Advertisements in 50 years: - A dirty weeping man crawls along the ruins of a road - He finds a solitary flower growing from a crack, rips it out, and consumes it ravenously - Suddenly, memories come flooding back of when his family was alive. At least he thinks it's his family. Maybe it's just a memory of an old BMW ad - His lips crack into some kind of emotion - Logo appears on screen ~~BARCLAYS BANK - Remember sustenance~~
@Chorismos2 жыл бұрын
50 years is a bit optimistic; no? I'd give it 25 years max.
@shenanigans37102 жыл бұрын
🤣
@octavioavila6548 Жыл бұрын
The Earth is gonna be fine. The world is gonna be fine forever
@socratesagain7822 Жыл бұрын
@@octavioavila6548 I agree. The earth will go on in spite of us, much as it did when the Chicxulub meteor struck Yucatan and ended the reign of the dinosaurs. Our species will go down and take a few unfortunate others down with it, but the Earth _will_ abide (apologies to George R. Stewart). Be well.
@heyguysinternet2 жыл бұрын
The amount of congratulatory comments here referring to this analysis as "content" is ironically pertinent to part of what I think is being described. It's yet another example of how the commodification of anything, even (and now especially) phenomenal experience, shows how successfully this socioeconomic system has objectified/itemized every part of life. I was made aware of this shift in advertising when, in the aughts, I read a compilation of essays from the late 1970s or early '80s, explaining how there was an evolution from the selling of the product to the selling of an experience. As is shown here, the product may be noticeably absent -- until the very end --, but that absence is just an implicit presence. Corporate bodies exist above and beneath everything as the angels, demons, and gods of old once did and delimit existential possibilities.
@who35672 жыл бұрын
Thanks for explaining why I despise that word better than I ever could. Is there even a title that sounds worse than "content creator"? I'm having a hard time finding one
@akikoivunoksa6352 жыл бұрын
@@who3567 don't know if it's worse but 'influencer' is pretty bad too :p
@danopticon2 жыл бұрын
There was an enormous outcry (which I was a part of) when Northwestern University’s Medill School of Journalism in the mid-‘00s began labeling courses with titles such as “Content Production 101” while gradually deprecating the word “journalism” from its catalog, yet nothing came of the protests. (And conspicuously, this all happened around the same time as a mega-donor financed the construction of multiple new gigantic Medill buildings…) Look through the catalog today: while the word “journalism” still appears in the school’s name, a reader would be hard-pressed to glean that journalism is a moral profession with obligations-the fourth estate, tied into democracy and civic duty-and not instead just any old filler content to pad out the time between the almighty sponsored content.
@ageofbumfires52162 жыл бұрын
Every time I see Mark Zuckerberg talk it reminds me that he's essentially a Westworld villain. Also, someone literally "colonizing my subconscious" is the most terrifying thing to imagine. Great episode 🙏
@scottharrison8127 ай бұрын
His head sticking out the top off all that black fabric convinces me there’s a cyborg body in there
@alexanderfloyd50992 жыл бұрын
This channel does not get the attention it deserves. The editing (visuals and sound) are masterfully executed.
@FlorinGN2 жыл бұрын
I completely ignored the ads interrupting this video, because the concept was still ringing in my head.
@khana.713 Жыл бұрын
That ending tied everything together so neatly. Real good shit g 🤝
@anonymousbotch23012 жыл бұрын
A timely and finely done video essay. Glad to see this format again. Thanks, Pills.
@etcetera63152 жыл бұрын
I gotta say: time and time again, you show me why you deserve to be my favorite content creator on KZbin
@tobogansky2 жыл бұрын
Man, you deserve way more subs. Very informing content as always. Thank you.
@alecward8952 жыл бұрын
Literally watched this on the can. It was transcendent.
