[@TeamAlphaPanda]

Here's the thing; snobs are just snobs, wine is irrelevant. Wine experts however are another matter. Take for example a Master Sommelier, who actually has to pass a test in which they take part in a blind testing and name the grape variety, the region it was grown in and give an accurate description. To suggest that they know nothing is just...well, silly.

[@Kirealta]

Looking at your profile pic, you are a wine snob aren't you?

[@icykarma2122]

The problem is that taste is entirely subjective, so whether or not it's "good", people taste things differently so it doesn't really matter.

[@amanrob]

Alucian Lucida but now you’re arguing quality vs ingredients. Fact is that within the three levels of sommelier certifications, you have to detect ingredients. Taste may be subjective from person to person, but what’s in it isn’t. Some people can pick them up, and others just don’t have the nose or palette.

[@icykarma2122]

@@amanrob The thing is, does it really matter? They learn and train themselves over years, if not decades, to taste things no one else can so that they can pass a test? I'm not saying it's meaningless, but what does it matter if no one else can taste it the same way you do?

[@thequantaleaper]

@@icykarma2122 other people can taste them, but the experts can articulate the differences. They can predict more accurately the best pairings and matches for different palettes. A true master sommelier can tell when you're a novice or casual drinker and know you'll want simpler and less expensive wines while more experienced ones will appreciate the subtle differences more. The overall point here being that while Adam may be right that a lot of the average restaurant sommeliers and wine snobs may be faking it... there are experts and connoisseurs who can, and do, appreciate the differences.

[@ai_university]

As far as calling a wine "dry", yes, there is an objective way to do it, however it is indeed going to taste different for everyone. Dryness is caused by a combination of residual sugars left in the wine as well as tannin content, and can be empirically measured, however the actual sensation/taste of being dry or less dry is largely up to the person drinking it.

[@hannahmoorea8693]

Precisely.

[@2kyle7magic]

I like how at the end they admit there's still some "expertise" in wine tasting. Wine tasting is legit, its just not as technical as people think.

[@67goldtops]

+P kyle (M0RF3U5) Well it depends on the purpose for tasting, doesn't it? If one is tasting for fun, it's not technical. If one is analyzing a wine in a blind tasting, it's far more technical than you're even aware.

[@67goldtops]

***** Wine tasting's point is "ego masturbation" you claim? Gee, that sure is an interesting pontification. I've never before come across that take on the subject. However, it seems you're a bit lost on the subject of wine. Perhaps you should simply stick to the masturbation part, as that's clearly your forte. "Nevermind that that’s absolutely not the point," What wonderful writing skills. "That That's..." Amazing.

[@yvrelna]

No, the is that there's no real expert in tasting burgers just like there's no real expert in tasting wine. You just like what you like, there's no need to consult to an expert what wines you should like. You may ask help from people with more experience tasting different burgers/wine, to help you find what you might like, but in the end it's all about you. If cheap burgers from Maccas tastes better for you than this fancy burger in the high class bistro, who cares what the expert says.

[@67goldtops]

+yvrelna You're fairly confused. A person "liking" what he or she likes is irrelevant. Determining what one "likes" and the ability to analyze a wine are two different things. If you really believe that the tasting and analyzing wine is NOT a skill that can be taught, practiced and developed, you're simply in the dark.

[@joekev27]

lol the box wine at the end killed me SLAP THE BAG!!!! LOL

[@SamuelCish]

Wait a second, these guys are all from College Humor

[@lakamokolaka]

You just figured that out? xD

[@wherefancytakesme]

Fun fact from my aunt who lives in a wine county: Despite what some might tell you, legs don't make the wine better, it just means there's more alcohol content.

[@furter189]

Did you mean kegs? Or what does legs have to do with wine?

[@zes3813]

wrrr

[@TheHenranMan]

@@furter189 If you swirl a wine around in a glass then stop swirling, you can see drops of liquid running down the inside of the glass. The running drops are called legs. The amount of legs and speed at which the legs move can tell you about the wine, such as its alcohol content.

[@furter189]

@@TheHenranMan And here I was thinking swirling a wine was just for posers wanting to look cool.

[@The_End.]

Im a sandwich expert and I find this offensive.

[@Ookamikage13]

lol I just watch that Bob's Burgers episode too. Perfect timing! Also that ending was PERFECT. I'm crying. Boxed wine is the best.

