Facebook Ads Tips and Tricks 2024

[@Adam-bt4dv]

at 4:11 you talk about writing the ad copy to make it seem like it is not an ad and more like a conversation. In regards to video ads, how do you suggest one approach this? Make only the post text copy read like a conversation? Or should one do this both in the post text copy and in-video copy? I'm not sure but I think I saw somewhere that FB is scanning videos for in-video text copy and running them through the algo. Let us know if you have info on this too. Thanks

[@Adamerhartvideo]

Hey Adam, thanks for the great question. Both the text and the video should be made as conversational as possible. When running video ads what I like to do is work clients and students through a proven video script (I think I still have one available for download on my website adamerhart.com) and then use the text part to get them to watch the video (but have also used the text part to reiterate what is said in the video... I tend to test both) And yes the algo can scan what's being said - it's how they are able to generate captions automatically if you don't want to get a captions file made or type up your own - pretty cool stuff!

[@Adam-bt4dv]

Right. Yeah. I'm digging the approach to creating ads that don't feel like ads. Definitely the way forward since it lowers the level of pain for the viewer. I also think this newer approach has been heavily informed by the Instagram ecosystem. Thanks for the infos :)

[@Adamerhartvideo]

Awesome thanks Adam, and yeah the move to "conversational" style ads is due to a number of things, but you're right in that the more casual nature of Instagram (and some other platforms) are changing the way people react to all forms of content (especially ads). Take care!

[@angelortiz9447]

@@Adam-bt4dv I discovered this video on Worship Fixer Formula - there plenty more great videos there that should help you

[@blogdodigao]

Thanks!

[@Adamerhartvideo]

You're most welcome Rodrigo!

[@jaimehernandez8535]

So much helpful information in a 10 minute video, thanks! Subscribed!

[@Adamerhartvideo]

Thanks Jaime! That's awesome to hear and so glad you found it helpful!

[@crystalstob3740]

High quality information I'd otherwise pay for a course to get! This is awesome, thanks!

[@Adamerhartvideo]

Thanks Crystal that's great to hear :)

[@bruceflynn350]

Adam! This video is amazing man thanks so much for the tips. I'm definitely going to be putting these to use!

[@Adamerhartvideo]

Awesome Bruce! Keep me posted on how it all goes for you!

[@elviscloss8913]

This was a really good video, far better than any of the others I have seen. Cheers mate!

[@Adamerhartvideo]

Right on thanks so much for the kind words Elvis!

[@frankjohns853]

You did a great job man, Thanks for the video.

[@Adamerhartvideo]

Thanks so much Frank I appreciate it!

[@holisticawareness123]

Thanks Adam this was really helpful!

[@Adamerhartvideo]

Awesome! My pleasure :)

[@maymktg2274]

Great advice! Thank you!

[@Adamerhartvideo]

Thanks May MKTG!

[@ReframedSolutionsFortMyers]

This is great info!

[@Adamerhartvideo]

Thanks so much Reframed!

[@justsean8337]

Nice video, I really enjoyed it.

[@Adamerhartvideo]

Thanks Just Sean! Appreciate it my friend.

[@justsean8337]

you're welcome

[@juliewilliams6170]

2 of the links I clicked through on your page - said the site was not there!!! "FBImage" and the "Marketingplan"

[@Adamerhartvideo]

Hey Julie! Thanks for letting me know, strange! I'll have the team look into it!

[@mhoctober]

Thanks Adam. I 100% agree with your comments about the importance of the image, and the fact that, even as a photographer I just don't spend enough time getting the best shot. I always tend to rush the creation of ads and I think the poor results are often a reflection of this. Thanks for the great tips. I'll be looking into Look Alike audiences in particular for my next campaign. Mike.

[@Adamerhartvideo]

Awesome thanks so much Mike! And yes totally, that image is super important and being a photographer you're in a unique position to get the EXACT best image for the job ;)

[@BrendaMLKovacs]

I am not a big reader... When I get the newspaper, if it doesn't have a photo, I tend to move on. Same with FB. And if the content is wicked long...I'm gone.

[@FollowMagicBrad]

Some very good points. In the open source world today, nobody wants to be #advertised to just like people do not like to be SOLD. Great Video!! #MagicBradApproved

[@Adamerhartvideo]

Thanks Brad!