@nietzscheanpeoplespower60782 жыл бұрын
If this type of thinking and presentation would ever become a standard in an active revolutionary vanguard of this digitalised world of ours, we would produce a true future revolution, where we would finally step above the superficial ideological colonialism of our class enemies that commodifies our very desires into products. Truly inspiring!
@MisterTactless2 жыл бұрын
To change the world you still have to step out of your door.
@lenas62462 жыл бұрын
yeah bro stating that radical change doesn't happen because information is not presented in a certain way is truly a radical statement lol. It's not like you have to actually get up and do something, at least participate in some ngo or a movement, or train if you think that things will get militant. Endless academy-driven content won't lead to change and plastic pills won't do it for you.
@nietzscheanpeoplespower60782 жыл бұрын
@@MisterTactless true
@nietzscheanpeoplespower60782 жыл бұрын
@@lenas6246 you are right, radicalism with no praxis is nothing
@OsirusHandle2 жыл бұрын
It isnt standard because people dont want it to. The antagonism in capitalism is immanent, its not just a silly goblin to be cut down when we realise it is indeed a goblin.
@oskaretc2 жыл бұрын
Have been waiting so long for someone to address the use of piano music in advertising
@meatloaf57662 жыл бұрын
Pills your videos are getting so good
@embyratwood6902 жыл бұрын
I complain out loud about how seeing so many advertisements makes me feel physically sick, and the algorithm sends me here. Great video, but makes me feel small compared to the machines
@joaopauloadamerodrigues74322 жыл бұрын
Amazing video as always, really liked the new intro. Works like these are the reason that I started reading and learning more about social studies and philosophy. Thank you.
@NegationOfNegation2 жыл бұрын
Welcome back, Pills!
@gull35082 жыл бұрын
So amazing, what a great work and outstanding editing to boot. An easy multiple watch!
@zachperry58442 жыл бұрын
My wish for more Deleuze content has been granted lol
@matthewtharakan18982 жыл бұрын
Great explanation.....the historical links were very helpful....
@eliocosmos2 жыл бұрын
Interesting video. “Those who control the images and the words control the minds of the people.”
@FrankNFurter10002 жыл бұрын
Was I the only one notified about this upload? Amazing video as always.
@urobsquetz57182 жыл бұрын
KZbin doesn't notify me about this video and i have the notification bell on u.u
@jamesfosterevans54232 жыл бұрын
This is your best video! Deleuzoguattarian machines ftw
@publicayers2 жыл бұрын
What an experience watching the adverts KZbin threw in while watching this video.
@JadenRaso2 жыл бұрын
Love your work. This is still not showing up in my sub feed, but luckily the short that links me here is or I don't know if I would have found this video for a while. Your channel should be getting boosted not blacklisted :(
@Lambrii2 жыл бұрын
I've just started binging Mad Men and suddenly started seeing more content from places I've already followed like this one discuss it. I wonder if that trend will continue and if it has something to do with algorithmic influences on the subconscious at a larger scale. Great vid btw.
@Bhudodh2 жыл бұрын
It's probably just the Baader-Meinhof phenomenon
@kahisawheel2 жыл бұрын
Brutal. I wonder if we're going to make it.
@alicequayle46252 жыл бұрын
'The Hidden Persuaders' is a great book written about this back in the 60s. How marketers realised back then that the best way to sell is to talk directly to our subconscious.
@St.nobody2 жыл бұрын
I have notifications on and i wasn't notified about the video I had to scroll down into my feed
@arzodyeetus72212 жыл бұрын
Glad to see Deleize and Guattari,s work used on here
@thomasvercoe67092 жыл бұрын
Great video Pills. Probably one of your best. But it was not in my subscription feed and from the view count, that appears to be the case for most of your subscribers. you might wan't to look into that.
