Generative AI in Premiere Pro powered by Adobe Firefly | Adobe Video

Coming to #PremierePro in 2024: revolutionary #GenerativeAI features like Object Addition, Object Removal, and Generative Extend - powered by our new Adobe Firefly video model.​
Early research explorations with our friends at Open AI, Runway and Pika Labs will give professional video editors more choice.​
​
Content credentials, also coming to Premiere Pro, will not only understand when AI was used but what model was used in the creation of media. ​
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Learn more about AI in Adobe Video: adobe.ly/4axbd35 ​
About Adobe Video & Motion:
Adobe Video and Motion is a one-stop feed for all your creative video needs. Find content and tutorials from tools such as Premiere Pro, After Effects, Premiere Rush, Character Animator, Audition and more! Adobe® Video & Motion tools provide comprehensive video editing, motion design, VFX, sound, & animation for beginners to professionals.
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Generative AI in Premiere Pro powered by Adobe Firefly | Adobe Video
• Generative AI in Premi...

[@AdobeVideo]

Try Premiere Pro: adobe.ly/3UVWqu4

[@antdx316]

Hurry up please, all I want to do for now is to change the background color of a GIF or video. The only way Adobe can keep up in the AI-age is indeed make it as easy as possible by already seamless integrating Pika, Runaway, and Sora. Making it easy to incorporate Udio, Suno, and Midjourney for Audition and Photoshop would also be great. Considering how AI auto-edits images to look as best as possibly by itself, Lightroom will need a huge update. I was thinking about pulling my subscription but wanted to see if I can delete the background off an image with the AI that was shown months ago in a tutorial and then saw this video.

[@JamAshleyFilms]

@@antdx316 lol keep waiting. They tease like this to get more subscriptions

[@shahbros8760]

i no fid that tool kindly tell me where it is

[@BrilliantBlur]

will it have a feature wherein it will create a video based on the text that you have encoded?

[@satire-user]

When to public ? I am ready to upgrade to use.

[@raxino774]

adobe making a revolution here without solving the basic crash issue

[@Wollywinkas]

That sucks. Premiere Pro has never crashed on me 🍀

[@charlie-_]

@@Wollywinkas same

[@agraciotti]

LOL. So true. It's cheaper to keep adding bricks than to rethink the foundation of a building.

[@adnanreF.]

Kkkkkkkkkkkkk

[@KolaOgunmuko]

nah they def fixed it. i haven't gotten ANY crashes since they said they fixed the issue. mine used to crash CRAZZZZZYYYY but not anymore.

[@riigel]

great features, but please make Premiere and After Effects stable and faster. 😂😂

[@Chicogaming24]

True hahaha

[@ehjhey7]

Exactly. I hope this doesn't just add to the rocky stability, though they look great

[@flagshipbowtie]

We need a new app instead of these 2 dinosaurs badly

[@riigel]

@@flagshipbowtie yeah, its aging so bad 🤣

[@alexmehler6765]

premiere is stable and fast, aftereffects on the other hand ...

[@ViolentTemper]

All these features are for TikToks. Finally, do something useful for professional users, improve the timeline, improve the color work, give us the opportunity to go even deeper into the shortcuts, make project management even better. No one will draw characters in a movie with crooked artificial intelligence, because it's immediately noticeable, if you really want AI, implement it to good use, make AI that can distinguish usable footage from unusable footage, or create a storyline based on the selected footage, make AI that works on the timeline, not on the video itself. Stop chasing trends and marketing, and instead listen to those who actually work in video and want to see Premiere Pro get better.

Probably those „TikToks” are bigger revenue for them than those „Pro”.

[@all0932]

Yes, thank you.

[@RiilFiksi]

Walau semua fitur tersebut tersedia di Tiktok, saya kira memang begitulah Adobe mempromosikan produknya agar tidak ditinggalkan oleh penggunanya.

[@Anomaly_Files18]

How are these features for Tiktoks? You can use them for professional videos as well, I guess you mean to add more professional features?

[@Chemical-H]

While yes I agree this is great for lower budgets to use even. I’m going to 💯% use this for making my churches videos more immersive. This is sick!

[@ChernobylTaco]

I bet a bunch of Adobe engineers just learned these features are “coming out this year”

[@Jjarret]

? they’ve been working all year on em.