[@MGBYST]

I like this show because the references are right in the video

[@Bongwater33]

wine = grape juice gone bad.

[@freezingjazzy]

Wine = grape juice gone meh

[@Rachel98246]

Your Mighty Boosh profile picture is amazing!!

[@bcubed72]

If by "bad" you mean "Awesome," then yeah...

[@Gergo049]

fresh grape juice > wine

[@bcubed72]

I don't care if you like wine or not, but unfermented grape juice is pretty disgusting. Cloyingly sweet, yet bitter from the tannins. Fermenting it not only gets rid of all that sugar (by turning it into yummy booze!)...but it also gets rid of most of the tannin bitterness (if it's GOOD wine).

[@javalin597]

Hey Adam! Can you do an episode explaining why my Ex Wife was faking it? I'm.....so lonely

[@bs-wx5km]

She was faking it cause she was scared to hurt your feelings :P

[@shreerajsalunke353]

I was going to lash out so hard but then I watched the second part of the video. Wine is always highly subjective. No sommelier is going to tell you that expensive wine is better. But that's the difference between self-proclaimed "wine experts" and actual sommeliers. Having said all of that, the studies mentioned in the video tell more about confirmation bias than about wine. Nobody knows from the video if the "wine experts" had any certifications.

[@cedric7751]

A bit late to the party but the study by Frederic Brochet was performed on students (who were not even sommelier students, just science students). Not only that, but the goal of the study was NOT to show that experts can't make the difference between white and red wine but that context can greatly influence the perception. The study was meant to fool the students, they were asked one week to taste a red and a white and make a list of words to describe both, the next week they were asked to reuse that list of words to describe the wines but this time it was a white one and a white colored in red, served at red wine temperature. The author of the study himself talked about how medias misinterpreted his results (potentially on purpose) to sell more paper. There are other studies on the same subject like experiments where people are shown a video of a car accident then asked to evaluate the speed at which the vehicle crashed. Depending on the wording of the question (aka, at what speed did the vehicle "slammed/bumped/hit" into the wall?), the estimated speed was vastly different. The goal of the study was to highlight how context is a great source of confusion factor and that those confusion factors must be identified before conducting studies to be avoided.

[@kishascape]

All wine tastes stupid and is for trashy white suburban yuppies.

[@mndlessdrwer]

It's why I drink cheap Muscato wines. They're acidic and 'juicy' because it promotes action from your salivary glands without having a lot of tannins, which engender that 'dry' sensation. It also actually has a fruity aroma, unlike most wines. Plus, at $4.50 a bottle, you can actually enjoy it without weeping for your wallet.

[@mypupismup]

Those studies are more social psychology and Confirmation Bias than actually testing their wine-tasting discernibility

[@dontaemiles92]

Even so they're wine experts, if they cant tell that they're drinking that same thing then they aren't experts. If they thought they we're being tricked then they should've relied on they're almighty tastbuds.

[@JackyUnoriginal]

+mypupismup so basically proves that wines taste good because they learned from someone else that they are supposed to taste good.

[@Odinshi]

+Young Fazer If our social psychology can affect how we perceive tastes then nobody would notice that they gave the same wine twice. What would be a better experiment would be to have a lot of wine experts give a scale from 1 to 10 on a number of characteristics (dryness, sweetness, overall quality etc) and see if the results were close or very scattered. If the scores seemed utterly random then you could call them hacks and if they all mostly said the same things about the same wines then there is some merit.

[@TheWoollyFrog]

+Odin Thorsen No, because then they would recognise flavour difference and associate it with a price that indicates "quality". This test rather was aimed to see if they can pick up on differences and similarities within one type as they claim to be capable of doing.

[@Odinshi]

WillieLongEel You could do this type of thing with anything, I've seen videos where they do it with cakes, make 2 cakes with the same batter in different forms, sell slices from one for 10$ and slices from the other for 20$ and when random people on the street got to taste both they all insisted the 20$ one were much higher quality, more moist, no poor aftertaste etc etc. If you assume that anything can be made to taste differently based on expectations then serving the same thing (wine or cake or anything else) twice while giving the impression that they are different, will produce this kind of result. Just because I can't tell that the 10$ cake and 20$ cake is the same, doesn't mean that I don't actually know a great cake from a bad one. It just means that my subconscious can affect how I interpret taste.