@christopherbettridge2 ай бұрын
Dude, this was some brutal shit.....Epoch Philosophy recommended you and it took a bit, but rarely has anyone been able to give me such vérité I guess in not just theory but in a manner and means of how I interpret the theory both as a already known and a new known. (Also makes me wish I still read books....damn) Thanks for the pills, new meds yum
@simonb41932 жыл бұрын
No doubt superb content as always. Love the videos and podcasts
@weasel68432 жыл бұрын
do d&g use the fungal metaphor? i've been into mycology recently and its completely changed the way i see the world, in the way that you describe
@puredifference8272 жыл бұрын
d and g use rhizomes moreso, though they have similar conceptual meanings
@ianbanghart63332 жыл бұрын
Fungi would fit riiiiiight into their world
@MattAngiono2 жыл бұрын
Lol that's hilarious! I've left so many comments on KZbin while literally taking a shit (but not this one I promise)! Amazing video as usual brother!
@sankarchaya2 жыл бұрын
Advertisers - *advertise* Delooz - "cool story Bro"
@Summer-kb2dm2 жыл бұрын
I feel better now. Thank you!. I knew the image had replaced reality a long time ago. When I went to the worlds fair. Of course, I'm still shopping around for the right philosophy. The overdetermination of our undermining.
@gokhankarakus57622 жыл бұрын
In terms of desire and concept the seemingly unpurposeful act of art has a significance today especially in the way Guattari formulates “transversally” “to comprehend the interactions between ecosystems, the mechanosphere and the social and individual Universes of reference.” Felix Guattari, The Three Ecologies.
@xx0o8372 жыл бұрын
Love to see you back with this type of content! I work in advertising 🤦♀️
@keanuclark48332 жыл бұрын
Yess the madmen clipp!!! I've been watching season 4 this summer so that hit different
@886482 жыл бұрын
Is there a way to support this channel? Subscription or something. Honestly it’s one of the best works in the KZbin I’ve seen
@heartache57422 жыл бұрын
the ending is really great
@fredosama34662 жыл бұрын
Comment for the algorithm. Great video, a new video about Lacan would be well received!
@IAmNumber40002 жыл бұрын
Every one of these videos blows my mind 😭
@zarkc42 жыл бұрын
Yo. Thank you for sharing what you create.
@danopticon2 жыл бұрын
Whoever translated « l’informatique » as “the STEMlords” is my new dearest parasocial friend!!
@jebuscrust98752 жыл бұрын
new anti-oedipus vid no freakin way
@mryodak2 жыл бұрын
It's kinda on the nose that the bland style many ̶t̶e̶c̶h̶ "modern" companies are using is called Allegria, which means happiness and is also selling the ambivalent world with no desire.
@socratesagain7822 Жыл бұрын
Entered your site incidentally; good click bait, "bro." That said, let me add, capitalism is an _ideology_ , no more no less. It's a religion with its hierarchs (priests and their lapdog apologists), rituals, dogmas, shrines, totems (currency, with its ever-diminishing exchange "value"--a company store con!), etc. Once viewed in this light the entire notion of advertising makes sense. And one more thing, I salute the presenter for his insights, on the assumption he's never lived abroad in order to inadvertently escape the _total immersion_ in the US of A's capitalist "culture" the typical resident suffers every "waking" (a conditional and cautious use of this word for the _enlightenment_ it implies) moment of their life. After my first year of living abroad, speaking another language, exposed to a different culture not bombarded with desire-channeling advertising, I felt a certain freedom. Pure Maslow. Folks around me satisfied their basic _needs_ and perceived everything else as essentially _shallow_ "wants" not worth their time, life energy or bonding relationships. Yeah, I "went native" and when I re-entered the US, I felt so alienated and out of place, barely recognizing my culture--much like Jack Finney's protagonist in _The Body Snatchers_ . America had transformed into a land of...pod people. I navigate among them and their silly, alienated, empty lives--slaves to desires they can _never satisfy_ while helping their Wall Street hierarchs destroy our planet in the process. By the way, for a good self-help book on this issue without living abroad, I highly recommend R.D. Laing's _The Politics of Experience_ . Prepare to have your mind blown and your inner pod person destroyed! Be well.