[@mywaysthehighway550]

I gotta say Adam, some of the stuff you said here is just brilliant. I am trying to work towards working full time on the road and tonight I am studying approaches to assist with social media. This, so far, has been the best video regarding Facebook tips I have seen, be it 2018 or 2019. Thanks for the knowledge!

[@Adamerhartvideo]

MYWAYSTHEHIGHWAY! That's awesome thanks so much. So pumped you were able to get some value out of it! Best of luck on your journey.

[@oscarwallace2399]

This is great thanks

[@Adamerhartvideo]

Thanks Oscar!

[@raymontenegro4381]

I really liked how you said lead people to content. Does that include a landing page? Thanks Adam.

[@Adamerhartvideo]

Hi Ray, I think I was referring more to ungated content first (ie content they don't need to sign up for) but I almost always run a few campaigns in parallel (one straight to a lander, one straight to content with the intention of retargeting later to the lander) Hope that helps!

[@wandabogdane3596]

I'm curious about one of your suggestions below around editing/not editing a post. If we have a post that hasn't been boosted, but performed well organically and we want to boost it... can we edit the content so it's relevant today (if there is a change in call to action let's say) and retain the social proof? I'm wondering what pieces of a post can be edited and which ones cannot to retain the social proof. Thanks for your help!

[@Adamerhartvideo]

Hey Wanda! Prior to boosting or using it as an ad you should be ok (please test this on a post with only a small amount of social proof first as things change all the time! And weird as it is sometimes things behave differently depending on different circumstances) But the second it becomes an ad (ideally set up through ads manager and not just boosted) any change will wipe out the social proof. Hope that helps!

[@wandabogdane3596]

Perfect! I just edited and then boosted... all social proofing retained and now I have a current message :). Thanks!

[@Adamerhartvideo]

Awesome! Thanks for posting back your results Wanda, I'm happy to hear!

[@richardhamilton8881]

Hi there, Super cool Video. What other hacks have you got? Right now i'm looking at other methods Thanks again Enjoy the day

[@Adamerhartvideo]

Thanks so much Richard! As for hacks, I've got a TON more in a dedicated Facebook Ads playlist on my channel - I'd start there. Take care!

[@orlandohideaway6189]

Hi! I'm planning to do a conversion campaign. If I have 5 adsets, how many ads do i have to put on each adsets? I would like to put video on those ads. Thank you very much.

[@Adamerhartvideo]

You can put 1 ad per ad set and get equal ad spend distribution to test all 5 ad sets, or you can put 2-3 ads per ad set and let the algorithm optimize for the best one. Choice is yours!

[@orlandohideaway6189]

@@Adamerhartvideo Thanks for your help

[@Adamerhartvideo]

@@orlandohideaway6189 :)

[@jayu9642]

how do you get "social proof" for your ad?

[@Adamerhartvideo]

Hey UJ, you get social proof simply by putting it in front of people who are likely to positively respond to it. Basically... create a good ad with a good message, then target it appropriately for the right people, and the social proof will come as a natural byproduct.

[@Fernando-hp6hp]

Hello Adam, I`d like to ask you a question, do you think you can put the transcripts of your speech below the descriptions? I ask you this because our team, from Taramps Electronics Company, would like to understand everything you say, not all of them speak English fluently. Your videos have great content and we don`t want to miss anything you say.

[@Fernando-hp6hp]

Sorry Adam, I didn`t notice it, there is already a transcript of your speech, now your videos will be much more analyzed by our marketing department.

[@Adamerhartvideo]

Thanks Fernando, and yes absolutely. Normally the videos do have transcripts but it looks like this one doesn't right now so I'll get right on it!

[@Adamerhartvideo]

Perfect and no worries at all Fernando! Glad to hear you're finding them useful :)

[@ליאורבןדוד-פ1ו]

Hey Adam thank you very much for the video, I didn't understand how should I attract costumers by friendly copy ad-what does it means and how can I do it?

[@Adamerhartvideo]

Thanks so much! In regards to your question, you want to remember to write your ad with a conversational, casual tone. Make your ad say, “I am not an ad” by being friendly, by being persuasive, but also by being casual so your ad looks like it belongs in someones newsfeed. Hope that helps!