[@brennanmunoz7411]

The thing is these were just wine students he did the test on. I’m sure sommeliers could discern this. To become a master sommelier you have to be able to name the exact year and vineyard of the grape in a blind taste test. I think it just proves that 99% can’t really tell much about wine, and how our preconceptions affect the flavor more than we think. However, for the 240 or so people in the world who are actually master sommeliers, it might be a different story.

[@zes3813]

wrgg

[@xyhmo]

I would totally watch WINE PRANKS. 🔥

[@RavenBlaze]

While I disagree with some of the findings, I agree with the over arching point. Drink what you like! Sipping, smelling and enjoying is just part of a wine experience. I worked at a wine bar for a year and a half and while I enjoy I high end Burgundy, I would take a bottle of Oregon Chardonnay any day on the basis of a more relate-able story about eco-friendly farming. I can talk regions and dirt all day, but at the end of it when a person sips the wine the big question is "do you like it?"

[@barrymckockinner9292]

Legitimate wine experts can tell which wines are more expensive. Whether it is good or not is subjective

[@ninthcrusader2355]

Advice from a wise man, I live by. 'I don't drink wine, I drink Pepsi.' - George Constanza.

[@Razorgeist]

Indeed.

[@Zappyguy111]

"Take risks, and drink what tastes good to you" You have my like!

[@obiwan362]

Actually was talking about this with my girlfriend and she made an excellent point: the mentioned wine pranks featured here are examples of how our senses are actually heavily reliant upon one another, and don't actually indicate that wine snobs are faking it. An actual way to prove wine snobs are faking it would be to blind fold them and allow them to sample wine, to see if they are able to discern the grape and quality purely from that.

[@trevorpate121]

2:11 Wrong. It's Dornish horse piss. After learning that the horses ate the grapes the vineyard owner ordered that they be milked for urine & had the bottles re-labelled "CLASSIC WHITE."

[@kermitcroon5037]

- This is uh, dry - Are you sure? - Yeah, this is clearly wet LOL

[@berren86]

Dear Adam I have enjoyed many episodes of "Adam Ruins Everything" but this one has opened my eyes to how poor and twisted your interpretation of information is presented. Breakdown of video: 1:25 "they have supernatural powers of wine discernment" - WRONG. That's like saying a plumber has supernatural powers of comprehending fluid dynamics. These skills are gained over time through education and practical experience, like with all skills (talents being natural abilities). 1:54 "Frederic Brochet...Conducted a series of tests on unsuspecting wine experts" -WRONG. There were no wine experts used. The source you quote states there were some undergraduate oenology students, they could have been in their final year of their degree or their first year, but certainly can't be called experts. This experiment has far closer correlations to a psychological experiment such as the Hawthorn Effect. 2:18 "the same wine, half of the bottles were white wine dyed red and none of the participants could tell" -This further adds to the point that people taking part in the experiment were very fresh to wine studies. People in the process of learning to taste wine break the wine down into observations, flavours and characteristics before making their final judgment. By simply being aware of this, it would have been obvious that the Alsace Pinot Blanc used shared no typical red wine indicators over all categories. 2:53 "the same wine" - The information in over half of this video comes from sixths same experiment that is being repeatedly misrepresented. At least in this segment you put finger quotations around wine experts. 3:13 "of course wines taste different" -How the hell do you know this?! According to you 1:46 "wine experts can't tell the difference" so which is true? 3:15 "it's totally objective like all foods" -Actual experts help people with what to expect from wine. If you went to a restaurant and all the menu had was obscure dish titles and their prices, how would you know what to pick? A wine expert helps you by describing the wine characteristics so that you can select what appeals to you. A final note; do not confuse wine experts with wine snobs, people are very rarely both.

[@JimGiant]

The only other video of Adam's I've seen was about weight loss and it was complete BS too,. One of the errors, was quite similar to what we see here basically claiming that because the vast majority of (uneducated) people fail at it that there is therefor no science behind how to do it reliably. I'm seeing a lot of videos and articles talking about how wine tasters are full of crap. I guess part of this could be people want to believe that due to how annoying pretentious wine snobs are and will therefor believe anything which confirms that bias. Anyway after looking at the wikipedia article on wine testing it became obvious that every single article/video I had seen had misrepresented the study with the dyed wine. So here I am looking in to the other side of the argument. Do you know of many studies which verify the abilities of (competent) wine testers and show the scope of their abilities? As a layman how are there any ways I can tell an expert apart from a snob?