@evilsoap78352 жыл бұрын
I think the point is to be aware of desire production rather than triying to defy it. If we can not be freed from desire nor have complete free will, we should strive to produce desire concienciously, that way desire has meaning rather than simply being "given" to the mind by the cultural context.
@OsirusHandle2 жыл бұрын
I think meaning is kinda stupid in a proper sense, im not sure it can be created except by either obscene power or more organic means (you fuck around and maybe you get something good). For baudrillard meaning is already dead, not sure I believe that though.
@LostCentury912 жыл бұрын
"You don't jump out of your chair when you see a packet of noodles" Speak for yourself
@LostCentury912 жыл бұрын
Every time is noodle time.
@ihavenojawandimustscream46812 жыл бұрын
One thousand noodle
@MGSVxBreakpoint2 жыл бұрын
The 'social creation of desire'.. Yes. Debord refered to that as "Pseudo-Nature" in SoS. The irony of people being liberated by the productive forces of free market economics, only to see the system become Occult and start developing for itself - creating new pseudo-needs (supporting those needs with re-ified meanings via cultural programming) that will inevitably mean we‘ll never be able to achieve satisfaction and will be working for eternity to afford the new thing we just HAVE to have. But the thing we work for now is not riches. It is a rich *appearance*. Being successful means little when you don‘t look any different. This world moves too quickly for me to display my inner wealth. When I scope out Jack‘s car, or see that trendy blue suit Pete is wearing.. I know we are doomed.
@quantumastrologer55992 жыл бұрын
Anything bringing me closer to the small object a is great in my book.
@jopvos92423 ай бұрын
I got an ad for crypto right after you showed the superbowl graph lmao
@lollakasfamilianimi32462 жыл бұрын
excellent video, you really explained it well. one thing I think you could make a video about is the ideological represntation and envisioning of space exploration. There is a huge package of 'technology good' but I feel like there is a big package of "utopia free of capitalism' content there aswell
@newsourcetechno57772 жыл бұрын
You look like that kid in high school that sells me overpriced shake when I'm desperate then traps me in a conversation about how madmen blew your mind but this time you actually make a compelling argument
@nicholaslornadek82342 жыл бұрын
Yes, just as I was re-reading AO.
@morgantarantowski61332 жыл бұрын
Keep up the great work!
@oscarlama2 жыл бұрын
Its the first time a video of a channel im subscribed to doesnt appear on my sub box
@AnarchoPurp2 жыл бұрын
This is a really cool video, but I find it strange that conversations about post-Freudian psychoanalysis never seem to mention modern clinical psychology. I get that theory is important, but there’s also a lot of scientific data about the unconscious. This video really resonates with me because I feel like my mind is very strongly affected by ads. I have a hard time ignoring ads that others seem to be able to block out effortlessly. I also remember ads I saw years ago, and they interrupt my thoughts at seemingly random times. I have ADHD, and I’ve seen plenty of other people with ADHD mention that ads do the same thing to them. I guess my point is, as flawed as ADHD as a diagnostic category is, it’s useful to have a scientific basis for the differences that can exists between different people’s unconscious minds.
@pinkroses25222 жыл бұрын
Psychoanalysis in philosophy has a different function and basis than in psychology and mental health. In modern psych, social work, sociology, etc yes Freud and psychoanalytic frameworks are more or less just a necessary subject in explaining the history of the science of psychology and psychotherapy and it’s emphasized that the absence of tbr SM, and overall bad methodology was used- so even if some of his terms that he happened to “get right” as modern research and case studies and metastudies demonstrate them or something similar- ie: coping mechanisms, and neo-freudian stage theorists, like Erikson for example, his model is pretty (albeit refined to reflect modern findings and correct things portly understood at the time) is pretty much the main frsmemekrn for psychosocial theory
@OsirusHandle2 жыл бұрын
The freudian unconscious and medical subconscious are totally different things. Freuds unconscious is rather transcendental, it hovers ABOVE you in language, not below in the flesh. At least thats lacans take.