[@JamAshleyFilms]

@@Jjarret Yeah. Sure. Wake me when there is a tutorial... which will come out after the next update... another update that will not keep all my customized settings.

[@rayrestufauzi]

Indonesian transcribe when?

[@Lych777]

Up !

[@RahmatHazli]

Agree!

[@Hikariii325]

agree

[@BlackIsIreng]

Agre

[@Vida._.2]

agree!!

[@NicolasVanOost]

I find this both amazing and concerning

[@SignalFlowers]

I find this more concerning thinking about all the cheap videos and movies we'll be forced to watch.

[@98JamesNixon]

The way I think about it is it’s all tools to help us create and save time along the way

[@Ez-se2dl]

​@@SignalFlowers cheap videos and movies exist before AI

[@philg4116]

@@Ez-se2dl not having to pay actors who need the money they would get from working as actors or after giving up on acting from finding a regular job is a lot cheaper, get it?

[@shaggy223]

In the hands of a great story teller, any tool can be used to tell a great story.

[@lden555]

dead soft, update the 2013 engine in after effects, it's 2024 now

[@DjFunHub]

first make your software less buggy and crash free then add al these things

[@jippalippa]

So good to see Adobe finally caring about Premiere Pro after years of half-neglect. Hope to see similar efforts in After Effects

[@feedeevit]

Their features have always been ahead of time. It's the shaky foundations that need a complete overhaul.

[@blurtam188]

After Effects NEEDS love!! Maybe some integration with UE5!!

[@wowmedialtd]

I don't agree, for me the transcription/subtitles and sound tools have been game changers.

[@nellomaxim]

Now u are talking

[@nellomaxim]

​@@blurtam188yes that would amazing

[@NickWichman]

Supporting third-party models is insane and amazing. I'm extremely stoked to see more of Firefly's generative video, and to get in the testy testy line for this update!

[@henriq.silva88]

all the basic crash problems in adobe premiere: I SIMPLY DON'T EXIST 🤡🤡

[@AdobeVideo]

Hey, sorry to hear you're crashing! Please reach out to our support team for one-on-one assistance. They have a good track record of fixing these problems. You can reach them at adobe.ly/3w00U8P or by starting a chat at: adobe.ly/3Q8Fs8x ^CS

[@GoldenTeeTV]

The removal of objects I can see working well, but their generative AI especially in photoshop when adding objects is horrible. I would rather see AI fix stuff than create it. But, why does any of this matter when you can't even finish a project due to crashing 😅😅

[@Mothko]

WwheeeEnNnnN???

[@berhunt]

I hope it works better then the generativ fill in photoshop.

[@petero1068]

Photoshop is pretty much obsolete.

[@lucascarracedo7421]

Imagine the same, but in motion. This will be an absolute disaster.

[@spavaai]

Yeah, that's quite the horror show. 😂

[@pedroz3891]

Why? I think generative fill works very very well

[@lucascarracedo7421]

@@pedroz3891 for what it is. It's still not even close to professional quality standards, and has to be used very carefully and checking nothing is breaking horribly.

[@ukmonk]

Is there a release date for this yet does anyone know please? Also will AE be getting same tools?

[@Atsolok]

So if I get Content credentials in my footage and I don't want it, I can just import the rendered video again and use the Ai remove tool?

[@theweirdshow2860]

I think that if you did that, it would remove the logo, but then it would just put another back in the exact same spot. Because you would be using the same ai on the same program. So then it would just be pointless to do that, lol 😂 you would be going in circles. The only otherways, in my opinion, is too crop the video so you can't see the content credentials, although, not everyone will want to do that of course, since it will remove some of the video from frame. Or you can screen record it from Premiere Pro before the content credentials are applied, that will work, but of course, doing that will definitely lose quite a lot of quality due to compression etc.. although you could upscale the screen recorded video afterwards, and depending on what screen recorder software you using and how high of the quality you can get it and at smooth frames, then I don't think quality loss would be too low. However it has beeen noted before in the past, that screen recording at very high quality and at high frames can be quite demanding on your computer, though it it is not a huge toll, it can still be a just a bit laggy. But I could be wrong.

