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Adidas Boost hype Dead? 5 Mistakes Adidas made with Boost
In today’s video I wanted to discuss 5 mistakes Adidas made with Boost technology. Please note, I am still a HUGE fan of the product obviously. And right now I the best time to cop as you can find great deals on Ultra Boost ST, Uncaged, NMDs, and Pure Boost.
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Also, just because I list it out, doesn’t mean it’s the correct answer, ultimately the more pairs of boost out there, the better that is for Adidas to maximize profits. Also, simple answer if you think something “Died” because the hype isn’t there, they you may be a hypebeast lol. I still rock my Pure Boost old and new, as well as my NMDs
That being said here are a couple factors on why the hype on boost is dying and possible mistakes Adidas made with boost.
Runner ups:
BOOST SLIDES!!!
3 times a charm … 4 times was too many? Should they do away with the Ultra Boost model after the 4? Should they create a new model entirely? Or should they just mix up the upper more so not as similar as previous?
5. Inconsistent sizing in boost models made it hard to consume, especially tough if the same make different model was inconsistent, example: PK fit big, regular mesh fit snug,
4- overexpansion - As with Jordans in 2017, Too many versions, too soon, too much. similar boost mold as well. NMD R1, R2, CS, CS2, XR1, R1 PK, Regular R1, NMD Racer, R1 STLT, C2
At $140-$220 each it is expensive. Colored boost $20 more didn’t help, and in limited options. - too many similar colorways on the same models. Black White collabs have been done over and over.
IMO they should have created a knock down version of the NMD to release to the masses and keep most of the PKs limited to keep the hypebeasts happy. The “but you aint got these” mentality went away.
Even the Yeezy Boost 350 V2 released in tons of colorways too soon many will say.
3- “Real runners don’t run in boost” - But the ultra boost was created for running and evolved into the lifestyle goodness that it is today. My opinion? Carbon fiber Boost Sandwich… Zm Vaporfly 4% competition to elevate the reactive nature and add spring.
2-Slap Boost on it to sell. Classics like Stan Smiths and Shell Toes shouldn’t be reimagined, or should then? I personally like the concept, but I do recognize the execution is tough, and off putting to some, but more importantly if you cant feel the benefit of boost when adding it to a product line, it might not be worth adding.
1-MiAdidas for Ultra Boost NMD But do it right, allow us to be creative, lots of colors, lots of materials. It could spawn its own subculture of ultra boost imo, similar to NikeID.
What did I miss? Leave a comment in the comment section on your reasons the hype died on boost. So with the hype dying and 4d on the rise, will that be the new boost? What about the Speed Factory AM4 stuff, will it be too late for them to have an impact? What would draw back the hypebeasts again?
Ultimately 5 years of Boost so far has been amazing, it has caused other companies to step its game up and innovate their own “boost killers” if you want to see the top 5 Boost knockoffs, leave a comment and a LIKE and I will generate that list next week!