[@shreerajsalunke353]

Jim Giant Generally, an actual expert has immense theoretical knowledge about the wine world so they won't judge you for liking a particular wine and could suggest you wines based on your taste profile. In fact, wine experts are constantly looking for value for money whereas snobs would have a confirmation bias driven by price & popularity. Some certifications which would distinguish snobs from experts would be WSET (they have 4 levels, and level 3 is usually an actual expert), Court of Master Sommeliers (they have Advanced, Certified, and Master Sommelier certifications although the introductory course is pretty tough to crack), Master of Wine, any university degrees about wines & spirits, among others.

[@shreerajsalunke353]

Adam ruins everything is quite misinforming. He usually takes a study, misinterprets it, gets a person from the industry who conforms with his thoughts on the topic and spreads one piece of information to people unwilling to verify the veracity of it. Half-informed clickbait is what I'd say of this show. However, the message conveyed is usually pretty useful, like "wine is subjective", "tipping is BS", or "TSA only provides an illusion of security"

[@Longshotsz]

except Nutella. Nutella is good for everyone

[@cruj2255]

I don't like Nutella …

[@Dina-ug8jy]

you're telling me now?

[@iknowyourerightbut6246]

Please don't let me start on Nutella.

[@666Tomato666]

especially for people with nut allergies, it makes for an unforgettable day every time!

[@lasthope9295]

Lol when I clicked the video I got a wine ad! Lol!

[@chameleonedm]

When I read your comment I got a chemotherapy ad Lol!

[@TalShiar]

The Brochet study was actually on how visual clues tend to override or overwhelm other senses. It's not about being able to recognize great wine, it's about fooling the brain into thinking something different by providing other clues.

[@stephenschiffman5940]

Okay, that explains the red/white experiment, but what about the expensive/inexpensive experiment? I highly doubt your brain can be hard wired to think "Expensive, it must be good, and cheap, it must be bad."

[@tophatsntales]

@@stephenschiffman5940 That would just be bias really. Something that would only fool a snobs perception.

[@somanken]

"there's no objective truth to what tastes best" i mean, chocolate exists...

[@dodec8449]

A wine expert can still explain better his subjective taste than average wine drinkers.

[@zes3813]

no such thing as betterx or averagex or etc, cepuxuax, sayx, can sayx etc any nmwa nda ny s perfx

[@JamesHuggett_]

I don't know who the actor who plays the wine expert but I love him and most of the stuff he appears in his role in this was perfect

[@vanitymanateesstreamarchiv9001]

224 wine snobs disliked this video.

[@Anirudhr1209]

You mean 205

[@mayasmithart7450]

VanityManatee 214

[@RealQwek]

Maybe 218?

[@chainsaw551]

224

[@hanjifangirl7446]

VanityManatee Akamai

[@rachellockwood4762]

So for the study where the white wine was dyed red, color affects how we perceive flavour. There was a study done where they dyed different vegetables crazy colors like purple and the subjects described the fruits in ways that were consistent with their color (the people fruit tasted like medicine). Turns out your brain purposefully makes short cuts and associations based on color.

[@TheRiehlThing42]

The problem with the source on the "wine experts" was that they were undergrads, not Master Sommeliers or even Sommeliers. That doesn't mean there are not a ton of misconceptions in the wine industry. A good Sommelier should ask you things like, do you want a sweeter wine? Do you want hints of peach or other fruits? Things like that to give you an idea. And if you don't have a Sommelier, look at the notes on the wine, for what went into the wine. You'll have an idea before you try it. Look at those instead of the price. Just because a wine is more expensive, does not make it better. Even the area the wine came from won't always tell you if it is better and could have an impact on price. Imagine the price of grapes grown in an area with high property value, where it costs more just to have the land being used. It doesn't mean those wines are better or worse, just means that the wine could cost more. My normal wine tasting routine. I'll try the wine, not looking at the price, if I like it, I'll think of a price that I would be willing to pay for a bottle, then I look at the price and see if it is close enough I would be willing to buy it. Keep it simple. But more importantly, enjoy the taste for what you like, have fun with the people you're with too.

[@Kaboom-du7ys]

i did this to my friends who are snobby about there drinks with vodka. filled the belvadere with takka, then asked them if they could really taste the difference. same results. they all said the belvadere was way better. they wouldn't even believe me at first when i told them what i had done.