[@JamAshleyFilms]

Tell ya what Adobe; First, make it so that each time I update to a newer version, all my customized settings, favorites bins, customized export settings, etc, automatically get imported into the new update instead of me having to figure out the riddle of the sphinx to get them all back, saving me a days worth of work. THEN I'll be excited about these new things you "plan" to implement.

[@thepumpkinpieguy8395]

Hey Adobe Video and Motion, when will these features be released this year? Really pumped up! A thanks for the great team

[@Rodimus1]

When is the release date?

[@l-dixon4231]

Not to beat a dead horse... But just imagine A.I. could stop Premiere from crashing...

[@Mr.C0ffee]

Please someone tell sobre to fix bugs instead of adding more

[@moyga]

Surely in the future some level of AI will be used in almost all editing, so does that mean we will just have watermarks on all our videos now?

[@shem44]

Can Generative AI generate a new Premiere Pro with lesser bugs?

[@RifadsJourney]

3:07 The bottom video supposed to be moving not the top one. It's a shame editing and publishing an advertisement like that lol.

[@khushdeepinsan]

adobe please before this all please just add some good presets of transitions effects and hindi fonts also and solve crashing issues

[@amadeudesign]

Incredible, but we need more efficient software, Premiere is unstable and slow in comparisson with davinci resolve.

[@JoeNationTV]

Final Cut Pro is dead. Will take them 20 years to catch up.

[@joedoe7506]

It's gonna be lame if it won't be perfect

[@andregarcia9448]

Absolutely useless. Better make Premier pro and After Effect more stable and optimized.

[@longjourneyfilm1995]

When is it coming out?

[@lokamtv]

In this AI era We need more effects , titles,filters , AI tools like Filmora. Always We love Adobe.. 🎉

[@nathanrussell-raby5460]

I just hate credits based AI. It really sucks having to pay for generations that may be nothing like what you're after.

[@blmkintaro]

How much of this video is AI?

[@hattricksprospecting1769]

Adobe is so freaking awesome. I love the whole New Mexico Z Machine Pueblo Revival Style of modern technology. I'm a total futurist on this one. I would fight until the very end never to go back to the Cave Man Days.

[@AdobeVideo]

@hattricksprospecting1769 Love to hear it 😎

[@FlagnarBoobz]

so is this out yet?

[@dougmorato]

FANTASTIC!!! That justifies my monthly subscription :)

[@kirzaer]

Don't jinx it. There's probably a new subscription tier for the AI stuff.

[@tim_longhurst]

@@kirzaer Probably a fixed number of credits per month. And certainly subscriptions required for those integrations with Open AI, Runway etc.

[@panosjr_greece]

We need auto captions also

[@ActionPlanet]

映像ののりしろを追加できるようになるのは面白いかも！？

[@henrikvanwalsum]

To people saying this "isn't dangerous" and "won’t replace" or harm creative jobs, just wait a couple of years. This is developing incredibly fast, and in a few years theere will be way less photographers, editors, graders and post production workers. We are helping our loss of jobs by embracing this. It concerning to see such admiration of this tech. I promise you will come to wish it was never made.

[@user-gz9wt8vj7f]

Was the editor who used to cut and splice manually replaced by technology? No, they simply used a different tool to do the same thing.

[@henrikvanwalsum]

@@user-gz9wt8vj7f The point is that in not very long, there won’t be editors og graders or animators. Only one prompt maker.

[@MarianOliver-l8v]

We can't go the way of the Luddite though. The toothpaste is out of the tube, my friend. We now have to adapt the best we can to keep our jobs a little bit longer but ultimately...the entire production industry will be decimated. The writing is very much on the wall. Take these indicators and make smart choices now.

[@ScottFichter]

@@MarianOliver-l8v Agree, change sucks but it is life.

[@zachmoir]

How soon? I'd love to have an option to enable experimental Ai features and accept the risks involved if that option was given. You guys could also collect user data in that test period to improve it, similar to how you guys did it for photoshop. Can't wait for this to come to the general public!