[@benjaminlinssen5569]

hey Adam, Love the content, but I cant access any of the digitial marketing academy or the free guides. It shows a 404 Error when the link is loaded.

[@Adamerhartvideo]

Hey Benjamin, thanks so much. And hmmmm ok I'll look into it. All available though on adamerhart.com

[@benjaminlinssen5569]

@@Adamerhartvideo You are a great teacher and would love to see what you have, unfortunately i have tried all the routes, the breakdown seems to be after pressing "Download Now" the page after doesn't exist, at least here in the Netherlands.

[@Adamerhartvideo]

@@benjaminlinssen5569 Strange... ok my friend I'll have my team look into it. Not sure if it's a country specific thing or something on our end.

[@Offsure]

This video provided some good info. I'm a recording artist and I need people to know me and my work.

[@Adamerhartvideo]

Right on thanks for the kind words Offsure, best of luck!

[@juliewilliams6170]

. ALSO . . . I could not locate your training for the one page business plan. I went to the site and it just showed another download link - but no direction for training.

[@evantalbot9711]

Amazing video! Thank you!

[@Adamerhartvideo]

Thanks my friend!

[@MacDeane]

Thanks so much for this vid. I am not sure how to start my ad on my business so this really helped. I am only 12 btw!

[@Adamerhartvideo]

Macka Dacka! 12 that's awesome!!! Good for you and I'm glad you found the video helpful!

[@danielezabrini9857]

Hey Adam! Was wondering if could answer something for me: is a lookalike audience built from a facebook page you no longer manage still useful in an ad? If yes, does it keep updating or does it expire after the 365 days you created it? I already think the answer is no, but was hoping to get some feedback from you. Thanks

[@Adamerhartvideo]

Hey Daniele, best advice on audiences is only use ones that match your ideal customer avatar (which may or may not be old FB pages)

[@danielezabrini9857]

@@Adamerhartvideo Yes, in this case that lookalike audience (that i created from a custom audience of a FB page i have no longer access to) is just the perfect match for an event i need to promote for a client, that's why it would have been helpful. Wasnt sure if it would work or not though. If i understood your answer correcly, you mean it would work but you dont encourage using data we dont have a right to use. Hope i got you. :) Thanks

[@Adamerhartvideo]

@@danielezabrini9857 Yeah definitely do NOT use data you do not have the right to use. There's always a better way :)

[@danielezabrini9857]

@@Adamerhartvideo Yes, can find other ways for sure! Thanks man

[@Adamerhartvideo]

@@danielezabrini9857 :)

[@zettferal6126]

Hi Adam, Great collection of videos! Keep it up! I would love your help on something - you mention to use the posts with social proof, but is there any way to do it cross-platform? I want to keep more of my Instagram creatives, since there we get a lot of engagement there, but every time I chose a FB post (photo) with some social proof and promote it, it goes on insta, get engagement, and after the campaign runs out it disappears. Also does the same strategy work if I want to use it for a different type of campaign - lets say have a video with many views, and use that video for my click-to-link campaign, showing the views etc? Thanks for your time!

[@Adamerhartvideo]

Hey Zett Feral thanks so much! The short answer is IF you're able to create an ad and the "use existing post" option rather than create a new post then it should maintain the social proof. The other side of course is that as Facebook continues to open up new placements (like messenger, audience network, etc) how much social proof is going to be able to be transferred back and forth may vary (and may change as they figure it out).

[@JeffreyBlair]

I'm going to use your FBIMAGE informion on your website.

[@chadsmith3171]

Hey, thanks so much for sharing. This really just helped me, and I appreciate your sharing your expertise in such an engaging way. --Chad

[@Adamerhartvideo]

Hey Chad! That's awesome thanks for sharing your thoughts and letting me know!

[@arek97LP]

please Adam, add english description

[@Adamerhartvideo]

Hey there arek97LP, there should be captions in english on the video if you select them. Hope that helps!

[@byronexaporriton318]

In what type of campaigns can i use posts that already have likes, shares and comments(Social Proof)??

[@Adamerhartvideo]

Great question byron, most of them that involve a post really -, but the best uses are for conversion campaigns or traffic campaigns.