[@igorface09]

"This is clearly wet" LMFAO

[@Hortifox_the_gardener]

Peanutbutter and sardines sounds perfectly fine. I'm not a sardine person since I don't like the aftermath taste but this combo sounds interesting and is worth a try. No food shaming anymore! Eat whatever makes you happy and not just the people around. If you want some Nutella instead of butter or mayo for a cheese and ham sandwich just go for it. I will think it is awful but it's not my deal! I learned how good the Elvis Special Sandwich is (from the Dark Tower books :D) - peanut butter, banana slices and boiled ham. It's a great combination. Sweet, nutty and salty.

[@GigaTyGuy]

The last part about it being subjective is spot on. But I'm skeptical of the study of the "experts". A sommelier is a professional with formal training and in order to get higher levels of certification they have to be able to discern the region of origin by taste alone. I think a level 2 or above could tell if they just tasted the same wine twice.

[@NathanWubs]

+Tyler Dolezal You would think so. But learning the art of bsing in general is not that easy. I am sure that trained expert wine tester can discern the region and origin by taste based on certain markers, but that is probably about it. It would not surprise me if quite a few higher level expert were used in the study. As this wine tasting expert thing has been disputed for a long time now. I think for several decades even.

[@iwatchwithnoads7480]

Read the study if you're skeptic. They really were expert sommeliers

[@csabo1725]

One of my favorite restaurants had four wines by the glass. I always liked the montepulciano but it was the most expensive. The bartender hid all the bottles from me and let me try all four. One I hated. The next one was better but I wouldn't pay for it. The third was good but the fourth was noticibly the best. He revealed the bottles and said I chose them exactly in price order from low to high and the montepulciano was still my favorite. Moral: trust your tongue.

[@LordKnightcon]

3:26 - "There's no objective truth to what tastes best." *Bacon:* _clears throat_

[@4ll3sb4n4n3]

"You mean: I can drink whatever I want? FREEDOM!!" XD

[@JaydonTobler]

I have no idea what "wine experts" they had in this one experiment, but if they can't tell the difference between a red and a white on the nose, then they're not real experts or even novices. Wine pricing is another story and it is something I generally agree with that most people can't tell the difference between cheap and expensive, but real experts can. But it's not by actually telling you which wine "tastes better," they tell by figuring out where it's from and then giving you the price point. Keep in mind, very few people can actually decipher where a wine is from blind.

[@Khazon93]

Not to mention there are several objective qualities that can easily come across in a wine review (and are helpful if you know what you like, although that ties in to his main point), such as remaining sugars (aka sweet vs dry wine), tannins and oakiness (i.e if it has been stored in barrels and for how long if so). Also, while I don't know how US wine generally differs geographically, you can make pretty educated guesses on European wine simply based off the above criteria and knowing how it's made in different regions. Still, if this show has taught me anything, it's that a lot of people take things that are clearly opinions and accept them as facts without question.

[@SgtFreakshow]

It's simple, a placebo effect, even experienced sommeliers can be tricked by what they are seeing, I myself have tried the 'white wine painted red' blind tasting and I could swear that it tasted and smelled tannic, the reason it did, was because my brain is hardwired to tannins in red wine, so when I saw a red wine my sense of sight overruled my other senses and I smelled illusionary tannins.

[@F4c2a]

What Mattias said is true. If you think you're eating/drinking something you're not, your brain fucks with you easily. It doesn't completely fool you, but it can throw you off noticeably. And since wines don't have a huge difference in taste, no wonder anyone can get fooled.

[@ChallengeBandits]

Brilliant - we also did "expert" wine tasting in our Zoom call challenge this week. No-one went in with this angle on it though.

[@scarbushido5760]

I am sure lots of wine snobs are faking but there is something as understanding what tastes good, or tasting the difference between quality and crap but just because some wine expert doesn't like the taste of a wine shouldn't influence your idea of it.

[@lokivanni2500]

Solution: Don’t listen to snobs. Just drink what you want, eat what you want to eat, and like whatever you like.

[@timesnewlogan2032]

“Wine connoisseur” is just a polite way of saying “alcoholic.”