[@user-gy1vj1ov6m]

How can I use, I can’t find the button , already updated

[@ImFilmsfinal]

Please resolve basic lags first

[@luukkoffeman]

No offense but the generative AI clip extension looks absolutely terrible. It goes from a normal looking woman to a weird looking uncanny person. Also the clip where they use AI to remove the parking meter, you can see a big smudge afterwards. I think that's more distracting than a parking meter... I'll stick to Davinci for now

[@WorkFromHype]

I am equal parts thrilled and terrified, and I can't way to play with these tools.

[@HokgiartoSaliem]

I hope it can be used like Intel NPU promosion: offline. You need to download xx GB data then you can generate using your PC without internet connection.

[@theslicefactor4590]

AI 👎

[@TLFILMS]

is any beta? crazy

[@laeternaml]

And yet After Effects is still the shame of the industry.

[@Dilandau88]

RIP animators

[@gabzito240p]

how about using AI to make your programs basic features functional

[@kieronestrada6402]

What about After Effects?

[@elpash]

It was so clear that they would do this after it had already been so successful for Photoshop. This is the foundation for a new era...

[@stevenrecinos4362]

True that’s why they launched it first with photoshop so they can gather a bunch of data and images to use for this sorta stuff glad to see they will using third party’s as well

[@theMixElite]

Came here for the comments

[@NunoBoggiss]

When will it be available?

[@kingtutspro]

Can’t wait for this!

[@rajkumawat3869]

First work on Warp stalibilzer

[@sufuvision]

WHEN？

[@sanonlineshop1172]

Tolong Sofware AE ada PP di buat lebih Ringan, jika Sofware selalu berat dan memakan banyak RAM. Sofware Adobe akan di tinggalkan. Masak sekelas ADOBe tidak bisa membuat Sofware yang lebih ringan. Ada 15 Project saya bermaslah karna tidak bisa di render, dan saya sangat kecewa dengan ADOBE. Saya sdh berlangganan tp tidak bisa memberikan hasil. Terpaksa saya harus mengulangnya menggunakan Cupcut,

[@wzs920]

no ai for after effects??

[@antoniomontero6065]

When is this coming out?

[@gehrrman]

Dear Adobe, how could the stability and crash problems be solved?

[@AdobeVideo]

Hi there! Are you getting crash issues? Anything we can do to help? Let us know. Happy to assist. ^KR

[@piyman]

I Hope there Ai fixed basic smooth play back issue

[@AdobeVideo]

Hey, sorry to hear you're having playback issues! Our support channel has a video covering this topic, maybe one of the solutions here will help you: adobe.ly/3JBQ0t7 If it is not solved, please reach out to our support team! You can start a chat in the corner of the page here: adobe.ly/4aOButY ^CS

[@Xman34-]

Deepfake is possible?

[@raredreamfootage]

The Pandemic taught us patience, social spacing, inflation and the labour market. AI will teach us about survival of the fittest.

[@247.mp4]

The thing that boggs me is the "Personal Use" next to the Ai Beta Tooltip. I fear that Adobe will charge extra adding to the already high subscription of 70$/Month for this feature.

[@Dilandau88]

100% they will

[@alphzoup]

I think this is standard for Adobe when AI features are in beta. Of course they COULD charge more, but they have a credits-based system right now. So if you have enough credits in your subscription, there may not be any additional cost.

[@zoolamander]

yeah its because all their data is scraped from copyright sources so they will get legally screwed if they give the greenlight for commercial projects.

[@sgartner]

I'm sure that, just like the features in Photoshop, you will need to pay for the server time to generate these videos, but likely we'll also get an extension to the number of credits provided as part of the monthly subscription. I just wish that they let us bank unused credits. I don't edit all the time and when I do I can run out of credits pretty quickly and have to use Stable Diffusion to fill in the gaps (or wait until next month). Because of that I use Stable Diffusion for most stuff instead of fighting with the credit system (I'm running SD locally so I only have to pay for electricity).

[@JTLVideo]

Don't encourage them😂

When does it come out?

[@HuProductions206]

shut up and take my money

[@nirvanray]

Excited, mainly for addons with Runway and Pika, years of subscription results.

[@DonAllenIII]

SUCH EXCITING early explorations!

[@miarvfx]

It'd be cool if this could go open-source, right? 😅

[@vamboo8918]

👍

[@diti5979]

There are editing problem in this videos presentation at end when that guy walking the video was in wrong position it got swipe

[@diti5979]

3:05

[@rano12321]

the demos looks pretty awful even with very minal and controlled variables.