[@byronexaporriton318]

An other question that i would like to ask is: What kind of Campaigns can we set up from Ads Manager and display only on Instagram?

[@Adamerhartvideo]

Hey byron, lots! conversions, video views, engagment, app installs, traffic,and a few more... your best bet is really to dive in and see what's available, test a few things out and then go from there!

[@byronexaporriton318]

Thank you very much for sharing your knowledge

[@Adamerhartvideo]

My pleasure!

[@mahmoudwafi4875]

I have some issues in my facebook ads , how i could contact you?

[@jayellis3291]

What do you think about KZbin ads?

[@Adamerhartvideo]

Hey Jay! KZbin Ads are great man BUT... just like with Facebook Ads you need to make sure they're strategic and set up correctly. What's working great right now with YT ads is remarketing and driving traffic to a lead magnet. Hope that helps!

[@jayu9642]

can someone please explain the concept of using the same ad from the page that was being talked about in regards to "social proof": I am not quite understanding it, do you mean to create 1 page and create all ads through that page instead of creating different ones for each campaign?

[@Adamerhartvideo]

Hey there UJ, I've posted about this a bit before (but it may be tough to find in the comments) Basically... you go to the page post section of the ads manager and copy the Ad ID # (googling how to do that can help) then just paste that number into the option to "use existing ad" rather than "create new ad" when creating an ad. Super confusing the first time, then super easy from there!

[@muhammadarslan9832]

Love

[@Adamerhartvideo]

Thanks Muhammad!

[@callumfinch1366]

Do you think Facebook is still useful even with all the changes happening and the whole data privacy thing?

[@Adamerhartvideo]

Hey Callum, totally! There will be some changes to the amount of info advertisers have access to but they're still insanely effective (when set up correctly)

[@naryfox]

Bro how to hide a single person on Facebook?

[@mhoctober]

One ?.....ads don't appear in your own feed right? So the only way I normally get to see it out there is if someone likes it. My question is....if I pause an ad for say 2 week and then re-start it - it's safe to assume that all the social proof and engagement it has will still be present? It makes perfect sense that it will be.....I'd just never thought of it in that way. Is that what you are saying in your tip about social proof in this video? Txs Mike.

[@Adamerhartvideo]

Hey Mike, the best way to see your ads and all the comments, likes, shares, and stats on them is to check it out right in the Facbeook Ads manager (and then you can open it in the newsfeed to take a look). Also yes, you can pause and it will preserve all the social proof (just don't edit it!)

[@mhoctober]

So - just checking my understanding Adam....if I run an ad that targets an audience in a particular geographical area which gets lots of comments etc.....and then I want to use the same add for an audience in a different geographical area - I'll lose all the original comments?? I'm going to try this and will add the results to this comment :-)

[@mhoctober]

Yep - I changed the audience and lost the comments.

[@Adamerhartvideo]

Hey Mike, if you use the same exact ad (by getting the ad ID number from the page post section of the ads manager) then you can preserve all the social! It's good stuff :)

[@Adamerhartvideo]

You should be able to copy and paste the ad ID and preserve them. What may have happened is when things changed it created a new ad for you (you can fix this by going back and saying use existing ad and the just pasting in the id) sounds tricky the first time but it's simple once you've done it a couple times.

[@malldemelanin]

Looks alike

[@klearnworkkorea]

facebook is a shit ive tried everything really cannot get leads.

[@Adamerhartvideo]

Sorry to hear you haven't had any luck. But blaming Facebook for not getting leads is a little like blaming the hammer for building a sketchy house. There is a way to make it work (people do it all day every day).

[@lawenforcement9133]

Can you not sit so close to the camera please? I can almost smell your breath bro.

[@Adamerhartvideo]

Don't worry I just brushed my teeth #freshbreath

[@ZafarYaqoob]

Not to the point, Waste my time,

[@Adamerhartvideo]

If you’re looking for a quick answer to a simple question then may I recommend Google? If on the other hand you’re looking for what it actually takes to create a profitable Facebook ad campaign I think with a bit more time and experience you’ll find that the solutions are a bit more nuanced. Best of luck!

[@joyceharvey410]

Thanks Adam, this was helpful!

[@Adamerhartvideo]

My pleasure Joyce, I'm glad you found it useful!