[@okaywhatever959]

I LOVE EVERY VIDEO OF ADAM RUINS EVERYTHING

[@erinfischer4560]

Okay. So I just turned 21. It so happens I just visited my first winery to do a wine tasting with my parents. Terms like "dry," and "full bodied," do mean something, you just have to associate the word with the taste. If a wine is "dry," then it's pretty much the opposite of "sweet," no one would buy wine labeled "bitter," or "kinda tart," so they instead label it as dry. Think of dry as tart. Full bodied generally means that the wine settles differently in the stomach. Think of it like a dessert. Everyone knows what "light," vs "heavy," is in terms of dessert, but if you don't, think of it as the difference between a slice of lemon merengue pie vs a slice of dark chocolate dipped, Oreo crusted, cherry cordial cream pie of the same serving size. One will leave you refreshed and the other may taste really really good and be perfect for a cheat day but it could also make you a bit bloated. As for what you "should," drink, that's entirely up to you. But the terms do generally mean something, it's just an interpretation of what the people who made it think it tastes like.

[@cuatro336]

I agree that wines do taste different. Tbh I prefer cheaper wines because they tend to use more sugar and taste 10x better. Its the same thing with rum and whiskey Rum tastes so much better than whiskey on every level lol

[@lolaj6308]

Nobody disagrees with you. You're kinda missing the point of this video though!

[@alejandroserrano7755]

The video didn't say that all wine taste the same.

[@fairbanksfilms27]

I work in a wine retail store, and taste dozens of wines every day. Your descriptions of "dry" and "body" are completely incorrect. Dry is the opposite of sweet, you're right about that, but it isn't tart or bitter at all. Dry wine is wine with no added sugar and very little natural sugar. Dry wine is essentially un-sweet on the palate. The wine's "body" has to do with its mouthfeel. Cabernet, Merlot, and Malbec (among many others) tend to be "full-bodied" because they are very heavy on the palate and are often quite tannic, meaning they cling to the mouth due to the juice's prolonged exposure to the grape's skin. Pinot Noir (among many others), however, is usually "light-bodied" because it is easier on the palate, not as tannic, and leaner. Being 21 and tasting wine does not mean you automatically understand what these very specific words mean. What Adam is trying to convey is that wine doesn't have to be bogged down in all these descriptors in order to determine what is and isn't good. Dry or full bodied aren't interpretations, they're chemical descriptors of the wine. If you smelled a cleaning solution labeled "pine scented" you wouldn't say that "pine" was an interpretation of its odor.

[@LaFlammeAzure]

In the end the whole point of knowing your wines is not to brag about it or know which ones are best. The whole focus is to discern which ones will marry best with what you will be eating. For exemple a strong red wine will mask the taste of a "weak" white meat, so you don't do that

[@lava625]

This applies to people who have never seen a bottle of wine.

[@rerere115]

Lol, 1:35 1934, a cold summer. 1934 was the hottest summer. XD good easter egg.

[@sporadic3684]

+Sam “OfficialNerdsUnite” Lauer How do you know which country he was referring to?

[@Blackish1ntentx]

As far as I'm concerned. Adam is opening peoples eyes. Don't be a sheep!

[@AdeptusForge]

Ummm.....not to be "that guy", but a few of the terms thrown around in this video were actually descriptors of wines, and 'wine snobs' are not out of place for using them. For instance, when referring to wine, 'dry' means 'not sweet', 'full body' wines are wines that are 13.5% alchohol(although there is almost no way they could know that by taste). The terms have actual value when used to describe wines. Implying that the descriptors have no meaning is a bit absurd. That being said, 'wine snobs' do not have any right to tell you what wines or better or worse, because as he stated, they are opinions.

[@NathanWubs]

+Adeptus Forge What the video was saying that the description are not correct and that they are made up bs as well.

[@erin8432]

This gave me conversation material I’m so happy

[@dnagler6625]

I have a question, since the Wine Tasters saw a different price or color in the wine, could their brain make a immediate connection to how it usually tastes to them and affect how they taste it?

[@iwatchwithnoads7480]

Yes that's exactly what the point of the experiment was. Their judgements were not objective, but rather prejudiced and sham. Sommeliers are just alcoholics trying to make a living out of it

[@zes3813]

wrrr

[@jonathancole2869]

I appreciate these videos so much. Adam - You are awesome

[@major_tom_]

HAHA YOU JUST GOT WINE PRANKED! k.