[@juanortegon270]

Genial, ya esta disponible estas actualizaciones?

[@gabrielmorales930]

i just ended my 50% discount year and it doubled the price (to normal), hope it will it be the same $$ with these new features

[@beautyandthesavage]

Thank you, sir. May I have some mo'! 🎉

[@Reavertide]

Im stoked to see firefly being used in premier pro. I make so much content, from design in solidworks to realistic video rendering, to weekly safety meetings that i typically add some easter egg shenanigans too.

[@patricksprojects]

All the bots 😄

[@channjose]

Please bring adobe products to linux 🙏

[@HYTTFilms]

This looks like absolute garbage. Adobe yet again fully disconnected from its user base.

[@morialevin]

Hebrew transcribe when?

[@anubi13]

When is it coming out? He said this year or was it only for the Sora thinghy?

[@ia6980]

Adobe Premiere, probably doesn't realize, that because of its requirement of monthly subscription and inability to buy Adobe Premiere video editing program, made many customers switch to MAC FCPX, and I'm one of them. In 2020 I had to switch from PC for the first time, for MAC, even though I prefer PC, but because of Adobe's monthly subscription, and inability to buy Adobe Premiere video editing program as one time payment, made me switch to MAC and FCPX that I had to learn from scratch.

[@ConnorTrimble]

Can I adjust speed on a clip with stabilization first?

[@AdobeVideo]

We need some more info to help. Can you send us a Message on X (formerly known as Twitter), Facebook, or Instagram? You can also search our forums for solutions adobe.ly/49C9gRD or contact our teams directly at adobe.ly/4aDQ9rS Thanks! ^EG

[@ConnorTrimble]

@@AdobeVideo Warp Stabilization + speed control on the same clip with NO NESTING how Davinci allows it. Also when I add speed control on a clip then add motion to it, 50% of the time it glitches and I have to nest then key frame for it to work. There's clear issues with speed ramping/speed control and using other effects simultaneously.

[@peterzstudio]

YES FINALLY

[@GiulioFornasar]

ok. great. But please MANTAIN AND FIX what exists in your softwares! You never went further with "Neural filters" in Photoshop for example... never enhanced or corrected. Still stuck in a rut

[@williamcousert]

Will Adobe's new Generative Fill for video be capable of maintaining consistency between shots? Will the added diamonds look the same in multiple clips? Can I reuse the same sets?

[@RandallMartinPL]

Great but can you give us FIRST a proper tracking... fast and reliable, 2d and 3d tracker for premier and after, somthing that should be super basic...

[@ny1984]

The whole creative suite is a bloated, unstable trainwreck of legacy software with terrible, inconsistent UX. Now Adobe is slapping generative AI on every. single. product. But cannot build something like Figma. Please rather spend the money to make your existing products actually better. How difficult can it be? Every designer hates Adobe.

[@Xisco72]

This is incredible!!! It was so good in Photoshop, now in Premiere is so useful

[@robertruffo2134]

All examples have that creepy slurpey AI look. It's a hard limit of what AI can do, including 99.99% of what Sora generates.

[@jonahoskow7476]

Does this mean final outputs will have a little bug on it that lets people know I used an AI based tool? That doesn't really seem like something users would want?

[@shodanargie1574]

When is the SMART MASKING COMING???

[@DennisSchmelz]

This is a massive game changer, can't wait - so excited!

[@vamboo8918]

Adobe is back with new rings hitting hard!

[@andrewburnett1517]

Hopefully the implementation is better than the examples. Literally every AI feature implemented in this video has obvious and glaring artifacts.

[@DensDigitalDen]

This looks so great how Adobe is trying to stay ahead integrating Ai into its ecosystem. Apple Final Cut Pro looks like a joke in comparison. Even Davinci resolve is integrating Ai into the software. Apple is really sleeping.

[@dmch90]

Amazing tech to push imagination and help independent creators. But unfortuante for the tens to hundreds of people working on sets, specially the lower ranking such as catering, props, cleaning, etc.

[@RahulVerma-ez9zk]

Again....too much expensive🙂🙂

[@remixseries9744]

Meanwhile Indian Poor Peoples Abusing AI 🤕