@WithScienceAsMySheperd2 жыл бұрын
"Lucky Str is TOASTED"... is that the origin of the quote: "TOASTYYYYYYY!!! " , from Mortal Kombat
@T_Dot942 жыл бұрын
For the first time on youtube this video has been blocked from my sub box. I was lucky I had notifications turned on.
@contactpaper7182 жыл бұрын
That pill shirt is 🔥🔥🔥
@sangrevicious8210 Жыл бұрын
Hey, mate I've watched a few videos of yours So now the question is What is there to do about all of this? As far as I understand, there is no way out of this. As someone put it, the life outside of capitalism in unimaginable
@moscamuerta2 жыл бұрын
Im not sure psychoanalysis is completely opposed to the notion of desire as production. I'm reminded of what Zizek says about cinema "it doesn't tell you what to desire, but HOW to desire"
@OsirusHandle2 жыл бұрын
Its exactly not imo, freuds universe is an extremely dynamic one that explains "production", not disagrees with it.
@Quantowski2 жыл бұрын
Great video, thank you
@shanecadden79142 жыл бұрын
This video isn't appearing in my subscription feed, but I'm subscribed. Odd.
@ami45112 жыл бұрын
youtube doesn't like certain content, i would recommendation putting your notifications on instead
@AlanVasquezR2 жыл бұрын
Same for me. Very suspicious 👁
@shanecadden79142 жыл бұрын
It's funny, cos I'm pretty new to this channel and right before this video I watched the The Culture Industry video and it talked about the hegemony of culture into what is acceptable for the wider audience, and then this video was not included in my feed. Hmm, weird.
@lecormoran02 жыл бұрын
Great video, but ironically I had to go through 5 ads to finish it
@dylanl2258 Жыл бұрын
Good material.
@mapleandsteel2 жыл бұрын
Advertising seems to be what Siddhartha Gauthama called, Moh-Maaya Which I'd like to translate as Illusory-Desire, a warm longing for something that isn't real.
@OsirusHandle2 жыл бұрын
This is desire itself for lacan (and freud), no wonder it is so unavoidable and uncrackable for buddhism! Lacan has this idea of the repression of enjoyment creating its own enjoyment of repression, which sounds like maybe whh buddha rejects asceticism? Perhaps im wrong, i dont know buddhism well.
@ArmwrestlingJoe4 ай бұрын
I’ve felt like I’ve been gas lite by advertising my entire life that I have no idea what I actually like or want deep down. I’m not sure how to break this
@zackwalker87562 жыл бұрын
This video is well done!
@IAmNumber40002 жыл бұрын
Baudrillard using the word “STEMlord”, now there’s a concept
@tehteh252 жыл бұрын
sad but true...I especially love the ones from brands trying to look good by saying they are charitable when they don't even treat customers all that well...
@stevk0_-2 жыл бұрын
great video
@mtrisi2 жыл бұрын
wonderful video
@cbas98772 жыл бұрын
I work at a marketing agency, and it su painful, it really hurts that all that's criticable about advertising and every point you make in the video is viewed as something positive and "productive"
@manuelpadilla18912 жыл бұрын
I don't understand your comment, could you explain?
@HakWilliams2 жыл бұрын
All I need is this chair.
@georgedyckiii34652 жыл бұрын
Incredible video as usual! Could cybernetics, and eventually something like the singularity, change the desiring machine, possibly even the end of capitalism? The singularity, as Musk and friends advertise, suggest some ascension into god-like realms of knowledge and experience (its first attempts with neuralink and the like), but are we so sure the subject will be around after and it can represent our inner and outer realms (what I think vs what I say) while keeping them separate, and will the unconscious survive this transition? What would advertisement look like in this environment? Maybe the way to save ourselves from capitalism is to destroy the subject, and the unconscious (as lack) will survive in global brain and something new will develop, and so on and so on *sniff* *sniff*.