[@Kwiwiwiwi]

The tastes of expensive wines aren’t more “complex” as they are more “hard to achieve”. Certain ingredients or being aged for a certain amount of time gives them a flavor that’s hard to recreate in different ways and so it’s like collectors items. It’s not valuable because it good, it’s valuable because it’s hard to get

[@restoshammy0863]

dear adam ruins everything a citation to an article, is not a citation. cite the actual study.

[@WillBassman]

+Ohad Balash If the article is reliable and written by an expert, then it's probably based on the actual study.

[@restoshammy0863]

Shiny Wobbuffet its still better to cite the study. an article could be written by a cave troll. or worse. a feminist.

[@WillBassman]

Ohad Balash With proper evaluation, you can figure out whether an article is credible or not. Not everything on the Internet is written by idiots.

[@acatwithinternet5635]

actually I just finished with speech class in college. We were taught that as long as you verbally cite your sources it's OK, but we were required to write out our speech first and have a citation page. When you verbally cite you must have the date of the source, the name of the creator of the article, and name of the article.

[@restoshammy0863]

***** i am not a wine expert. nor would i want to be. but when you state things to be true. and you cite a source. an article someone wrote is about as good as a roll of toilet paper someone scribbled on to.

[@billepperson2662]

Penn & Teller made an entire episode of their hour-long documentary series "Bull $hi#" about this concept called "the best", where they held similar experiments with self professed food & wine connoisseurs & critics. A great watch

[@Zehahahaa]

That Coppola Joke was So FUNNY ! I wonder if people will get it

[@carlitosandres]

I didn't get it.

[@ainblanc4329]

I didn't get it, please tell me what it means.

[@Zehahahaa]

Aeon Thanatos Ford Coppola is one of the Most Acclaimed Directors in Cinema you might have seen one of his Movies They're all Classics He Directed Apocalypse Now , Dracula, The Outsiders but he's Mostly Famous for The Godfather and The Godfather 2 that's y the wine tastes like the godfather !

[@ainblanc4329]

Isaac Splinker Oooohhhh!!!!

[@tomg.9589]

It wasn't funny, at all. Also, stop capitalizing every word Lyke A 12 year Old Gurl Man.

[@mychemicallifeasmadi9523]

I love this show lmao. "This one says ketchup" umm "am I holding ketchup" no… just ughhhhhh don't drink it…

[@chadhoes606]

There are "wine experts" amd there are those of us who have dedicated our professional lives to the study of wine. A true wine professional is not a snob but tries to demystify wine for the average consumer. If your "wine expert" rates or follows ratings of wines from a publication of 100 point scale wines, ignore them. A trusted wine steward or Sommelier who gets to know you and what you like can be invaluable and help guide you towards wines you will love.

[@zenoofcaledonia2439]

This channel is brilliant!

[@nate25222]

who was the guy that played the wine expert

[@grappasappa]

John Michael Higgins

[@MarshaSays]

Did anyone remember a part where he talked about Jagermeister? I cant find it anywhere on the internet now...

[@nathanupchurch7549]

A quick tip for when you're dining out: Match the region of the wine to the region of the cuisine. Choose lighter wines for lighter meals and reds for heavier meals. That's all there is to it. There's little point in choosing a grand cru to have with your meal, because the flavour will be lost. That's why in many countries they have "table wine" for when you're having a meal, and you have the nice stuff on its own.

[@Ookamiryoshi]

That's terroir, right? "Sense of place"?

[@Deoxippus]

8 links in the description and not one of them was to the referenced study??? Either way, I am glad the handful of CH videos I really enjoyed are now a tv show.

[@kero-chan6808]

"Is this a bottle of ketchup?" *SANS IS THAT YOU*

[@jordynelliott6712]

This actually makes me feel better about myself...

[@PlasmaMongoose]

Wine all tastes like rotten grape juice anyhow.

[@mikeyunovapix7181]

+PlasmaMongoose fermentation is a controlled spoilage

[@PlasmaMongoose]

Jorge Libs YUP!

[@moustachio334]

I’m so glad this exists.

[@KianGurney]

I don't care. Just stop wining.

[@tomtinker8220]

they should have some cheese with that wine.

[@dm121984]

Does anyone know how to view the whole show legally in the UK? It's awesome!

[@understandingwines9181]

"The truth is, everyone is pretending." Loved it!

[@malsprower]

Adam brings me happiness!

[@Porch412]

Let's be real here. Everyone was disappointed when they first tasted wine and found out it didn't taste like grape juice.

[@franciscobernal1891]

seize the day adam!