@OsirusHandle2 жыл бұрын
zizekian detected. I think this dream precisely of a driveless subject/lack without real (a mega tech ascencion) is exactly the capitalist fantasy. Perhaps there is a radical new substance opened up by this god-like potential, but I think it can be made only by fighting for Antagonism itself, not by fighting for "transcendence".
@Daniel-mo7bj2 жыл бұрын
This vid makes me wanna finish anti Oedipus
@calebp3283 Жыл бұрын
i feel stupid because i can recognize it, but whats the song playing in the background when the ads are shown?
@M.O.C.20232 жыл бұрын
guise! this is important!
@Catthepunk Жыл бұрын
I was looking into doing social media advertising and such. I learnt about this stuff.i knew something was off. It couldn't be right. Anyways, I'm jobless living with my family trying to build a personal brand to sustain myself on an anticapitalist social initiative.
@ryancier2 жыл бұрын
Considering i thought this dude was Jacksepticeye for a sec, i think the title is onto something.
@nessimrihani5962 Жыл бұрын
Hey plastic xD. Great video as always. If i may make a recommendation i would suggest you change the use of unconcious to subconscious. Its not much but yea xD i am a snob xD
@chonglers15132 жыл бұрын
Amazing! Thank you!
@low32422 жыл бұрын
I have no job, I am depressed and broken. I am thinking about getting into advertisement industry and using/applying cultural theory understanding to sell more products like the owner of buzzfeed, Jonah Peretti. Through this way one can make money and accelerate the consoomerist globohomo stasis into a beast or a corpse. Nick Land was right.
@t36492 жыл бұрын
Can you talk about the Pepsi logo design strategy PDF?
@tomisaacson27622 жыл бұрын
Yesss. I'm loving the Deleuzean vocabulary.
@user-ho7sv2jv3g2 жыл бұрын
Great video! Wondering if you can talk about the difference between unconscious and subconscious?
@AnthonyLongboarding2 жыл бұрын
This video was not in my subscriptions for some reason!
@otocar912 жыл бұрын
Thanks
@orsisrutherford47052 жыл бұрын
Your desire is the desire of the Other
@cedieave54122 жыл бұрын
You are right when you said he's a Demon... That's the part most people forget.
@glormoparch51542 жыл бұрын
I only feel safe on my phone in my room. 🤷♀️ Oddly when I am social keep getting stuck in very conservative places I would never be before
@Ambisextra_2 жыл бұрын
Pills shirt!!
@lazaromarinrosasr2 жыл бұрын
I NEEDS THEM NOODLES!!!
@yngdav97842 жыл бұрын
Is not your production of these videos an expression of your own ressentiment? Sometimes I see bursts of joy coming from you, as in the zombie ideology video you made where you shone with creativity, but yet I sense that, for the most part, there's seriousness -- an envious one -- which motivates your critical videos. I ask sincerely. Are you at least self-conscious that you are being very much like the Socrates Nietzsche felt like spitting at his face? Do tell.
@leeleeleelee4202 жыл бұрын
i love all your videos! this comment is for the so-called algorithm
@jasoncrow60482 жыл бұрын
Not sure what you mean by "desire doesn't exit, it needs to be produced." If you are talking about the human species, there are definitely desires brought upon us by our biological imperatives and other bodily factors. But it definitely is in no comparison to the amount of desires that exists today because of the world we live in, for sure!
@nikeshinning7632 жыл бұрын
He means ; Capital exploits our Psyches by measuring our Data, it then offers Products enveloped within Branding , aka , “desires” So we are evoked desires by Capital through advertisement non-stop in the form of Branding that uses our own Social Psychology as the real product instead of the actual material product to ignite the purchase from “the market” , us.
@OsirusHandle2 жыл бұрын
Base biological instincts are more drives than desires in a freudian sense, and even they contain a radical dimension.